List of Cruelty-Free Brands
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101 Beauty Brands That Are Not Cruelty-Free In 2020

In 2020, we have more options than ever to choose brands that are animal-friendly. Unfortunately, not every brand out there is cruelty-free, and many well-known brands test on animals, either themselves or…

These 6 Cruelty-Free Hand Sanitizers Are Effective Against Coronavirus

If you have no access to water, hand sanitizer is great to have on the go. While washing your hands for 20 seconds is the best way to get rid of germs…

Target’s Cruelty-Free Filter Has A Big Problem

As the cruelty-free movement grows, brands and retailers are trying to label their products and offer cruelty-free options. Unfortunately, just like brands mislead us when it comes to their cruelty-free status, retailers…

Is Kylie Cosmetics Cruelty-Free Now That They’re Owned By Coty?

I’ve been getting asked if Kylie Cosmetics is still cruelty-free now that Coty owns the brand. If you’re looking for a short answer: yes, they’re still cruelty-free. If you want more details,…

Exit Strategy: Why Boycotting Brands Like Drunk Elephant Might Not Be A Solution

When a cruelty-free brand gets acquired by a parent company that tests on animals, a percentage of cruelty-free shoppers immediately jump to a boycott. Whether it’s Drunk Elephant getting acquired by Shiseido…