10 Best Cruelty-Free Shampoos

No matter your hair type, you should be able to find a cruelty-free shampoo that makes your hair look and feel amazing. With so many options available today, there’s no need to brands that test on animals. Take a look at my top picks below!

1. Wen Sixthirteen (all hair types, particularly color-treated hair)

Technically, this is a cleansing conditioner. That is, a conditioner that is formulated to be used as a shampoo. The result is not only clean hair, as oil washes out oil, but also incredibly soft locks. If you have color-treated, dry, or damaged hair, give Wen cleansing conditioners a try. The Sixthirteen in particular is my favorite, as it’s more thick and rich than the rest of their line, in addition to having a lovely, sweet and slightly lemony scent.

2. Giovanni Smooth As Silk (for dry or damaged hair)

This is the most gentle, nourishing shampoo I’ve ever tried and it’s affordable. It has a mild lemony scent that isn’t overwhelming, and while it’s a gentle shampoo, it absolutely cleans your hair and gets the job done. I always reaech for this one when my hair feels particularly dry, and it always leaves it smooth and silky as promised.

3. Kevin Murphy Blonde Angel Wash (blonde or silver hair)

If you have blonde or silver hair and you want to keep it from getting yellow or brassy, you need a purple shampoo in your life. This is the best purple shampoo I’ve used, and it’s 100% cruelty-free! The scent is heavenly, and it leaves my bleached hair tangle-free. Kevin Murphy is a professional line found only in salons.

4. Paul Mitchell Clarifying Shampoo Two (normal to oily)

A clarifying shampoo efficiently gets rid of build-up, leaving your hair squeaky clean. If you have oily hair or use a lot of hair-styling products, using a clarifying shampoo at least once a couple of weeks might be a good idea. Paul Mitchell’s Clarify Shampoo, while making my hair feel utterly clean, doesn’t dry it out. It leaves it soft, shiny, and adds a boost of volume. Hands down the best cruelty-free clarifying shampoo.

5. John Masters Organics Zinc & Sage Shampoo (all hair types)

This is another one of my favorite shampoos ever, and it’s well-loved by women with different hair types. John Masters Organics is an organic beauty brand and their products are free of harsh chemicals and synthetics. They’re also super luxurious yet effective. This shampoo smells like honey and coconut (seriously, so good) and it leaves my hair clean and shiny. Loooove this one!


6. Lush Cynthia Sylvia Stout Shampoo (all hair types)

There’s a reason why Lush is in this list. Twice. Simply put, their hair care stuff is the bomb. Cynthia Sylvia Stout is my favorite liquid shampoo of theirs. Its secret ingredients: beer and cognac oil for glossy hair! It’s great for curly as well as thin hair, and has a strong scent I can only describe as voodoo soap, which I personally find fantastic.

7. Yes To Blueberries Healthy Hair Repair Shampoo (all hair types)

Another very affordable option that’s cruelty-free, 99% natural, and works wonders. The Yes To Blueberries shampoo is gentle and leaves your hair smooth and moisturized without weighing it down. This along with the Giovanni shampoo are the best affordable options I’ve found. You can find Yes To Products in so many drugstores nowadays, and they’re Leaping Bunny-certified!

8. Yarok Feed Your Volume Shampoo (for fine hair)

Have you heard of Yarok? It’s an all-natural hair care brands that’s also cruelty-free and vegan. They’re on the luxury side of things, but their products are high-quality and totally eco-friendly — Yarok means “green” in Hebrew. This shampoo, for instance, gives fine hair some oomph without using any harsh ingredients, and it works!

9. JASON Dandruff Relief Shampoo (all hair types)

This is an all-natural solution for dandruff and itchiness. It contains safe ingredients that really work like Sulfur and Salicylic Acid, and it’s free or SLS or any other harsh ingredients that might aggravate dandruff. It also contains Rosemary, Olive Oil, and Jojoba Oil. If you struggle with dandruff, this is the best cruelty-free solution out there.

10. Lush Big Shampoo (all hair types except colored or dry)

Big is a cult Lush product, and also my favorite shampoo of theirs. As its name implies, it’s designed to give hair big bouncy volume. It’s unlike any other shampoo out there: made with real sea salt — which gives it a strangely pleasant texture — it cleans hair thoroughly yet gently. My hair has never been as soft as when I wash it with Big, which is probably due to it being infused with avocado butter and coconut oil. Also, it has an absolutely amazing flowery-citrusy scent. If your hair is very dry or colored, this one might be too harsh!

I hope this list has been useful, and I’d love to hear your own picks! What’s your favorite cruelty-free shampoo ever?

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35 Comments on "The 10 Best Cruelty-Free Shampoos For Amazing Hair"

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Liz Grayson

Wen shampoo, etc is full of harsh chemicals . There is a website about the secret behind Wen.
Also it is not on Peta’s list or leaping bunny list. But reading the ingredients is a dead giveaway.

I haven’t checked out your other suggestions. I found a leaping bunny on a cosmetic product that has a bunny but is not on Peta’ list yet .

I think if you are really serious about using cruelty free products you have to do your research.




Anyone know of a shampoo that’d be ok to use on colored hair

Suzi Scheler

Look for something gentle with no SLS. A good example would be John Masters Organics Honey & Hibiscus Shampoo or for something less pricey, try Giovanni’s Smooth As Silk Shampoo. 🙂


Pravana, John Masters Organics, Paul Mitchell all have a color safe formulation.


Jason, Alba and Sukin.

Sharon Oegerle

John Frieda is not cruelty-free. They participate in 3rd party animal testing in Asia.


Hi Suzi! I’m looking for the BEST smelling shampoo you can suggest. I have really fine hair, so any sort of scented shampoo just fades away as soon as I’m out of the shower. Is there anything that would stick with me all day long?

Suzi Scheler

Hmmm. Have you tried anything from John Masters Organics? There’s also Kevin Murphy I really like in terms of fragrance.


A company may not test on animals and can state on their products that they are caring and not testing on animals, but that doesn’t mean the ingredients they use in their product weren’t tested on animals before being shipped. The vegan bunny is the only sure way to know you are getting cruelty free. This article is very misleading. Bunny all the way!!!

Suzi Scheler

WEN is Leaping Bunny-certified! They choose not to display the logo. Here’s the link: http://www.leapingbunny.org/content/wen-chaz-dean


Ummm…….not sure what you are not getting, but no bunny logo means not cruelty free. That is a fact. First of all…..why wouldn’t a company want to display the logo? That makes no sense not to. And the link that you posted actually specifies they use Animal ingredients!! If you go down the list the last thing mentioned is Animal ingredients: yes. Wen is not cruelty free!! Any true vegan knows this!!!!!

Suzi Scheler

I get where you’re coming from now. Wen isn’t vegan, no! However they don’t test on animals and are Leaping Bunny certified.


Camamu Poo Bars – Argan and Horsetail is my favorite. Doesn’t dry out and gets my hair clean without much fuss. Made in Portland Oregon and never tested on animals. http://camamusoap.com/


Dear Suzi your blog is my new LOVE, really happy to find amazing blog and thanks for all amazing reviews and advices. I wana ask you if you now a brand Nashi Argan for hair, I searching on web and I can´t find if testing on animals. Best wishes from Slovenia

Katrina Ojaste

I really like the Live Clean products – Canadian, available at the drugstore/Walmart, cruelty-free and sulfate-free. The company was recently purchased by Hain Celestial, which is a nice external verification that they’re really what they say. I loooove their Apple Cider Clarifying Shampoo – I have very oily hair & am a dry shampoo/texture product addict (fine, pixie-cut hair). It is the bomb. Their body/skin products are not so good (the face products are super fragranced) but the shampoo is faaaaab.

Dalila M. Lujan

I’d recommend the produc of Pro Naturals ♥

Christina Rager

Hi! Just wanted to thank you so much for putting up this list! Good info is hard to find. After reading some of the comments below, I want to make sure you know how much you’re appreciated! ❤️


Is Living Proof cruelty free?

Has anyone tried DryBar Shampoo’s, Rahua, Gloss Moderne or Morocconoil? My shampoo and conditioner is running out and I’m in need of a new one…I was using Avalon Organics which I found to be okay. My hair is very fine and AO didn’t moisturize it very well. (And I mention the brands above because I was given a sephora gift card lol) And if you find the above mentioned products not to be Cruelty Free, please cite! (Something other than the fact that it’s not on leaping bunny or peta) I’ve tried to do my research and I am still… Read more »

De lorenzo Hair Care is certified vegan they have a great dry shampoo called absorb.Many other ranges for different hair types
There professional color range is also certified vegan


would love to see a similar lists for conditioners. 🙂


I love this post, very helpful thanks! I can recommend organic shampoo by Shea Moisture – fruit fusion with coconut water <3 I believe it is cruelty free too 😉 Check my page if you have a minute, iamthyroidtoday.com
Have a great day!


I bought the kids carrots and mango shampoo and conditioner for my daughter and ended up using it too… the smell is amazing and it leaves our hair silky smooth.

Hannah Winston

Very informative. Thanks!


Can anyone recommend a hair straightener/smoother that’s cruelty-free?


Thank you so much for all of the time and hard work you put into your blog, it has really been an invaluable resource for my switch to all cruelty free products!! Don’t let the negative comments get you down, if they misunderstand and think you’re posting about cruelty free AND vegan that’s their fault for not paying attention! I actually appreciate that you aren’t limiting your list to products that fit both categories, it’s hard to find that 🙂

Aly Laughlin

Thanks so much for your lovely comment! Congrats on switching to cruelty-free! 🙂

Denise Estêvão

Hi Suzi! I want to alert you to an article I just read about Wen haircare. It seems there are lots of cases of extreme hair loss and other complications after using their products, please check out the following FDA link –> https://www.fda.gov/cosmetics/productsingredients/products/ucm511626.htm <– I know this is a 1year old post, but is worth to have a look. Also check out Perfect Potion haircare, Australian brand, certified cruelty free, essential oils based. Just lovely! xoxo, Denise


nice article.

Irem Bayramoglu

You are amazing! Thank you for such good information!


Great list, thank you!


I love your blog, Suzy. Pureology hair care is 100% vegan but is it cruelty free?