Search for any brand to see if it meets the strictest cruelty-free standard. Cruelty-Free Kitty verifies every brand’s animal testing policy.
Last updated: July 17, 2026
Since 2014, Cruelty-Free Kitty has helped millions of people go cruelty-free. To get started, download your free list of verified cruelty-free brands.
Get My ListThe term "cruelty-free" is not regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard.
The brand itself must not test finished products or ingredients on animals.
The brand's suppliers also must not test finished products or ingredients on animals.
No outside companies can be hired to perform animal tests on the brand's behalf.
No animal testing is performed when the law may require it, for medical purposes or in some markets.
The brands must not be sold in stores, unless they're able to bypass animal tests in some rare circumstances.
Cruelty-Free Kitty started as one person’s mission to end animal testing, and is now the most trusted cruelty-free beauty resource online. Since 2014, we’ve been investigating brands one by one using our strict standard, so you can support companies that truly don’t harm animals.
“Animal testing is cruel, unnecessary, and shouldn’t exist in 2026. The more of us vote with our money, the sooner we can end it.”
— Suzi, Founder