The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
colourpop isnt vegan they do animal testing
When did they start testing? I believe they’ve always been CF. They are also on PETAs list. I’ll be upset if they are no longer CF.
Colourpop doesn’t test on animals… I don’t know about them being vegan, but they are cruelty free
Hey Ayla, I’m looking into Chosungah 22!
Superdrug own brand is vegan and cruelty free. I know some people are reluctant to purchase these products since Superdrug stock products that are animal tested elsewhere in the world but I personally am okay with buying their own brand products (some, not all, of the products on the list above are expensive and Superdrug are extremely reasonable if you’re on a tight budget). I’m also not aware if this is a UK-based list or not but if you’re in the UK Marks and Spencer’s and Sainsbury’s own brand is also cruelty free – just thought I’d pass this along, feel free to correct me 🙂
Its a bit disappointing that Murad got bought by Unilever. I love the products but I do find it hard to give my money to a company that has done so much harm for animals. It is indeed a hard decision. Looking for a new brand to buy. Thanks for the list.
I use Origins. It says without animal ingredients. And that their products are tested on volunteer panels…..
Hi Judith, Unfortunately Esteer Lauder, the parent company decided to sale in China so they do test on animals when required. At least that is what it is stated on their website.
Thank You for this list!! It’s been a FANTASTIC resource!! I’m making the switch!! I’d like to request that you add Eleve Cosmetics to your list. My understanding is they are a vegan & cruelty free company, fairly small/new too, based in Austin TX.
Thank you Megan! I’ll look into them. 🙂
Hello, can you confirm if Golden Rose cosmetics are cruelty free please? Thank you x
Many brands are lying and saying that their products use natural ingredients and be animal friendly. Its was getting difficult to know their true nature. Our opinions matter the most and brands are ignoring us. A friend told me that A good place to start is the Leaping Bunny guide, Coalition for Consumer Information on Cosmetics compiled a list of cruelty-free brands.
what about w7 ?
Suzi, apart from Maxim are there any other cruelty free brands that produce sanitary napkins? I currently use Kotex, but Kotex isn’t owned by a cruelty free company as far as I know, and I want to change that. Everything is changing to cruelty-free in my home, and I was wondering if you could help me? That as well as razors for shaving, I love that Kiss My Face has a great shaving cream, but I don’t know what I’m gonna do about razors >.<. Your help would be most appreciated!
-Elise
Hi 🙂 Your article about the fake cruelty free brands piqued my interest. I was concerned about the make up brand: ”Eye of Horus” http://www.eyeofhoruscosmetics.com/collections/eyeliner
They claim to use natural ingredients and be animal friendly but I don’t recognize the symbol they use..I was wondering if you have ever heard of them or know anything about them. Their products are also being sold via beautybay…
Hey! Looks like Eye Of Horus is cruelty-free. Their statement checks out and they address every point in it. As long as they don’t sell in physical stores in China, their products don’t have to be tested on animals there.
ok thanks for checking it out as well 🙂 Oh that’s good to know, I thought if they sold their products virtually to China it would also mean testing on animals would be done! Thanks for the info 🙂
P.S. Everyone says kiko milano is cruelty free and so does their statement, they don’t get sold in China (A.F.A.I.K), however they haven’t opted to be certified. Is that a red flag?
Sorry for all the questions but I’m trying to be informed enough through this resource so I will make positive choices in my purchases 🙂
hey do you think it’s wrong to by things like bags for example that are vegan (I’m a vegan ) but that test on animals on products like perfume for ex: Micheal Kors that sells bag shoes etc but test on animals on other products .Or Victoria secret for ex : they sells mainly lingeries but also sells perfumes etc . Isn’t like going to a store that sells meat and vegan , vegeterian stuff ?Do you think it’s wrong ? By the way I by only cruelty free and vegan products since a vegan .Just would like to know other opinions to do the right thing .Sorry for the english
Please add LimeLight by Alcone.
We are Leaping Bunny certified.
I just haven’t looked into them. If they’re LB certified, they might be cruelty-free though. 🙂
so can we add them on your list then 🙂 ha ha thanks Suzi
Leaping Bunny is the highest level of certification of cruelty free and not animal testing, to me the LB is more trusty because i read stories about some people which works for PETA and have some bussiness in cosmetics & makeup, but you can clafify that doubt.
I am trying to find out about Younique. They do not sale in China. The company says they are cruelty free but they are not listed on any lists under if they test or do not test.
Thank you
Hi Sharon, I’m a Younique Presenter. We are not supposed to claim “cruelty free,” as we are not officially certified yet. Presenters who make that claim are violating our agreements and can get into trouble. However, I’ve been told that we are currently trying to get certified, I’m just not totally sure if that’s true or not. I do know for a fact that we don’t test any of our products on animals. Some products are vegan, but not all. Hope this helps. 🙂
Savannah Marcos
[email protected]
I recently was looking at a Barry M eyeshadow palette at my local store and when I turned it over it said Made in China on the back. I didn’t know whether this was relating to the whole make-up palette, or just the packaging. But it made me wary so I put it back. I didn’t know whether this meant that the products had also been animal tested.
Made in China is totally okay and doesn’t mean it was tested on animals! A company can manufacture products in China and NOT have to test on animals as long as they don’t sell their products there. Hope this helps!
Hey Elise, I just saw your other comment. 🙂 To clarify, Marc Jacobs sell their fragrance in Sephora stores in China.
They would only lose their cruelty-free status if they start selling in China, which is a possibility. That being said, not everyone supports cruelty-free brands that are owned by a parent company that tests on animals as profits still fund animal testing down the line. As far as Ren and Murad are concerned, they’re still cruelty-free for the time being. 🙂
Making sure they haven’t started selling in China, since there have been rumors.
Hi Suzie , can you confirm why forever living has been removed ? They were in 2013 listing
http://gallery.foreverliving.c…
all the products can be used in animals but arnt tested on them, Thanks
Removed from what? They were never in my list and they’re still Leaping Bunny certified.
That’s AWESOME that you’re building a cruelty-free kit! Congrats on finishing the course. 🙂
Please add Arbonne! #petaapproved #vegan certified
Not cruelty free. you just need to know where to research.
Of course their “reps” will argue differently
I am interested to know where you did your research. All Arbonne products are vegan certified, PETA-approved and have been cruelty free since the company began in Switzerland 36 years ago.
I’ll look into Sleek. 🙂
Isn’t Younique cruelty free? That’s the only reason I signed up to sell their make up aside from loving their products.
Hi Suzi! Great list! Wondering if Kenra hair products are cruelty-free? Also, last year I believe Certain Dri deodorant was on your list but not now. Is it still? Thanks for the help/info.
Hey Noelia- Certain Dri is still on my list, and I’ll look into Kenra!
I was just about to add them as part of the next update!
Hey Conny! They ARE cruelty-free. They’re marked as cruelty-free on my spreadsheet but they somehow slipped! Adding now. 🙂
Arbonne is PETA & Vegan & been around for 35 years too. ?
You missed Arbonne. Vegan certified for 35 years
Hi Suzie , can you confirm why forever living has been removed ? They were in 2013 listing
http://gallery.foreverliving.com/gallery/FLP/download/Marketing/Distributor_Downloads/PETA_Guide.pdf
all the products can be used in animals but arnt tested on them, Thanks
Hi Can you confirm thanks