This is a comprehensive list of cruelty-free brands, from beauty to personal care and household products. You can choose to view the complete list or filter it to narrow your search.
This list is updated in real time directly from our database. This means that every time we make a change or add a new brand, you’ll see the changes reflected in this list immediately.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
About This List
All the brands found on this list were vetted to be cruelty-free, meaning:
- They don’t test finished products on animals at any point during production.
- Their suppliers don’t test raw materials, ingredients, or products on animals.
- No third-party tests on animals on their behalf.
- They don’t test on animals where the law requires it, i.e. mainland China.
Cruelty-Free Brands A-Z
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Search our brand database.
How Companies Are Added
We reach out to companies before adding them to our list and ensure that they provide all the information required above.
Some companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organizations. Leaping Bunny is the only internationally recognized one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. Not all organizations have the same standards. For instance, I choose to contact all brands certified by PETA myself regardless of their certification, since some brands on PETA’s cruelty-free list sell in China or don’t fulfill our cruelty-free requirements.
Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. I reach out to all these uncertified brands to find out their official animal testing policy. If they can confirm that they fulfill the criteria listed above, I research the brand before adding it to the list.
When filtering the list, you can choose to filter by certifications. I recommend leaving this option open in order to include ALL cruelty-free brands.
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