Updated: Jan 8, 2021

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Finding cruelty-free drugstore brands isn’t easy. Target, Walgreens, CVS, and Walmart are flooded with non-cruelty-free makeup and most of the big brands such as L’Oreal, Maybelline, Revlon, and Rimmel London test on animals.

However there are plenty of cruelty-free alternatives out there! I’ve put together this list to help you make the right choices. Once you’re aware of the animal testing policies of these companies, you’ll find that it’s very easy to find good budget-friendly brands and products at your local drugstore.

The most common cruelty-free drugstore makeup brands are Covergirl, Milani, Hard Candy, Pacifica, Jordana, and Sonia Kashuk; the complete list can be found in the table below.

Choose these brands over L'Oreal, Garnier, Neutrogena, and others who test on animals.

As for cruelty-free skincare brands and personal care products, I personally do all of my shopping at Target, and I would recommend doing the same if you want the widest variety of brands that don’t test on animals. Target carries Yes To Carrots, Dr. Bronner’s, Alba Botanica, Kiss My Face, Avalon Organics, Jason, Giovanni, and Desert Essence. All of these companies except for Yes To Carrots are Leaping Bunny-certified.


Cruelty-Free Drugstore Makeup

A
Acure

Body Care

Deodorant

Hair Care

Skincare

+ See Shops
Body Care Deodorant Hair Care Skincare
Alaffia

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Alba Botanica

Body Care

Deodorant

Fake Tan

Hair Care

Hair Removal

Skincare

Sunscreen

+ See Shops
Body Care Deodorant Fake Tan Hair Care Hair Removal Skincare Sunscreen
Altruist

Skincare

Sunscreen

+ See Shops
Skincare Sunscreen
Annabelle

Makeup

+ See Shops
Makeup
Anomaly

Hair Care

+ See Shops
Hair Care
Arctic Fox

Hair Dye

+ See Shops
Hair Dye
Ardell

False Lashes

Makeup

+ See Shops
False Lashes Makeup
As I Am

Hair Care

+ See Shops
Hair Care
Astonish

Cleaning

Laundry

+ See Shops
Cleaning Laundry
Attitude

Body Care

Cleaning

Deodorant

Laundry

+ See Shops
Body Care Cleaning Deodorant Laundry
Aubrey Organics

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Auromere

Hair Care

Oral Care

+ See Shops
Hair Care Oral Care
Avalon Organics

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
B
Babo Botanicals

Baby

Body Care

Hair Care

Skincare

Sunscreen

+ See Shops
Baby Body Care Hair Care Skincare Sunscreen
Badger

Baby

Body Care

For Men

Sunscreen

+ See Shops
Baby Body Care For Men Sunscreen
Barry M

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
basd

Body Care

+ See Shops
Body Care
Benecos

Body Care

Hair Care

Makeup

+ See Shops
Body Care Hair Care Makeup
BH Cosmetics

Makeup

+ See Shops
Makeup
Blume

Body Care

Deodorant

Feminine Hygiene

Skincare

+ See Shops
Body Care Deodorant Feminine Hygiene Skincare
Bondi Sands

Body Care

Skincare

Sunscreen

+ See Shops
Body Care Skincare Sunscreen
Boots

Body Care

For Men

Hair Care

Makeup

Oral Care

Skincare

+ See Shops
Body Care For Men Hair Care Makeup Oral Care Skincare
Bulldog

For Men

Skincare

+ See Shops
For Men Skincare
Burt’s Bees

Baby

Makeup

Skincare

+ See Shops
Baby Makeup Skincare
By Beauty Bay

Makeup

Skincare

+ See Shops
Makeup Skincare
C
C.O. Bigelow

Body Care

Fragrance

+ See Shops
Body Care Fragrance
California Tan

Fake Tan

+ See Shops
Fake Tan
Catrice

Makeup

+ See Shops
Makeup
Ceramedx

Body Care

Skincare

+ See Shops
Body Care Skincare
Certain Dri

Body Care

Deodorant

Body Care Deodorant
Chi Chi Cosmetics

Body Care

Fragrance

Makeup

+ See Shops
Body Care Fragrance Makeup
Cleanwell

Cleaning

+ See Shops
Cleaning
Cocokind

Body Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care Makeup Skincare Sunscreen
Colourpop

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
Concrete Minerals

Makeup

+ See Shops
Makeup
Copycat Beauty

Makeup

Skincare

+ See Shops
Makeup Skincare
Covergirl

Makeup

+ See Shops
Makeup
Crazy Rumors

Body Care

+ See Shops
Body Care
Crystal

Body Care

Deodorant

+ See Shops
Body Care Deodorant
D
Derma E

Skincare

+ See Shops
Skincare
Desert Essence

Body Care

Deodorant

Hair Care

Oral Care

Skincare

+ See Shops
Body Care Deodorant Hair Care Oral Care Skincare
Dipwell

Nail Polish

+ See Shops
Nail Polish
Dr Teal’s

Body Care

Deodorant

Hair Care

Skincare

+ See Shops
Body Care Deodorant Hair Care Skincare
Dr. Bronner’s

Body Care

Cleaning

Laundry

+ See Shops
Body Care Cleaning Laundry
E
Eco Lips

Body Care

Skincare

+ See Shops
Body Care Skincare
EcoColors

Hair Dye

+ See Shops
Hair Dye
ECOS

Cleaning

Laundry

+ See Shops
Cleaning Laundry
elf

Makeup

Nail Polish

Skincare

+ See Shops
Makeup Nail Polish Skincare
EO Products

Body Care

Skincare

+ See Shops
Body Care Skincare
EOS

Body Care

Skincare

+ See Shops
Body Care Skincare
Essence

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
Ethique

Body Care

Cleaning

Deodorant

Hair Care

Skincare

+ See Shops
Body Care Cleaning Deodorant Hair Care Skincare
Eva Nyc

Hair Care

+ See Shops
Hair Care
Everyday Minerals

Makeup

+ See Shops
Makeup
Everyone

Body Care

+ See Shops
Body Care
F
Facetheory

Body Care

Makeup

Skincare

+ See Shops
Body Care Makeup Skincare
Faith In Nature

Body Care

Hair Care

+ See Shops
Body Care Hair Care
Fiona Stiles

Makeup

+ See Shops
Makeup
Flower

Makeup

+ See Shops
Makeup
Formula 10.0.6

Body Care

Skincare

+ See Shops
Body Care Skincare
G
Garnier

Hair Care

Hair Dye

Skincare

+ See Shops
Hair Care Hair Dye Skincare
Giovanni

Hair Care

+ See Shops
Hair Care
Good Dye Young

Hair Care

Hair Dye

+ See Shops
Hair Care Hair Dye
GOSH

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
H
Hard Candy

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
Hask

Hair Care

+ See Shops
Hair Care
Hawaiian Tropic

Fake Tan

Sunscreen

+ See Shops
Fake Tan Sunscreen
Hello Products

Oral Care

+ See Shops
Oral Care
Herbatint

Hair Dye

+ See Shops
Hair Dye
Hurraw!

Body Care

+ See Shops
Body Care
I
It’s A 10

Hair Care

+ See Shops
Hair Care
J
J.R. Watkins

Body Care

Cleaning

+ See Shops
Body Care Cleaning
Jane

Makeup

+ See Shops
Makeup
JASON

Body Care

Hair Care

Oral Care

Skincare

Sunscreen

+ See Shops
Body Care Hair Care Oral Care Skincare Sunscreen
Jason Wu Beauty

Makeup

+ See Shops
Makeup
Jolie Vegan

Nail Polish

+ See Shops
Nail Polish
Jordana

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
K
KIKO Milano

Makeup

Skincare

+ See Shops
Makeup Skincare
Kiss My Face

Body Care

Deodorant

For Men

Hair Removal

Oral Care

Skincare

Sunscreen

+ See Shops
Body Care Deodorant For Men Hair Removal Oral Care Skincare Sunscreen
Kristin Ess

Hair Care

+ See Shops
Hair Care
L
LA Girl

Makeup

+ See Shops
Makeup
Le Petit Olivier

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Little Seed Farm

Body Care

Deodorant

Skincare

+ See Shops
Body Care Deodorant Skincare
Live Clean

Body Care

Hair Care

+ See Shops
Body Care Hair Care
M
Mad Hippie

Skincare

+ See Shops
Skincare
Makeup Geek

Makeup

+ See Shops
Makeup
Manic Panic

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
Marks & Spencer

Body Care

Cleaning

Hair Care

Laundry

Makeup

Skincare

+ See Shops
Body Care Cleaning Hair Care Laundry Makeup Skincare
masqueBAR

Body Care

Skincare

+ See Shops
Body Care Skincare
Method

Cleaning

Laundry

+ See Shops
Cleaning Laundry
Milani

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
Mineral Fusion

Body Care

Hair Care

Makeup

Nail Polish

Skincare

+ See Shops
Body Care Hair Care Makeup Nail Polish Skincare
Mrs. Meyer’s

Cleaning

Laundry

+ See Shops
Cleaning Laundry
N
Nad’s

Hair Removal

+ See Shops
Hair Removal
Native

Body Care

Deodorant

Oral Care

+ See Shops
Body Care Deodorant Oral Care
Natura Siberica

Body Care

For Men

Hair Care

Skincare

+ See Shops
Body Care For Men Hair Care Skincare
Natural Amor

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Nature Clean

Cleaning

Laundry

+ See Shops
Cleaning Laundry
Nature’s Gate

Body Care

Deodorant

Hair Care

Oral Care

Sunscreen

+ See Shops
Body Care Deodorant Hair Care Oral Care Sunscreen
Nip + Fab

Body Care

Makeup

Skincare

+ See Shops
Body Care Makeup Skincare
Nubian Heritage

Body Care

Deodorant

Hair Care

+ See Shops
Body Care Deodorant Hair Care
NYX

Makeup

+ See Shops
Makeup
O
OOO Polish

Nail Polish

+ See Shops
Nail Polish
Oshun Organics

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Out of Africa

Body Care

+ See Shops
Body Care
OZ Naturals

Skincare

+ See Shops
Skincare
P
Pacifica

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Sunscreen

+ See Shops
Body Care Fragrance Hair Care Makeup Nail Polish Skincare Sunscreen
Palladio

Makeup

Skincare

+ See Shops
Makeup Skincare
Paume

Body Care

+ See Shops
Body Care
Peace Out

Skincare

+ See Shops
Skincare
People Of Color Beauty

Nail Polish

+ See Shops
Nail Polish
Pixi

Makeup

+ See Shops
Makeup
Plant Apothecary

Skincare

+ See Shops
Skincare
Pretty Frank

Body Care

Deodorant

For Men

+ See Shops
Body Care Deodorant For Men
Primark

Body Care

Cleaning

Fragrance

Hair Care

Makeup

Oral Care

Skincare

+ See Shops
Body Care Cleaning Fragrance Hair Care Makeup Oral Care Skincare
Pupa Milano

Body Care

Makeup

Skincare

+ See Shops
Body Care Makeup Skincare
Puracy

Cleaning

Laundry

+ See Shops
Cleaning Laundry
Q
Queen Helene

Body Care

Skincare

+ See Shops
Body Care Skincare
R
Raw Sugar

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Real Simple Clean

Cleaning

+ See Shops
Cleaning
S
Schmidt’s Naturals

Body Care

Deodorant

Oral Care

+ See Shops
Body Care Deodorant Oral Care
Seventh Generation

Cleaning

Feminine Hygiene

Laundry

+ See Shops
Cleaning Feminine Hygiene Laundry
SheaMoisture

Body Care

For Men

Hair Care

Makeup

Skincare

+ See Shops
Body Care For Men Hair Care Makeup Skincare
Silk Naturals

For Men

Hair Care

Makeup

Skincare

+ See Shops
For Men Hair Care Makeup Skincare
Sleek

Makeup

+ See Shops
Makeup
Sonia Kashuk

Makeup

Nail Polish

+ See Shops
Makeup Nail Polish
St. Ives

Body Care

Skincare

+ See Shops
Body Care Skincare
Stargazer

Hair Dye

Makeup

+ See Shops
Hair Dye Makeup
Sukin

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Sun Bum

Hair Care

Skincare

Sunscreen

+ See Shops
Hair Care Skincare Sunscreen
Superdrug

Body Care

For Men

Hair Care

Makeup

Oral Care

Skincare

+ See Shops
Body Care For Men Hair Care Makeup Oral Care Skincare
T
The Green Beaver Company

Body Care

Hair Care

Oral Care

Skincare

Sunscreen

+ See Shops
Body Care Hair Care Oral Care Skincare Sunscreen
The Ordinary

Makeup

Skincare

+ See Shops
Makeup Skincare
The Seaweed Bath Co.

Body Care

Hair Care

Skincare

+ See Shops
Body Care Hair Care Skincare
Thinkbaby

Baby

Body Care

Skincare

Sunscreen

+ See Shops
Baby Body Care Skincare Sunscreen
Thinksport

Body Care

Deodorant

Hair Care

Sunscreen

+ See Shops
Body Care Deodorant Hair Care Sunscreen
This is L.

Feminine Hygiene

+ See Shops
Feminine Hygiene
Tom’s of Maine

Body Care

Deodorant

Oral Care

+ See Shops
Body Care Deodorant Oral Care
Tower 28

Makeup

Skincare

+ See Shops
Makeup Skincare
Trader Joe’s

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
Body Care Hair Care Oral Care Skincare
Tree Hut

Body Care

Hair Removal

Skincare

+ See Shops
Body Care Hair Removal Skincare
Tresemme

Hair Care

+ See Shops
Hair Care
U
Ulta Beauty

Body Care

Fake Tan

Hair Care

Makeup

Nail Polish

Skincare

Sunscreen

+ See Shops
Body Care Fake Tan Hair Care Makeup Nail Polish Skincare Sunscreen
Umberto Giannini

Hair Care

+ See Shops
Hair Care
UpCircle

Body Care

Skincare

+ See Shops
Body Care Skincare
W
Weleda

Body Care

For Men

Hair Care

Oral Care

Skincare

+ See Shops
Body Care For Men Hair Care Oral Care Skincare
Whole Foods (365)

Body Care

Cleaning

Feminine Hygiene

Hair Care

Skincare

+ See Shops
Body Care Cleaning Feminine Hygiene Hair Care Skincare
Y
Yes To

Body Care

Deodorant

Hair Care

Skincare

+ See Shops
Body Care Deodorant Hair Care Skincare
Z
Zoeva

Makeup

+ See Shops
Makeup
ZuZu Luxe

Makeup

+ See Shops
Makeup

Further Reading


Please share this post!

Thank you for shopping cruelty-free and using the Cruelty-Free Kitty list! If you have a few seconds, please share this list to spread the info. I appreciate all the support!

+ Show Comments (141) - Hide Comments (141)
  • Avatar Erin says:

    Hi! There’s a very certain drugstore brand that my sister buys a lot and I can’t find if it’s cruelty free anywhere on the internet. It’s called “Believe Beauty”. I just want to know if I need to tell her to stop buying their products or not.

  • Avatar Katie says:

    Update with Black Radiance! I found this brand at Target and it’s both cruelty free and super affordable.

  • Avatar Yung says:

    This form it couldn’t see it by chrome of phone. The front of the brand name and the descriptions of the end couldn’t be seen the words.

  • Avatar Olivia says:

    Hi, Wet and wild is NOT cruelty free anymore. Sad but true!

  • Avatar Elly says:

    This needs to be updated as Covergirl received the “Hopping Bunny” certification as it being officially cruelty free.

  • Avatar Seth Rader says:

    Covergirl is now cruelty-free and owned by Coty

  • Avatar Erika H says:

    I just searched Ardell on PETAs list of companies that are cruelty free and they’re not on there….

  • Avatar kiara samson says:

    Is Ariposa Or Mariposa makeup from Dollaramma cruelty free? I’ve heard it is but Iv’e also heard it is’nt and I can’t find it anywhere for the correct answer!

  • Avatar Ragan says:

    Really appreciate this. Spent two hours trying to just put regular shopping list together (detergent, toothpaste, deodorant, etc). Would have taken even longer without this site. Thank you.

  • Avatar Georgi says:

    Skinfix is a cruelty free lip balm which can be found in drug stores. Love it!

  • Avatar Rachma says:

    Is Senka a cruelty free product?

  • Avatar Patricia says:

    Does Apivita test on animals?

  • Avatar Allison says:

    Rite aids private brand Daylogic is cruelty free.

  • Avatar Melanie says:

    so glad I found this list! I’m just jumping to the CF world but out of those brands about 3 are available in Australian drugstores….

  • Avatar nat says:

    all those companies are not on leaping bunny site.

  • Avatar Kayla Schmidt says:

    FYI, I went to target knowing Sonia Kushik was cruelty free. However when I grabbed one of her brushes, it said made in China. ??

  • Avatar andra says:

    I was so bummed to find out that so many of my beloved drugstore brands test on animals! Especially because in Germany where I live, almost none of the brands you listed as cruelty free are available in drugstores. German brands are forbidden to test on animals, but the quality of those usually is nowhere near American brands like elf or Milani. The only ray of hope is that Zoeva is completely cruelty free & a German brand, so it’s easily accessible – and their products are really dope!

  • Avatar Katia says:

    Black Radiance is also owned by the same company as Wet N Wild, right? So are they also cruelty-free?

  • Avatar Fiona Wang says:

    Isn’t Kokie Cosmetics cruelty-free?

  • Avatar Loren Costa says:

    Is LA girl pro concealer vegan and cruelty free?

  • Avatar Elizabeth De Pasquale says:

    Hi all,
    So glad to have found this site! I just learned that Dollar Tree (I live in NYC) is currently selling several items that are cruelty free. Salon Selectives Shampoo and Conditioner and all Dermasil lotions are not tested on animals and only $1 each!
    Will post pictures if able.
    Thanks!

  • Avatar Daniela says:

    Does essence test on animals? It says on their website that they don’t but L’OrΓ©al lied to me so I don’t know If i can trust essence.

  • Avatar Alanah c says:

    my favorite brand for eyeliner, Jesses Girl (sold in rite aid) , says they do not test on animals. their liquid liner is honestly an exact dupe for Kat Von D – but its only $6USD!! The bottom of the website says that they are certified cruelty free <3

  • Avatar Sophie Elphick says:

    Hey! please can you contact Younique make up as they are cruelty free and don’t use any chemicals in the products this would be great for them to appear on your blog thank you!

    kind regards
    Sophie Elphick

  • Avatar Venus says:

    Thank you so much for these lists and all the effort you put into finding out whether companies are cruelty free or not. I’m slowly making the change not only with my beauty products but also with cleaning and hygiene products.

    Do you happen to know if Up & Up tests on animals? I’d like to know if they’re okay to use (though something tells me they aren’t.)

    Thanks again!

  • Avatar Kathleen says:

    To be very specific, while some of these companies may get the label “cruelty-free” because they don’t TEST on animals, some of the products made by these companies contain animal products and/or by-products. For some, that means these items are NOT cruelty-free. Always read the ingredients of all products to find what is right for you.

  • Avatar chelsey seguin says:

    i also need help with tooth paste and mouth wash =/ … that and cleaning agents for the home are my biggest difficulty. please help.

  • Avatar chelsey seguin says:

    please lmk if i can shop equate brand…im very new to this and i need to replace the shout i use to get the stains out. im not sure to believe the dif things im reading with google and i heard peta may not be as accurate as this site.
    chelsey

  • Avatar Philip Beaven says:

    Can You confirm AVON in UK – my information is that they do test on animals if required ie China

  • Avatar CynthiaW says:

    Is there any information on CeraVe?

  • Avatar Ashley Davis says:

    Soap and Glory said they do not test on animals, how can I make sure they don’t?

  • Avatar Jennifer says:

    I’m confused on something. If some companies test on animals as required by law, does this pertain to only those products sold in China? Otherwise, why are some companies/products not required by law to test?

  • Avatar Maddy says:

    Burts bees is no longer cruelty free they only test on animals when nessisary, but you shouldn’t be testing in animals at all of course. I emailed the company directly and they have confirmed this. Just wanted to let you know.

  • Avatar Averill says:

    HI! I’m looking for cruelty-free hair care – shampoo, conditioner and styling options? Other than Paul Mitchell, what are the drugstore and salon options?

  • Avatar Nudabite says:

    I’m surprised that Essence Cosmetics isn’t on this list!

    • Suzi Suzi says:

      Oops! There’s no reason for that since they’re cruelty-free and a drugstore brand. Adding them.

  • Avatar MelissaM says:

    They’re definitely NOT cruelty-free!!

  • Avatar MelissaM says:

    It varies from brand to brand, but for elf it’s all plant derived. W/ the exception of their older/ cheaper brushes all of elf is actually vegan!

  • Avatar Chrissie Kevin Clawson says:

    Thank you so very much..im weeding thru all the makeup i have and buying all new items that are not tested on animals…next is all my house and body care items :). I cant wait till more companies decide to go cruelty free…i would rather see “tested on humans” than animals…test on death row criminals or something to that matter…not animals…they are innocent and cannot speak out for themselves to say NO YOU CANT DO THAT TO ME!!!…

  • Avatar Bethany says:

    Thank you for the list. It would be nice for the sake of looking on a small phone screen if the chart ONLY contained the list of companies which ARE cruelty free. It would make comparing while in the store much easier. Thanks!

  • Avatar Sharonj31 says:

    Hi! I noticed that you don’t include Boots No.7 on your cruelty-free list. This line maintains that they do not test on animals and do not out source animal testing to third parties. As a bonus, it’s available at Target!

  • Avatar Brandy Alexander says:

    Rimmel London claims to be free of animal testing except in countries where it’s mandatory.

    https://us.rimmellondon.com/coty-page/animal-testing

  • Avatar Mooncaptor says:

    How about Profusion cosmetics?? I see on their website they say they are both cruelty free and vegan but I don’t see them on your list/ at logicalharmony.net

  • According to what I read on wiki, I believe the Airspun powder is Coty’s (Coty Inc, who tests on animals). It has the original packaging, hence the different logo. Unfortunately. πŸ™

    • Avatar PanyaV says:

      You can look up and compare the logos on older packages of Airspun [with the blocky-looking logo, not the newer script-looking logo], and several Coty perfumes/colognes, such as Coty Muguet des Bois — they’re the same.

  • Avatar sazza says:

    Just to let you know, L’Oreal doesn’t test on animals anymore, and it’s actively trying to change the way China tests products: http://www.loreal.com/sustainability/l'orΓ©al-answers/the-question-of-animal-testing

    • Avatar PanyaV says:

      “An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”
      That means they do when it’s required by law. Selling in China, where it is required by law, is a choice — one one is forcing L’OrΓ©al to sell in China. Since they sell there, nothing they say in regards to not agreeing with animal testing makes any difference — they still fund animal testing by choice.

  • Avatar Ciao Bella says:

    Is airspun cruelty free?;o

  • Avatar Charlotte Parnell says:

    I live in Harrison, AR. Not one animal testing free product is sold in the local Walgreens, as far as makeup is concerned.

  • Avatar tsukinon says:

    I know it’s late, but I just wanted to add that my understanding is that China’s law doesn’t require the companies themselves to test the products. Instead, either the government or a third-party handles it (not sure which). Thus is significant because some companies use this technicality to try to make it look like they’re not testing on animals. You’ll see statements like “X company does not test our production animals but we comply with all relevant laws for the safety of our customers.” They make it sound unavoidable, but in reality,they choose whether to see in markets that require animal testing. That’s why it’s really important to carefully read all the company’s statements and look for outside confirmation if needed. Unless the testing statement is something like “We don’t test in animals nor do we allow others to do it on our behalf,” there’s a good chance something questionable is happening.

  • Avatar amanda perez says:

    Is Coty Airspun Cruelty Free ?

    • Avatar Havi says:

      Unfortunately no. Coty is not a cruelty free brand. Apparently they even make their products in China now instead of in the USA. Recently found this out and am so disappointed because i love airspun πŸ™

    • Avatar Meg B says:

      “Coty, a company that tests on animals and retails brands in China.”
      ^^ Found this under the NYC brand description. So sorry, not cruelty free:(

  • Avatar Seren Ford says:

    I had a question about the parent companies. If they have a child company that DOESN’T test on animals, why do they? I mean I would love the parent companies if they didn’t test on animals πŸ™

    • Avatar Katia says:

      A late reply, but my guess is that the parent company bought an already-cruelty-free company, and chose to keep it cruelty-free.

  • Avatar Trish says:

    I see they don’t test on animals but are they vegan products?

  • Avatar Jessica Wong says:

    For anyone who has sensitive eyes and also hates that disgusting oily feeling of makeup removers.
    Marcelle’s Instant eye-makeup remover (oil free) is literally the best remover I have tried in life. It gets rid of makeup soooo easily and it feels GOOD on the skin. No oily mess and it doesn’t irritate and i seriously cannot emphasize how good it is along with how AFFORDABLE it is.

  • Attitude is on my cruelty-free list!

  • Hi Kay – L’Oreal still tests on animals in some cases, such as where required by law.

  • Hi Jennifer! China has a law that requires all foreign cosmetics to be tested on animals. This means that any brand selling in China can’t be cruelty-free.

  • Avatar Adry says:

    Hi,
    I have received a reply from Target last year about their “Up & Up” brand and also from Walmart regarding their Equate brand. Both companies stated that these brands are cruelty-free. They also confirmed that their products are made in the USA and not sold in China, only distributed in the United States.
    I do not have the emails anymore from them unfortunately.
    Adry

  • Avatar InsaneJane says:

    So this is a lot of work and dedication, and I think you very much. I am transitioning, and my question today is what about the Up-n-Up and Kroeger store brands that mimic mainstream producst at a reduced cost? Walmart too I suppose, although I don’t know what their store brand is off the top of my head.

  • Thank you Sophia! Really glad it’s helpful to you!

  • Avatar Mariel says:

    Is Tarte still cruelty free? It’s surprisingly hard to find cruelty free brands here in Northern Europe:/ Fortunately we can order most of them online at least πŸ™‚ And Thanks for your good work ❀️

  • Avatar Eveline Hecklinger says:

    I am so glad you brought this up. My husband and I aren’t vegans, neither are our children, but we are planning on establishing two hives on our property. Bees are dying out and we are planning on eating their honey, but I would never rip wings off of any animal. We have chickens and we eat their eggs and let me tell you, they couldn’t care less. They only go broody so many times a year and the rest would go to waste, but then I am not vegan nor vegetarian. That doesn’t mean I condone testing on animals for my beauty purposes.

  • That still counts as testing, and is never okay. I’d happily go with a different brand!

  • They sell in china. Hate when a company would mislead, it’s really a disgusting practice!

  • it’s crazy how much i’ve gotten into (and LOVE) making my own products for skincare and home cleaning things once I decided to avoid animal testing by using this method!

  • Suzi Suzi says:

    No problem! Urban Decay was bought by L’Oreal a few years ago. This doesn’t affect UD’s cruelty-free status and they’re still certified by the Leaping Bunny, but its parent company L’Oreal is NOT cruelty-free. I hope this helps! Feel free to ask if there’s anything else you want clarified!

  • Avatar Sarah Bakker says:

    L’oreal has actually recently become cruelty free. So anything under L’oreal should also be treated as cruelty free.

  • Suzi Suzi says:

    Hey Vic! In order for companies to sell their products in China, they HAVE to be tested on animals according to Chinese law. This applies to mainland China only (not Hong Kong). Hope this helps! I wrote a post about it.

  • Suzi Suzi says:

    Lol I know, I’m just hoping really hard they’ll come back!!

  • Avatar Susan Von Scoville says:

    What is the column with yes and no? What am I missing?

  • Avatar Alie says:

    Essence cosmetics also state that they are cruelty free!

  • Suzi Suzi says:

    Thanks! πŸ™‚ Rimmel is still not fully cruelty-free though. If you read the fine print, you’ll see that they still test on animals when required by law, unfortunately.

    • Avatar disqus_2Q2ezUuL79 says:

      That’s unfortunate…I just bought mascara from them. Can anyone reccomend a good mascara brand? I used to buy maybelline volum express, and would be looking for something comparable but without the cruelty

      • My favorite is Too Faced’s Better Than Sex mascara, I also love Buxom, and in terms of drugstore brand- Pacifica has an Aquarian Gaze Water Resistant Long Lash Mineral Mascara πŸ™‚ I didn’t love LUSH, and I think ecco bella is just okay. Wet n Wild may be another good option to try out! πŸ™‚

  • Suzi Suzi says:

    Hong Kong is exempt from the animal testing laws! This means that any company that is sold in Hong Kong but not mainland China can still be cruelty-free. πŸ™‚

  • Avatar Mira says:

    NYX has a large range of vegan friendly items, though they’re not certified there was a girl who wrote a blog post on when she contacted them and made a google doc of ALL their vegan (even Carmine free) products. Stinks to hear L’Oreal got their filthy hands on one of my favorite makeup brands. Also, Pacifica is entirely vegan to my knowledge, they don’t use carmine either. πŸ™‚

  • Avatar Metal Guru says:

    “Our products are made in China but not sold in China.”
    I don’t understand wet’n’wild. if products are made in china, they probably use animals it doesn’t matter, if it sells or not.

    • Suzi Suzi says:

      Check out my post on animal testing laws in China!

    • Avatar Jade-Yue-Ryu says:

      China does not require products MADE there to be tested, only if a product is being sold to Chinese consumers. As WNW is not sold on the Chinese drugstore market they are not required to do so.

  • Avatar Beth Brootality says:

    Hey Suzi, me again. I know back in the day I was under the impression that CVS brand was cruelty free, and actually picked up their generic of the Simple Sensitive Wipes (since Simple isn’t CF) because I needed oil-free makeup wipes for my lash extensions (synthetic, don’t worry). Now that I’m sitting here using one, I’m googling because I’m wondering if they’re still cruelty free and I can’t find info on it that is recent. Have you ever reached out to them?

    • Suzi Suzi says:

      I did reach out to CVS within the past year and their responses indicated that they’re cruelty-free. I don’t have the e-mail at hand right now but I’ll try to find it!

      • Avatar Adry says:

        Hi,

        I’m constantly in contact with companies and this is the reply I got from CVS:

        “From: no-reply@cvs.com
        Date: 07/21/15 14:21:34
        Subject: Hello from CVS Customer Relations

        Dear Adry,

        Thank you for taking the time to contact CVS/pharmacy regarding CVS brand products.
        All CVS Health suppliers must comply with state and federal environmental laws and regulations as well as with our Suppliers Ethics Policy, which establishes the environmental and social criteria required of all suppliers.
        We also care about the ethical treatment of animals and have requirements that state that animal testing is strictly prohibited.
        For your convenience I have also attached the link to our CVSHealth.com page. Please refer to page 61 of the document.
        http://www.cvshealth.com/about-us/corporate-responsibility/2014-interactive-csr-report
        We appreciate your business and look forward to serving you again in the future.

        Sincerely,

        Kristina
        CVS Customer Relations”
        Thank you for all your work on this website :)!
        Adry

  • Avatar Michelle says:

    LA Girl is also cruelty-free, as are Makeup Geek (even though I don’t support the brand because the owner is shady) and Real Techniques. πŸ™‚

  • Avatar Kyla ruchi amora says:

    Is City Color and BYS cruelty free?

  • Avatar S.B. says:

    I just posted and came back, and now my comment is gone ( or is not showing up ) VO5 shampoos and conditioners say ‘not tested on animals’ on the back lower left hand corner of the bottle in small print.
    They are very inexpensive, and i see them nearly everywhere. I wanted to try the Paul Mitchell brand ( curious ), but just went their web site. The front page spread has a guy ( Paul Mitchell ) on the left side of the screen. On the right is a beautiful seductive woman with the text ” live beautifully ” .
    She is wearing a fur.
    What’s up with that ???
    I think I’ll stick to my cheap VO5.

    • Suzi Suzi says:

      I get where you’re coming from, but unfortunately the fact remains that V05 does test on animals while Paul Mitchell doesn’t. πŸ™

      Paul Mitchell hasn’t tested on animals since the company was born and they’re very involved with various causes like animal rights and preserving the environment. I agree that the fur in their marketing is a bit off-putting, but they’re higher-priced and are looking for a more luxurious vibe. On the up side, the actual piece she’s wearing is probably faux fur.

      It’s totally fine if you choose to support V05 instead of Paul Mitchell and to each their own! Just know that V05’s labeling is misleading and they do test on animals under some circumstances.

  • Avatar Spyridoula says:

    This post was really helpful, but I was wondering if Apivita is cruelty- free. If anyone knows please let me know.

  • Avatar Kats5dogs says:

    I was told elf now sells in China

  • Avatar Carola Becker says:

    Thank you for this list. I am passionate about animal welfare and so many people have absolutely NO idea of the misconceptions on the labels of products. You really have to read between the lines. Cruelty free is only the beginning. I love when they say they don’t condone animal testing, like that makes a difference! And it is very important to find out if their ingredients were in any way animal tested as well. I am happy to be vegan and feel better about my choices in all that I eat, wear and use in my daily life and glad to see many others share my view.

  • Avatar Ammi TheOctane says:

    I see Prestige is cruelty free. But in their official website I see they has retail store in China. Are they still really cruelty free?

    • Suzi Suzi says:

      It’s only sold through a website! They have no physical retail stores in the country. The regulation doesn’t apply to online stores. πŸ™‚

  • Suzi Suzi says:

    Thanks so much for the kind words!! I’m so glad you found this helpful! There are definitely budget-friendly cruelty-free gems at the drugstore. πŸ™‚

  • Avatar Candice Rose says:

    It should be noted that the term “cruelty free” just refers to the testing. The products may still contain animal ingredients. If it’s not strictly a vegan brand, be on the safe side and check the ingredients.

  • Avatar Mandy says:

    This list is great and very helpful. Quite surprising really how many companies are now doing the right thing. Anyone know if PurMinerals sells in China. I’m hoping not as they have great make up.

  • Avatar Krista says:

    Just so you know, Hard Candy is owned by LMVH, who are not cruelty free. πŸ™

  • Avatar VEGAN&CRUELTY FREE OR NOTHING says:

    Burt’s Bee isn’t cruelty free.. they have beeswax in their products, in ALL OF THEM. Bees wax does not belong to us. Nice try tho.

    • Suzi Suzi says:

      Burt’s Bees isn’t vegan (because bees) but the brand IS cruelty-free, meaning that they don’t test on animals (although their parent company Clorox does).

      “Cruelty-free” isn’t a flexible term and only refers to animal testing by definition, and I agree that it doesn’t take into consideration other forms of cruelty, sadly.

      • Avatar gnomedepetit says:

        i’m sorry but there is nothing cruelty free about the harvest of bees wax. many bees die because of handling and most bee farmer’s rip the wings off the queen so they don’t leave the give and continue to reproduce. wax and honey is not cruelty free not any “cruelty free” product that has either in it. i won’t buy Bert’s for two reasons, this and because Clorox owns them and makes money off their sales. http://www.peta.org/about-peta/faq/whats-wrong-with-beeswax/

      • I don’t understand why you would choose to call a company like Burt’s Bees CF if they are a part of Clorox. I understand they say “they” don’t test, but being “owned by” a company means you are a part of the company. I don’t mean to sound rude, after all the hard work you do to find CF products, why give-in and perpetuate a company that profits from and contributes to a company who tests?

        • Avatar jellyfish. says:

          I’m aware this is an old comment, but you’re joking, right? You’re seriously bringing your ethics into something that has a set definition? Seriously? Cruelty-free means that they don’t test on animals. That’s it. Parent company has nothing to do it. Types of people using it has nothing to do with it. At the end of the day, Burt’s Bees is cruelty-free by definition and trade because they don’t test on animals nor do they sell in places that require testing on animals. Your morals and ethics are not really important when defining a company as cruelty-free. Support them or don’t because of their parent company all you want, but unless you have proof otherwise that they are testing on animals, they’re cruelty-free.

        • Avatar in the name of the moon says:

          idk why I’m joining an old argument, but I wanted to point out that that is why BB is listed in yellow, and not green. Yellow is companies that are concerning, like the parent company being horrid.

  • Avatar SueW says:

    I am really bummed to hear about Revlon no longer being cruelty-free. I guess I’ll start the search for new eyeliners and creme blush. On another note, I love Ellen DeGeneres but am disappointed in her affiliation with CoverGirl. Being vegan coupled with her love of animals, I would think she would not have become a spokes-model for the company.

    • Avatar Carola Becker says:

      When was Revlon EVER cruelty free? And it is very sad to see so many of the Hollywood elite advertising products that are not cruelty free. Anything for a buck I guess.

      • Avatar SueW says:

        Revlon was cruelty free for many years but they now sell their products in China. I don’t know about the individual ingredients in their products but for a long time they did not test the final products on animals. That’s all changed now with their involvement in China.

      • Avatar HKCL says:

        My family used to manufacture Revlon and St. Ives in Ohio decades ago.

    • Avatar Sara says:

      Covergirl recently announced that they are cruelty free!

  • Suzi Suzi says:

    It’s tricky, as some companies try to phrase things in a way that makes them appear cruelty-free. Rimmel is an example: if you read the fine print, they claim not to test on animals “unless required by law”.

  • Suzi Suzi says:

    When a foreign cosmetics company decides to sell in China, their products must be tested on animals by law.

    • Avatar Michelle says:

      The only exception is Hong Kong, from my understanding. From lovelywitches.co.uk:
      “So when are cosmetics not subject to animal testing in China?
      – Products that are made and sold in Hong Kong. Although part of China, Hong Kong has separate animal testing laws, so cruelty-free companies can sell there. This why I specifically ask companies if they sell products in mainland China.

      – Products manufactured in China for foreign export only. If it’s not being sold to the Chinese public, their government says it’s ok. So there are cruelty-free companies who make their products in China, but don’t sell them there.

      – E-commerce. Products sold and posted directly to customers from e-commerce websites are not required to be tested on animals. So cruelty-free companies can sell to Chinese customers directly through their websites.”

  • Avatar Bria says:

    Great to see this list. Hopefully one day it’ll be bigger and or completely unnecessary because all companies will be cruelty free!

  • Avatar Madeline says:

    Hi, i visited Logical Harmony’s blog and they say Jordana isn’t cruelty free and it’s in their list of brands to avoid. Thought i should tell you cause i don’t know who to trust anymore ):

    • Suzi Suzi says:

      Jordana is owned by Milani, who is Leaping Bunny-certified! The Leaping Bunny is the most trustworthy cruelty-free certification available. Hope this helps!

    • Avatar Hanusia says:

      There was some confusing information about Milani and Jordana for a few months, as there was a statement accidentally released by them and there was a lot of confusion for awhile, which is probably when they were on the ‘brands to avoid’ list at Logical Harmony. However, Milani and Jordana recently obtained the Leaping Bunny certification, so they are cruelty-free.

  • Avatar yollies says:

    This is great! Thnk you(:

  • Avatar Destiny Miller says:

    Isn’t NYX no longer a cruelty free brand?

    • Suzi Suzi says:

      NYX is now owned by L’Oreal but the brand itself remained cruelty-free. They don’t sell in China right now, but if I hear anything and their status changes, I’ll be sure to update.

  • Avatar Emily NA says:

    Isn’t Milani now no longer cruelty-free?

    • Suzi Suzi says:

      Milani is still cruelty-free and their policy hasn’t changed. Not even 2 months ago in July, they claimed that their products or ingredients aren’t tested on animals at any point of production, and they haven’t entered the Chinese market (so far!). I know that it’s tricky to know for sure if a huge company is cruelty-free, but I have good reason to believe Milani still is.

    • Avatar KristenM1030 says:

      I hope not. Being an inhumane company that goes cruelty-free is awesome. However, going from cruelty-free to inhumane? I just don’t get how in the world a company could do that, be ok with themselves and justify it. I’d file bankruptcy and live on the street before doing that if my company was somehow being forced into making noncruelty-free products. Trust me, I don’t put anything past big business but still… That would be horrible.

      • Avatar Katia says:

        The problem seems to arise when previously-cruelty-free companies are bought by companies that aren’t. I think, for example, that that’s what happened to St. Ives and Aussie, both of which I think were previously cruelty-free? It seems most brands (of anything, from soda to beauty supplies) are now actually owned by a few big companies.

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