This is a comprehensive list of cruelty-free brands, from beauty to personal care and household products. You can choose to view the complete list or filter it to narrow your search.

This list is updated in real time directly from our database. This means that every time we make a change or add a new brand, you’ll see the changes reflected in this list immediately.

For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.

About This List

All the brands found on this list were vetted to be cruelty-free, meaning:

  • They don’t test finished products on animals at any point during production.
  • Their suppliers don’t test raw materials, ingredients, or products on animals.
  • No third-party tests on animals on their behalf.
  • They don’t test on animals where the law requires it, i.e. mainland China.

Cruelty-Free Brands A-Z

The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for.

For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.

Search our brand database.

Brand Certs. Where to buy
100% Pure
A Perfume Organic
Adorn Cosmetics
Adwoa Beauty
Aether Beauty
Afterglow Cosmetics
AG Hair
Aila Cosmetics
Alba Botanica
Alima Pure
Anastasia Beverly Hills
Andalou Naturals
Arctic Fox
Ardency Inn
As I Am
Athar’a Pure
Au Naturale
Aubrey Organics
Australian Gold
Avalon Organics
Babo Botanicals
Baja Bae
Balm Balm
Barefaced Beauty
Barry M
Beauty by Earth
Ben Nye
BH Cosmetics
Bite Beauty
Black Radiance
Booda Organics
Bossy Cosmetics
Bumble and Bumble
Burt’s Bees
butter LONDON
By Rosie Jane
BYBI Beauty
C.O. Bigelow
Cailyn Cosmetics
California Tan
Captain Blankenship
Carol’s Daughter
Cate McNabb
Celeb Luxury
Certain Dri
Chi Chi Cosmetics
China Glaze
Christophe Robin
Clove + Hallow
Coloured Raine
Concrete Minerals
Copycat Beauty
Cover FX
Crazy Rumors
D. S. & Durga
Das Boom
De Mamiel
Deborah Lippmann
Deck of Scarlet
Deco Miami
Deep Steep
Derma E
Desert Essence
Doll 10
Dose Of Colors
Dr. Alkaitis
Dr. Barbara Sturm
Dr. Bronner’s
Dr. Dennis Gross
Dr. Hauschka
Dr. Loretta
Drunk Elephant
Earth Tu Face
Earth’s Beauty
Ecco Bella
Edible Beauty
Edward Bess
Eleven Australia
Elizabeth Grant
Ella + Mila
Ellis Faas
EO Products
Epic Blend
Ere Perez
Eva Nyc
Everyday Minerals
Face Atelier
Faith In Nature
Farmacy Beauty
Fiona Stiles
Fior Minerals
Flora + Bast
Forager Botanicals
Formula 10.0.6
Formulary 55
Fortune Cookie Soap
Frank Body
French Girl
Function of beauty
Gabriel Cosmetics
Gerard Cosmetics
Glo Skin Beauty
Gloss Moderne
Glow Recipe
Good Dye Young
Grande Cosmetics
H2O Plus
Hana Organic Skincare
Hard Candy
Hart Botanicals
Harvey Prince Organics
Hello Products
Herbivore Botanicals
Honore Des Pres
House of Lashes
Hugo Naturals
Hynt Beauty
I Am Selfcare
Iles Formula
Indie Lee
Infuse by Casabella
Isle of Paradise
IT Cosmetics
It’s A 10
J.R. Watkins
Jack Black
Jane Iredale
Jeffree Star
John Masters Organics
Josh Rosebrook
Josie Maran
Juice Beauty
Juvia’s Place
Kahina Giving Beauty
Kaia Naturals
Kari Gran
Kate Somerville
Kesha Rose Beauty
Kester Black
Kevin Murphy
Kiss My Face
Kjaer Weis
KKW Beauty
Koh Gen Do
Kopari Beauty
Kora Organics
Kreyol Essence
KVD Vegan Beauty
Kylie Cosmetics
LA Girl
Laura Geller
Lauren B. Beauty
Le Couvent Des Minimes
Le Labo
Le Petit Olivier
Level Naturals
Lilah B.
Lily Lolo
Lina Hanson
Linda Hallberg
Lit Cosmetics
Live Clean
Living Proof
Liz Earle
Lotus Wei
Lulu Organics
Lunar Beauty
Mad Hippie
Madara Cosmetics
Madison Reed
Maëlys Cosmetics
Maison Louis Marie
Makeup Geek
Manic Panic
Marc Jacobs Beauty
Maria Nila
Marie Hunter Beauty
Mario Badescu
Marks & Spencer
May Lindstrom
Melt Cosmetics
Mented Cosmetics
Meow Meow Tweet
Merle Norman
Milk Makeup
Mineral Fusion
Molly’s Suds
Molton Brown
Mrs. Meyer’s
MV Organic Skincare
My Daughter Fragrances
Nabla Cosmetics
Natasha Denona
Nature Clean
Nature’s Gate
NEST Fragrances
Nip + Fab
No B.S.
Nourish Organic
Nubian Heritage
Nude By Nature
Nude Skincare
OFRA Cosmetics
Ole Henriksen
One Love Organics
OOO Polish
Organic Bath Co
OSEA Malibu
Oshun Organics
Oui the People
Out of Africa
OZ Naturals
Painted Earth
Pangea Organics
Paul Mitchell
Paula’s Choice
Peace Out
People Of Color Beauty
Perricone MD
Plant Apothecary
Pour Le Monde
Pretty Frank
Priti NYC
Province Apothecary
Pupa Milano
PUR Cosmetics
Pure Anada
Queen Helene
Radical Skincare
Range Beauty
Rare Elements
Raw Sugar
Real Simple Clean
Real Techniques
Red Apple Lipstick
Renee Rouleau
Resonance 396
Rita Hazan
Rituel De Fille
RMS Beauty
Root Science
Rouge Bunny Rouge
S.W. Basics
Sand & Sky
Schmidt’s Naturals
Scotch Naturals
Seventh Generation
Shea Moisture
Silk Naturals
Skin Laundry
Skinny & Co
Smith & Cult
Sol de Janeiro
Sonia Kashuk
St. Ives
Stellar Beauty
Strange Invisible
Studio Makeup
Summer Fridays
Sunday Riley
Suva Beauty
Sweet Chef
Tata Harper
The 7 Virtues
The Beauty Chef
The Body Shop
The Green Beaver Company
The Honey Pot Co
The Ordinary
The Seaweed Bath Co.
This is L.
Thrive Causemetics
Tom’s of Maine
Too Faced
Trader Joe’s
Tree Hut
Trish McEvoy
True Moringa
Trust Fund Beauty
Umberto Giannini
Uoma Beauty
Urban Decay
Ursa Major
Vapour Organic Beauty
Velvet Report
Vered Organic Botanicals
Vernon Francois
Vintner’s Daughter
Volition Beauty
W3ll People
Wander Beauty
WEN by Chaz Dean
Whole Foods (365)
Yes To
Youth To The People
YUNI Beauty
Zuii Organic
ZuZu Luxe

How Companies Are Added

We reach out to companies before adding them to our list and ensure that they provide all the information required above.

Some companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organizations. Leaping Bunny is the only internationally recognized one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. Not all organizations have the same standards. For instance, I choose to contact all brands certified by PETA myself regardless of their certification, since some brands on PETA’s cruelty-free list sell in China or don’t fulfill our cruelty-free requirements.

Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. I reach out to all these uncertified brands to find out their official animal testing policy. If they can confirm that they fulfill the criteria listed above, I research the brand before adding it to the list.

When filtering the list, you can choose to filter by certifications. I recommend leaving this option open in order to include ALL cruelty-free brands.

Please share this post!

Thank you for shopping cruelty-free and using the Cruelty-Free Kitty list! If you have a few seconds, please share this list to spread the info. I appreciate all the support!

View Comments (1,599)
  • Hola!, soy de chile, tengo una duda con respecto a belcorp (ésika, L’BEL y cyzone), soy consultora y no estoy segura si testean o no en animales, no tienen una certificación, solamente agregan en sus catálogos (algunos productos) que no testaen en animales.
    Saludos!, gracias por la información 💜.

  • Love this website, but when looking at the CF list, I get adverts from MAC and Avon which aren’t CF – advertising from non CF brands seems a bit hypocritical since this is a CF website 😕

    • Hi Heather. Our ads are based on each user’s browsing history unfortunately, and we have no control over them. 🙁 Getting rid of ads has been one of my long-term goals with CFK, and I’m actively working on it!

  • How can I search for a specific company to see if it is/is not cruelty free according to this list? I can’t find where to insert a company name or product to search.

  • What about Burt’s Bees? I hear conflicting information. They are on the Leaping Bunny website, but someone told me now they sell in China. Curious about ELF as well.

  • EVENPRIME skincare is also cruelty-free AND vegan (not a single product is tested on animals + they ensure their ingredients don’t harm water ecosystems).

  • Hello! Is Certain Dri cruelty-free? I saw it on the deodorant section under the guides tab, but it is not on this main list so I just wanted to make sure.

  • hi I sell phb ethical beauty products and they are leaping bunny certified and vegan. I wondered if you might obviously check for yourself and then add them to your list? Rebecca x x

  • How can we trust this list, when you list Bulldog on there and “Although Bulldog is cruelty-free, they’re owned by Edgewell, a company that tests on animals”.
    That’s not a true cruelty free company.

  • I have a question do you know of a cruelty free Bug Repellent the mosquitos are horrible in my area and I’m new to cruelty free products I didn’t know anything about animal testing until a couple years ago so I’m looking into switching to all cruelty free products.

  • hi i was wondering if you could also research estee lauder? they just came out saying they are cruelty free but i am wondering how true that is. thanks!!

  • Hi! One brand I think should be added to the list is Mario Badescu 🙂 it’s the BEST skincare brand in my opinion and is cruelty free and has some products that are paraben free and vegan as well!

  • Hi, I am in the UK and both Waitrose and Morrison’s supermarkets have started to display the Leaping Bunny symbol on their own brand products, yet they don’t appear on your list. Do you know why, please?

  • Thank you for compiling this list kitty! i have been searching for ages for a reliable list of cruelty free companies. I thought PETA’s list was not accurate. Will bookmark this for future reference!

  • Hey, I’m trying to make a handmade lip balm with coconut oil and shea butter, I checked and found a brand called NOW food, they have what I need and they claimed that their products are cruelty-free and vegan but they don’t have any certification so I wanna ask that do you have any information about that brand.
    Thank you

  • Hello,
    I was wondering if D.E.T.O.X skinfood is cruelty-free and vegan. I couldn’t find anything on their website, but I have one of the products, and it states that it is vegan-friendly and cruelty-free. I want to be 100% sure.

  • Love, Beauty and Planet is cruelty free. That is hair products. The cleaning products are Love, Home and Planet.

  • Hi Suzana,do you know anything about Revolution I think they are a UK based company. They state they are 100% cruelty free

  • HI!
    I would also like to add Avon to the list. Is Avon Cruelty Free 2019?
    Opposition to animal testing and respect for animal welfare has been a cornerstone of Avon’s product safety program since 1989 when Avon became the first major cosmetic company to end animal testing. We do not test on animals today. Instead, we use non-animal product safety testing methods. Also, Dove is no longer testing it’s products on animals.

  • HI!
    I would like to add L’Oreal to the list of cruelty free companies. I contacted them and this is their response: Thank you for your interest in Garnier, a brand of The L’Oréal Group.

    Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

    L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

    Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.

    For additional information, please click here.


  • Hello! Another brand that takes pride in their products and are Naturally derived is Rejuva Minerals. They are a member of PETA and do not test on animals. They are listed on the PETA website which I take quite seriously. Their Mega Lash mascara is amazing! I’m so glad I found a makeup company that cares about what goes into their products!

  • Im a physician assistant in dermatology. I am plant based for eating but want to move into using more creulty free products. I can make a difference when I recommend them to 30 patients a day also. Are there any mainstream brands like Neutragena, or Eucerin that are creulty free or trying to become that? I cant recommend expensive products, that are hard to fine, things that I have a lot of preservatives or fragrance in them to patients. This is why I usually go with the mainline brands. It is very difficult. Would love your help. Thank you foryour dedication!

  • Thank you for doing all of this, Suzana! Sending u lots of appreciation hugs, good vibes, and universal blessings. ?

  • Suzana, what about Davines They advertise no animal testing ever since the beginning of their company, and they make fantastic products. Please let me know if they qualify.
    Thank you, Annemarie

  • Hello will you search for French brand one day? If not do you know where can I find informations?
    I’m looking for “bo.ho cosmetics”, “Avril cosmetics”, “Couleur caramel”, “Zao makeup”, “laboratoire de biarritz” and “acorelle”

  • Hi, just wondered what your thoughts on the brand They claim to be totally cruelty free and on their Twitter claim to not sell in China due to their beliefs on animal testing but I have seen people argue that the brand sell their products in a holland and Barrett store in Beijing.

  • Hi,

    I was wondering if Kara Beauty brand are animal cruelty free? They said on their website they are vegan and animal cruelty free…is this true? They don’t have a stamp of approval from any animal cruelty free stamp (PETA, Leaping Bunny, and so forth) on their products itself. Please let me know asap as I got one as a gift. Thank you!

  • Hi,
    I was wondering if Selected Cosmetics (Selected Skin Care BB cream) is animal cruelty free brand? I love the foundations and it match my skin perfectly, but I can’t seem for the life of me, find out if it is animal cruelty free brand. Please help!

  • Hey, I’m really confused because my favorite makeup brand, Nyx, in the las 6 months,maybe a bit more, they don’t have the cruelty free logo anymore. On all their products. But it’s still on the cruelty free list on this site, and everywhere i looked. So i don’t know what to think anymore. I wrote an email to them specifically asking about Nyx, and the didn’t even answer my question, instead the fed me this crap, saying that”Loreal has always been a cruelty free brand”. So I wrote back, asking politely again ABOUT NYX, and to not lying to customer.Unsurprisingly, i did not hear back from the. So does any know anything about that, please?

  • Do you know if Neostrata is a cruel-free brand? They replied to me they don’t test on animals.(Sorry I left a msg the other day, but couldn’t find the it anymore, so I’m not sure if you answered it.)

  • I email Neotrata to ask if their products test on animals. This is their reply on Facebook: Should I believe it?

    NEOSTRATA Hi Yaling – we do not conduct animal testing on marketed skin care products including the NeoStrata® and SKIN ACTIVE® brands. All routine product safety and claim support testing is carried out on human volunteers or using in vitro models.

  • Could you please confirm if wetnwild is cruelty free and not tested on animals and I didn’t see Makeup Revolution or Ordinary on the list either what’s the status of these brands according to you

  • By any chance do you know if the brand Aunt Jackie’s is cruelty free. They claim they are but I’m having a hard time finding proof. Thank you.

  • I looked up Gold Bond on the internet and it said that they don’t test on animals. I want to try their lotion for Rough and Bumpy Skin. Please let me know if you know if they test on animals or not. Thank you.

  • I looked up Gold Bond and it said that they don’t test on animals but I don’t see it on your list. I am interested in buying their lotion for Rough and Bumpy Skin. What can you tell me?

  • Hi! First of all, let me just say: thank you! It’s been only a couple of months since I’ve started investigating about cruelty free products and your lists, your guides, everything you write has been such a huge help! I was appalled by the quantity of not cruelty free products I had at home. But now, thanks to people like you, I am at peace, knowing I’m not contributing anymore for this (still!) existing cruel reality, and actively daily searching new vegan and sustainable brands!

    Now, do you know if Uriage is cruelty free? I keep looking for this info on their website and other pages about this topic but I can’t find anything :/

    Thank you so much! 🙂

  • Have you researched the news that Wet and Wild are not actually Cruelty Free. A Youtuber I watch (Kelly Grooge) says that they are no longer cruelty free or were never 100% cruelty free.

  • I see you have No. 7 and The Body Shop on the list but I believe these are now selling in China from what I’ve read recently….also what do the little symbols represent, the sheep and the bunny??

  • Why is Oway (organic way) not on this list? Are they owned by a parent company that does not qualify as cruelty free?

  • A Wild Soap Bar is a cruelty free handmade soap company, recently certified by both PETA & Leaping Bunny, but we are not listed here. We ship to the USA & Canada. Can we get added to your list please? Thanks. – Maggie, Soap Bartender, A Wild Soap Bar LLC

  • Hi! Thank you so much for your hard work on this. Do you know if Pureology is cruelty free. They say they are 100% vegan, but I don’t see the bunny signs or anything on the bottles. Seems fishy.

  • Have you ever done any research on a company called VDL from South Korea? I was gifted an item but unable to find any info on their cruelty free stance. They do not sell in mainland China from what I can tell, but do sell in Hong Kong…? Thanks!

  • I’m not sure if this has been answered elsewhere, but I was wondering if J.Cat Beauty has been verified as cruelty free? I’d love to try some of their products, and they claim to be cruelty free on their website. But I don’t see them on either of the lists on your website. Thanks so much!

  • I have a doubt, why does L’Oréal in its webpage says that they are fighting against animal testing but it doesn’t have a certification? They say that they are not testing in animals, so why are not considerated cruelty free?

  • Dear Suzana,
    Thank you so much for all the work and research you put in into this. You have truly changed my life. Thanks to you I discovered countless amazing brands, and became an advocate of cruelty free products among my friends and family

  • Hello-I was using Sally Hansen insta dry which saved me a lot of time and lasted as long as a paid manicure. I no longer buy it. Does anyone know of a QUICK DRY NAIL POLISH that is vegan, cruelty free? Side bar: Bogavia is the most excellent shampoo and hair conditioner ever that is also cruelty free and vegan. Beauty Guarde eyebrow and eyelash growth also vegan cruelty free- works!

  • Natura is the parent company of both Aesop and The Body Shop. Aesop is not listed as cruelty free because of Natura being its parent company, but The Body Shop is still listed as cruelty free despite having the same parent co. The Body Shop was trying to rebrand itself as cruelty free after being previously owned by L’Oreal, and I believed them! But I just noticed they’ve been owned by Natura since 2017. Isn’t this the same problem?

    • Hey, thanks for letting me know! It was a glitch and Natura is cruelty-free as well as Aesop and The Body Shop. “Parent company doesn’t test on animals” was checked, but since Natura was listed as the parent company, the database thought Natura isn’t cruelty-free. I removed it and it should work now, but I had to remove the name of the parent company.

  • From what i learned animal testing is only mandatory in China if they are sold in a physical store not if they are sold online that’s how companies get around selling in China.

  • Hi guys. Suzi, there’s a VA botanical company that actually makes my favorite lip balm of all, called: Sun Garden Soap Co, LLC. You can direct order from them. I emailed the owner, Carolyn, this morning. They do not sell in China, all products are cruelty free, never tested on animals, not a large scale business, but amazing products. I asked her to get in touch with you, and check out your site and was trying to see about getting her business added. They’ve been in business since 2004. Soaps, anti itch/bug bite medicine, poison ivy soap, bath salts, sugar scrubs, lotions, and lip balms. Link below. I dont know them personally. I also live in VA, and found their products in a couple different mountain and unique local stores. I swear by their lip balms though. Better than anything on or off the list I’ve ever used in life!

  • What about SimplyNakedBeauty? It’s manufactured in China but they claim its absolutely 100% cruelty-free. Any information?

  • Hey– so in doing my do diligence… I am really trying to make an effort not to by garbage from companies who test on animals but I was wondering if anyone knew whether the company Fresh, tests on animals. Per their website they do not but I was wondering if anyone had looked into them?

  • Hello, I contacted Sally Hansen regarding their nail polish and I got this response back: Coty Inc does not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. They sent an attachment that says some governments/agencies stipulate the testing of FINISHED products on animals etc etc, they’re working on dialogue.

  • Hi
    I can’t see the list here on the site. Why is that??? Does it matter what device I’m using… Samsung S7 btw???

  • Hello,

    Why morphe isn’t included in this list? While there’s another article in the crueltyfreekitty says that it is cruelty free. I am confused can you please confirm ? I have their products now but won’t feel good to use them if i can’t make sure. Thanks

  • Hi, thanks for sharing the info. I am a bit confused that I have heard that the EU has banned making and selling cosmetics tested on animals, does that necessarily mean cosmetics I bought from stores in its member countries are cruelty-free? Thank you=)

    • Companies like almay/neutrogena/clinique “claim” to be cruelty free, because they dont test in the US. But any products sold in Mainland China REQUIRE they test on animals. So these companies pay someone else to perform the test of these products on their behalf. But yes, they sell in Mainland China, knowing these tests are done and required, so no, they are not cruelty free companies after all. True cruelty free companies will not sell in China because of this. Hope this helps.

  • Hi,
    May I start by saying that I LOVE your page! Although I have always been an animal lover, I made the decision last year to really push to become cruelty free in everything starting with skincare and makeup and slowly working my way towards household products and your website has helped me tremendously! Ive been pretty successful (loving Method dish soaps and laundry detergent) except with my contact lens stuff. Any suggestions for cruelty free contacts lenses and solutions?
    Secondly, do you know anything about Mirenesse? They are a mid to high price range makeup and skin care company out of Australia. They say all over their website they are cruelty. I hope this is true as they have the most amazing foundation that I have found for 40 year old skin (no creasing and long lasting). Any ideas?

  • I just checked the Bliss website, and they are using the PETA Beauty without Bunnies logo. Confirmed they’re on PETA’s website, as well…but don’t see them on the list above. Does anyone know otherwise?

    Is this site still active? I haven’t seen a response from the site owner to any questions below in over a month.

    • Peta has recognized them as vegan and cruelty free, but their parent company Unilever isn’t as far as I know.

  • Hi Suzi! Thanks very much for all the research done! The lists are very useful to look for cruelty-free products.
    BTW, what do you think about the products shipped to China? Some of the cruelty-free brands are sold on websites like, and these websites does ship to China, any ideas if the Chinese government also requires those brands to conduct animal testing?


  • just curious if Dermatolgica, Obagi are on your cruelty free list. I believe I did see these companies as cruelty free but just wanted to know directly from you

  • Hi! I am starting to be a nail master and I am very interested if there is any gel and gel polish production which is not tested on animals? Thank you

  • What about Mario Bodesco?? I probably spelt that wrong but they claim to be cruelty free but I don’t see them on the list

  • Can someone help me regarding MartiDerm, are they a vegan company. I’m asking because I don’t trust the answers, they claim they don’t test on animals and the lactic acid is vegetable origin .. thanks!!

  • Are there any cruelty free and vegan laundry detergents or any substitutes for arm and hammer washing powder?

    • Astonish is cf. If you have an access to DM or Rossmann(german drugstores) then the products made by those stores (domol , denk mir)are cf

  • Hi, I am a bit confused, if a company makes a product and it is made cruelty free , from start to finish and then starts selling in a country that require animal testing please explain to me how this works. You mean just to sell a product that has sold very well without testing on animals , all of a sudden your company has to buy a bunch of bunnies and start pouring it in their eyes? Does money mean so much that a company would go against what they stand for or does the testing occur once the product is purchased in another country? Forgive me I lived in a world that I honestly thought was much kinder than it obviously is. I miss my rose colored glasses.

  • Regarding Tom’s its on cruelty free list but his parent company still test on animals,so it should still be avoided.and in my opinion is not cruelty free

  • I would am new to this site and am confused. On your landing page ( first thing I see) is a post from 2016 listing an eyeshadow palette from Kat von D. Further down the discussion board is a post that says this brand is not cruelty free. I have seen this confusion with a few brands on your downloadable list.

    Where is the most recent info? I get that it is tough to keep up, so would just like to know where to look for the most accurate info. Thanks.

  • Hi! Do you know if d’Alba piedmont and Elensilia are cruelty free? I’ve made some research but i didn’t find anything…

  • I’ve been trying to determine the status of ‘Lotus Moon’ brand, and can’t find any info. Do you have an opinion for me?

  • Hello
    I am trying to clarify if Merle Norman is cruelty free. They are not listed on the leaping bunny page. Sometimes it is difficult to know for sure, products are listed on one site and not another site. I enjoy this site good information thank you

  • Hi! Do you know if OGX (shampoo) and Burt’s Bees are cruelty free? They both claim to be on the packaging but I don’t see them on your list. Thank you!

  • First off, thank you for your site! My question is, do you have any cruelty free recommendations for hand cleanser and hand moisturizer that would be ok for eczema? My dermatologist gave me a list of products (Cetaphil, Neutrogena, Eucerine, Dove, Gold Bond, etc.) and none of the products are cruelty free!! I really am trying to be cruelty free without irritating my skin. Thank you ?

    • I have eczema and super-sensitive skin — I use the fragrance-free hand wash from Seventh Generation, and the unscented “baby” version of Dr Bronner’s soap [though this can be drying on its own; make sure you moisturise right after]. Right now I’m using up my stash of unscented baby lotion from Shea Moisture, but that’s been discontinued. Lately I’ve just been using cocoa butter to moisturise my hands during the day and saving my dwindling lotion supply for nighttime.

  • can someone help me out here and explain why Simple is not cruelty free? they say they’re on their website + they’re PETA certified, I checked if they sell in China which, according to their website, they do not. then I thought it was because of their parent company Unilever, but Dermalogica is listed as CF so it can’t be that either. so where do they mess up???

  • Rodan & Fields is cruelty-free, but not certified. Still, it seems like there are companies on here that aren’t certified. They do not sell in China, based in SF, and if you email them they will confirm they do not animal test.

  • Tom’s is NOT cruelty-free. It is owned by Colgate. So the actual product may not be tested but I wouldn’t count it as cruelty-free.

  • I was wondering about Yardley’s. I’ve read an article on ethicalelephant, saying that while they’re not certified, they are cruelty free. While in Logical Harmony, it’s on the not cruelty free list, but also in the pending list…

    So it’s a bit confusing.

  • Hi, I was wondering if Collection Cosmetics in the UK is cruelty free? I have been trying to find anywhere that confirms if they are or not as I am in the process of decluttering products that are not cruelty free and I have a lot of Collection cosmetic items.

  • Hey! Just recently made the decision to be mindful of my beauty buys. I am surprised that Burt’s Bees is not on the cruelty-free list. Was it missed or Is there something I should know?? I love that brand and was under the assumption they were, for the most part, natural and cruelty free.

  • Just wondering if anyone else in the UK is getting frustrated with the ability to find basic price own brand cruelty free cosmetics and toiletries in the supermarkets?
    My shopping used to be very straightfoward at the Co-op- everything I needed was in there but they appear to now have discontinued own brand toothpaste, deodorant and various other of my preferred versions of shampoo and other stuff (I liked the two in one).
    Recently Sainsburys which was my alternative on roll on deodorant appears to have stopped selling it’s own brand and there doesn’t appear to be a single leaping bunny neutral (ie for men) certified roll on deodorant in any supermarket. The closest I can get is a slightly premium one at M&S, although even here these are mostly highly scented and aimed at women.
    It’s very frustrating that while many supermarkets actually tend to be cruelty free, they tend be stocking the big brands which aren’t.

  • I was just one Simple’s skincare website 2/14/2019 and it said they were cruelty free. This list says it’s not. I trust this list more than the company. I was wondering what is it they left out in their cruelty free description that I missed.

  • I’m so excited to come across this list! This is exactly what I’ve been looking for!I can see myself using this as a go-to when out shopping BUT when I went to use the filters on my iPhone, the results list disappears ?. Any workarounds for that for mobile? Thanks so much for putting this together! So great!

  • A friend recently gifted me a few masks from Esfolio. I can see from the ingredients that they are not vegan, but have not been able to find information confirming they and the ingredients that they source are cruelty-free, nor are they on any lists that show that they do conduct animal testings. Any ideas?

  • My It Cosmetics blush & Elf lip gloss say made in China. But China requires animal testing, so are they really cruelty free?

    • As I understand it – the law about testing in China is for products imported there, not made there. Does not apply to Hong Kong.

  • I can’t seem to get the filters to work… Is it just me? I chose Skincare, Mid Range, and ships to US and got nothing. I thought maybe there just weren’t any that fit those criteria (although it’s hard to believe that), but I played around more and can’t get any results when I select any filter… Am I doing something wrong?

  • Not that long ago I emailed Unilever because I couldn’t figure out if one of their brands, Andrelon, was crueltyfree or not. They emailed me back and said they didn’t test on animals (mostly due to it being illegal in most of Europe). Yet on your website Unilever is still presented as a company that tests on animals. Could you explain why?

    Also, shouldn’t brands like WinkyLux and Fenty Beauty be on this list?

  • Would it be possible to get a “Category” column like you have with your list of companies who aren’t cruelty free? Also, for some reason when I try to filter, it hides all items in the list. 🙁

  • Thank you for this. My daughter and I have been trying to only buy cruelty free for the last couple of years. This is very helpful!

  • I Just want to say that I am so happy to have found this blog/website. You are truly making a difference in the world by giving the online community prepared information about products that is sold day-to-day. I use your page all the time to find products I can trust. Keep doing what you are doing! You are making a difference and helping others make a difference too! <3

  • Olá Susy,

    Parabéns pelo blog. Gostaria de saber se a ISDIN é livre de testes com animais. Vc sabe dizer? Sou muito branca e já possuo a pele muito marcada do excesso de sol ao longo dos anos. Tenho um pele muito sensível, com rosácea e estou justamente no momento procurando um produto mais adequado para minha que respeite o meio ambiente (por isso deve ser um protetor físico) e os animais. A ISDIN me pareceu ser a melhor até agora. Inclusive alguns de sue produtos aparecem no site como livres de crueldade com animais.
    Desde já, agradeço sua ajuda.

  • Hi, I wanted to know if Burt’s bees is cruelty free? They say so and it’s mentioned on their products. But I still was apprehensive. Can you please confirm? TIA

  • I think that Joico is now cruelty free as their policy online has changed and no longer includes “unless required by law” and just outright says they don’t test in animals.

  • I think that Joico are now cruelty free as their police online has changed and no longer includes “unless required by law”

  • Is Palmer’s Cocoa Butter products cruelty free? They state that they are but I can’t find them on any cruelty free list!

  • Hello Suzanne!
    I also was wondering will you have your logo branded on some make up products to confirm it is TRUE animal cruelty free as you do onsite investigation on these companies unlike PETA, Leaping Bunny, and Choose Cruelty-Free? It would be awesome and helpful if your logo is also on these products too! You are a TRUE animal cruelty free investigator. 😀 Just saying. 😀

  • Hello Suzanne!
    Thank you so much for this list! I can now shop for make up with ease. I normally go on PETA website, but since I’ve been hearing news about PETA “loose” investigation on companies claiming they are animal cruelty free, but only when required by law (loopholes). Since then, I don’t know what is true and what’s not. I was wondering if you can please verify and confirm that SMASHBOX and Bare Minerals products are 100% animal cruelty free? I see it’s on your list, but I want to hear it from you directly. I used to shop for Smashbox and Bare Minerals products, but now I’m not so sure. Any feedback you can give me I would be eternally grateful. Thank you!

  • Not sure if you’re including any direct selling companies on your list, but Arbonne products are certified cruelty free (PETA) and vegan!

  • Please add Maria Mila to the list! They’re an amazing company that is all vegan and c.f. and is made to salon standard.

  • Hi and thank you for this great info! Do you have any info about Malin and Goetz? They say on their site that they do not test on animals but not sure about suppliers etc. Thanks

  • I’m a bit naive, but I’ve been buying 100% vegan shampoo just to find out that they are still tested on animals. I’m sorry but what’s the point in being vegan if you don’t care about testing on animals.

  • Baylis & Harding should be on the list, they are PETA Partners, and all products without honey/beeswax are vegan too

  • Hi there- I’m wondering why Dirty Works isn’t on the list; they claim to be 100% cruelty-free, and have some vegan products.

    Also, they state an EU law that prohibits the sale of animal-tested products in Europe, but there are plenty of luxe brands that do test on animals and still sell their products in Paris, Rome, etc. Is there a loophole in EU law that you’re aware of that permits the sale of those brands?

    Thanks for your help!

  • So I’ve just tried to do a search filtering for cruelty-free Hair Dye and Feminine Hygeine products that ship to Australia and came up with 0 results. Is there a glitch with the search or is the outlook really this bleak in Australia? Looking at the list of non-cruelty-free brands is exhausting and very disheartening.

  • Hi! I have a question. Brands REN and Dr.Bronners are not sold in stores in China but they have official online stores on Taobao. Do you know if they could test for that? Or how can I find out? Thank you.

  • Wow! Suzana this is so helpful and really just a great thing. Thank you! Do you extend your knowledge to the buycott app? I just started using it and a lot of the information you’ve gathered could be really helpful to consumers on the go.

  • Do you know if Bodycology/PDC Brands is cruelty free? At my local Target, Bodycology released a new line of products called Free & Lovely and claims to be free of paraben, pthalate, mineral oil, and animal testing. I’m wondering if the whole brand is cruelty free now, or if it’s just this Free & Lovely line they have put out.

  • Tarte are owned by Kose, who do test on animals. Unfortunately they came up in your list of companies that are not owned by a parent company that tests on animals. Are you able to amend? Thank you

  • Does anyone know more info about the brand Leaders? Their website says they don’t test on animals but do they sell in China? Thank you!

  • Isn’t “C Booth” Cruelty free? They have the bunny symbol on their products. If so, can you please add them to your list? Their bath and body lotions are my favorite – and I want others to enjoy this hidden gem of a brand 🙂 Thank you for all your hard work. It has helped me greatly!

  • Me and my friend are using this site for an essay report on how we should stop animal testing and you are such a kind hearted soul! Thank you for being you!:)

  • I’m trying to find cruelty-free Korean brands. Their passing laws where they cant test in South Korea. But companies can still sell to China-and many do. Do you have information on any kbeauty brands that are C.F.? Please and thank you.

  • Hey there – thank you so much for this amazing post! I work with Arbonne, and we are cruelty-free. Would it be possible to have our company added to this list? Thank you for all you do to protect the lives of animals. You rock!

  • I searched:
    Cruelty-Free Leaping Bunny PETA
    Parent company doesn’t test on animals
    Ships to USA
    Any price range

    and nothing came up in the search!

  • Hi, I emailed Colourpop Cosmetics to ask about their use of palm oil and this is their response:

    “All of our palm oil is responsibly sourced (RSPO) from various countries! Unfortunately, we are unable to provide more specific information, however we hope that this confirmation is helpful! ”

    I don’t find this very helpful and was wondering if someone can follow up on their “various countries” comment. I am really disappointed in most cosmetic companies that say one thing but do another. I have no idea where they source their palm oil and if any deforestation is happening. I don’t want my dollars supporting such a practice at all.

  • Hi, do you know if Elemis is cruelty free? I thought it was but it’s not on your list. Any help would be amazing! 🙂

  • Hi there! SoftLips ( claims to be completely cruelty-free and I was just wondering if anyone knows how valid/reliable this is? I know it’s a small company but I love their products and just wanted to see if I can trust their cruelty-free claim. Thanks!

  • Can you tell me if Karity is cruelty free? I don’t see them on the list but they say they don’t test on animals and are mostly vegan. Love your site and all the information!

  • Can you look into Goldbond? I use their lotion and their site says they’re cruelty free but I wanted your opinion! Thanks!

  • I think I’m having problems with the options functions…when I try to look at a list of things with a parent company that doesn’t test, I get zero results. What am I doing wrong 🙁

  • Hey ! Je me demandais si tu savais si la marque music flower ne t’est pas sur nos amis les bêtes ? Je cherche l’information mais impossible de tomber sur quoique ce soit c’est frustrant ?

  • Lumene is one fatastic finnish brand that do not test on animals and their products are awesome and affordable.
    I wondered about Impala, I use their eyeliner and can’t find any information about them.

  • I love korean beauty products, especially skin care. I was wondering if it was possible for you guys to reach out and confirm a if a few of the following are cruelty free:
    The Face Shop