The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Arbonne has fabulous botanically-based products: skin care, personal care products, spa/detox, aromatherapy, nutrition, and even a baby line. Over 400 products and growing. 100% vegan/PETA certified, cruelty free (Arbonne has never tested on animals in 36 years), gluten free, no dairy, no soy, no artificial colors, dyes, fragrances or flavors, no paragons, phthalates, mineral oil, petrolatum, formaldehyde-donating preservatives, sodium laurel sulfate, PABAs… and free from many more ingredients that are not safe (too many to list). Swiss-formulated skin care, but all products are manufactured by Arbonne (not another company) here in the US. Arbonne has a strict ingredient policy, and adheres to the European Union standards rather than US; the EU has banned approximately 1200 products, while the US has banned less than one dozen.
hey! this list is extremely helpful! but i am having trouble finding a good cruelty-free foundation which has good coverage since i have acne. I currently use maybelline and really want to ditch this awful brand. id really appreciate your recommendations!
Can you see about the status of Doll 10 makeup? I had trouble looking online for an answer.
I contacted them! If they’re cruelty-free, they’ll be part of my next update.
I e-mailed them again. If I hear back, I’ll mention it in my next update. 🙂
Hi, I have found your blog so helpful with buying cruelty free cosmetics. Can you explain why dermologica isn’t on the list? It says on their website they are independently owned.
Hi Erin! Dermalogica was acquired by Unilever last June, so there’s little info yet.
Any certain skin care lines for sensitive acne prone skin you recommend? I’m having a really rough time finding something natural, cruelty free, with no acne causing ingredients including fragrances.
Check out Paula’s Choice! They’re completely fragrance-free too.
It doesn’t include fairypants or PHB, both of which are 100% vegan. I hope the next list will include them.
Out of this long list, I have only heard of 14 of these lines, and Wen makes your hair fall out. We pretty much will have to start making our own skin care, hair care, makeup and perfumes!
Who Is She Cosmetics is cruelty free! (and gorgeous)
Thank you so, sooo much for this list!! ♡
is the brand Milk_shake cruelty free?
Have you looked at ‘Tropic ‘ skin care and make up. Advertise as vegan and cruelty free.
Have you looked at the ‘Tropic’ brand? Advertise as natural and vegan.
Milk Makeup is another company that isn’t on the list , though i don’t think they’re certified cruelty free . according to their website , they don’t test on animals , their line is 60% vegan , and their packaging is 100% recyclable : https://milkmakeup.com/faq/ great stuff and love styling
Hey Elise! I reached out again, have yet to hear back.
I heard back within 2 hours of emailing them this morning, sent in your recommended questions for finding out if a company is cruelty free and was very pleased with their answers. I’m looking forward to trying out their products knowing that they are cruelty free 🙂 happy to share the response if anyone is interested in reading it.
Do you know about kenzoki at Sephora?
how about Rilastil?
Hi Suzi!
Love your blog and this list of cruelty free brands is amazing! So important to get this information out to the public so they can make more educated decisions.
I work with an organic skincare line called Eavara and we’re certified cruelty free by Leaping Bunny (http://www.leapingbunny.org/content/eavara). Would be honored if you checked us out and maybe added us to your list if you feel that we meet your standards.
Keep up the amazing work! 🙂
Is Aztec Secret Indian Clay cruelty-free? Out of curiosity.
Yes 🙂 says it on the tub! I swear by that stuff x
Hi Katie! I’m working on it! 🙂
I could never get a full confirmation! 🙁
Check in his website, in FAQ section. I read that his cosmetics are cruelty free and makeup is for humans not animals. http://jeffreestarcosmetics.com/pages/faq
Do you know about Atelier Cologne or Kiehl’s?
I believe both sell their products in China. 🙁
I recently went to Ulta to buy The Body Shop lotion I like. I happen to turn the bottle around and noticed that the Leaping Bunny was absent so I went to my LB app and they are still on list. I was really confused then so I opened the flap on the label and still no LB insignia. Instead they now say Against Animal Testing. This looks like red flag to me. I didn’t buy so anyway to check?
Hey Noelia. A company can be certified by the Leaping Bunny without displaying the logo. The logo is just a matter of choice. I verified on the website and The Body Shop is still certified. 🙂
They are if you scroll down. They are owned by parent company that tests on animals and Suzi is separating the two. But they are still CF. I love Tarte so I almost freak out at first
Ulta brand is cruelty free… but sephora brand is not just so u know 🙂
Hey, I love your blog!!! The past year I have been really trying to switch to cruelty free make up products!! but I really want to start being cruelty free around the house, with house hold products… since airwick and glade are not cruelty free do u know the brands that are cruelty free that will make my house smell good 🙂 thank u!!
I use Method, they sell cleaning/dusting sprays, dish detergents, candles, and I believe air fresheners and laundry detergents as well. They’re 100% vegan and cruelty free plus their products smell delicious
Can you tell me an alternative for toothpaste and bucal hygiene? And another alternative for Obao Deodorant and Coco Mademoiselle by Chanel, I need change my products to be cruelty free consumer.
Check out all the brands mentioned here: https://www.crueltyfreekitty.com/bath-body/cruelty-free-vegan-toothpaste-mouthwash-floss/ 🙂
Thank you
I supply Forever Living products, they are Leaping Bunny certified, many products are vegan, halal, kosher etc too. There are over 300 products to choose from ranging from health supplements, cosmetics, skincare, pet & home.
I can certainly recommend the deodorant and Toothgel, they also have a beautiful fragrance line too. I can send you a link to browse the brochure on line if you wish.
Suzi, please have a look into Forever Living too, they’re over 37years old xx
Forever Living is not that innocent as you may think…
Ruth Arbonne also do toothpaste and deodorant which is Vegan and Peta Certified.
Jason’s toothpaste and mouthwash
google Vegan Perfume Brighton.. I got coco noir this year…(vegan version) LOVELY! and way less money.
what country are you in?
I saw someone mention Eden so tried the Issey Miyake version and it’s fantastic!
yes that’s the company. couldn’t think of it when I commented.
really good long lasting stuff.
As stated above, Method test on daphnia. I don’t know how that gained them Leaping Bunny approval.
Great blog!!!! Really helpful 🙂 may I know as well, What about limecrime?
Thank you Julia! This is what I have to say about Lime Crime: https://www.crueltyfreekitty.com/news/doe-deere-is-literally-hitler/
Lunatick Cosmetics Labs needs to be added to 100% cruelty free (and AMAZING!!!)
Hi Yhaz! I’ll do my best with the info I currently have! Cruelty-free: Black Radiance, Ben Nye, Ardell, Melt Cosmetics. Not cruelty-free: MUFE, and possibly SheaMoisture (readers have mentioned that they sell in China but I haven’t confirmed this yet). Unconfirmed: all the rest.
I’ve heard Mario Badescu has been selling in China. Have you been able to confirm they aren’t? I stopped using them when I heard about China, but they are one of my favorite brands.
As far as their website goes, they only sell in Hong Kong which doesn’t share the same animal testing laws. I’m on the fence about keeping them on this list, and I’ll make an update as soon as I gather more info.
Thanks! I’ll keep checking back 🙂
I asked them on Facebook about half a year ago and they insisted they don’t sell in China.
What about Thymes and Lipstick Queen?