If you’re looking to make better choices when shopping for perfume, I hope this list will be helpful! I’ve reached out to both designer and niche brands, as well as smaller companies, and I’m happy to finally share all my research!
There are 4 parts to this post.
1. Fragrance companies that test on animals (Note: This includes companies that decided to sell their products in China, therefore taking part in mandatory animal testing as per Chinese law)
2. Cruelty-free perfume companies (No animal testing at any point during production, no animal testing from their suppliers, no distribution in mainland China)
3. Companies I’ve contacted but never heard back from (I’m still trying to hear from these companies and doing my best to reach out! Refusing to share their policy means potential animal testing)
4. Brands with unclear animal testing policies (These companies might be cruelty-free, but they refused to provide enough information or refused to answer some questions)
As always, feel free to contact me if you want to share any info or have a question about this list.
1. Fragrances Tested On Animals
Let’s start with the brands that DO test on animals. Note that some of these brands don’t conduct any animal testing themselves, but fund animal testing by selling their products in mainland China.
- Acqua Di Parma
- Alexander McQueen
- Atelier Cologne
- Calvin Klein
- Cire Trudon
- Dolce & Gabbana
- Donna Karan
- Elie Saab
- Elizabeth Arden
- Estee Lauder
- Hugo Boss
- Issey Miyake
- Jimmy Choo
- Jo Malone
- Juicy Couture
- Lolita Lempicka
- Marc Jacobs
- Michael Kors
- Miu Miu
- Nina Ricci
- Ralph Lauren
- Tom Ford
- Vera Wang
- Viktor & Rolf
- Yves Saint Laurent
As you can see, the vast majority of designer brands are not cruelty-free, the major reason being that they’re widely available on the Chinese market.
One more thing I gathered is that a lot of these designer fragrances are licensing deals. And as you might have guessed, the licensers are industry giants that test on animals.
For instance, Procter & Gamble has a lot of fragrance licensing deals which include Gucci, Dolce & Gabbana, Escada, Hugo Boss, Escada, Lacoste, and more. Coty is another big one and owns Balenciaga, Chloe, Marc Jacobs Fragrances, Vera Wang, and Guess among many others.
Niche fragrances that aren’t cruelty-free (from the list above) include: Acqua Di Parma, Atelier Colone, Cire Trudon, Jo Malone, and Odin.
2. Cruelty-Free Fragrances
Finally we get to the cruelty-free brands! It’s tricky when even the perfume brands that market themselves as cruelty-free are vague about their actual policies. Below, I’ll list the brands that are confirmed to be cruelty-free, from niche brands to indie companies.
- D.S. and Durga
- Le Labo*
- Honore des Pres
- The 7 Virtues
- My Daughter Fragrances
- Harvey Prince Organics
- A Perfume Organic
- Ecco Bella
- Vered Organic Botanicals
- Terra Nova
- Lotus Wei
- Strange Invisible
- French Girl Organics
- Forager Botanicals
- Pour Le Monde
- Tallula Jane
- Silk Naturals
- Haus of Gloi
- Black Phoenix Alchemy
- Fortune Cookie Soap
- The Body Shop*
- Molton Brown*
1. Arquiste (niche)
Arquiste have confirmed that they don’t test on animals at any point during production, and neither do their suppliers or any third parties. They also don’t sell to China. This company is US-based, and their Eau de Parfum retail for $165 – $190. Available at BeautyHabit.
2. D.S. and Durga (niche)
100% cruelty-free company that creates fragrances in small batches with “premium-sourced raw materials”. Their inspiration includes “outdated herbal wisdom, native ritual medicine, lore and legends, historical movements and Americana.” A bottle retails for $98 – $145 and you can purchase them from Beautyhabit.
3. Penhaligon’s (niche — parent company not cruelty-free)
Another niche brand that answered all my questions and doesn’t sell in China. This UK perfume house has been around since 1827, and their perfumes are in the $95 – $150 range. You can purchase them from BeautyHabit.
Edit: Thank you Alex for pointing out that their parent company Puig is not cruelty-free. 🙂
4. Le Labo (niche — parent company not cruelty-free)
Although they’ve been recently acquired by Estee Lauder, Le Labo remains cruelty-free and still have not entered the Chinese market. “We believe that there are too many bottles of perfume and not enough soulful fragrances”, they state. You can purchase Le Labo from Barney’s.
5. Honore des Pres (natural)
You can also go the natural way with a brand like Honore des Pres, who create beautiful high-end perfumes using 100% natural ingredients. Absolutely no synthetic ingredients, and a full-size bottle retails for $84 at The Detox Market.
6. The 7 Virtues (natural)
I really wanted to include this company because they create perfume with a message. Their slogan is “Make Perfume, Not War” and they source their fair-trade ingredients in countries that are being rebuilt after being destroyed by war. You can buy their Eau de Parfum from Lord & Taylor and they’re very fairly-priced. Do check them out!
7. My Daughter Fragrances (natural)
A small and lovely company creating perfume without harmful ingredients such as phtalates or parabens. Their perfumes are made in France and retail for $85 each. You can shop at MyDaughterFragrance.com.
Pacifica is great if you’re a perfume newbie, because they have a huge selection of scents. Plus they’re affordable and 100% vegan! A full-size bottle is only $22, and you can buy them online at Pacifica.com or from Target stores.
I’m sure you’ve all heard of Lush by now! They carry some nice spray and solid perfumes. Their spray perfumes are alcohol-based and run for about $50 a bottle. Personally, I have a soft spot for Sikkim Girls which has notes of Jasmine and Tuberose. Visit your local Lush store to check them all out!
Aromi is mostly known for their lipsticks, but they also make solid perfume (for women) and cologne (for men). Great variety of scents, and each solid perfume is only $12. You can buy them from Aromi.com.
Lavanila are popular for their “healthy deodorants”, but they also make some great fragrances that are just as healthy and free from potentially toxic chemicals. Their full-size fragrances retail for $58 at Sephora.
12. Tsi~La (organic)
13. A Perfume Organic (organic)
100% natural and non-toxic perfume, and it’s vegan as well. They currently offer 5 scents in beautiful and eco-friendly packaging. They’re $65 each and you can purchase them from their official site.
14. Ecco Bella (organic)
Ecco Bella is a green beauty brand that makes everything from skincare to makeup. They also offer a collection of organic Eau de Parfums free from synthetics, that use only essential oils. A bottle retails for $30 from EccoBella.com.
15. Vered Organic Botanicals (organic)
Another organic and cruelty-free that offers skincare and more. Check out their fragranced body oils at Spirit Beauty Lounge, which are 100% vegan and use a blend of essential oils.
16. Terra Nova (natural)
A collection of perfumes, body mists, and other bath and body products that are all-natural and affordable. Check them out at TerraNova.com!
17. Lotus Wei (natural)
Lotus Wei is based on relieving stress through flower aromatherapy. They make lovely perfume mists that are natural, with some organic ingredients. You can purchase them The Detox Market at $40 per bottle.
18. French Girl Organics (organic)
French Girl Organics is not only cruelty-free, but also all-vegan and natural. With their ingredients being mostly organic and their minimalistic packaging, what’s not to love? They offer quite a few fragrances at Beautyhabit.
19. Forager Botanicals (natural)
Forager Botanicals offer natural scent that free from potentially harmful chemicals. Their perfumes are also vegan and retail for $98 per full-size bottle. You can shop at ForagerBotanicals.com.
20. Auphorie (vegan)
“Auphorie is a Maison de Parfum dedicated entirely to highly original luxury handcrafted perfumes and scent solutions, made in small batches using an eclectic selection of the finest natural extracts and innovative raw ingredients.” They’re 100% vegan.
3. Companies With No Response
I’ve also contacted the following companies, but haven’t heard back from them. This doesn’t mean that these companies test on animals. However, it’s often a red flag when a company refuses to share their animal testing policy.
- L’Artisan Parfumeur
- Juliette has a Gun
- Frederic Malle
- Histoire de Parfums
- Serge Lutens
I’ll be adding companies here as I contact them. When I do hear back, I’ll be moving those companies to the appropriate section.
4. Companies With Unclear Policies
There are some companies that refuse to give us their full animal testing policies, or remain vague about some aspects. I couldn’t trust these brands as being fully cruelty-free, so here they are, along with the explanation.
1. Elizabeth And James
The Olsen twins own this brand. They make a fragrance called Nirvana, which is a best-seller at Sephora.
According to PETA’s Caring Consumer list, Elizabeth and James Fragrances are cruelty-free. But when I reached out to the brand, they couldn’t answer a single question about their animal testing policy. This is the only answer they gave me:
The Elizabeth and James Nirvana products are not tested on animals.
Elizabeth and James are licensed to a company called Butterfly Beauty LLC. I reached out to them but received no response.
2. Stella McCartney
The Stella McCartney brand is one of the fashion industry’s most ethical brands. They don’t use leather or fur in any of their products, and they’re completely vegan, including their perfume.
However, it’s Procter & Gamble that own their fragrance license, and all other P&G fragrances are tested on animals. It’s possible that Stella McCartney has a deal with P&G which ensures that no animal testing is performed for Stella McCartney, and their fragrance may not be sold in mainland China.
But then again, in the response I received, they weren’t able to confirm that their suppliers don’t test on animals. Here’s the full response:
Stella McCartney is a proud vegetarian company. Therefore we do not use leather, skins, feather or furs on any of our products. None of our products are ever tested on animals, by us or anyone else that work on the Stella McCartney Ltd fragrances. P&G Prestige produce our fragrances as a licence of Stella McCartney’s beauty products, but we can assure you that we respect a very strict ethical charter and that none of our products have ever been tested on animals. All Stella McCartney fragrances are vegan friendly, which means that no ingredient is tested on animals or comes from animals origins, including bees.
We stand by our ethics regarding animal testing, and we have even chosen not to sell our fragrances in China. In order to sell fragrances in China we would have to meet Government regulation which requires animal testing and that is something that we will not allow for any of products. We hope that by promoting these types of values that other fragrance licensees of P&G Prestige to follow us and say no to animal testing.
To sum this up:
- Finished products are not tested on animals, either by Stella McCartney or anyone else.
- The products are vegan.
- Their products are not sold in China.
- No mention is made about the suppliers!
I followed up, but they still wouldn’t touch base about their suppliers.
TokyioMilk is a company I’ve tried to contact multiple times but never heard back from. Years ago, they were in the process of acquiring Leaping Bunny certification, but they stopped the process and never followed through. This to me raises a red flag.
I hope this post is helpful to all the perfume lovers out there! I’ll be updating this list as I hear back from companies, so keep an eye out for that as well. Don’t hesitate to contact me if you think any other companies should be on the list.
Download the full list of cruelty-free brands in my 10-page guide, Cruelty-Free Made Simple. Enter your name and email below to get it in your inbox.