We've verified 1054 brands to help you shop truly cruelty-free.
Welcome to the #1 cruelty-free resource in the world! With our extensive database and product guides, we make it easy to shop cruelty-free. Get our list of 600+ cruelty-free brands to your inbox now.
Our Cruelty-Free Standard
The term "cruelty-free" isn't regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard. The CFK5 ensures the following:
The Brand
The company itself doesn't test finished products or ingredients on animals.
Their Suppliers
The brand's suppliers don't test finished products or ingredients on animals.
Third Parties
No third parties test finished products or ingredients on their behalf.
Required By Law
No animal testing is performed when the law may require it, for medical purposes or in some markets.
Where It's Sold
We ensure the brands aren't available in markets which require animal testing, unless they're able to bypass these tests.
New Brands
We're constantly contacting brands to find out their animal testing policy. Learn more about how we vet brands as being cruelty-free.
barefoot SCIENTIST
Saint Jane
K18 Hair
American Crew
RANAVAT
JVN Hair
Green Label Goods
Alpha-H
AF94
About-Face
Kaylaan
Supersmile
New Products
Use our shop to find vetted cruelty-free products. When you purchase through our links, we donate 15% of our proceeds to animal charities!
Did You Know?
When you shop, we donate.
When you shop through our links, we donate 15% of our affiliate revenue to animal charities—at no extra cost to you. Shop over 900 vetted cruelty-free products from Sephora, Ulta, Amazon, and more.
The Beauty Box
Cruelty-Free Made Easy
Get cruelty-free products delivered to your door each month—but don't pay full price.
