As I Am has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“As. I. Am. This is our slogan and our truth. As I Am was born out of a well-thought out, deliberate and caring process. We proudly reinvest in our community by automatically donating $1 of EVERY unit sold DAILY to the following organizations that are focused on growth, education, development, justice, and prosperity: Black Lives Matter, Black Girls Code, Brooklyn Community Bail Fund, and more.”
As I Am is not owned by any parent company that tests on animals.
No, As I Am is not sold where animal testing is required by law.
Yes, As I Am is certified by Peta.
As I Am is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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