The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Thanks so much Kris! 🙂
Bite got acquired by Kendo only recently. They got their Leaping Bunny certification before the buyout. They’re still cruelty-free but I’m keeping an eye on it. 🙂
Marc Jacobs definitely sells in China. Not cruelty-free!
Hi Suzi…has this changed? I am working on going cruelty free, and everything I see now says Marc Jacobs does not sell in China. Can you clarify? Thank you. Also, do you know about Skinmedica?
Nope, no reason! Supergoop is cruelty-free and vegan! Added.
The best hair dye company is Manic Panic, Wigsplace is the best wigs provider throughout the whole world.
Splat is pretty good too. They’re also vegan!
Nubian Heritage is another great brand that does not test on animals. Their products carry the PETA bunny logo.
Hi, love this site btw. Anyways, I saw that on the list above, it said Urban Decay but then it said “owned by L’oreal”. I remember you writing about how L’oreal was not cruelty free and is decepting its consumers. So if UB is owned by L’oreal, doesn’t that make UB not cruelty free?
Urban Decay is still cruelty-free as a brand.
Hi, Suzi. Thank you so much for putting this list together. I have found a brand that I like, and I would love for you to consider putting it on the list. The make-up brand is Bella Mari, and the skincare line is Herbal Choice Mari. Both are divisions of Nature’s Brands (http://www.naturesbrands.com/). Herbal Choice Mari is listed as vegan and Leaping Bunny certified. I believe the make-up is as well, but maybe you could help me discover whether it truly is or not. Thanks!!
It’s up to you to decide if you want to support them, as they’re cruelty-free themselves and the brand is committed to the cause of animal testing. But they’re owned by L’Oreal, who tests on animals. They’re on my cruelty-free list.
Hi Suzi, I’d recommend you to reconsider listing Amore Pacific as cruelty-free. In their statement on the website, they say “we banned…unless otherwise required by other countries or other laws and regulations” which sounds like they do join animal testing if necessary: http://en.amorepacific.com/content/company/global/sustainability/good-product/researches-on-alternative-for-animal-testing.html Hope this helps.
Also, I’d recommend you to remove Amore Pacific from the list. I was doubting on their statement, because they sell their products in China, and as I checked their Korean website, they state, “We banned animal testing by May 1 2013…except the law requires in other countries…” which means they still continue to do animal testing in China, I suppose. If you or your friend can read Korean, please refer to this website: http://www.amorepacific.com/content/company/ko-kr/sustainability/customer/Researches-on-Alternative-for-Animal-Testing.html
What a shitty lying company! Thanks. Do you speak Korean? The translation is wonky and I didn’t get that’s what it meant. I just want to make sure, as they claimed not to sell in China and not to test when required by law in my correspondence with them.
http://en.amorepacific.com/content/company/global/sustainability/good-product/researches-on-alternative-for-animal-testing.html Here’s the English version. Sorry for flooding your comment thread! I couldn’t see my comments right away so I thought I did something wrong. lol. I really wanted Amore Pacific to be cruelty-free because I found a fantastic product from there but oh well… Now I’d have to say good bye.
I looked into it again. AmorePacific itself actually isn’t sold in China. A few of their other brands are.
The claim about their suppliers possibly testing on animals when required by law is fishy, as they also claim that their suppliers never test on animals. It leads me to believe there’s a possibility that their suppliers do test on animals, period.
TL;DR I removed AmorePacific until this is clarified. It should be known that AmorePacific brand products AREN’T sold in China though.
I actually had the same assumption you had too, it seems like AmorePacific as a company sells other products to China, except the product, AmorePacific. But since I do care about the company’s ethos not just a single brand, I personally will not buy their products. 🙁 Thanks for checking it out, Suzi!
Exactly, I won’t be adding them back to the list!
Hi Suzi, I was comparing my list to yours and found that Sainbury’s and TanTowel are missing. I wonder if that’s because you removed from the list or didn’t recognize them yet… Anyway thanks a lot for the full list! This is truly helpful.
Hi There, Just wondering how cruelty free Nars and Buxom are with them being owned by Shiseido, I cant seem to find Shiseido on any cruelty free lists? x
Shiseido is definitely not cruelty-free. Buxom and NARS are cruelty-free BRANDS, but the companies that own them are not.
Hey guys, just doing come casual research on here in 2018 (I see that this thread is from two years ago) and I just wanted to throw out there that NARS now is required to test on animals because they decided to distribute to China, where it is required by law. 🙁
so whats the deal with Kat Von D? I’ve heard it was NOT cruelty free based on that it was produced under Sephora (or some sephora connection) and then I’ve seen lists saying it is cruelty free along with a facebook post from Kat herself…see below
Because it was brought up, Kat Von D brand is Cruelty Free. Sephora brand is not.
http://www.mybeautybunny.com/sephora-brand-longer-cruelty-…/
““my line is cruelty free. It’s in my contract w the production company (not sephora) that sells to sephora. Although I understand where you are coming from, I think it’s always best to get all info before pointing fingers. I think anyone who spends 5 minutes w me knows how much I adore animals. I don’t eat them, nor promote testing. Xo”
— Kat von D [July 30th, 2014]”
Please HELP!!! as I would really like to go back to her foundation if possible!
Kat Von D failed to answered all relevant animal testing questions and is NOT cruelty-free in my book. Kendo’s claims (Kendo owns Kat Von D) just didn’t align with Kat Von D’s words, and I’m more inclined to trust Kendo over “I’m really passionate about animals” as proof of no animal testing!
Hi Suzi, I’ve just come across your blog and love it 🙂 Quick question, I’ve read conflicting articles on whether or not Rimmel London is cruelty free? Also what about Bioderma, I was under the idea that the company wasn’t cruelty free however I’ve recently heard otherwise? Your thoughts would be much appreciated!
Hi Zahara, and thanks. 🙂 Rimmel specifically mention on their website that they “don’t test on animals… except when required by law”. Definitely not truly cruelty-free. Bioderma is on PETA’s list of brands that test on animals, which I find reliable.
I didn’t know bioderma is pro cruelty.? closest dupe? What about Garnier?
Unfortunately Garnier is not cruelty-free either. While I’ve never used Bioderma so can’t compare exactly, by far my favorite miceller water is from Marcelle, a cruelty-free Canadian drugstore brand. From what I understand it’s easily accessible in stores in Canada but it’s quite easy to order online in the US, either from their own website or from Birchbox, which is where I first learned of the brand years ago, just prior to transitioning to cruelty-free. I also really like Marcelle’s more traditional makeup remover. Hope the info helps!
Hi Shani. This is their reply: “Nars does not test on animals, nor do we have any other parties, including our suppliers, conduct animal testing on our behalf. Nars uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.”
Oh great! Thanks for your response. I really love your blog! It’s very helpful.
Nars is also owned by Shiseido
So NARS is cruelty free, or NOT? I am asking June 28th, 2017. Thank you
NARS has decided to start selling products in mainland China and is therefore no longer cruelty-free. We have removed them from our cruelty-free list.
I heard they sadly have now started testing
This is how far I have read iAm amazed how responsive you are and deep you research to get an accurate answer. Thank you for having a brain and using it well. Lots of love and hugs.
I just wanted to share how happy and grateful I am to have found this page and that you made this list.
I recently (about 3 weeks ago) became vegan. Prior to that I was veggie. I do not know anybody that is vegan so I have to do a lot of research on my own.. this helps me out a lot!
It also warms my heart that there are a lot more vegans out there!! Kuddos to everyone!
Bare Minerals is a part of Bare Escentuals. They’re cruelty-free but owned by Shiseido, which isn’t cruelty-free.
Bath and Body Works isn’t cruelty-free. PETA isn’t always a reliable source, sadly.
Why is PETA so unreliable?
petakillsanimals.com
Laval cosmetics just claimed they don’t test on animals is this true?
Korres is not cruelty free. Here is an answer from their FB site: https://www.facebook.com/KorresUSA/posts/10151294303202680
That’s outdated. I included correspondence and sources to my page about Korres here.
I have read that, but China got the law in 2012, and Korres reacted in 2014? 2 years to make a statement? But Smashbox are banned from your list for the for the same thing?
I get the confusion. The brands have very different philosophies, which is why I support one and not the other.
Korres explicitly stated that they closed their Chinese stores for animal testing reasons, while Smashbox blatantly pulled out of China because the brand wasn’t making enough sales there. Smashbox is also owned by Estee Lauder, and ALL other Estee Lauder brands are sold in China. This gives Smashbox less credibility in my opinion and they could re-enter the Chinese market at any time. Korres on the other hand is an independent brand that also doesn’t collaborate with suppliers who test on animals.
Ok, thank you for your answer 🙂
Well, not *all* other Estee Lauder brands sell in China. Too Faced is an exception.
Hi!! I really enjoy everything that you have put together!! I feel like it would really help those just starting out on their cruelty free life change!!
I was wondering if you know anything about Bath and Body Works and their policies? Read that they have changed recently. Also, do you know of any decently inexpensive candles that would be cruelty free?
Thank you for your time!!
Hi Kate! Thanks so much! Sadly Bath and Body Works is definitely no longer officially cruelty-free (and I never considered them cruelty-free on my site). I’m going to look into cruelty-free candle companies more in depth and have a post up for you though!
I’m so confused, or maybe I’m just in denial! I just started throwing out all on my makeup, I’m starting all anew! For the most part I love brands like Too Faced, Tarte, Urban Decay and NYX but I’m still unsure about brands like Stila, Benefit and Kat Von D cosmetics I’ve been to their websites and I’ve even emailed Kat Von D cosmetics asking if their products are cruelty free. They all claim they are but why are they not included on PETA’s cruelty free list or this list either?? I only have a few items from these three brands I’d hate to continue purchasing their products if they’re lying but at the same time I think I’d have a hard time parting with them!! Please clarify my confusion
It can be tricky. Stila and Benefit sell in China, so they test on animals when required by law, meaning they’re not cruelty-free brands. I’m still not 100% sure on Kat Von D and they haven’t replied to my e-mails. This is what I do in order to make sure a brand is cruelty-free. Did you check out the whole Cruelty-Free 101 series? 🙂
Kate Von D tests on animals.
Mmmmm no she dont. Most of her make up is even vegan.
One of Marc Jacobs sections is NOT Cruelty Free – both Kat & Marc are owned by Kendo – I asked Suzi and never received a response – no answer – no $$$
Kat is a complicated issue. She is a Sephora original brand (many of her packages will say Sephora on the side, even); meaning she’s owned by Kendo, which is owned by LVMH. For that fact alone, her parent company tests. That puts her in the same pocket as Benefit, Dior, Bite, Sephora, etc. That said, if you are comfortable buying BITE, then you should be just fine buying Kat Von D.
Too faced sold to Estee Lauder in November of 2016. Kat Von D is affiliated with Too Faced now. I was using Too Faced for many years. As soon as I found out they sold I discontinued buying from them. While Too Faced in itself may still be cruelty free, I refuse to give Estee Lauder my money.
Hi Suzi! Here I am again. 🙂 Any word on LA Girl? I read it somewhere before that they are cruelty-free. 🙂
I’ll be looking into it!
Hi,
Thank you for your hard work 🙂
I was wondering, why is organix hair out of the list?.
Hi Camila, thanks for stopping by! Organix recently started selling in China and has been removed from PETA as a consequence. I updated the list by linking to the recent post I made. 🙂
I am so sad to hear this…..I’ve always loved Organix shampoos and conditioners. Guess I will have to find another brand! Any recommendations?
I saw this article on My Beauty Bunny saying that Milani is no longer cruelty free 🙁
Hope I’m not bothering you with all my comments!
No bother at all. 🙂
I’m aware of that post; it’s from a few months ago. Milani is still cruelty-free as far as I know, and the company claimed that the team member who provided it was incorrect. This could mean that they’re just trying to cover their mistake, but I have my own opinion on what might have happened. Since the practice of animal testing is something that many mainstream companies are pulling out from, I keep in mind that companies who signed PETA’s policy within the last few years HAVE at some point tested products or ingredients on animals. Signing PETA’s policy means putting a stop to animal testing starting from a certain date that the company agrees to. For this reason, I believe that the information given in that post is probably just outdated. Milani did sign PETA’s claim, and the e-mail reply I got from them states that they don’t test their ingredients on animals.
signatures don’t mean shit…..
It means someone can be held accountable.
When did Smashbox become not cruelty-free?
They most likely pulled out of China very recently and updated their FAQ accordingly, but I personally don’t consider them to be cruelty-free. You can see screenshots of the change here.
What about now? And if you still don’t, why?
That’s so upsetting 🙁 I’m going to e-mail them and see what they say. Do you know anything about Freeman Beauty or Makeup Geek? They both say they don’t test, but who knows.
Freeman Beauty is on PETA’s cruelty-free list, but I personally won’t vouch for them (PETA link: http://bit.ly/1r0veWy). Marlena, who owns Makeup Geek, seems really nice and I’m sure you can e-mail Makeup Geek and ask them! They seem pretty legit as far as I know.
Freeman is leaping bunny certified.
I heard Freeman is not asking suppliers about their testing policy anymore, so they lost their LB status?
What about brands that aren’t certified? Like Coastal Sents or other brands that say they are cruelty free?
Thanks! 🙂
If a brand isn’t certified, your best bet is to e-mail the company directly and ask them the right questions. Often, a simple cruelty-free claim isn’t reliable. It’s possible that Coastal Scents might test on animals based on what I’ve read, even though they claim to be cruelty-free on their website. Do you have any particular brands in mind besides Coastal Scents?
I myself am curious about Bodycology
Hi, I really want to know if everything I buy from bath and body works and Tarte is cruelty free?
Oh– and Jason! Great cruelty-free brand!
Jason is Owen by Hein Celestial who tests on animals
The Hain Celestial Group IS cruelty free, actually.
https://crueltyfreeattitude.com/list-of-brands/
Hey– do you if OPI is cruelty-free? I’ve conflicting opinions. Also– what about Kiss My Face and Nature’s Gate? I love these brands and am positive they’re cruelty-free! 🙂
As far as I’m concerned, OPI is not cruelty-free. Both Kiss My Face & Nature’s Gate are on this list, in the Leaping Bunny section! Definitely adding Jason though, thanks for that! I saw their stuff at Target and Marshall the other day (available in stores is a good thing), plus I love their hand soap. I’m working on re-arranging this list so it’s easier to find a specific company! <3
why would nail polish be tested on animals anyway?
They put it on the bodies of animals to see if it has any side effects. If it does have side effects then they just hurt an inoccent animal.
They don’t just do that. They take the chemical components of cosmetics and crush and rub them in their eyes while restrained. Force them to inhale them, and force feed them via tubes directly into their stomach in large quantity. Because people are stupid and might eat it or get it in their eye. The testing is horribly and grotesquely cruel and unwarranted, beyond torturous and painful and inhumane, and if the animals manage to survive and live through the ungodly testing phase, they euthanize them after the tests are over. These are the honest facts of these tests that I know but assure you, its likely there are even worse things done than are actually revealed.
If consumers saw video of this testing they would be horrified. They would think of their own pets having to be tortured in this way ~ I am truly thankful for the companies that are cruelty-free.
this literally breaks my heart. All those poor,, defenseless babies tortured.
I don’t see Sun Bum or Honest Company on any lists. They’ve gotten more popular, ordering on Well.ca. Canuck girl here ;^)
#CanadaCrueltyFree
Honest I still not cruelty free. It’s disappointing because their brand advertises like it would be. I’m not sure about sun bum, but Alba makes amazing sunscreen if you need a cruelty free alternative.
I LOVE Alba!
OPI is not cruelty free
I found out that opi is not a cruelty free brabd
Opi is not a cruelty-free brand, it used to be cruelty-free but ever since they started ordering it from China where its mandatory to test on animals.
They’re only required to test if they’re selling their product in a physical store in China not if the products are only sold online.
No they are not.
Elf and I believe China glaze are. Wet n Wild is too! Check out her entire list! It’s amazing!!!
I read Wet N Wild is not cruelty free anymore. ?
I know me too 🙁 I got an email saying it wasn’t cruelty free q few days after buying a lipstick :(((
Como que no?? Hace años que es cruelty free!! No me digas eso!!