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Start Here: How To Go Cruelty-Free With Cruelty-Free Kitty

by Suzana Rose

Feb 24, 2022

Welcome to Cruelty-Free Kitty! We're an independent third-party organization founded by Suzana Rose in 2014. Since day one, we've contacted brands directly to learn more about their animal testing policy. Today, our database has grown to over 970 brands, out of which more than 600 are verified cruelty-free.

Spread the word.

13 Shared

Hi kitties! Suzana here. I'm excited to share that our May Cruelty-Free Kitty box ships soon! The value is bonkers, and it contains one of my favorite products from French Girl Organics. It's good stuff! You can subscribe here, but act quickly since boxes are limited.

If this is your first time here or you're new to everything cruelty-free, please take a few moments to read this page. Going cruelty-free can be easy--all the information you need is right here!

I will answer all of your cruelty-free questions, and you'll also have a better idea of the work we do here.

Table of Contents

Who's Behind CFK?
What Does "Cruelty-Free" Really Mean?
Our Resources
5 Questions To Determine If Brands Are Cruelty-Free
How Some Brands Mislead You
Why "Cruelty-Free" And "Vegan" Are Not The Same
Greenwashing Alert: Beware Of Marketing Terms
The Parent Company Dilemma
How To Use Our Cruelty-Free List
How To Find Cruelty-Free Products
Search For a Specific Brand
Why Go Cruelty-Free In 2022?
What You Can Do To Help

Who's Behind CFK?

My name is Suzana, and I'm the founder of Cruelty-Free Kitty. Since going cruelty-free in 2014, I've worked tirelessly to gather the animal testing policies of the most popular beauty brands on the market. Today, we have close to 1000 total brands in our database, and we're constantly adding more.

My mission is to end animal testing in the beauty industry by helping as many people as possible shop truly and reliably cruelty-free. To create this resource, I've spent thousands of hours researching company policies and cruelty-free regulations and spoke with experts from all over the world, including Cruelty Free International and Humane Society International.

Today we have a small team, and I still have the final say regarding each brand we vet. I'm also involved in other projects like Ethicalista, an ethical fashion resource, and of course, our Cruelty-Free Kitty Box, which is a monthly subscription box.

Our Resources

These are our most popular pages:

What Does "Cruelty-Free" Really Mean?

The term "cruelty-free" is not regulated by the FDA, meaning any company can claim to be cruelty-free, regardless of their animal testing policy. This is why we verify each brand on our cruelty-free list to ensure they're genuinely cruelty-free, from ingredients to finished products and don't test on animals at any point, anywhere in the world.

"Some cosmetic companies promote their products with [cruelty-free] claims [...]. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms."

FDA.gov

This is why we verify cruelty-free claims. A brand is only truly cruelty-free if:

  • The brand itself doesn't test finished products or ingredients on animals
  • The brand's suppliers don't test finished products or ingredients on animals
  • No third parties test the finished products or ingredients on animals
  • The brand doesn't test on animals where required by law

5 Questions To Determine If Brands Are Cruelty-Free

We verify brands by asking them a series of questions we call the Cruelty-Free 5. These are the exact questions we ask them:

  • Does your brand test on animals, for either finished products or ingredients?
  • Do your suppliers test on animals? How do you ensure this?
  • Do any third-parties test on animals on your behalf?
  • Do you test on animals where required by law?
  • In which countries are your products sold (excluding online sales)?

If you're trying to determine if a brand is cruelty-free, feel free to contact them using our questions. They should answer "no" to the first four, and they shouldn't be available for sale in stores in mainland China. This doesn't include Hong Kong, nor does it include online sales (such as Tmall or the brand's online store).

How Some Brands Mislead You

Brands sometimes mislead their customers, which is the case with brands like L'Oreal and MAC. The most common way this happens is when a brand is available in parts of the world that have mandatory animal testing laws. Because foreign governments are the ones performing these mandatory animal tests on their products, the brands claim no responsibility for it.

The truth is that when these tests occur, the brands not only agree to it but also fund the tests themselves. We don't consider any brand that tests on animals through a third party to be cruelty-free, regardless of where these tests are performed in the world.

If a brand claims to be "cruelty-free" while also testing on animals "where required by law", the claim is false and misleading, and the brand is not truly cruelty-free.

The following brands may imply that they don't test on animals, however, they're not cruelty-free according to our criteria:

  • Aveeno
  • Benefit
  • Bioderma
  • CeraVe
  • Clinique
  • Fresh
  • Jergens
  • Kiehl's
  • L'Occitane
  • L'Oreal
  • MAC
  • OGX
  • Olay
  • Philosophy
  • Revlon
  • Yves Rocher

For a full list of brands that test on animals, visit this page.

Why "Cruelty-Free" And "Vegan" Are Not The Same

These two terms have different meanings and can not be used interchangeably! Some products are cruelty-free and not vegan, and just the same, some products can be vegan and not cruelty-free.

Cruelty-free: Not tested on animals.

Vegan: Does not contain animal-derived ingredients.

Cosmetics sometimes contain animal-derived ingredients. For example, carmine is a popular red pigment used in blushes and eyeshadow, made from crushed beetles. Beeswax is another popular ingredient used in skincare products and lip balms among others. See my list of cruelty-free and vegan lip balms here if you're looking for beeswax-free options.

All the brands in our cruelty-free database are cruelty-free, but not all of them are 100% vegan (though most offer a selection of vegan products). You can find brands that are cruelty-free and 100% vegan here.

Greenwashing Alert: Beware Of Marketing Terms

A cruelty-free brand is not necessarily vegan (as mentioned above), nor is it made from "natural" or "clean" ingredients. The cruelty-free status of a brand only pertains to animal testing and not to the other ethics of the brand. Cruelty-free brands are not necessarily more sustainable or environmentally friendly. I've also compiled a separate list of cruelty-free and sustainable beauty brands here if you're looking for both.

The Parent Company Dilemma

Some cruelty-free brands are owned by big corporations that test on animals. Most people consider these brands to be cruelty-free; however, some cruelty-free shoppers choose to avoid them. This is why we mark them as "owned by a parent company that tests on animals," and we decided not to include them in the Cruelty-Free Kitty Beauty Box.

Some brands owned by parent companies that test on animals include:

  • NYX, owned by L'Oreal
  • Tarte, owned by Kose
  • CoverGirl, owned by Coty
  • Drunk Elephant, owned by Shiseido
  • Hourglass, owned by Unilever
  • KVD Vegan Beauty, owned by LVMH
  • Kylie Cosmetics, owned by Coty
  • Ole Henriksen, owned by LVMH

It's up to you whether or not you will support these brands. Some cruelty-free shoppers support them to show the parent company the demand for cruelty-free beauty. In contrast, others avoid them since they would prefer not to support a company that tests on animals indirectly.

For a full list of cruelty-free brands owned by a parent company that tests on animals, please visit this page.

How To Use Our Cruelty-Free List

Our main list of verified cruelty-free brands is the best way to shop cruelty-free. It's more of a tool than a simple list. Our team has manually categorized each brand so you're able to find exactly what you're looking for.

You can refine the list by the following criteria:

  • Only show 100% vegan brands
  • Only show black-owned brands
  • Only show sustainable and/or clean brands
  • Only show brands without a parent company that tests on animals
  • Only show brands that ship to (or are avaiable in) your region (USA, UK/Europe, Canada, Australia, or Internationally)
  • Only show brands available at certain stores like Sephora, Ulta, Target, or Amazon
  • Refine by price range (budget-friendly, mid-range, high-end)
  • Refine by product type (skincare, makeup, deodorant, and many more categories)

You can also combine the criteria above to be super-specific. For example, I can search for budget-friendly skincare products from 100% vegan brands that are not owned by a parent company that tests on animals. It's a super convenient way to find the exact cruelty-free brands you're searching for.

How To Find Cruelty-Free Products

To find specific products, use the Find Products section in the menu.

We have a database of over 1000+ top-rated cruelty-free products. We don't sell these products through our website! We link to the brands, or to retailers like Sephora, Ulta, Target, and Amazon so you can purchase through them.

You can also go really narrow with the filters to find exactly the products you're looking for.

Search For a Specific Brand

If you're looking to know the status of a specific brand, use the search in the menu (the magnifying glass symbol). If the brand is in our database, you'll find out if it's cruelty-free, not cruelty-free, or in the gray area.

We recommend avoiding brands that are either "not cruelty-free" or in the gray area. You'll see cruelty-free alternatives for these brands, so you can find brands that are similar but cruelty-free.

Why Go Cruelty-Free In 2022?

Most people assume that their beauty and personal care products aren't tested on animals in 2022. Unfortunately, this is false. Many companies still test on animals today, either themselves or by funding animal tests.

Today, there's no reason for these brands to test on animals. Here's why.

  • Companies can choose from a list of over 7,000+ safe ingredients to use in their products.
  • Our advanced technology has made alternative methods possible, and they're more reliable than animal tests. Companies only choose animal tests because they're cheaper.
  • Companies can sell their products anywhere in the world without testing on animals. In markets which require animal testing, they can choose to sell online, thus bypassing animal testing.
  • Animal tests are extremely cruel. Bunnies, mice, and even dogs are tortured, maimed, and killed in the process.

We're voting with our money by buying cruelty-free and letting brands know that we won't support animal cruelty. With so many cruelty-free brands available, making the change is easy.

What You Can Do To Help

First, join our insiders community of over 25,000 kitties. It's the best way to stay up to date with the latest cruelty-free news, and you'll also receive my downloadable cruelty-free brand list you can take with you wherever you go.

Second, share our list of cruelty-free brands with your friends and family. Let them know how easy it is to choose cruelty-free companies and find exactly what they need with Cruelty-Free Kitty.

If you've made it to the end of this post, thank you for your help and support! I hope I continue to help you on your cruelty-free journey.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

About The Author

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

+ Show Comments (13) - Hide Comments (13)
  • Morgan says:

    Do you plan on releasing a lower level of subscription box? Some people can’t afford $35-$39 a month on products, but still want to support cruelty free. Why not offer a subscription service at half that cost with smaller sample sizes?
    Being passionate about kindness shouldn’t be exclusive.

    • Suzana Rose says:

      Hi Morgan, thank you for your feedback! We’re working on making it easy to skip a month, so you can only receive the boxes you want and skip anything extra.

  • Tonya says:

    I’m looking at a company called “Brazilian Bare” when Google they list cruelty free. But they are not on your list.

  • Natalie Dyer says:

    Thank you for the research you do and helping educate us on this. You are my go too if and when I am going to try a new product. I also direct others to your site, so they know what they are supporting. Again, thanks for all the info.

  • Arlene Stone says:

    You are doing an amazing job!!! Thank you thank you. I am such an animal lover I get choked up when I hear of the way animals are treated. With this list I should never have to buy from anyone that uses animals for testing. One question. Do any companies use animals to test electrical equipment? I am looking at the Elchim hair dryer from Italy. Do you know if they use animals to test anything and if they do I would be looking for one that does not. Thank you.
    Arlene Stone

    • Suzana Rose says:

      Hi Arlene, thank you for your kind words! I’m not familiar with any animal testing required for electrical tools, however be careful if these same brands also sell hair products or cosmetics of any kind.

  • Bobbie Day says:

    Hello
    I purchased the Drmtlgy brand because they insisted they were cruelty free but when I asked for proof they gave me a explanation that all their products are screened and they are required to provide documentation.
    But seems sketchy, they’re not on any of your lists.
    Can you help?

  • Monica says:

    Dear Suzana,
    Thank you for all that you do!!!!Keep up the fantastic work.

    I am ashamed to tell you that 99.9% of my cosmetics and household purchases are on the cruel list. Shame on me.
    Your website is amazing and have made it easy for me to choose CF products going forward.

    Thank you for being there to help our furry loved ones that we need in our lives, not in a lab.
    Sincerely,
    Monica S

  • d norton says:

    Thank you for what you do. I’m curious about replacing some products that I did not realize have parent Companies that test on animals. Is there a resource that gives alternatives for products ? For instance, Olays’ product Reginerist?

  • Cherie says:

    Hi Suzana. I am a vegan since 2007 and I applaud your work. I have been following you for years. Thank you for what you are doing. There is a huge difference between cruelty-free and vegan on labels. I also cannot stand disingenuous advertising to try to fool us. Animal testing is unnecessary and cruel. I have a blog too and wanted to write a post about you and your incredibly helpful site. Please email me if you are interested. Best, Cherie

  • Barbara Montano says:

    Thank you so much for your “pain staking “ work
    In behalf of precious animals and those of us who love them!I can’t tell you how frustrating it has been to purchase products claiming they are cruelty free only to find out ,not so!Never again,thanks to you and your company.wishing you all the best.from a very loyal supporter Cruelty Free 🐱 💕👍

  • Jacqui ward says:

    Thank you, greatly appreciated,
    This makes it so much easier to go cruelty free shopping.
    Thank you
    Stay safe 🙏😷

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Home Blog Cruelty-Free 101 You're here

Private: Welcome, new reader!

by Suzana Rose

Feb 24, 2022

Hi there! I'm really glad you found my site, and I hope Cruelty-Free Kitty will become your go-to for all things cruelty-free.

Spread the word.

0 Shared

Hi kitties! Suzana here. I'm excited to share that our May Cruelty-Free Kitty box ships soon! The value is bonkers, and it contains one of my favorite products from French Girl Organics. It's good stuff! You can subscribe here, but act quickly since boxes are limited.

I created this site in 2014 and it's now grown beyond my wildest expectations to become the biggest online cruelty-free resource. I work on this blog full-time to help you find amazing cruelty-free brands and products, from budget to high-end.

Lists Of Cruelty-Free Brands

I maintain lists of cruelty-free brands that are updated regularly. This makes it super easy for you to shop cruelty-free, without having to do any time-consuming research.

Start by taking a look at these lists of cruelty-free brands:

Why Cruelty-Free?

If you believe that animal testing for cosmetics is cruel and unnecessary, going cruelty-free is a great way to voice your opinion against animal cruelty in the beauty industry.

You can vote with your money. Show beauty brands that you won't be lining their pockets if they maintain their animal testing practices. Cruelty-free shoppers are already sparking changes in the beauty industry, so join us and make a difference!

Please check out the post Everything You Need To Know About Animal Testing to learn more about this and how you can help.

What Makes A Brand Cruelty-Free?

Determining whether or not a brand is cruelty-free isn't as simple as it sounds. Brand work in collaboration with suppliers which provide their raw materials. They also sometimes allow third parties to test on animals on their behalf, or sell in countries that require animal testing by law.

This is what cruelty-free brands must stand by:

  • No animal testing conducted by their company on any finished product or ingredient.
  • No animal testing conducted by their suppliers.
  • No animal testing conducted by third parties on behalf of the company.
  • No animal testing where required by law.

Brands To Avoid

A lot of companies claim not to test on animals when that isn't the whole truth. I get questions about brands like Benefit, Rimmel, L'Oreal, and Avon (among others). All these brands claim not to test on animals, but if you read their full disclaimer, they state that they DO test on animals where required by law and finance animal testing in China.

Unfortunately, you can't always trust what brands tell you and you have to dig deeper. Take a look at my List Of Companies That Test On Animals to make sure you're not supporting animal cruelty.

Social Media

If you enjoy my guides here, please follow me on Facebook, Twitter, and Pinterest.

I mostly post about cruelty-free beauty with the occasional cute animal. I'll also update you when there's big news in the beauty industry (a new cruelty-free brand, or a brand losing its cruelty-free status).

Sharing Is Caring

Don't forget to share my guides with your friends and family to spread the word. If they're not open to making the switch to cruelty-free products, I especially recommend sharing these posts with them:

To share them on Facebook or other social media, simply click on the post and use the light link social sharing icons at the top of the post.

You can also share this post using the buttons below. Thank you in advance for taking the time to share it! :)

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

About The Author

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

+ Show Comments (86) - Hide Comments (86)
  • cynthia says:

    Hello, love your site. Very helpful with picking new things. Curious though, could you add a list of household products as well? You know like dish soap, laundry detergent, dryer sheets, cleaning products, that sort of thing? I believe “Method” or “Mrs. Meyer’s” are cruelty free brands and they have most of those things but it’s always nice to double check and have options!

  • Jodie says:

    Hey! Nicole Renee did a youtube video on how she went cruelty free, and that inspired me to clear out my makeup collection; and become CF. I will not be purchasing any more products that have been tested on animals, and this website has been amazing, thank you so so much xxx one question, is Forever Living cruelty free? Because all over the internet it says it is and I think somewhere peta says it is – https://aloe-vera-store.xn--mxamlq.gr/pdf/peta-guide-for-companies-and-cruelty-free-list.pdf << but then when I actually search the name on peta's website I can't find anything on it.

    Thank you! And I hope I didn't miss anything on your webpage about it because I'd hate to waste your time x
    Jodie

  • Koureteney says:

    I was wondering if you could look into or know of cruelty free essential oils and household products!

  • Heather says:

    I love this site, and I’m so grateful for the resource that it is! I’m in the process of converting our home to cruelty free, and as natural as possible products! Do you have specific recommendations for Men Anywhere? I’m having a hard time trying to find similar products to what my human mate is currently using and it’s a struggle getting him to change.

  • IscahSN says:

    ThankYouSoMuch!! for your article…It’s really helpful because I just joined the #NoToAnimalTestingCampaign

  • Clarissa says:

    Hi Suzi! Love your blog! Super helpful tips and the theme is gorgeous. I’m just starting my own blog and found your tips really helpful. Can’t wait to read more!

  • Jennifer Y. says:

    I check your site regularly for updates; as I am always on the hunt for CF brands. Thank you for taking the time, and putting in what I can only assume is a lot of effort into keeping this thing rolling.
    xo

  • LittleMissSweetTea says:

    I stumbled across your blog and I am SO THANKFUL!! I have been buying a few cruelty-free and vegan brands, but feel sick to my stomach when I instinctively reach for some other products at the store because I haven’t found a comparable alternative. I am going to memorize these posts so I can shop confidently and guilt-free!!! I do have a question about how I can overhaul the remainder of my beauty regime without spending thousands of dollars at once. Do you have a few MUST HAVES that can help me transition – like basic skin care and foundation? Thank you endlessly!

  • Claire says:

    ELF is my favorite! They’re cheap, quality, and cruelty-free! Thanks for making this blog, it’s really helpful.

  • Bee says:

    Companies that only do not participate in animal testing, but DO sell products with animal-derived ingredients should NOT be labeled as *cruelty-free*; and, it’s misleading to do so. Although it would require a lot of work, please consider changing how you label companies that only do not participate in testing, because the ingredients in their products may involve a degree of animal cruelty. ONLY VEGAN companies that do not participate in animal testing on any level, do not sell in in countries that require it, and DO NOT CONTAIN ANY ANIMAL-DERIVED INGREDIENTS are actually CRUELTY-FREE! Thanks!

  • louise says:

    hi all, does anyone no if avon is tested on animals,

  • Jessie’s girl is a cruelty free makeup brand that isn’t listed here

  • Amanda Kay says:

    Hi!
    I love your site and blog; the email updates are so helpful. Thank you for all the work you put in to making this world an easy place for us cruelty-free consumers. 🙂
    I was wondering if you have any suggestions for brands in Canada. We don’t always have big names here. E.L.F has just hit out grocery stores and I was so excited.
    Anything will help.
    Love and light,
    Amanda

    • Aly Laughlin says:

      Hi Amanda!

      When I was shopping at a few different drugstores in Canada I also noticed Marcelle, Annabelle, Essence and GOSH. All of those are cruelty-free! 🙂

  • Just wanted to say thanks for all the hard work and effort you put into enlightening others on the cruelty free statuses of ALLLL of these brands! I honestly check back on this post monthly to see what’s changed and I just think it’s so great what you’re doing! If you fancy taking a look I blog about cruelty free and vegan beauty too! Have a great day!
    A x

  • Jen says:

    I just want to say THANK YOU for putting in the COUNTLESS hours to research products, email companies, and share your knowledge. Going cruelty free is SO MUCH EASIER with this kind of resource readily available to me. YOU ARE AMAZING

  • Julia says:

    Can anyone recommend a lip balm similar to Maybelline Baby Lips in Cherry Me? It is the only product I need to replace to be 100% cruelty free. I have been searching for 3 years but have not found a proper CF replacement yet. Thank you!

    • Aly Laughlin says:

      Hi Julia! I recently tried out the Wet n Wild Perfect Pout Gel Lip Balm and it seems to be very similar to the Maybelline Baby Lips.

  • Nabila Syifa says:

    Hi, i’ve been reading your website for like 1 year and this is my holy guide everytime i want to buy any makeup. I’m really thankful, for i didn’t know much about companies that do animal testing. And once i do, i’m totally against it. Thank you so much?

  • Amanda says:

    Hi! Loving both your blog and Logical Harmony. You both have similar standards for determining cruelty free status. But I have noticed some differences in your lists of ok products at Ulta, Target, & Sephora.

    Having a hard time finding cruelty free options for cleansing conditioner. Noticed you have my fav Carol’s Daughter listed as well as Shea moisture. But Tashina does not. Is that because those products are not vegan and she only uses vegan cruelty free? Thanks!

    You both really helped me out during Sephora’s 3X fragrance event. Very excited for my Pinrose scents!

  • LUSHkitty says:

    a really great place to shop is LUSH because they have 100% vegetarian products and are against animal testing. I also believe they are sold in the UK

  • Pat H says:

    Good Blog! What about the environmental harm caused to animals by fracking, dumping of pesticides, etc? Lots of corporations are complicit in harming animals in this way.

  • Andrea VanEpps says:

    I’m looking for a cruelty free alternative to the MAC “select cover up”, specifically nw25 (should I get lucky 🙂 )
    And before you say Mac is cruelty free, their move to sell to China (whom requires animal testing) turned me right off of them.
    Thanks!

  • Christina says:

    Hi there! Thank you for all the wonderful job you’re doing which you’re sharing with all of us. I was just wondering if you knew anything about ‘lierac paris’ ? I looked them up online but I’m not 100% sure they are cruelty free ( https://www.lierac.com/faq/ ). Many thanks ! xx

  • Finn says:

    wowww

  • Emily Hancock says:

    Hi! I love your site so much and have found it so immensely helpful when shopping for myself. I was wondering if you’d by any chance looked into any Korean skincare and makeup brands that claim to be cruelty free? Different sources seem to say opposing things and I’m finding it hard to determine which ones definitely are..

  • Claudia Braendli Ortiz says:

    Hi

    What about kevyn aucoin? I couldn’t find anything about them. Maybe you know more 😀

    thanks!
    Claudia

  • Yvonne says:

    Hi I’m new to the site and love the information. Thank you. I need to know does “CREED” animal test? I read in an interview with the Master that they do not but since there is nothing on their website and they are not listed on any of the cruelty free lists.

    thank you

  • Nikol Hess says:

    So happy I found your blog! Thank you..big change is coming in my vanity !!

  • Anna Clarke says:

    does anyone know if Bed head by Tigi is cruelty free? i keep digging and find conflicting information. Thanks in advance

  • Sonali says:

    I am planning to start an online home services salon for vegans . And looking for the wholesalers for the required beauty products . Here in Mumbai . I will appreciate if I will get any lead from your side .
    Thanks in advance .

  • Laura says:

    Hello! I am so happy to find your website and love it! I was wondering about the company Boots (Boots No. 7 and Boots Botanics). I don’t see them on any of the lists and it seems there is mixed information online. Thanks!

  • Hi! I would assume it’s synthetic materials, but you should always contact the company and ask them to make sure.

  • Anne Molina says:

    Do you have a list that is for brands BOTh vegan and cruelty-free? I was moving between two different lists to figure things out.

  • Tegan says:

    I am so grateful that I found your site, thank you for all your help Suzi 🙂

  • Andy says:

    I’ve recently gone cruelty free and I’m cleaning my make up animal-torturer haul. Somebody knows if Astor, Jafra and Rimmel is cruelty-free? also I’ve read a lot about Revlon, on their website and other statements they cley to be no-testing-on-animals UNLESS THE COUNTRY LAWS REQUIRE IT (they sell on China) but does that means all of their products are animal tested? or just the ones that are to be distributed in china?

  • Ness says:

    Hello! I must say I loooove your site! I was just curious at to whether Jafra is cruelty free or not? Considering being a rep, but not if they are testing?? Looking forward to your response thank you so much!! 🙂

  • Ty Samanta! Good luck with the transition! 🙂

  • Suzanne Reilly says:

    Has anyone notified you of the Crunchi Collection? Cruelty-free cosmetics made with a combination of vegan, organic, gluten-free, SAFE & toxin-free ingredients…Made in USA! It was just launched by 2 Moms in Stuart, Florida who were frustrated with the cosmetic industry! PLEASE check us out! crunchi.com/suzireilly

  • Daisy Bvrodlygranski says:

    Hi is japonesque a cruelty free brand? Also I believe dr. Denis gross skincare isn’t cruelty free. Most Asian countries are not cruelty free or carry much cruelty free brands. I know innisfree is. How I know, its natural brand but not handmade. You should check them out. So we all can know more about cruelty free Korean skincare brands.

    • kiullerwhale says:

      Innisfree is not cruelty-free as they sell in China.

      • Stephy Loves says:

        Actually, many Korean brands, including Innisfree, are able to sell in mainland China by basing their formulas on China’s “white list” of ingredients that do not require further testing. All of AmorePacific’s brands fall under that category, as will all Korea’s brands by next year, as the total ban on animal testing goes into effect.

        • Nicky says:

          Wow this is very interesting. I know that Korean is having a ban on animal testing that takes into effect in 2018, but I didn’t know anything about this white list. I would like to learn more about this. Is there an article that you can link that I can read more about this?

  • Emily says:

    Any update regarding if they are cruelty free brand or not? Thanks

  • Rosa Orrala says:

    I love this website !! so much has been put into this and hopeully people start opening their eyes like i did about animals being tested in many popular products. I have showed my friends this website and we see how changing to cruety-free make up will make a big change .

  • Elie Campos says:

    Korean skincare is all the rave right now. Which ones if any are cruelty free?

  • Jarrod Williamson says:

    Hello!! So I just have a question regarding a certain product that I love a lot but I can’t seem to have any success at finding out whether or not they are actually cruelty free. I have tried looking them up on many apps and websites but nothing comes up… However I went to the company’s FAQs and they claim to be cruelty free so what should I do? Should I believe them? I would really love the help!

  • Michelle says:

    I have just made a very late new years resolution and the biggest thing I wanted to change was to stop using all cosmetics that had any link to animal cruelty and I have been busy trying to search through all the corporate websites and I have to say, getting a definitive answer is a lot harder than I though it would be! I am so glad that I have stumbled across this website but slightly saddened that it is US as it means that it isn’t that relevant to me over here in England. Does anyone happen to know of a similar resource over here? Thank you so much!

  • Sélène says:

    Hello I an totally new to this and I was wondering if all this cruelty free products are The same in All the countrys (I am for Switzerland so Sorry for my bad english). I think that the laws in my country aren’t the same for the US so I just wanted to ask if You know something 😉 thanks

    • Hello Selene! Je suppose que tu parles francais? 🙂 Pour repondre a ta question, si une compagnie est cruelty-free, alors elle est cruelty-free partout dans le monde. J’espere que ca repond a ta question, sinon dis-le moi!

  • Thank you Megan! SO glad it’s helping you!

  • Georgia says:

    Thank you for this site. I’m soooo happy that found you.

  • Carla G says:

    So happy i found you
    I love ALL animals
    From the smallest ant to a mice
    i have recently gone cruelty free!
    Im starting all over
    It can be hard good trusted cruelty freee companies, i have to google every single company before i buy
    Is hard lol
    But am committed! Thank you for your blogs suzi, you are very great!

  • Malissa Quintero says:

    Thank you so much for the site I only just recently found out my makeup brand wasn’t cruelty free and I threw it all out and I was looking for makeup brands that were in fact cruelty free you have made it so easy for thank you

  • Lisa says:

    I just messaged my daughter in law telling her I now want to go over to Astonish for household products, this was her response “I just think it’s a con, the ingredients will have been animal tested, bleach is animal tested and some say they contain bleach?”
    what can I say to that?

    • Suzi says:

      Hi Lisa! The fact is that most of chemicals have been tested on animals at some point in time. But it doesn’t justify MORE animal testing! There are thousands of safe ingredients that companies can choose from for their products, and they don’t require any more animal testing. On the other hand, some companies keep testing on animals even though there’s no need for even more testing.

  • Nikki Tartaglia- Kaldawy says:

    I love Arbonne’s cosmetics, any thoughts on them?

    • Arianna McNally says:

      Arbonne always has and always will be cruelty free and vegan. If you have any questions, I’m an Arbonne consultant and I’d be more than happy to answer them.

  • Gopika says:

    This is amazing, I love it ❤️?❤️?❤️?

  • Suzi says:

    Correct, I believe Too Faced’s founders are still looking to sell their company but nothing was finalized.

  • Natasha Gusmão says:

    Oh goodness, you can’t imagine how much your site is helping me! Thank you so much, your action is beautiful and you have a gifted heart <3

  • Lissette Gonzalez says:

    I love your website, and I recently made the decision to stop buying products that test on animals. However, I’m still looking for a facewash that I like, I currently have a Burt’s Bees one but I’m not a fan. Do you have any recommendations for any face washes that also exfoliate?

    • Suzi says:

      Hi Lissette! Definitely look into Paula’s Choice! They have a very wide selection of products and great exfoliators.

  • Courtney says:

    Hey there! Have you looked at Arbonne yet? I just looked briefly at your list & didn’t see them. But they’ve been around for 35 years & have been Vegan for all 35!

    • Arianna McNally says:

      I’m an arbonne rep and I have to tell you I will never go back to any of the other brands I was using before. After learning what goes into many of the products available at stores like ulta or target, I’m glad I have a pure, safe and beneficial brand I trust.

  • Ana-Sophia says:

    IM SO HAPPY I FOUND YOU YOURE A LIFE SAVER! I needed help clearing up some questions and you’re post cleared everything up! Being cruelty free is so easy now. All you gotta do is know what brands to buy! Much love, thanks again.xo

  • JEKataoka says:

    I have used Bare Minerals for years, but now that I have a beagle who was used in a lab for all of his 5 years, I want to go cruelty free. Do you know of any product similar to Bare Minerals that doesn’t test? I’m not into creams and liquids. Thanks.

  • I just found your website and I love it! I’m totally adding you to my list of cruelty free resources on my blog, you have such an informative website!

  • Suzi says:

    Awww, thanks so much Alison! I’m happy you enjoy it!

  • Apryl Kelly says:

    I’m so glad I found your blog! I’m always looking to buy cruelty-free over any other choices if i can help it 🙂

    aprylshowers.co.uk

  • Suzi says:

    Thank you. 🙂

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