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Our best resources, all in one place. Answering all your cruelty-free questions, and sharing the best cruelty-free brand lists and shopping guides.

Going Cruelty-Free

Going cruelty-free doesn't need to be confusing. Here's everything you need to know when making the switch.

The Effortless Beginner’s Guide To Going Cruelty-Free Forever

Jan 14, 2021 5 min read

The Cruelty-Free 5: How To Know If Brands Are Truly Cruelty-Free

Jan 14, 2021 3 min read

7 Brands Most People Assume Are Cruelty-Free But Aren’t

Jan 14, 2021 4 min read

What To Do With Your Animal-Tested Products When Going Cruelty-Free

Aug 31, 2020 2 min read

Why Some PETA-Approved Brands Are Not Cruelty-Free (Dove, Herbal Essences)

Jul 1, 2021 4 min read

15 Great Reasons To Switch To Cruelty-Free Products Right Now

Nov 19, 2019 5 min read

7 Biggest Red Flags That A Brand Might Test On Animals

Oct 28, 2020 3 min read

The Sad Truth Behind MAC’s Misleading Cruelty-Free Claims

Mar 7, 2020 4 min read

Cruelty-Free Brand Lists

These lists of cruelty-free brands make it easy to shop cruelty-free based on your preferences, or what you're specifically looking for.

Complete List of Cruelty-Free Brands Owned By A Parent Company That Tests On Animals

Jul 4, 2021 2 min read

List of Officially Cruelty-Free Brands (2023 Update)

Jan 6, 2023 2 min read

Companies That Test On Animals (2022 Update)

Mar 8, 2022 < 1 minute

The Ultimate Guide To Cruelty-Free Nail Polish: Brands That Do And Don’t Test On Animals

Feb 25, 2022 14 min read

Shopping Guides

Need more guides? I've got your back with these lists of cruelty-free brands available at various retailers, and more.

The Ultimate Guide To Shopping Cruelty-Free On A Budget

Jan 14, 2021 7 min read

100 Amazing Cruelty-Free Beauty Brands Available On Amazon

Mar 24, 2021 2 min read

Complete 2021 Guide To Cruelty-Free Brands at Ulta (50+ Brands)

Apr 10, 2022 6 min read

Cruelty-Free Brands At Sephora: Makeup, Skincare, Nails, And Hair

Mar 16, 2022 2 min read

Cruelty-Free FAQ

Your common questions, answered. Whether they're basic or in-depth, I'm answering all your cruelty-free questions here.

Myth Debunking: Can Cosmetics Be Cruelty-Free If They’re Made In China?

May 13, 2020 2 min read

The Important Difference Between Cruelty-Free And Vegan

Apr 7, 2020 3 min read

What Does Cruelty-Free Mean? (Watch Out For Common Misconceptions)

Aug 22, 2020 2 min read

Who Owns What? The Surprising Truth Behind Your Favorite Beauty Brands

Jan 25, 2021 11 min read

The Nudestix Attempt: Can a Company Bypass China’s Mandatory Animal Testing?

Nov 8, 2019 4 min read

Why Marc Jacobs Beauty Is Cruelty-Free: An Overview Of Licensing In The Beauty Industry

Nov 8, 2019 4 min read

The Leaping Bunny Loophole: Drugs And Supplements May Have Been Tested On Animals

Oct 8, 2019 < 1 minute

Makeup

Our best makeup guides, whether you're looking for for a list of brands to avoid, or for the best cruelty-free foundation.

10 Drugstore Makeup Alternatives to Wet n Wild That Are Truly Cruelty Free

Jun 30, 2019 3 min read

30 Makeup Brands That Still Test On Animals In 2021

Apr 21, 2021 10 min read

12 Best Cruelty-Free and Vegan Blushes for Every Budget (And Every Skin Tone)

May 28, 2020 11 min read

17 Best Cruelty-Free Foundations From Drugstore To High-End (2021 Update)

Mar 9, 2021 8 min read

16 Best Cruelty-Free Concealers For Flawless Coverage | 100% Vegan Picks

May 22, 2018 5 min read

Skincare

All the cruelty-free skincare guide you need for healthy glowing skin, from the best sunscreen to the best vitamin C serum.

40 Skincare Brands That Still Test On Animals

Nov 5, 2019 < 1 minute

51 Cruelty-Free Skincare Brands For Every Budget

Mar 8, 2022 12 min read

7 Awesome Reef-Safe Sunscreens To Protect Your Skin And Our Oceans

Jul 22, 2019 6 min read

5 Effective Vitamin C Serums That Are Also Cruelty-Free

Nov 9, 2019 3 min read

The Absolute Best Cruelty-Free Makeup Removers (Affordable Options)

May 21, 2020 4 min read

10 Cruelty-Free and Vegan Products For Sensitive Skin, Eczema and Rosacea (CeraVe Alternatives)

Mar 9, 2021 16 min read

12 Great Cruelty-Free Moisturizers For Every Skin Type

Mar 27, 2021 4 min read

Hair Care

Switching to cruelty-free hair care doesn't have to be difficult. You'll find all the guides you need in this section.

The Ultimate Guide to Cruelty-Free Hair Care Brands

Feb 25, 2022 6 min read

Cruelty-Free Hair Dye: Which Brands Do And Don’t Test On Animals?

Apr 23, 2019 4 min read

6 Cruelty-Free Dry Shampoos For Beautiful Clean Hair

May 13, 2020 3 min read

4 Cruelty-Free Hair Spray Favorites That Won’t Disappoint

Nov 14, 2019 2 min read

The 10 Best Cruelty-Free Shampoos For Amazing Hair

Oct 8, 2019 4 min read

Personal Care

From body care products to fragrance and deodorant, these helpful guides will make it easy to go cruelty-free with all your essentials.

The 20 Best Cruelty-Free And Vegan Soap Brands For Everyone

Oct 17, 2019 6 min read

The 10 Best Cruelty-Free Body Washes In 2021 (100% Vegan!)

Jan 26, 2021 6 min read

Cruelty-Free Perfume Guide: Fragrance Companies That Do And Don’t Test On Animals

Nov 19, 2022 10 min read

The 7 Best Cruelty-Free Deodorants That Actually Work

Feb 5, 2021 3 min read

A Simple Guide To Cruelty-Free Toothpaste, Mouthwash, And Dental Floss

May 12, 2020 3 min read

12 Cruelty-Free Self-Tanners For An Easy Sunless Tan This Summer

Jul 29, 2020 5 min read

Cleaning and More

Cleaning products are also commonly tested on animals. Supporting cruelty-free brands is easy with these guides.

12+ Best Cruelty-Free Laundry Detergents And Fabric Softeners

Nov 27, 2019 2 min read

5 Brands Of Cruelty-Free Cleaning Products You Can Trust

Nov 27, 2019 4 min read

The Ultimate Guide To Having A Cruelty-Free Period

Jan 11, 2023 6 min read

Get our free 2022 guide and go cruelty-free for good.

  • Includes the complete and updated list of 350+ cruelty-free brands.
  • How to shop cruelty-free at drugstores, Sephora, and more.
  • Bonus: How to find out if a brand is cruelty-free.

Click the button below to join our mailing list and download our guide.

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Thank you for going cruelty-free and making a difference.

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