It's time to make the beauty industry more ethical.

To help eliminate animal testing, our goal is to make it easy for everyone to shop cruelty-free. We vet brands and ensure no loopholes are being used so you can vote with your money and find ethical products you love. Download our official list of cruelty-free brands by clicking below.

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We make it easy to shop cruelty-free with our carefully vetted database of 800+ brands.

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Find the best cruelty-free products

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Find the best cruelty-free products for you.

We're making it easier than ever to find your new favorite cruelty-free products. Our curated directory of 800+ products from the best cruelty-free brands helps make it simple to shop more ethically.

Whether you're looking for vegan products, clean beauty, or products from any price point, you'll find it here.

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