Search icon

Find out which brands are truly cruelty-free.

Search for any brand to see if it meets the strictest cruelty-free standard. Cruelty-Free Kitty verifies every brand’s animal testing policy.

Last updated: July 17, 2026

1,441 brands verified · Since 2014 · 100% independent · Female-founded & operated
+ See All New Brands

We've verified 1441 brands to help you shop truly cruelty-free.

Since 2014, Cruelty-Free Kitty has helped millions of people go cruelty-free. To get started, download your free list of verified cruelty-free brands.

Get My List
Browse All Brands
Brands to Avoid

Our Cruelty-Free Standard

The term "cruelty-free" is not regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard.

1

Company

The brand itself must not test finished products or ingredients on animals.

2

Suppliers

The brand's suppliers also must not test finished products or ingredients on animals.

3

Third Parties

No outside companies can be hired to perform animal tests on the brand's behalf.

4

Laws & Regulations

No animal testing is performed when the law may require it, for medical purposes or in some markets.

5

Mainland China

The brands must not be sold in stores, unless they're able to bypass animal tests in some rare circumstances.

Behind Cruelty-Free Kitty

Cruelty-Free Kitty started as one person’s mission to end animal testing, and is now the most trusted cruelty-free beauty resource online. Since 2014, we’ve been investigating brands one by one using our strict standard, so you can support companies that truly don’t harm animals.

“Animal testing is cruel, unnecessary, and shouldn’t exist in 2026. The more of us vote with our money, the sooner we can end it.”

— Suzi, Founder

Suzana - Cruelty-Free Kitty

Behind Cruelty-Free Kitty

Cruelty-Free Kitty is an independent resource run by one person — not a corporation, not sponsored by brands, and not affiliated with any certification program. Every brand on this site has been personally researched and verified.

Suzana - Cruelty-Free Kitty

Hi, I’m Suzi. I started Cruelty-Free Kitty because I couldn’t find a cruelty-free resource I actually trusted. Most lists just copy what brands say about themselves — I wanted to do the real work.

Today, CFK is trusted by millions of readers and is one of the most comprehensive cruelty-free databases in the world. Every brand policy is personally investigated — no shortcuts, no sponsors, no BS.

Suzana - Cruelty-Free Kitty

Behind Cruelty-Free Kitty

Hi, I’m Suzi. I started Cruelty-Free Kitty because I couldn’t find a single cruelty-free resource I actually trusted. Most lists just copy what brands say about themselves.

So I built one myself. Today, CFK is fully independent — not a corporation, not sponsored by brands, not affiliated with any certification. Every brand is personally researched. No shortcuts, no sponsors, no BS.

Suzana - Cruelty-Free Kitty

Behind Cruelty-Free Kitty

I’m Suzi, and I run Cruelty-Free Kitty entirely on my own. No team, no corporate backing, no brand sponsorships. Just one person doing the research that most sites won’t.

I personally contact every brand, investigate their policies, and verify their supply chain. CFK is trusted by millions of readers because the work is real — and it always will be.

Behind Cruelty-Free Kitty

Cruelty-Free Kitty is one person’s mission to build the most trustworthy cruelty-free resource on the internet. Every brand is independently contacted. Every policy is personally verified. No brand pays to be listed.

“I couldn’t find a cruelty-free resource I trusted, so I built one myself.”

— Suzi, Founder

Suzana - Cruelty-Free Kitty

Behind Cruelty-Free Kitty

Fully independent. Not a corporation, not sponsored by brands, not affiliated with any certification program.

Suzana - Cruelty-Free Kitty

“I personally contact every brand and investigate their entire supply chain. If they can’t prove they’re cruelty-free, they don’t make the list.”

Suzi — Founder & Researcher

Suzana - Cruelty-Free Kitty

Behind Cruelty-Free Kitty

I’m Suzi. I built CFK because the cruelty-free space was full of unreliable information. Today it’s one of the most trusted resources in the world — fully independent, personally researched, no brand sponsorships.

Every single brand is verified by me. That’s the CFK difference.

Free List

950+ verified cruelty-free brands delivered to your inbox.

Get my free list →

Better Beauty Box

Curated cruelty-free products delivered to your door monthly.

Claim my box →

Become an Advocate

Help keep the beauty industry accountable. Support independent research.

Join on Ko-Fi →