This is a comprehensive, updated list of cruelty-free brands. You can choose to view the complete list or filter it to narrow your search.
About This List
All the brands found on this list were vetted to be cruelty-free, meaning:
- They don’t test finished products on animals at any point during production.
- Their suppliers don’t test raw materials, ingredients, or products on animals.
- No third-party tests on animals on their behalf.
- They don’t test on animals where the law requires it, i.e. mainland China.
Some companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organizations. Leaping Bunny is the only internationally recognized one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. Not all organizations have the same standards. For instance, I choose to contact all brands certified by PETA myself regardless of their certification.
Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. I reach out to all these uncertified brands to find out their official animal testing policy. If they can confirm that they fulfill the criteria listed above, I research the brand before adding it to the list below.
You can also choose to filter this list by certification, although I recommend leaving this option open in order to include ALL cruelty-free brands.
Cruelty-Free Brands A-Z
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.