Finding cruelty-free drugstore brands isn’t easy. Target, Walgreens, CVS, and Walmart are flooded with non-cruelty-free makeup and all the big brands such as L’Oreal, Maybelline, Revlon, Rimmel London, and CoverGirl test on animals.

However there are plenty of cruelty-free alternatives out there! I’ve put together this list to help you make the right choices. Once you’re aware of the animal testing policies of these companies, you’ll find that it’s very easy to find good budget-friendly brands and products at your local drugstore.


The most common cruelty-free drugstore makeup brands are Wet’n’Wild, Physicians Formula, Milani, Hard Candy, Jordana, and Sonia Kashuk; the complete list can be found in the table below.

Choose these brands over L'Oreal, Garnier, Neutrogena, and others who test on animals.

As for cruelty-free skincare brands and personal care products, I personally do all of my shopping at Target, and I would recommend doing the same if you want the widest variety of brands that don’t test on animals. Target carries Yes To Carrots, Dr. Bronner’s, Alba Botanica, Kiss My Face, Avalon Organics, Jason, Giovanni, and Desert Essence. All of these companies except for Yes To Carrots are Leaping Bunny-certified.


Cruelty-Free Drugstore Makeup

Brand Cruelty-Free? Where to find
Almay No Tests on animals when required by law. Found on PETA’s list of companies that DO test on animals. Owned by Revlon, a company that is sold in China.
Annabelle Yes Annabelle is owned by Groupe Marcelle, a Canadian company that doesn’t test products or ingredients on animals nor sell in China. Most Canadian drugstores.
Ardell Yes Ardell International signed PETA’s cruelty-free pledge. Their products are cruelty-free and vegan. Most drugstores.
Bonne Bell Yes Signed PETA’s cruelty-free pledge. Most commonly found at Walmart.
Bourjois No Sold in China.
Burt’s Bees Grey Area Burt’s Bees is owned by Clorox, a company that isn’t cruelty-free. They recently started selling in China and there have been contradicting claims as to whether or not they only sell online. Most drugstores.
CoverGirl No Owned by Procter & Gamble. Tests on animals.
e.l.f. Yes Signed PETA’s cruelty-free pledge. No parent company. All their product except some brushes made of animal hair are vegan. Walgreens, K Mart, and Target. Canada: Select Target stores.
EcoTools Yes Signed PETA’s cruelty-free pledge. All brushes are 100% vegan.
Flower Yes Signed PETA’s cruelty-free pledge. Maesa, Flower’s parent company, is cruelty-free. Only available at select Walmart stores and FlowerBeauty.com.
GOSH Yes Signed PETA’s cruelty-free pledge. No parent company. Available in the UK and Canada.
Hard Candy Yes Cruelty-free, not sold in China, independent company. “As the formulator and manufacturer of Hard Candy products, we stipulate that we do not test any of our finished products on animals. We do not test any of our raw materials used in the manufacturing process on animals. We do not require or ask any third party to conduct this testing on our behalf.” Available exclusively at Walmart.
Jane Yes Signed PETA’s cruelty-free pledge. No parent company. “None of the products or ingredients have been tested on animals and that we adhere to a very strict no animal testing policy. ” Not sold in China. Available at Ulta.
Jordana Yes. Signed PETA’s cruelty-free pledge. Not sold in China. Owned by Milani, a Leaping Bunny-certified company.
L’Oreal No. Found on PETA’s list of companies that DO test on animals. Sold in China.
Makeup Academy  Yes. Cruelty-free and not sold in China. “We are pleased to confirm that our MUA products and their ingredients are not tested on animals.” UK: Superdrug. USA: CVS.
Marcelle Yes Marcelle is owned by Groupe Marcelle, a Canadian company that doesn’t test products or ingredients on animals nor sell in China. Most Canadian drugstores.
Maybelline No Found on PETA’s list of companies that DO test on animals. Sold in China.
Milani Yes Leaping Bunny-certified. No parent company. Most drugstores: CVS, Walgreens, K-Mart, Walmart.
Mineral Fusion Yes Leaping Bunny-certified. No parent company. Target, Ulta.
NYC No No clear stance against animal testing. Owned by Coty, a company that tests on animals and retails brands in China.
NYX Yes Signed PETA’s cruelty-free pledge. Not sold in China. Owned by L’Oreal, a company that tests on animals.  CVS, Target, Ulta.
Pacifica Yes Signed PETA’s cruelty-free pledge. Not sold in China. Select Target locations across the USA.
Physicians Formula Yes Signed PETA’s cruelty-free pledge. Not sold in China. Most drugstores.
Pixi Yes Signed PETA’s cruelty-free pledge. Not sold in China. Target (USA and Canada).
Prestige Yes Signed PETA’s cruelty-free pledge. Not sold in China in retail stores; online-only. Ulta.
Revlon No Found on PETA’s list of companies that DO test on animals. Sold in China.
Rimmel London No Test on animals when required by law. Owned by Coty, a company that tests on animals and retails brands in China.
Sonia Kashuk Yes “Please know that all of our products are cruelty-free and we are completely against harming any animals in any way for the production of our products. We also ensure our manufacturers and suppliers do not test on animals as we are extremely against it! (…) We are not sold in China.” Target (USA and Canada).
Wet’n’Wild Yes “We are happy to inform you that we do not test on animals at any point of our production nor do we purchase any materials from vendors who test on animals. Our products are made in China but not sold in China.” Most drugstores.

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Further Reading


Cruelty-free made simple!

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.