This is a comprehensive list of cruelty-free brands, from beauty to personal care and household products. You can choose to view the complete list or filter it to narrow your search.

This list is updated in real time directly from our database. This means that every time we make a change or add a new brand, you’ll see the changes reflected in this list immediately.

For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.

About This List

All the brands found on this list were vetted to be cruelty-free, meaning:

  • They don’t test finished products on animals at any point during production.
  • Their suppliers don’t test raw materials, ingredients, or products on animals.
  • No third-party tests on animals on their behalf.
  • They don’t test on animals where the law requires it, i.e. mainland China.

Cruelty-Free Brands A-Z

The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for.

For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.


Search our brand database.


Brand Certs. Where to buy
100% Pure
3INA
A Perfume Organic
Abba
Acure
Adorn Cosmetics
Adwoa Beauty
Aesop
Aether Beauty
Afterglow Cosmetics
AG Hair
Aila Cosmetics
Alaffia
Alba Botanica
Alima Pure
Amika
Anastasia Beverly Hills
Andalou Naturals
Annabelle
Antipodes
Antonym
Arctic Fox
Ardell
Ardency Inn
Aromi
Arquiste
As I Am
Astonish
Athar’a Pure
Attitude
Au Naturale
Aubrey Organics
Auromere
Australian Gold
Australis
Avalea
Avalon Organics
Aveda
Axiology
Babo Botanicals
Badger
Baja Bae
Balm Balm
Barefaced Beauty
bareMinerals
Barry M
Beauty by Earth
BeautyBio
Beautyblender
Becca
Bellapierre
Ben Nye
Benecos
Besame
BH Cosmetics
Biossance
Bite Beauty
Black Radiance
Blinc
Blissoma
Booda Organics
Boots
Bossy Cosmetics
Botanics
Briogeo
Bulldog
Bumble and Bumble
Burt’s Bees
butter LONDON
Buxom
By Rosie Jane
BYBI Beauty
C.O. Bigelow
Cailyn Cosmetics
California Tan
Captain Blankenship
Cargo
Carol’s Daughter
Caswell-Massey
Cate McNabb
Catrice
Celeb Luxury
Certain Dri
Chantecaille
Chi Chi Cosmetics
China Glaze
Christophe Robin
Ciaté
Cleanwell
Clove + Hallow
Cocofloss
Coloured Raine
Colourpop
Concrete Minerals
Coola
Copycat Beauty
Cosmedix
Cover FX
Covergirl
Crazy Rumors
Crystal
D. S. & Durga
Das Boom
Davids
De Mamiel
Deborah Lippmann
Deck of Scarlet
Deco Miami
Deep Steep
Derma E
Dermablend
DERMAdoctor
Dermalogica
DermOrganic
Desert Essence
DevaCurl
DeVita
Doll 10
Dose Of Colors
dpHUE
Dr. Alkaitis
Dr. Barbara Sturm
Dr. Bronner’s
Dr. Dennis Gross
Dr. Hauschka
Dr. Loretta
Drunk Elephant
Drybar
DuWop
Earth Tu Face
Earth’s Beauty
Ecco Bella
EcoColors
ECOS
EcoTools
Edible Beauty
Edward Bess
Elate
Eleven Australia
elf
Elizabeth Grant
Ella + Mila
Ellis Faas
Ellovi
Emani
Embryolisse
EO Products
Epic Blend
Ere Perez
Essence
Eva Nyc
Everyday Minerals
EVOLVh
Eyeko
Face Atelier
Faith In Nature
Farmacy Beauty
Farsali
Fiona Stiles
Fior Minerals
Fitglow
Flora + Bast
Flower
Forager Botanicals
Formula 10.0.6
Formulary 55
Fortune Cookie Soap
Frank Body
French Girl
Function of beauty
Furless
Gabriel Cosmetics
Gerard Cosmetics
Giovanni
Girlactik
Gisou
Glo Skin Beauty
Gloss Moderne
Glossier
Glow Recipe
Good Dye Young
GOSH
Grande Cosmetics
Graydon
Gressa
H2O Plus
Habit
HAN
Hana Organic Skincare
Hard Candy
Hart Botanicals
Harvey Prince Organics
Hask
Hello Products
Hempme
Hempz
Herbatint
Herbivore Botanicals
Honore Des Pres
Hourglass
House of Lashes
Hugo Naturals
Hurraw!
Hynt Beauty
I Am Selfcare
IGK
Iles Formula
ILIA
Illamasqua
Indie Lee
Infuse by Casabella
Inika
InstaNatural
Isle of Paradise
IT Cosmetics
It’s A 10
J.R. Watkins
Jack Black
Jacq’s
Jane
Jane Iredale
Japonesque
JASON
Jeffree Star
JINsoon
John Masters Organics
Jordana
Josh Rosebrook
Josie Maran
Jouer
Juice Beauty
Julep
Juvia’s Place
Kahina Giving Beauty
Kaia Naturals
Kaja
Kari Gran
Kate Somerville
Kenra
Kesha Rose Beauty
Kester Black
Kevin Murphy
Kiko
Kiss My Face
Kjaer Weis
KKW Beauty
Koh Gen Do
Kopari Beauty
Kora Organics
Kosas
Kreyol Essence
Kryolan
KVD Vegan Beauty
Kylie Cosmetics
Kypris
LA Girl
Lancer
Lano
Lather
Laura Geller
Lauren B. Beauty
Lavanila
Le Couvent Des Minimes
Le Labo
Le Petit Olivier
Level Naturals
Lilah B.
Lily Lolo
Lina Hanson
Linda Hallberg
Lit Cosmetics
Live Clean
Living Proof
Liz Earle
Lotus Wei
Lulu Organics
Lunar Beauty
Lurk
LUSH
LVX
Mad Hippie
Madara Cosmetics
Madison Reed
Maëlys Cosmetics
MAHALO
Maison Louis Marie
Makeup Geek
Manic Panic
Marc Jacobs Beauty
Marcelle
Maria Nila
Marie Hunter Beauty
Mario Badescu
Marks & Spencer
Marula
May Lindstrom
Mehron
Melt Cosmetics
Mented Cosmetics
Meow Meow Tweet
Merle Norman
Method
Milani
Milk Makeup
Mineral Fusion
Molly’s Suds
Molton Brown
Moroccanoil
Mrs. Meyer’s
Mukti
MUN
Murad
MV Organic Skincare
My Daughter Fragrances
MyChelle
Nabla Cosmetics
Nad’s
Natasha Denona
Natio
Natura
Nature Clean
Nature’s Gate
NCLA
Nellie’s
NEST Fragrances
Nip + Fab
No B.S.
No7
Nourish Organic
Nubian Heritage
Nude By Nature
Nude Skincare
nyl
NYX
Odacite
Odylique
OFRA Cosmetics
Olaplex
Ole Henriksen
Omorovicza
One Love Organics
OOO Polish
Organic Bath Co
Oribe
Orly
OSEA Malibu
Oshun Organics
Ouai
Oui the People
Ouidad
Out of Africa
oVertone
OZ Naturals
Pacifica
Pai
Painted Earth
Palladio
Pangea Organics
Patchology
Paul Mitchell
Paula’s Choice
Peace Out
Penhaligon’s
People Of Color Beauty
Perfekt
Perricone MD
Personna
Phlur
Pinrose
PiperWai
Pixi
Plant Apothecary
Pour Le Monde
Pravana
Pretty Frank
Primark
Priti NYC
Province Apothecary
Pupa Milano
PUR Cosmetics
Puracy
Pure Anada
Queen Helene
R+Co
Radical Skincare
Rahua
Range Beauty
Rare Elements
Raw Sugar
RCMA
Real Simple Clean
Real Techniques
Red Apple Lipstick
REN
Renee Rouleau
Resonance 396
Reverie
Rita Hazan
Rituel De Fille
RMS Beauty
Rodial
Root Science
Rouge Bunny Rouge
S.W. Basics
Sachajuan
Sand & Sky
Sappho
Saranghae
Schmidt’s Naturals
Scotch Naturals
Seche
Seventh Generation
Shea Moisture
Sibu
Silk Naturals
Skin Laundry
Skinny & Co
skyn ICELAND
Sleek
Smashbox
Smith & Cult
Soapwalla
Sol de Janeiro
Sonia Kashuk
SpaRitual
St. Ives
Stargazer
Stellar Beauty
Stila
Strange Invisible
Studio Makeup
Sugarpill
Suki
Sukin
Summer Fridays
Sunday Riley
Suntegrity
Superdrug
Supergoop!
Suva Beauty
Sweet Chef
Tarte
Tata Harper
TATCHA
The 7 Virtues
The Beauty Chef
The Body Shop
The Green Beaver Company
The Honey Pot Co
The Ordinary
The Seaweed Bath Co.
theBalm
Thesis
This is L.
Thrive Causemetics
TO112
Tom’s of Maine
Too Faced
Trader Joe’s
Tree Hut
trèStiQue
Trilogy
Trish McEvoy
True Moringa
Trufora
Trust Fund Beauty
Tsi-La
Tula
Umberto Giannini
UnSun
Uoma Beauty
Urban Decay
Ursa Major
Vapour Organic Beauty
Velvet Report
Verb
Vered Organic Botanicals
Vernon Francois
Versed
Vintner’s Daughter
Vitruvi
Volition Beauty
W3ll People
Wander Beauty
Weleda
WEN by Chaz Dean
Whish
Whole Foods (365)
Wunderbrow
Yarok
Yes To
Youngblood
Youth To The People
YUNI Beauty
Zoeva
Zoya
Zuii Organic
ZuZu Luxe

How Companies Are Added

We reach out to companies before adding them to our list and ensure that they provide all the information required above.

Some companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organizations. Leaping Bunny is the only internationally recognized one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. Not all organizations have the same standards. For instance, I choose to contact all brands certified by PETA myself regardless of their certification, since some brands on PETA’s cruelty-free list sell in China or don’t fulfill our cruelty-free requirements.

Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. I reach out to all these uncertified brands to find out their official animal testing policy. If they can confirm that they fulfill the criteria listed above, I research the brand before adding it to the list.

When filtering the list, you can choose to filter by certifications. I recommend leaving this option open in order to include ALL cruelty-free brands.

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Thank you for shopping cruelty-free and using the Cruelty-Free Kitty list! If you have a few seconds, please share this list to spread the info. I appreciate all the support!

View Comments (1,599)
  • Hola!, soy de chile, tengo una duda con respecto a belcorp (ésika, L’BEL y cyzone), soy consultora y no estoy segura si testean o no en animales, no tienen una certificación, solamente agregan en sus catálogos (algunos productos) que no testaen en animales.
    Saludos!, gracias por la información 💜.

  • Love this website, but when looking at the CF list, I get adverts from MAC and Avon which aren’t CF – advertising from non CF brands seems a bit hypocritical since this is a CF website 😕

    • Hi Heather. Our ads are based on each user’s browsing history unfortunately, and we have no control over them. 🙁 Getting rid of ads has been one of my long-term goals with CFK, and I’m actively working on it!

  • How can I search for a specific company to see if it is/is not cruelty free according to this list? I can’t find where to insert a company name or product to search.

  • What about Burt’s Bees? I hear conflicting information. They are on the Leaping Bunny website, but someone told me now they sell in China. Curious about ELF as well.

  • EVENPRIME skincare is also cruelty-free AND vegan (not a single product is tested on animals + they ensure their ingredients don’t harm water ecosystems).

  • Hello! Is Certain Dri cruelty-free? I saw it on the deodorant section under the guides tab, but it is not on this main list so I just wanted to make sure.

  • hi I sell phb ethical beauty products and they are leaping bunny certified and vegan. I wondered if you might obviously check for yourself and then add them to your list? Rebecca x x

  • How can we trust this list, when you list Bulldog on there and “Although Bulldog is cruelty-free, they’re owned by Edgewell, a company that tests on animals”.
    That’s not a true cruelty free company.

  • I have a question do you know of a cruelty free Bug Repellent the mosquitos are horrible in my area and I’m new to cruelty free products I didn’t know anything about animal testing until a couple years ago so I’m looking into switching to all cruelty free products.

  • hi i was wondering if you could also research estee lauder? they just came out saying they are cruelty free but i am wondering how true that is. thanks!!

  • Hi! One brand I think should be added to the list is Mario Badescu 🙂 it’s the BEST skincare brand in my opinion and is cruelty free and has some products that are paraben free and vegan as well!

  • Hi, I am in the UK and both Waitrose and Morrison’s supermarkets have started to display the Leaping Bunny symbol on their own brand products, yet they don’t appear on your list. Do you know why, please?

  • Thank you for compiling this list kitty! i have been searching for ages for a reliable list of cruelty free companies. I thought PETA’s list was not accurate. Will bookmark this for future reference!

  • Hey, I’m trying to make a handmade lip balm with coconut oil and shea butter, I checked and found a brand called NOW food, they have what I need and they claimed that their products are cruelty-free and vegan but they don’t have any certification so I wanna ask that do you have any information about that brand.
    Thank you

  • Hello,
    I was wondering if D.E.T.O.X skinfood is cruelty-free and vegan. I couldn’t find anything on their website, but I have one of the products, and it states that it is vegan-friendly and cruelty-free. I want to be 100% sure.

  • Love, Beauty and Planet is cruelty free. That is hair products. The cleaning products are Love, Home and Planet.

  • Hi Suzana,do you know anything about Revolution I think they are a UK based company. They state they are 100% cruelty free

  • HI!
    I would also like to add Avon to the list. Is Avon Cruelty Free 2019?
    Opposition to animal testing and respect for animal welfare has been a cornerstone of Avon’s product safety program since 1989 when Avon became the first major cosmetic company to end animal testing. We do not test on animals today. Instead, we use non-animal product safety testing methods. Also, Dove is no longer testing it’s products on animals.

  • HI!
    I would like to add L’Oreal to the list of cruelty free companies. I contacted them and this is their response: Thank you for your interest in Garnier, a brand of The L’Oréal Group.

    Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

    L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

    Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.

    For additional information, please click here.

  • WHAT ABOUT LOVE BEAUTY/HOME AND PLANET?? THEY ARE CRUELTY FREE, ORGANIC, AND AN ALL AROUND GREAT COMPANY! (AT LEAST TO MY KNOWLEDGE, CORRECT ME IF I’M WRONG!!)

  • Hello! Another brand that takes pride in their products and are Naturally derived is Rejuva Minerals. They are a member of PETA and do not test on animals. They are listed on the PETA website which I take quite seriously. Their Mega Lash mascara is amazing! I’m so glad I found a makeup company that cares about what goes into their products!

  • Im a physician assistant in dermatology. I am plant based for eating but want to move into using more creulty free products. I can make a difference when I recommend them to 30 patients a day also. Are there any mainstream brands like Neutragena, or Eucerin that are creulty free or trying to become that? I cant recommend expensive products, that are hard to fine, things that I have a lot of preservatives or fragrance in them to patients. This is why I usually go with the mainline brands. It is very difficult. Would love your help. Thank you foryour dedication!

  • Thank you for doing all of this, Suzana! Sending u lots of appreciation hugs, good vibes, and universal blessings. ?

  • Suzana, what about Davines They advertise no animal testing ever since the beginning of their company, and they make fantastic products. Please let me know if they qualify.
    Thank you, Annemarie

  • Hello will you search for French brand one day? If not do you know where can I find informations?
    I’m looking for “bo.ho cosmetics”, “Avril cosmetics”, “Couleur caramel”, “Zao makeup”, “laboratoire de biarritz” and “acorelle”

  • Hi, just wondered what your thoughts on the brand Dr.organic? They claim to be totally cruelty free and on their Twitter claim to not sell in China due to their beliefs on animal testing but I have seen people argue that the brand sell their products in a holland and Barrett store in Beijing.

  • Hi,

    I was wondering if Kara Beauty brand are animal cruelty free? They said on their website they are vegan and animal cruelty free…is this true? They don’t have a stamp of approval from any animal cruelty free stamp (PETA, Leaping Bunny, and so forth) on their products itself. Please let me know asap as I got one as a gift. Thank you!

  • Hi,
    I was wondering if Selected Cosmetics (Selected Skin Care BB cream) is animal cruelty free brand? I love the foundations and it match my skin perfectly, but I can’t seem for the life of me, find out if it is animal cruelty free brand. Please help!
    Website: https://selected-cosmetics.com

  • Hey, I’m really confused because my favorite makeup brand, Nyx, in the las 6 months,maybe a bit more, they don’t have the cruelty free logo anymore. On all their products. But it’s still on the cruelty free list on this site, and everywhere i looked. So i don’t know what to think anymore. I wrote an email to them specifically asking about Nyx, and the didn’t even answer my question, instead the fed me this crap, saying that”Loreal has always been a cruelty free brand”. So I wrote back, asking politely again ABOUT NYX, and to not lying to customer.Unsurprisingly, i did not hear back from the. So does any know anything about that, please?

  • Do you know if Neostrata is a cruel-free brand? They replied to me they don’t test on animals.(Sorry I left a msg the other day, but couldn’t find the it anymore, so I’m not sure if you answered it.)

  • I email Neotrata to ask if their products test on animals. This is their reply on Facebook: Should I believe it?

    NEOSTRATA Hi Yaling – we do not conduct animal testing on marketed skin care products including the NeoStrata® and SKIN ACTIVE® brands. All routine product safety and claim support testing is carried out on human volunteers or using in vitro models.

  • Could you please confirm if wetnwild is cruelty free and not tested on animals and I didn’t see Makeup Revolution or Ordinary on the list either what’s the status of these brands according to you

  • By any chance do you know if the brand Aunt Jackie’s is cruelty free. They claim they are but I’m having a hard time finding proof. Thank you.

  • I looked up Gold Bond on the internet and it said that they don’t test on animals. I want to try their lotion for Rough and Bumpy Skin. Please let me know if you know if they test on animals or not. Thank you.

  • I looked up Gold Bond and it said that they don’t test on animals but I don’t see it on your list. I am interested in buying their lotion for Rough and Bumpy Skin. What can you tell me?

  • Hi! First of all, let me just say: thank you! It’s been only a couple of months since I’ve started investigating about cruelty free products and your lists, your guides, everything you write has been such a huge help! I was appalled by the quantity of not cruelty free products I had at home. But now, thanks to people like you, I am at peace, knowing I’m not contributing anymore for this (still!) existing cruel reality, and actively daily searching new vegan and sustainable brands!

    Now, do you know if Uriage is cruelty free? I keep looking for this info on their website and other pages about this topic but I can’t find anything :/

    Thank you so much! 🙂

  • Have you researched the news that Wet and Wild are not actually Cruelty Free. A Youtuber I watch (Kelly Grooge) says that they are no longer cruelty free or were never 100% cruelty free.

  • I see you have No. 7 and The Body Shop on the list but I believe these are now selling in China from what I’ve read recently….also what do the little symbols represent, the sheep and the bunny??

  • Why is Oway (organic way) not on this list? Are they owned by a parent company that does not qualify as cruelty free?

  • A Wild Soap Bar is a cruelty free handmade soap company, recently certified by both PETA & Leaping Bunny, but we are not listed here. We ship to the USA & Canada. Can we get added to your list please? Thanks. – Maggie, Soap Bartender, A Wild Soap Bar LLC

  • Hi! Thank you so much for your hard work on this. Do you know if Pureology is cruelty free. They say they are 100% vegan, but I don’t see the bunny signs or anything on the bottles. Seems fishy.

  • Have you ever done any research on a company called VDL from South Korea? I was gifted an item but unable to find any info on their cruelty free stance. They do not sell in mainland China from what I can tell, but do sell in Hong Kong…? Thanks!

  • I’m not sure if this has been answered elsewhere, but I was wondering if J.Cat Beauty has been verified as cruelty free? I’d love to try some of their products, and they claim to be cruelty free on their website. But I don’t see them on either of the lists on your website. Thanks so much!

  • I have a doubt, why does L’Oréal in its webpage says that they are fighting against animal testing but it doesn’t have a certification? They say that they are not testing in animals, so why are not considerated cruelty free?

  • Dear Suzana,
    Thank you so much for all the work and research you put in into this. You have truly changed my life. Thanks to you I discovered countless amazing brands, and became an advocate of cruelty free products among my friends and family

  • Hello-I was using Sally Hansen insta dry which saved me a lot of time and lasted as long as a paid manicure. I no longer buy it. Does anyone know of a QUICK DRY NAIL POLISH that is vegan, cruelty free? Side bar: Bogavia is the most excellent shampoo and hair conditioner ever that is also cruelty free and vegan. Beauty Guarde eyebrow and eyelash growth also vegan cruelty free- works!

  • Natura is the parent company of both Aesop and The Body Shop. Aesop is not listed as cruelty free because of Natura being its parent company, but The Body Shop is still listed as cruelty free despite having the same parent co. The Body Shop was trying to rebrand itself as cruelty free after being previously owned by L’Oreal, and I believed them! But I just noticed they’ve been owned by Natura since 2017. Isn’t this the same problem?