For one, purchasing cruelty-free products and boycotting brands who test on animals is a no-brainer if you want change, but there's something else you can do that can have a huge impact.
I'm talking about reaching out to brands who test on animals to voice your opposition. Let them know how you truly feel about animal testing, and most importantly, tell them that you won't be purchasing their products as long as they still test on animals anywhere in the world.
Companies are driven by profit, and the more consumers clearly state that they won't be purchasing from them as long as they don't go cruelty-free, the more chances we have for them to listen.
As an example, at the end of 2015, the luxury skincare brand Omorovicza opened stores in mainland China (where, as you know, animal testing is mandatory by law). A year later, the brand pulled out of China issuing a statement that they chose to return to their cruelty-free policy after hearing from their disappointed customers.
This shows us how powerful our actions can be when we each do our little part. To make this easier, I've created a template you can use. You're encouraged to modify this template and add your own voice, but you're also welcome to use it as it is.
Template For Brands
"Subject: Stop funding animal testing!
As a loyal customer for years, I was shocked to learn that your brand tests on animals. I believe that animal testing is cruel and unnecessary, and that beauty brands should no longer rely on this outdated practice when there are better and more accurate alternatives to test cosmetics for safety.
I'm aware that governments such as China require animal testing. As long as you will be funding animal testing in China, or anywhere in the world, I will no longer purchase your products.
I urge you to take the necessary steps to regain your cruelty-free status, either by pulling out of China or by ceasing any animal testing.
Until then, I will no longer be purchasing your products, and I will share this disturbing information with everyone I know."
Who to contact and how?
Since you don't want your email to be ignored, make sure you contact someone who's higher up. One way of reaching out is through email, but you might need to find the contact information for the brand's CEO. Another way is to send a real letter to the company's headquarters (this might be more time-consuming but it's effective).
Once again, in the hopes of making this process as easy as possible for you, I've scoured the internet to find this information for the most popular brands out there.
Estée Lauder Brands (MAC, Clinique, and more)
If you want to contact all (or one) of the following brands, which are owned by Estée Lauder:
- Estée Lauder
- Bobbi Brown
- Tom Ford
The CEO is Fabrizio Freda, and the email I could find is email@example.com.
To send a letter, Estée Lauder's headquarters are located at:
The Estée Lauder Companies Inc.
767 Fifth Avenue
New York, NY 10153
L'Oréal Brands (MAC, Clinique, and more)
If you want to contact one of the following brands (also keep in mind that L'Oréal owns over 40 beauty brands):
- Shu Uemura
The CEO is Jean-Paul Agon, and the email I found is firstname.lastname@example.org.
To send a letter, their headquarters are located at:
10 Hudson Yards
New York, NY 10001
Phone: (212) 818-1500
What about other brands?
I suggest your perform a Google search to find the headquarters of your brand or the email of a person in charge. Whatever you do, I don't suggest you use the customer service contact email they usually publish on their contact page. You can however use that email to ask them for the address of their headquarters.
If you have trouble finding an email or address, leave me a comment and tell me which brand you'd like to contact. I'll do my best to help!
I hope this post will encourage as many of you as possible to contact your favorite brands, and hopefully we can make a difference together! Remember that every action counts, no matter how small.
Which Brands Are Cruelty-Free?
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