List of Cruelty-Free Brands
Curated + updated.
Companies That Test On Animals
Avoid these brands.
Where I Shop Cruelty-Free
Where to shop online.
Cruelty-Free Shopping Guides
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Why PETA-Approved Brands Who Sell In China Are Not Cruelty-Free (Dove, Herbal Essences, Garnier)

For the past few years, many big brands have been getting certified cruelty-free by PETA. These brands are owned by conglomerates such as Unilever, L’Oreal, or Procter & Gamble. I’ve been getting…

What To Do With Your Animal-Tested Products When Going Cruelty-Free

When I went cruelty-free, I discovered that nearly half of my makeup and skincare collection was tested on animals. That’s a lot of product! I felt disgusted and guilty for having purchased…

Cruelty-Free Sunscreen Guide 2020 (Affordable Options For Face And Body)

Sunscreen should be an essential part of every person’s skincare regimen. Wearing sunscreen is the best protection against skin cancer, not to mention that it keeps your skin looking young. Whether you’re…

What Does Cruelty-Free Mean? (Watch Out For Common Misconceptions)

The definition of “cruelty-free” might seem like it’s subjective, but it’s actually cut and dry when it comes to cosmetics. Simply put, it refers to the lack of animal testing. Cruelty-free differs…

The Truth Behind 9 Common Ethical Claims

Ethical consumerism is on the rise, which means brands are catering to this new trend. This also means we need to be vigilant when it comes to the claims and labels we…