The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Does Hong Kong have different regulations than mainland China? I know Lush is being sold in Hong Kong.
Hi Chantal – Yes, Hong Kong doesn’t require animal testing.
Hey, I thought the makeup brand Laura Geller were cruelty free, well it says that on the website & Laura herself says this but it’s not on the list, just wondering if the products are actually cruelty free? x
Hey Mel, I haven’t been able to confirm that Laura Geller is cruelty-free yet. I’ll post an update if this changes!
Yay, glad it helped you, Nicole! Unfortunately the Jeffree Star team isn’t being very responsive when it comes to animal testing inquiries. The finished products aren’t tested on animals, but I don’t know about their suppliers. I’ll keep trying though.
Yes, they’re certified by the British Leaping Bunny! I e-mailed them about China just in case, since they do sell in Asia.
is it still ok to use cruelty free brands with non cruelty free parent companies? because i live in hong kong and some of the things listed on the 100% list are not sold here/ very hard to find.
Absolutely! Whatever works best for you.
Do you know if “Organix hair products” are cruelty free? I know it states on the bottle but I have read somewhere that it is not. Does anybody have confirmation of this?
They’re not cruelty-free! I wrote a post about this last year. They started selling in China and lost their PETA certification.
Original source, Astonish, MUA, Aren’t these cruelty-free?
Bubbles!! You’re right though, I recently looked into MUA and they’re cruelty-free. I’ll add them shortly! Same for Astonish.
so i just have a few questions. if a brand tests when required by law they can’t be certified by peta or leaping bunny? and if i live in america and bought from these companies i wouldnt be using products tested on animals right? (unless they werent trustworthy)and if so, why wouldnt i buy from them? is it just an moral principle of not wanting to support a company thats more focused on profit than cruelty-free? hope that all makes sense
also, does almay test on animals? their website says they dont and the dont specify about when its required by law
If a company tests on animals [whether on their own, or when required by law], it doesn’t matter where in the world you buy their products, they’ve still been tested on animals.
Almay does test when required by law [as stated on their website], which means they’re not cruelty-free. They also use carmine, which isn’t a cruelty-free product IMO.
i couldnt thank you enough for this list! much love <333
Glad it’s helpful!! <3
SO upset… I thought Smashbox was a animal cruelty free brand… watched an animal cruelty free make-up tutorial and Smashbox was mentioned in the video. :'(
Their status is unclear. They’re owned by Estee Lauder which tests on animals where required by law, but Smashbox pulled out of China a year back. As far as I know, most Estee Lauder tend to mimic the parent comapny’s policy which is to test on animals where required by law. This is why I didn’t add Smashbox to my list! I hope this helps clear it up.
This is an awesome post!!! Please would you add Younique in where you feel appropriate? I work for them on the basis that they are cruelty free although as such a new company they are not yet certified….so I would love to see them on such a respected list <3
Hi I also would like to know for sure if they are cruelty free I am considering selling with them
I’ve been trying to find out if Davines tests on animals. Their website says no and that most products are vegan but it’s hard to tell. They have great products so it would be awesome it they were cruelty free too!
I’ve been trying to find out more about Davines as well, so I’ll keep you posted!
I have been trying to find this out aswell. They’ve checked out on everything aside from selling in countries where testing is required by law as they didn’t answer that question for me so I’m still dubious at the moment.
http://www.clearconsciencebeauty.com
Do you know if Jeffrey Starr is actually cruelty free? It says they are on the website but idk for sure.
I believe they’re cruelty-free, but I haven’t heard back from them. 🙁
How about Inglot? I heard they are CF
I’ve read up on it and as far as I’m seeing NYX is still cruelty free.
It’s still on the page but I removed it from the top! I recently preened my list of brands owned by parent companies that test.
They were purchased by a company that tests.
Hello, please, why don’t you have ella + mila listed here? I am really into looking for the best nail polish now, and before I buy any nail polish, I am checking both PETA’s site and your list, and this is the only brand from my TOP choosen brands that is not listed here.. 🙂 It would be very sweet if you would answer! by the way, really good site. 🙂 I am not from english speaking country and I find your site really informative and easily understandable, thank you for that! 🙂
I believe ella + mila is cruelty-free so I’ll look into it! Thanks for your lovely words, Bea! 🙂
Arbonne is also cruelty-free and vegan!
I actually have to look into BH Cosmetics, as it’s possible they’re selling their products in China even though they’re LB certified. I’ll be looking into XO Beauty and Morphe as well. I think Morphe is cruelty-free, but I’m really not 100% on this yet. Please stay tuned. 🙂
Hey! Thanks for writing this blog and keep us informed. I have some questions to ask. Do you know if Urban Decay and The Body Shop are still certified by the Leaping Bunny? Because if they do, even if they are owned by L’oreal they can’t test on animals right. I say this based on your article where you explain the difference of being certified by PETA or The Leaping Bunny. Thanks a lot!! Because I really love this brands and hope to be able to continue buying from them 🙂
The Body Shop and UD are still certified by the LB, don’t sell in China, and are basically 100% cruelty-free brands themselves. 🙂
Both of those companies are owned by companies that test on animals.
Hi! I absolutely adore your site. Super helpful. I’m just checking in because I’m a little confused – up until a week or two ago (I think) both NYX and Urban Decay were on your “does not test”-list even though they are owned by L’Oreal. Has your stance changed on when you regard a company as being cruelty-free or are they now sold in China?
I recently decided to stop supporting brands that are owned by a parent company that tests on animals! I explained everything in this post. 🙂 Everyone is totally free to support NYX, UD and the like and these brands remain cruelty-free themselves. They’re still on the bottom portion of the page although “removed” from the main list.
Thank you for updating!
Just to add – some companies use glitter in their products for example Lush’s bath bombs. This glitter goes through the drains and ends up as tiny plastic particles in our seas and rivers. Please shop cruelty free and boycott all products containing microplastics.
That’s a really good point, Sarah.
They’re still “cruelty-free” to me, I just favor brands that are 100% cruelty-free. I made a post about it here. 🙂
Ok, thank you so much!
Why was NYX removed from the list?
Is was acquired by L’Oreal, and I’ve just removed all cruelty-free brands owned by a parent company that tests on animals. Scroll down to “removed from this list”. 🙂
Are palmers and napoleon cruelty free ??
Napoleon looks like it checks out.
Their statement on animal testing: http://napoleonperdis.com/aus/help#np-product-tested-animal
Is Moroccanoil still cruelty free? I heard they began distributing to China. They had said awhile ago they didn’t to mainland China though, but wasn’t sure!
Thanks 🙂
They’re only in Hong Kong as far as I know! I’ll look into it to see if this changed.
It’s a slip-up, thanks for noticing! They’re definitely cruelty-free and I just added them to the list!
Hi, great list:) Just wanted to ask, isn’t MakeUp Revolution also cruelty free? I was looking them up before purchasing theor products and I thought they are cruelty free, though I don’t know if they sell in China (didn’t look that up).
Urban Decay sell in China (not just L’oreal but UD).
I don’t believe that UD sells in China based on my research! They’re also Leaping Bunny-certified. Let me know if you have any sources/info, though! They might have some counterfeit products in China.
Hi! I would love to see Ava Anderson Non Toxic on your amazing list! Thanks for all this incredible info