Dior is NOT cruelty-free.
This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Dior is owned by LVMH, a company that is not cruelty-free.
At a Glance
|Finished products tested on animals||Yes, where required by law|
|Ingredients tested on animals||Uncertain|
|Suppliers test on animals||Uncertain|
|Third party animal testing||Yes, where required by law|
|Sold in mainland China||Yes|
Dior's Official Animal Testing Policy
“We do not test our products on animals nor do we permit others to do so except where it is required by law. We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France.”
What This Means
Although Dior as a company do not test their finished products on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that Dior is not cruelty-free.
When companies claim that they test on animals “where required by law”, it typically means that they sell their products in mainland China, where cosmetics are legally required to be tested on animals.
To learn more about animal testing laws in China, click here.
Dior also doesn’t mention whether or not their suppliers test on animals, or if their ingredients might be tested on animals, which is a red flag.
Dior claims to be “committed to the elimination of animal testing”, however they willingly agree to having their products tested on animals. Brands that are truly committed to the elimination of animal testing do not test on animals, and do not sell in countries where animal testing is required by law.
Why We Classify Brands Like Dior As “Not Cruelty-Free”
The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.
Because of this, we communicate with brands directly to gather information about their full animal testing policy.
Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:
- Their company engages in animal testing
- Their suppliers engage in animal testing
- They allow third-parties to test on animals on their behalf
- They test on animals where required by law
- They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed
A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.
What’s The Deal With China?
Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.
As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.
As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.