Finding cruelty-free drugstore brands isn’t easy. Target, Walgreens, CVS, and Walmart are flooded with non-cruelty-free makeup and most of the big brands such as L’Oreal, Maybelline, Revlon, and Rimmel London test on animals.
However there are plenty of cruelty-free alternatives out there! I’ve put together this list to help you make the right choices. Once you’re aware of the animal testing policies of these companies, you’ll find that it’s very easy to find good budget-friendly brands and products at your local drugstore.
The most common cruelty-free drugstore makeup brands are Covergirl, Wet’n’Wild, Physicians Formula, Milani, Hard Candy, Jordana, and Sonia Kashuk; the complete list can be found in the table below.
As for cruelty-free skincare brands and personal care products, I personally do all of my shopping at Target, and I would recommend doing the same if you want the widest variety of brands that don’t test on animals. Target carries Yes To Carrots, Dr. Bronner’s, Alba Botanica, Kiss My Face, Avalon Organics, Jason, Giovanni, and Desert Essence. All of these companies except for Yes To Carrots are Leaping Bunny-certified.
Cruelty-Free Drugstore Makeup
|Brand||Cruelty-Free?||Where to find|
|Almay||No||Tests on animals when required by law. Found on PETA’s list of companies that DO test on animals. Owned by Revlon, a company that is sold in China.|
|Annabelle||Yes||Annabelle is owned by Groupe Marcelle, a Canadian company that doesn’t test products or ingredients on animals nor sell in China.||Most Canadian drugstores.|
|Ardell||Yes||Ardell International signed PETA’s cruelty-free pledge. Their products are cruelty-free and vegan.||Most drugstores.|
|Bonne Bell||Yes||Signed PETA’s cruelty-free pledge.||Most commonly found at Walmart.|
|Bourjois||No||Sold in China.|
|Grey Area||Burt’s Bees is owned by Clorox, a company that isn’t cruelty-free. They recently started selling in China and there have been contradicting claims as to whether or not they only sell online.||Most drugstores.|
|No||Owned by Procter & Gamble. Tests on animals.|
|e.l.f.||Yes||Signed PETA’s cruelty-free pledge. No parent company. All their product except some brushes made of animal hair are vegan.||Walgreens, K Mart, and Target. Canada: Select Target stores.|
|EcoTools||Yes||Signed PETA’s cruelty-free pledge. All brushes are 100% vegan.|
|Flower||Yes||Signed PETA’s cruelty-free pledge. Maesa, Flower’s parent company, is cruelty-free.||Only available at select Walmart stores and FlowerBeauty.com.|
|GOSH||Yes||Signed PETA’s cruelty-free pledge. No parent company.||Available in the UK and Canada.|
|Hard Candy||Yes||Cruelty-free, not sold in China, independent company. “As the formulator and manufacturer of Hard Candy products, we stipulate that we do not test any of our finished products on animals. We do not test any of our raw materials used in the manufacturing process on animals. We do not require or ask any third party to conduct this testing on our behalf.”||Available exclusively at Walmart.|
|Jane||Yes||Signed PETA’s cruelty-free pledge. No parent company. “None of the products or ingredients have been tested on animals and that we adhere to a very strict no animal testing policy. ” Not sold in China.||Available at Ulta.|
|Jordana||Yes.||Signed PETA’s cruelty-free pledge. Not sold in China. Owned by Milani, a Leaping Bunny-certified company.|
|L’Oreal||No.||Found on PETA’s list of companies that DO test on animals. Sold in China.|
|Makeup Academy||Yes.||Cruelty-free and not sold in China. “We are pleased to confirm that our MUA products and their ingredients are not tested on animals.”||UK: Superdrug. USA: CVS.|
|Marcelle||Yes||Marcelle is owned by Groupe Marcelle, a Canadian company that doesn’t test products or ingredients on animals nor sell in China.||Most Canadian drugstores.|
|Maybelline||No||Found on PETA’s list of companies that DO test on animals. Sold in China.|
|Milani||Yes||Leaping Bunny-certified. No parent company.||Most drugstores: CVS, Walgreens, K-Mart, Walmart.|
|Mineral Fusion||Yes||Leaping Bunny-certified. No parent company.||Target, Ulta.|
|NYC||No||No clear stance against animal testing. Owned by Coty, a company that tests on animals and retails brands in China.|
|NYX||Yes||Signed PETA’s cruelty-free pledge. Not sold in China. Owned by L’Oreal, a company that tests on animals.||CVS, Target, Ulta.|
|Pacifica||Yes||Signed PETA’s cruelty-free pledge. Not sold in China.||Select Target locations across the USA.|
|Physicians Formula||Yes||Signed PETA’s cruelty-free pledge. Not sold in China.||Most drugstores.|
|Pixi||Yes||Signed PETA’s cruelty-free pledge. Not sold in China.||Target (USA and Canada).|
|Prestige||Yes||Signed PETA’s cruelty-free pledge. Not sold in China in retail stores; online-only.||Ulta.|
|Revlon||No||Found on PETA’s list of companies that DO test on animals. Sold in China.|
|Rimmel London||No||Test on animals when required by law. Owned by Coty, a company that tests on animals and retails brands in China.|
|Sonia Kashuk||Yes||“Please know that all of our products are cruelty-free and we are completely against harming any animals in any way for the production of our products. We also ensure our manufacturers and suppliers do not test on animals as we are extremely against it! (…) We are not sold in China.”||Target (USA and Canada).|
|No longer cruelty-free.|
- Full List of Cruelty-Free Brands
- Cruelty-Free Sephora Brands
- American Companies Testing on Animals in China
- 5 Things You Must Do To Shop Cruelty-Free
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.