I’ve decided to make some important changes to Cruelty-Free Kitty.

Starting right now, I will no longer feature cruelty-free brands that are owned by a company that tests on animals in the main pages and posts of this site. These brands will be removed from my List of Cruelty-Free Brands.

You’ll notice these changes in the upcoming weeks throughout my site.

Please note that old roundup posts (like 10 Cult Makeup Favorites And Their Cruelty-Free Dupes and other similar posts) won’t be edited.

I do have some older reviews planned, so you might be seeing a few posts featuring cruelty-free brands that are owned by a company that tests on animals. The only places where you’ll see such brands on this blog, exceptionally, might be in review posts and older posts.

I hope that everyone is going to support and encourage this decision! When it comes to any purchases we make, I think it’s important that we’re happy with our choices, and I’m happiest when supporting brands that are 100% cruelty-free. I still support all cruelty-free brands over those that test on animals, but I favor those that are 100% cruelty-free, and this is the message I want to get across.

This is a change I’ve been wanting to make for a long time. Being a beauty blogger, it wasn’t easy! But I’m confident that it’s the right thing to do.

Thank you to every single reader out there! Your support means the world to me.

Cruelty-free made simple!

Download the full list of cruelty-free brands in my 10-page guide, Cruelty-Free Made Simple. Enter your name and email below to get it in your inbox.

Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.