This is a comprehensive, updated list of cruelty-free brands. You can choose to view the complete list or filter it to narrow your search.

About This List

All the brands found on this list were vetted to be cruelty-free, meaning:

  • They don’t test finished products on animals at any point during production.
  • Their suppliers don’t test raw materials, ingredients, or products on animals.
  • No third-party tests on animals on their behalf.
  • They don’t test on animals where the law requires it, i.e. mainland China.

Some companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organizations. Leaping Bunny is the only internationally recognized one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. Not all organizations have the same standards. For instance, I choose to contact all brands certified by PETA myself regardless of their certification.

Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. I reach out to all these uncertified brands to find out their official animal testing policy. If they can confirm that they fulfill the criteria listed above, I research the brand before adding it to the list below.

You can also choose to filter this list by certification, although I recommend leaving this option open in order to include ALL cruelty-free brands.

Cruelty-Free Brands A-Z

The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for.

For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.

Brand Certs. Where to buy
100% Pure
3rd Rock Essentials
A Perfume Organic
Adorn Cosmetics
Aether Beauty
Afterglow Cosmetics
AG Hair
Aila Cosmetics
Alba Botanica
Alima Pure
Anastasia Beverly Hills
Andalou Naturals
Arctic Fox
Ardency Inn
As I Am
Au Naturale
Aubrey Organics
Avalon Organics
Babo Botanicals
Balm Balm
Barry M
Beauty Without Cruelty
Ben Nye
BH Cosmetics
Bite Beauty
Black Radiance
Booda Organics
Bumble and Bumble
butter LONDON
By Rosie Jane
BYBI Beauty
C.O. Bigelow
Cailyn Cosmetics
Captain Blankenship
Carol’s Daughter
Cate McNabb
Celeb Luxury
Chi Chi Cosmetics
China Glaze
Christophe Robin
Clove + Hallow
Coloured Raine
Concrete Minerals
Copycat Beauty
Cover FX
Crazy Rumors
CYO Cosmetics
D. S. & Durga
Das Boom
De Mamiel
Deborah Lippmann
Deck of Scarlet
Deco Miami
Deep Steep
Derma E
Desert Essence
Doll 10
Dose Of Colors
Dr. Alkaitis
Dr. Barbara Sturm
Dr. Bronner’s
Dr. Dennis Gross
Dr. Hauschka
Dr. Loretta
Drunk Elephant
Earth Friendly Products / ECOS
Earth Tu Face
Earth’s Beauty
Ecco Bella
Edible Beauty
Edward Bess
Eleven Australia
Elizabeth Grant
Ella + Mila
Ellis Faas
EO Products
Epic Blend
Ere Perez
Eva Nyc
Everyday Minerals
Face Atelier
Fairy Girl
Faith In Nature
Farmacy Beauty
Fiona Stiles
Fior Minerals
First Aid Beauty
Flora + Bast
Forager Botanicals
Formulary 55
Fortune Cookie Soap
Frank Body
French Girl
Function of beauty
Gabriel Cosmetics
Gerard Cosmetics
Glo Skin Beauty
Gloss Moderne
Good Dye Young
Grande Cosmetics
H2O Plus
Hana Organic Skincare
Hard Candy
Harvey Prince Organics
Hello Products
Herbivore Botanicals
Honore Des Pres
House of Lashes
Hugo Naturals
Hush + Dotti
Hynt Beauty
I Am Selfcare
Iles Formula
Indie Lee
Isle of Paradise
IT Cosmetics
It’s A 10
J.R. Watkins
Jack Black
Jane Iredale
Jeffree Star
John Masters Organics
Josh Rosebrook
Josie Maran
Juice Beauty
Juvia’s Place
Kahina Giving Beauty
Kaia Naturals
Kari Gran
Kat Von D
Kate Somerville
Kester Black
Kevin Murphy
Kirkland Signature
Kiss My Face
Kjaer Weis
KKW Beauty
Koh Gen Do
Kopari Beauty
Kora Organics
Kylie Cosmetics
LA Girl
Laura Geller
Lauren B. Beauty
Le Couvent Des Minimes
Le Labo
Le Petit Olivier
Level Naturals
Lilah B.
Lily Lolo
Lina Hanson
Linda Hallberg
Lit Cosmetics
Live Clean
Living Proof
Liz Earle
Lotus Wei
Lulu Organics
Lunar Beauty
Mad Hippie
Madara Cosmetics
Madison Reed
Maëlys Cosmetics
Maison Louis Marie
Makeup Geek
Manic Panic
Marc Jacobs Beauty
Maria Nila
Marks & Spencer
May Lindstrom
Melt Cosmetics
Meow Meow Tweet
Merle Norman
Milk Makeup
Mineral Fusion
Molly’s Suds
Molton Brown
MV Organic Skincare
My Daughter Fragrances
My Konjac Sponge
Nabla Cosmetics
Natasha Denona
Nature Clean
Nature’s Gate
NEST Fragrances
Nip + Fab
No B.S
Nourish Organic
Nubian Heritage
Nude By Nature
Nude Skincare
Obsessive Compulsive Cosmetics
OFRA Cosmetics
Ole Henriksen
One Love Organics
OSEA Malibu
Out of Africa
OZ Naturals
Painted Earth
Pangea Organics
Paul Mitchell
Paula’s Choice
Peace Out
Perricone MD
Physicians Formula
Plant Apothecary
Pour Le Monde
Primal Pit Paste
Priti NYC
Province Apothecary
Pupa Milano
PUR Cosmetics
Pure Anada
Queen Helene
QV Skincare
Radical Skincare
Rare Elements
Raw Sugar
Real Simple Clean
Real Techniques
Red Apple Lipstick
Renee Rouleau
Rita Hazan
Rituel De Fille
RMS Beauty
Root Science
Rouge Bunny Rouge
S.W. Basics
Saavy Naturals
Samana Naturals
Sand & Sky
Schmidt’s Naturals
Scotch Naturals
Seventh Generation
Shea Moisture
Silk Naturals
Skin Laundry
Skinny & Co
Smith & Cult
Sol de Janeiro
Sonia Kashuk
St. Ives
Stellar Beauty
Strange Invisible
Studio Makeup
Sugar Venom
Summer Fridays
Sunday Riley
Suva Beauty
Tata Harper
Terra Nova
The 7 Virtues
The Beauty Chef
The Body Shop
The Gnarly Whale
The Green Beaver Company
The Ordinary
The Seaweed Bath Co.
Thrive Causemetics
Tom’s of Maine
Too Faced
Trader Joe’s
Tree Hut
Trish McEvoy
Trust Fund Beauty
Umberto Giannini
Urban Decay
Ursa Major
Vapour Organic Beauty
Velvet Report
Vered Organic Botanicals
Vernon Francois
Vintner’s Daughter
Volition Beauty
W3ll People
Wander Beauty
WEN by Chaz Dean
Whole Foods (365)
Yes To
Youth To The People
YUNI Beauty
Zuii Organic
ZuZu Luxe
View Comments (1,529)
  • Hey– do you if OPI is cruelty-free? I’ve conflicting opinions. Also– what about Kiss My Face and Nature’s Gate? I love these brands and am positive they’re cruelty-free! 🙂

    • As far as I’m concerned, OPI is not cruelty-free. Both Kiss My Face & Nature’s Gate are on this list, in the Leaping Bunny section! Definitely adding Jason though, thanks for that! I saw their stuff at Target and Marshall the other day (available in stores is a good thing), plus I love their hand soap. I’m working on re-arranging this list so it’s easier to find a specific company! <3

        • They put it on the bodies of animals to see if it has any side effects. If it does have side effects then they just hurt an inoccent animal.

          • They don’t just do that. They take the chemical components of cosmetics and crush and rub them in their eyes while restrained. Force them to inhale them, and force feed them via tubes directly into their stomach in large quantity. Because people are stupid and might eat it or get it in their eye. The testing is horribly and grotesquely cruel and unwarranted, beyond torturous and painful and inhumane, and if the animals manage to survive and live through the ungodly testing phase, they euthanize them after the tests are over. These are the honest facts of these tests that I know but assure you, its likely there are even worse things done than are actually revealed.

      • I don’t see Sun Bum or Honest Company on any lists. They’ve gotten more popular, ordering on Canuck girl here ;^)


        • Honest I still not cruelty free. It’s disappointing because their brand advertises like it would be. I’m not sure about sun bum, but Alba makes amazing sunscreen if you need a cruelty free alternative.

    • Opi is not a cruelty-free brand, it used to be cruelty-free but ever since they started ordering it from China where its mandatory to test on animals.

      • They’re only required to test if they’re selling their product in a physical store in China not if the products are only sold online.

    • No they are not.
      Elf and I believe China glaze are. Wet n Wild is too! Check out her entire list! It’s amazing!!!

  • What about brands that aren’t certified? Like Coastal Sents or other brands that say they are cruelty free?

    Thanks! 🙂

    • If a brand isn’t certified, your best bet is to e-mail the company directly and ask them the right questions. Often, a simple cruelty-free claim isn’t reliable. It’s possible that Coastal Scents might test on animals based on what I’ve read, even though they claim to be cruelty-free on their website. Do you have any particular brands in mind besides Coastal Scents?

  • That’s so upsetting 🙁 I’m going to e-mail them and see what they say. Do you know anything about Freeman Beauty or Makeup Geek? They both say they don’t test, but who knows.

  • I saw this article on My Beauty Bunny saying that Milani is no longer cruelty free 🙁

    Hope I’m not bothering you with all my comments!

    • No bother at all. 🙂

      I’m aware of that post; it’s from a few months ago. Milani is still cruelty-free as far as I know, and the company claimed that the team member who provided it was incorrect. This could mean that they’re just trying to cover their mistake, but I have my own opinion on what might have happened. Since the practice of animal testing is something that many mainstream companies are pulling out from, I keep in mind that companies who signed PETA’s policy within the last few years HAVE at some point tested products or ingredients on animals. Signing PETA’s policy means putting a stop to animal testing starting from a certain date that the company agrees to. For this reason, I believe that the information given in that post is probably just outdated. Milani did sign PETA’s claim, and the e-mail reply I got from them states that they don’t test their ingredients on animals.

    • Hi Camila, thanks for stopping by! Organix recently started selling in China and has been removed from PETA as a consequence. I updated the list by linking to the recent post I made. 🙂

      • I am so sad to hear this…..I’ve always loved Organix shampoos and conditioners. Guess I will have to find another brand! Any recommendations?

  • I’m so confused, or maybe I’m just in denial! I just started throwing out all on my makeup, I’m starting all anew! For the most part I love brands like Too Faced, Tarte, Urban Decay and NYX but I’m still unsure about brands like Stila, Benefit and Kat Von D cosmetics I’ve been to their websites and I’ve even emailed Kat Von D cosmetics asking if their products are cruelty free. They all claim they are but why are they not included on PETA’s cruelty free list or this list either?? I only have a few items from these three brands I’d hate to continue purchasing their products if they’re lying but at the same time I think I’d have a hard time parting with them!! Please clarify my confusion

    • It can be tricky. Stila and Benefit sell in China, so they test on animals when required by law, meaning they’re not cruelty-free brands. I’m still not 100% sure on Kat Von D and they haven’t replied to my e-mails. This is what I do in order to make sure a brand is cruelty-free. Did you check out the whole Cruelty-Free 101 series? 🙂

      • Kat is a complicated issue. She is a Sephora original brand (many of her packages will say Sephora on the side, even); meaning she’s owned by Kendo, which is owned by LVMH. For that fact alone, her parent company tests. That puts her in the same pocket as Benefit, Dior, Bite, Sephora, etc. That said, if you are comfortable buying BITE, then you should be just fine buying Kat Von D.

      • Too faced sold to Estee Lauder in November of 2016. Kat Von D is affiliated with Too Faced now. I was using Too Faced for many years. As soon as I found out they sold I discontinued buying from them. While Too Faced in itself may still be cruelty free, I refuse to give Estee Lauder my money.

  • Hi!! I really enjoy everything that you have put together!! I feel like it would really help those just starting out on their cruelty free life change!!
    I was wondering if you know anything about Bath and Body Works and their policies? Read that they have changed recently. Also, do you know of any decently inexpensive candles that would be cruelty free?
    Thank you for your time!!

    • Hi Kate! Thanks so much! Sadly Bath and Body Works is definitely no longer officially cruelty-free (and I never considered them cruelty-free on my site). I’m going to look into cruelty-free candle companies more in depth and have a post up for you though!

      • I have read that, but China got the law in 2012, and Korres reacted in 2014? 2 years to make a statement? But Smashbox are banned from your list for the for the same thing?

        • I get the confusion. The brands have very different philosophies, which is why I support one and not the other.

          Korres explicitly stated that they closed their Chinese stores for animal testing reasons, while Smashbox blatantly pulled out of China because the brand wasn’t making enough sales there. Smashbox is also owned by Estee Lauder, and ALL other Estee Lauder brands are sold in China. This gives Smashbox less credibility in my opinion and they could re-enter the Chinese market at any time. Korres on the other hand is an independent brand that also doesn’t collaborate with suppliers who test on animals.

  • I just wanted to share how happy and grateful I am to have found this page and that you made this list.

    I recently (about 3 weeks ago) became vegan. Prior to that I was veggie. I do not know anybody that is vegan so I have to do a lot of research on my own.. this helps me out a lot!

    It also warms my heart that there are a lot more vegans out there!! Kuddos to everyone!

  • Hi Shani. This is their reply: “Nars does not test on animals, nor do we have any other parties, including our suppliers, conduct animal testing on our behalf. Nars uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.”

  • Hi Suzi, I’ve just come across your blog and love it 🙂 Quick question, I’ve read conflicting articles on whether or not Rimmel London is cruelty free? Also what about Bioderma, I was under the idea that the company wasn’t cruelty free however I’ve recently heard otherwise? Your thoughts would be much appreciated!

    • Hi Zahara, and thanks. 🙂 Rimmel specifically mention on their website that they “don’t test on animals… except when required by law”. Definitely not truly cruelty-free. Bioderma is on PETA’s list of brands that test on animals, which I find reliable.

        • Unfortunately Garnier is not cruelty-free either. While I’ve never used Bioderma so can’t compare exactly, by far my favorite miceller water is from Marcelle, a cruelty-free Canadian drugstore brand. From what I understand it’s easily accessible in stores in Canada but it’s quite easy to order online in the US, either from their own website or from Birchbox, which is where I first learned of the brand years ago, just prior to transitioning to cruelty-free. I also really like Marcelle’s more traditional makeup remover. Hope the info helps!

  • so whats the deal with Kat Von D? I’ve heard it was NOT cruelty free based on that it was produced under Sephora (or some sephora connection) and then I’ve seen lists saying it is cruelty free along with a facebook post from Kat herself…see below

    Because it was brought up, Kat Von D brand is Cruelty Free. Sephora brand is not.…/

    ““my line is cruelty free. It’s in my contract w the production company (not sephora) that sells to sephora. Although I understand where you are coming from, I think it’s always best to get all info before pointing fingers. I think anyone who spends 5 minutes w me knows how much I adore animals. I don’t eat them, nor promote testing. Xo”
    — Kat von D [July 30th, 2014]”

    Please HELP!!! as I would really like to go back to her foundation if possible!

    • Kat Von D failed to answered all relevant animal testing questions and is NOT cruelty-free in my book. Kendo’s claims (Kendo owns Kat Von D) just didn’t align with Kat Von D’s words, and I’m more inclined to trust Kendo over “I’m really passionate about animals” as proof of no animal testing!

  • Hi There, Just wondering how cruelty free Nars and Buxom are with them being owned by Shiseido, I cant seem to find Shiseido on any cruelty free lists? x

      • Hey guys, just doing come casual research on here in 2018 (I see that this thread is from two years ago) and I just wanted to throw out there that NARS now is required to test on animals because they decided to distribute to China, where it is required by law. 🙁

  • Hi Suzi, I was comparing my list to yours and found that Sainbury’s and TanTowel are missing. I wonder if that’s because you removed from the list or didn’t recognize them yet… Anyway thanks a lot for the full list! This is truly helpful.

  • Also, I’d recommend you to remove Amore Pacific from the list. I was doubting on their statement, because they sell their products in China, and as I checked their Korean website, they state, “We banned animal testing by May 1 2013…except the law requires in other countries…” which means they still continue to do animal testing in China, I suppose. If you or your friend can read Korean, please refer to this website:

    • What a shitty lying company! Thanks. Do you speak Korean? The translation is wonky and I didn’t get that’s what it meant. I just want to make sure, as they claimed not to sell in China and not to test when required by law in my correspondence with them.

        • I looked into it again. AmorePacific itself actually isn’t sold in China. A few of their other brands are.

          The claim about their suppliers possibly testing on animals when required by law is fishy, as they also claim that their suppliers never test on animals. It leads me to believe there’s a possibility that their suppliers do test on animals, period.

          TL;DR I removed AmorePacific until this is clarified. It should be known that AmorePacific brand products AREN’T sold in China though.

          • I actually had the same assumption you had too, it seems like AmorePacific as a company sells other products to China, except the product, AmorePacific. But since I do care about the company’s ethos not just a single brand, I personally will not buy their products. 🙁 Thanks for checking it out, Suzi!

  • It’s up to you to decide if you want to support them, as they’re cruelty-free themselves and the brand is committed to the cause of animal testing. But they’re owned by L’Oreal, who tests on animals. They’re on my cruelty-free list.

  • Hi, Suzi. Thank you so much for putting this list together. I have found a brand that I like, and I would love for you to consider putting it on the list. The make-up brand is Bella Mari, and the skincare line is Herbal Choice Mari. Both are divisions of Nature’s Brands ( Herbal Choice Mari is listed as vegan and Leaping Bunny certified. I believe the make-up is as well, but maybe you could help me discover whether it truly is or not. Thanks!!

  • Hi, love this site btw. Anyways, I saw that on the list above, it said Urban Decay but then it said “owned by L’oreal”. I remember you writing about how L’oreal was not cruelty free and is decepting its consumers. So if UB is owned by L’oreal, doesn’t that make UB not cruelty free?

    • Hi Suzi…has this changed? I am working on going cruelty free, and everything I see now says Marc Jacobs does not sell in China. Can you clarify? Thank you. Also, do you know about Skinmedica?

  • Bite got acquired by Kendo only recently. They got their Leaping Bunny certification before the buyout. They’re still cruelty-free but I’m keeping an eye on it. 🙂

  • Hi Suzi! When you say cruelty-free, do you mean just companies that don’t test on animals, or do you also include companies that don’t use animal by-products in their items? Thanks

  • I’m confused about including Aveda in this list? It does sell in China and states this on its site: “Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.”

    Thanks 🙂

    • Aveda does not sell in China (yet). They state the Estee Lauder animal testing policy because they fall under that umbrella, and I’m going to remove them if/when they start selling in China.

      • Aveda will not sell in China or anywhere else that requires them to test on animals. They ARE owned by Estée Lauder but they run autonomously. All their ingredients are CERTIFIED organic and contain no animal products or byproducts. Not only that but they source their own ingredients and are fully sustainable.

  • Im looking into getting a few brushes. I jist bought some from luxie beauty they are a cruelty free and vegan company you may want to concider adding. Also do you know if real techniques is truely cruelty free?
    Thank you for the list, its super helpful 🙂

      • Thank you! Im new to cruelty free, actually makeup all together so i wasnt sure lol. I was about to buy the costal scents brushes but i heard conflicting information posted a couple years ago so im trying to go with a different company.

  • Stowaway Cosmetics. Actually cruelty free? Im trying to find a miniature cosmetics travel set and they have an entire line of minis. their site says cruelty free. the truth?

  • Thanks so much for this list. I mostly by physicians formula but some of their eye make-up I don’t like. I would like to expand to other brands and this is a great resource.

  • Hi There, Sorry if you have already mentioned and i have missed it – but do you know if Soap and Glory are cruelty free? They state that they are and that they have vegan products but just not sure on the China sales side of it. Thank you 🙂

  • Hi Sara! Thanks so much for the kind words! It’s great that you’re trying to get your family on board! I know that CAN be hard!

    I actually do have a printable list! It might be a little bit big for the fridge, but if you’re still interested you can get it by signing up to my newsletter below. You’ll get the link to your inbox.

    • I didn’t hear about this being the case, but I asked them.

      Do you have a source? The only one I found is a blog with no references. :/

  • Does anyone have any recommendations on kiss proof lip products? I am trying to find one to wear on my wedding day.

  • I am also on the hunt for the perfect eyeliner for the waterline. I have tried so many and all have failed so far. The best one that I have tried is Jordana 12 hour one, but sadly they only have two matte shades. Is Ardency Inn cruelty free?

  • The update I just got, for anyone who’s interested:

    Laura Mercier never sold in China.

    That appears to be true, as they’re sold in Hong Kong but not mainland China. However the last time I checked their FAQ, their position clearly stated that they don’t test on animals “unless required by law”.

    Right now I’m looking to see if that position changed.

    • Yes, she is. Not all products are vegan though. Request a list if needed. Sadly, she still isn’t shipping worldwide :/. She doesn’t ship to china either.

  • Just found your blog. Love it! I’ve been on a cruelty-free quest for years. Lot easier now with the internet, but still. If NYX stops being cruelty-free, I will cry. Their liquid eyeliner is second to none. Nothing else compares and it’s dirt cheap. Why why why don’t more companies care?? So many things I would use if things were different

  • Hey, I recently read that Victoria’s Secret tests on animals because they’re marketing in China. Can this be confirmed by a relatable source?

  • Hello everyone who supports cruelty-free products! I would also like to say the hair care brand Renpure DOES NOT test on animals. :))

  • Ive seen on a few lists that both Ingot and Ulta Beauty are cruelty free. . . but since I don’t see them on yours (the one that I trust the most!) I’m a bit hesitant. Can you confirm?

    • Marta, thanks for the kind words. 🙂 I’m fairly certain that Ulta is cruelty-free. I’m working on a post about store brands so I’ll have the info up soon. As for Inglot, I’ll take this into consideration and look into it.

  • Do you know anything about Palmers being cruelty free? Their bottles lack any sort of certification, however it says “Palmers is against animal testing” on the bottle. Do you know any more about Palmers being cruelty free or not ?

  • Arbonne should be on this list, right? They’re listed as a Leaping Bunny approved brand but apparently don’t use the logo. I love all their skincare and nutrition!

  • Hey Girly,

    Such a helpful list! I’m pretty new to being more cruelty-free conscious. I never knew how much of an impact the beauty industry has on animals (me being naive, until now). I’m so glad I found your blog. I have recently found a skin care line which I’ve been loving. La Neige. They claim to be cruelty free water-based skin products. PLEASE PLEASE PLEASE give me some good news! I’ve checked their website and it looks good so far!

    Would love some clarification!



    • Hey Angelina, thanks for your kind words! Unfortunately I don’t have any info on La Neige right now, but I’m adding them to my list and I’ll do my best to look into them very shortly.

      • Hey Suzi,

        After reading your blog I emailed LANEIGE to no avail unfortunately. I was wondering if you maybe had luck getting in contact with them. They do fall under the AMOREPACIFIC umbrella, so that in my mind is a good sign, but you just never know.



        • They do have a Chinese website, and I know many Amorepacific brands do sell in China. That being said, they might only have stores in Hong Kong. I’ll get more info for my post on K-brands though!

  • Hey Sydney, thank you! I’ll definitely be looking into H&M’s beauty brand. I’m not yet 100% about KVD, and I believe Cerave is unfortunately not cruelty-free.

  • Hi there, love your lists (they’re far more comprehensive than, well, PETA for example, & some of these other blogs)! <3

    2-part Q:

    1. Does Pravana or Joico test on animals (hair coloring stuffs)?

    2. Will or are you planning to compile a list of hair coloring & bleaching products (this has been a really difficult one for me to find, and searching through massive lists that aren't specific to this topic has been really difficult)?

    • Thank you! I believe Pravana is cruelty-free, and I’ll look into Joico. Great idea with the bleaching & coloring list. I’ve always used Manic Panic or salons, but I’m working on finding new brands so I’ll have some info up soon!

      • Is this Pravana Nevo I wanted to know about this also Redken chromatics I am sure does test on animals. Thank you

      • Hi, I very much appreciate this list, and have even added it to my phone that way I can keep tabs on it whenever I’m out and about doing some shopping. I was wondering, now that you mentioned you’d be adding new info, if you’d add at the beginning or the bottom of the page the date you last updated this list, or even the most recent changes made to the list (you have a removed from section, maybe a recently added section could be added?) that way I can make the note on my phone as well 🙂

        Much love

    • Joico tests on animals “where required by law”, which means they test on animals in China, which means they are not cruelty-free.

  • Gloria, unfortunately I believe that Clarins sells in mainland China, where animal testing is mandated by law. They’re on PETA’s list of companies that test on animals.

  • I’ve seen this – Aveda…

    We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels. Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.25 Jul 2014

  • Hi Suzi! Just wondering why Inglot isn’t on the list? When I went to their physical store here, they have a sign showing that they are Leaping Bunny certified 😮

      • It was on their counter, stating that they are cruelty free and leaping bunny certified. I trust your facts on this more than mine, but it’s just shocking that they could get away with faking a certification.

  • why is Bath And Body Works not on this list? They have printed on their products that they are not tested on animals, and I think they are PETA approved.

  • Hello!

    I just have to say that I absolutely LOVE your blog. I have recently started the transition to using cruelty-free products and most of my research is done on this blog, so thank you SO much for that. You must put so much effort into this important issue, and it is very much appreciated! 🙂

    I just have one question: is Marc Jacobs and Kat Von D now cruelty free? I saw this article: and I’m just wondering how true this is. I realise this was six months ago.. 😛 Would you happen to know anything about this?

    • Kat Von D is cruelty-free but their parent company Kendo is not cruelty-free in my opinion. Kendo is a branch of Sephora, and Marc Jacobs sells perfume in China as far as I know. You can find MJ on Sephora China’s site.

  • Hi Suzi! I was wondering if AVON was considered cruelty free, because they have some nice bath products and eyeliners…

  • Love this blog! Thank you for all your hard work Suzi! I was wondering if you know if Inglot is cruelty-free? They claim to be…

  • Hi. … I’m looking into becoming an Arbonne consultant. My understanding is they are cruelty free and also vegan. Could you please clarify? 🙂

  • Hey!
    I contacted Lord and Berry and they answered no to all my questions re animal testing and they do not sell in mainland China.
    Does anyone know if nails inc are?
    Thanks x

  • The only product that I use that’s not cruelty free our the razors I use because I haven’t been able to find cruelty free razors.

  • Hi! I would love to see Ava Anderson Non Toxic on your amazing list! Thanks for all this incredible info

  • Hi, great list:) Just wanted to ask, isn’t MakeUp Revolution also cruelty free? I was looking them up before purchasing theor products and I thought they are cruelty free, though I don’t know if they sell in China (didn’t look that up).

  • Is Moroccanoil still cruelty free? I heard they began distributing to China. They had said awhile ago they didn’t to mainland China though, but wasn’t sure!

    Thanks 🙂

  • Just to add – some companies use glitter in their products for example Lush’s bath bombs. This glitter goes through the drains and ends up as tiny plastic particles in our seas and rivers. Please shop cruelty free and boycott all products containing microplastics.

  • Hi! I absolutely adore your site. Super helpful. I’m just checking in because I’m a little confused – up until a week or two ago (I think) both NYX and Urban Decay were on your “does not test”-list even though they are owned by L’Oreal. Has your stance changed on when you regard a company as being cruelty-free or are they now sold in China?

    • I recently decided to stop supporting brands that are owned by a parent company that tests on animals! I explained everything in this post. 🙂 Everyone is totally free to support NYX, UD and the like and these brands remain cruelty-free themselves. They’re still on the bottom portion of the page although “removed” from the main list.

  • Hey! Thanks for writing this blog and keep us informed. I have some questions to ask. Do you know if Urban Decay and The Body Shop are still certified by the Leaping Bunny? Because if they do, even if they are owned by L’oreal they can’t test on animals right. I say this based on your article where you explain the difference of being certified by PETA or The Leaping Bunny. Thanks a lot!! Because I really love this brands and hope to be able to continue buying from them 🙂

  • I actually have to look into BH Cosmetics, as it’s possible they’re selling their products in China even though they’re LB certified. I’ll be looking into XO Beauty and Morphe as well. I think Morphe is cruelty-free, but I’m really not 100% on this yet. Please stay tuned. 🙂

  • Hello, please, why don’t you have ella + mila listed here? I am really into looking for the best nail polish now, and before I buy any nail polish, I am checking both PETA’s site and your list, and this is the only brand from my TOP choosen brands that is not listed here.. 🙂 It would be very sweet if you would answer! by the way, really good site. 🙂 I am not from english speaking country and I find your site really informative and easily understandable, thank you for that! 🙂

  • I’ve been trying to find out if Davines tests on animals. Their website says no and that most products are vegan but it’s hard to tell. They have great products so it would be awesome it they were cruelty free too!

  • This is an awesome post!!! Please would you add Younique in where you feel appropriate? I work for them on the basis that they are cruelty free although as such a new company they are not yet certified….so I would love to see them on such a respected list <3

  • SO upset… I thought Smashbox was a animal cruelty free brand… watched an animal cruelty free make-up tutorial and Smashbox was mentioned in the video. :'(

    • Their status is unclear. They’re owned by Estee Lauder which tests on animals where required by law, but Smashbox pulled out of China a year back. As far as I know, most Estee Lauder tend to mimic the parent comapny’s policy which is to test on animals where required by law. This is why I didn’t add Smashbox to my list! I hope this helps clear it up.

  • so i just have a few questions. if a brand tests when required by law they can’t be certified by peta or leaping bunny? and if i live in america and bought from these companies i wouldnt be using products tested on animals right? (unless they werent trustworthy)and if so, why wouldnt i buy from them? is it just an moral principle of not wanting to support a company thats more focused on profit than cruelty-free? hope that all makes sense
    also, does almay test on animals? their website says they dont and the dont specify about when its required by law

    • If a company tests on animals [whether on their own, or when required by law], it doesn’t matter where in the world you buy their products, they’ve still been tested on animals.

      Almay does test when required by law [as stated on their website], which means they’re not cruelty-free. They also use carmine, which isn’t a cruelty-free product IMO.

  • Do you know if “Organix hair products” are cruelty free? I know it states on the bottle but I have read somewhere that it is not. Does anybody have confirmation of this?

  • is it still ok to use cruelty free brands with non cruelty free parent companies? because i live in hong kong and some of the things listed on the 100% list are not sold here/ very hard to find.

  • Yay, glad it helped you, Nicole! Unfortunately the Jeffree Star team isn’t being very responsive when it comes to animal testing inquiries. The finished products aren’t tested on animals, but I don’t know about their suppliers. I’ll keep trying though.

  • Hey, I thought the makeup brand Laura Geller were cruelty free, well it says that on the website & Laura herself says this but it’s not on the list, just wondering if the products are actually cruelty free? x

  • Hi Suzi! Great list! Wondering if Kenra hair products are cruelty-free? Also, last year I believe Certain Dri deodorant was on your list but not now. Is it still? Thanks for the help/info.

  • Isn’t Younique cruelty free? That’s the only reason I signed up to sell their make up aside from loving their products.

      • I am interested to know where you did your research. All Arbonne products are vegan certified, PETA-approved and have been cruelty free since the company began in Switzerland 36 years ago.

  • They would only lose their cruelty-free status if they start selling in China, which is a possibility. That being said, not everyone supports cruelty-free brands that are owned by a parent company that tests on animals as profits still fund animal testing down the line. As far as Ren and Murad are concerned, they’re still cruelty-free for the time being. 🙂

  • I recently was looking at a Barry M eyeshadow palette at my local store and when I turned it over it said Made in China on the back. I didn’t know whether this was relating to the whole make-up palette, or just the packaging. But it made me wary so I put it back. I didn’t know whether this meant that the products had also been animal tested.

    • Made in China is totally okay and doesn’t mean it was tested on animals! A company can manufacture products in China and NOT have to test on animals as long as they don’t sell their products there. Hope this helps!

  • I am trying to find out about Younique. They do not sale in China. The company says they are cruelty free but they are not listed on any lists under if they test or do not test.
    Thank you

    • Hi Sharon, I’m a Younique Presenter. We are not supposed to claim “cruelty free,” as we are not officially certified yet. Presenters who make that claim are violating our agreements and can get into trouble. However, I’ve been told that we are currently trying to get certified, I’m just not totally sure if that’s true or not. I do know for a fact that we don’t test any of our products on animals. Some products are vegan, but not all. Hope this helps. 🙂
      Savannah Marcos

      • Leaping Bunny is the highest level of certification of cruelty free and not animal testing, to me the LB is more trusty because i read stories about some people which works for PETA and have some bussiness in cosmetics & makeup, but you can clafify that doubt.

  • hey do you think it’s wrong to by things like bags for example that are vegan (I’m a vegan ) but that test on animals on products like perfume for ex: Micheal Kors that sells bag shoes etc but test on animals on other products .Or Victoria secret for ex : they sells mainly lingeries but also sells perfumes etc . Isn’t like going to a store that sells meat and vegan , vegeterian stuff ?Do you think it’s wrong ? By the way I by only cruelty free and vegan products since a vegan .Just would like to know other opinions to do the right thing .Sorry for the english

  • Hi 🙂 Your article about the fake cruelty free brands piqued my interest. I was concerned about the make up brand: ”Eye of Horus”

    They claim to use natural ingredients and be animal friendly but I don’t recognize the symbol they use..I was wondering if you have ever heard of them or know anything about them. Their products are also being sold via beautybay…

    • Hey! Looks like Eye Of Horus is cruelty-free. Their statement checks out and they address every point in it. As long as they don’t sell in physical stores in China, their products don’t have to be tested on animals there.

      • ok thanks for checking it out as well 🙂 Oh that’s good to know, I thought if they sold their products virtually to China it would also mean testing on animals would be done! Thanks for the info 🙂

        P.S. Everyone says kiko milano is cruelty free and so does their statement, they don’t get sold in China (A.F.A.I.K), however they haven’t opted to be certified. Is that a red flag?

        Sorry for all the questions but I’m trying to be informed enough through this resource so I will make positive choices in my purchases 🙂

  • Suzi, apart from Maxim are there any other cruelty free brands that produce sanitary napkins? I currently use Kotex, but Kotex isn’t owned by a cruelty free company as far as I know, and I want to change that. Everything is changing to cruelty-free in my home, and I was wondering if you could help me? That as well as razors for shaving, I love that Kiss My Face has a great shaving cream, but I don’t know what I’m gonna do about razors >.<. Your help would be most appreciated!


  • Many brands are lying and saying that their products use natural ingredients and be animal friendly. Its was getting difficult to know their true nature. Our opinions matter the most and brands are ignoring us. A friend told me that A good place to start is the Leaping Bunny guide, Coalition for Consumer Information on Cosmetics compiled a list of cruelty-free brands.

  • Thank You for this list!! It’s been a FANTASTIC resource!! I’m making the switch!! I’d like to request that you add Eleve Cosmetics to your list. My understanding is they are a vegan & cruelty free company, fairly small/new too, based in Austin TX.

  • I use Origins. It says without animal ingredients. And that their products are tested on volunteer panels…..

    • Hi Judith, Unfortunately Esteer Lauder, the parent company decided to sale in China so they do test on animals when required. At least that is what it is stated on their website.

  • Its a bit disappointing that Murad got bought by Unilever. I love the products but I do find it hard to give my money to a company that has done so much harm for animals. It is indeed a hard decision. Looking for a new brand to buy. Thanks for the list.

  • Superdrug own brand is vegan and cruelty free. I know some people are reluctant to purchase these products since Superdrug stock products that are animal tested elsewhere in the world but I personally am okay with buying their own brand products (some, not all, of the products on the list above are expensive and Superdrug are extremely reasonable if you’re on a tight budget). I’m also not aware if this is a UK-based list or not but if you’re in the UK Marks and Spencer’s and Sainsbury’s own brand is also cruelty free – just thought I’d pass this along, feel free to correct me 🙂

    • When did they start testing? I believe they’ve always been CF. They are also on PETAs list. I’ll be upset if they are no longer CF.

  • I’ve heard Mario Badescu has been selling in China. Have you been able to confirm they aren’t? I stopped using them when I heard about China, but they are one of my favorite brands.

  • Hi Yhaz! I’ll do my best with the info I currently have! Cruelty-free: Black Radiance, Ben Nye, Ardell, Melt Cosmetics. Not cruelty-free: MUFE, and possibly SheaMoisture (readers have mentioned that they sell in China but I haven’t confirmed this yet). Unconfirmed: all the rest.

  • Hey, I love your blog!!! The past year I have been really trying to switch to cruelty free make up products!! but I really want to start being cruelty free around the house, with house hold products… since airwick and glade are not cruelty free do u know the brands that are cruelty free that will make my house smell good 🙂 thank u!!

  • They are if you scroll down. They are owned by parent company that tests on animals and Suzi is separating the two. But they are still CF. I love Tarte so I almost freak out at first

  • I recently went to Ulta to buy The Body Shop lotion I like. I happen to turn the bottle around and noticed that the Leaping Bunny was absent so I went to my LB app and they are still on list. I was really confused then so I opened the flap on the label and still no LB insignia. Instead they now say Against Animal Testing. This looks like red flag to me. I didn’t buy so anyway to check?

  • Hi Suzi!

    Love your blog and this list of cruelty free brands is amazing! So important to get this information out to the public so they can make more educated decisions.

    I work with an organic skincare line called Eavara and we’re certified cruelty free by Leaping Bunny ( Would be honored if you checked us out and maybe added us to your list if you feel that we meet your standards.

    Keep up the amazing work! 🙂

  • Milk Makeup is another company that isn’t on the list , though i don’t think they’re certified cruelty free . according to their website , they don’t test on animals , their line is 60% vegan , and their packaging is 100% recyclable : great stuff and love styling