Home Blog Cruelty-Free 101 You're here

Cruelty-Free 101: A Beginner’s Guide to Cruelty-Free Beauty

by Suzana Rose

Aug 19, 2023

Thank you for clicking the "Cruelty-Free 101" page! This means that you have an interest in going cruelty-free, or perhaps you've already made a positive change with your beauty and household products. I'm here to answer all your questions about animal testing, so you can go cruelty-free the simple way.

Spread the word.

38 Shared

My name is Suzana and as the founder of Cruelty-Free Kitty, I've been researching and promoting cruelty-free beauty since 2014. With over a decade of experience in the world of ethical consumerism, I've been keeping track of all the latest updates, laws, and regulations as we've built the go-to resource for going cruelty-free. You can learn more about my cruelty-free journey here.

Here's everything you need to know before going cruelty-free.

Table of Contents

  • How Cosmetics Are Tested on Animals in 2023
  • What “Cruelty-Free” Means
  • Shopping Truly "Cruelty-Free"
  • Why "Cruelty-Free" and "Vegan" Are Different
  • How Some Brands Mislead You
  • Animal Testing in China: 2023 Update
  • What Are Parent Companies?
  • The Truth About Animal Testing Bans

How Cosmetics Are Tested on Animals in 2023

Animal testing for cosmetics still occurs around the world. Most often, the tests are performed on bunnies, but rats, mice, and guinea pigs are also commonly tested on. These are some of the horrific experiments performed on them:

  • Bunnies are restrained while chemicals are dripped into their eyes, unprotected, often causing redness, ulcers, bleeding, and blindness. At the end they are killed. (Draize Test)
  • Rats and mice are force-fed increasing doses of chemicals until many of them convulse, suffer seizures, or die. The survivors are then killed and dissected. (Acute Toxicity Testing)
  • Chemicals are rubbed onto shaved skin of rabbits to see if they cause damage. The rabbits are given no pain relief while they suffer from swelling and inflammation. (Skin Irritation Test)
  • Mice have pipes forced down their throats as chemicals are pumped into their stomachs for weeks, causing illness and internal damage. (Force-Feeding Tests)
  • Rats are forced to swallow chemicals until a lethal dose is found that causes organ failure and death. No pain relief is given. (Lethal Dose Tests)

At the end of the tests, animals are brutally killed by asphyxiation, neck-breaking or decapitation without anesthesia.

You can see what these tests involve for yourself here, but please note this image is very graphic.

It's astonishing that in our modern times, these tests are still being routinely performed on animals. There are now several alternatives to animal testing that are more accurate, so there's absolutely no reason for us as a society to keep torturing animals for our beauty and household products.

What "Cruelty-Free" Means

If a product is cruelty-free, it means that it's not tested on animals. However, beware that animal testing can occur at several levels:

  • The brand itself can perform animal testing
  • The brand's suppliers could also test on animals
  • A third-party may have tested on animals on the brand's behalf (for example in a country that requires it by law)

In addition to this, animal testing can happen when:

  • The finished product is be tested on animals
  • The ingredients may have been tested on animals

In order for a product to truly be cruelty-free, we need to make sure that no animal testing happened at any level, anywhere in the world.

Shopping Truly "Cruelty-Free"

Unfortunately, we can't always rely on "cruelty-free" claims. This is because the term "cruelty-free" is not regulated by the FDA, meaning any company can legally claim to be cruelty-free, even if they're not.

"Some cosmetic companies promote their products with "cruelty-free claims". The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms."


For example, some companies will claim to be cruelty-free if their finished products aren't tested on animals, even though their ingredients are tested on animals. Others claim to be cruelty-free if the brand itself doesn't test on animals, even though their products are tested on animal by third parties.

This is why it's important to ensure the following in order to shop truly cruelty-free:

  • The brand itself doesn't test finished products or ingredients on animals
  • The brand's suppliers don't test finished products or ingredients on animals
  • No third parties test the finished products or ingredients on animals
  • The brand doesn't test on animals where required by law

Click here to find out more about our cruelty-free standard and the questions we ask brands to verify their cruelty-free status.

Why "Cruelty-Free" and "Vegan" Are Different

These two terms have different meanings and can not be used interchangeably! Some products are cruelty-free and not vegan, and just the same, some products can be vegan and not cruelty-free.

Cruelty-free: Not tested on animals.

Vegan: Does not contain animal-derived ingredients.

Cosmetics sometimes contain animal-derived ingredients. For example, carmine is a popular red pigment used in blushes and eyeshadow, made from crushed beetles. Beeswax is another popular ingredient used in skincare products and lip balms among others. See my list of cruelty-free and vegan lip balms here if you're looking for beeswax-free options.

All the brands in our cruelty-free database are cruelty-free, but not all of them are 100% vegan (though most offer a selection of vegan products). You can find brands that are cruelty-free and 100% vegan here.

How Some Brands Mislead You

Brands sometimes mislead their customers, which is the case with brands like L'Oreal and MAC. The most common way this happens is when a brand is available in China, which has mandatory animal testing laws. Because foreign governments are the ones performing these mandatory animal tests, the brands claim no responsibility.

Let's be clear: when animal testing happens, brands are not just allowing it - they're actively paying for these cruel experiments themselves. It doesn't matter if the tests are conducted by a third party or where in the world they take place. Any brand that finances animal testing is not cruelty-free in my book, period.

If a brand claims to be "cruelty-free" while also testing on animals "where required by law", the claim is false and misleading, and the brand is not truly cruelty-free. For a full list of brands that test on animals, visit this page.

Animal Testing in China: 2023 Update

In China, animal testing is still required by law in 2023 for most cosmetics. However, in some rare cases, beauty brands are able to sell their products in China without testing them on animals first. Several brands have been added to our cruelty-free list in 2023, including Herbal Essences, Dove, and First Aid Beauty. Click here to read more about the latest update.

In the vast majority of cases, companies who choose to sell in China are not cruelty-free. The only way to bypass animal testing is to sell products online-only. This is what several companies including Fenty Beauty and Huda Beauty decided to do in order to remain cruelty-free.

These animal testing laws only apply to mainland China, which does not include Hong Kong. This means that brands are able to sell their products in stores in Hong Kong while being cruelty-free.

IMPORTANT NOTE: These laws only apply to products sold in China, not made in China. I want to stress that many brands manufacture their products in China while being 100% cruelty-free, for example e.l.f. which is not only cruelty-free but also vegan.

What Are Parent Companies?

Some cruelty-free brands are owned by parent companies that are not cruelty-free. In our brand database, we mark such brands with their parent company. You can also refine the brand list to completely remove all brands owned by a parent company that tests on animals.

Some brands owned by parent companies that test on animals include:

  • NYX, owned by L'Oreal
  • Tarte, owned by Kose
  • CoverGirl, owned by Coty
  • Drunk Elephant, owned by Shiseido
  • Hourglass, owned by Unilever
  • Ole Henriksen, owned by LVMH

It's up to you whether or not you will support these brands. Some cruelty-free shoppers support them to show the parent company there's demand for cruelty-free beauty. In contrast, others avoid them since they would prefer not to support a company that tests on animals indirectly.

For a full list of cruelty-free brands owned by a parent company that tests on animals, please visit this page.

The Truth About Animal Testing Bans

Several countries as well as several U.S. states have banned animal testing for cosmetics. We're thrilled about these bans, and they indicate a clear interest for a cruelty-free world.

However, you need to stay aware that just because animal testing was banned in a country, does not mean that all beauty and household products there are cruelty-free.

This is counter-intuitive and saddening, but it's true.

If the animal testing happened outside of the country which banned it, it's exempt from the law. Since much of the animal testing in the beauty industry happens in mainland China, many brands are able to sell their products in counties and states which have banned the practice.

Before You Go

If you've made it this far, thank you. The world needs more conscious consumers like you. The next step is to switch over to cruelty-free products if you haven't already. Head over to my article on how to use Cruelty-Free Kitty to get the most out of it and make a permanent change in your shopping habits.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (17) - Hide Comments (17)
  • Lucia kontopirakis says:

    Hi I’m trying to determine if the perfume zadig & voltaire is cruelty free & vegan. Some searches indicate they are but they are not on your list. We live in South Africa. Cruelty free is unheard of – nobody cares. I’m trying my best to buy only CF and have managed well in all areas except for fragrances – I want a beautiful fragrance . Please help

  • AMY WILSON says:

    Can you please confirm with me that Bath and Body Works is NOT cruelty free. When I contact them, they claim to be cruelty free.
    Thank you for your time

  • Jazz says:

    Made it this far and I’m ready to start making the right choices for my household and daily living. Thank you for your time and effort of countless hours of research so that is consumers can be appropriately educated. Very happy to be part of this community and supporting the ethical brands.

  • Yolanda Barker says:

    Can you check brands for me and tell me if they’re cruelty free or not? Is Curl Mix and Donna’s Recipe cruelty free?

  • Morgan says:

    Do you plan on releasing a lower level of subscription box? Some people can’t afford $35-$39 a month on products, but still want to support cruelty free. Why not offer a subscription service at half that cost with smaller sample sizes?
    Being passionate about kindness shouldn’t be exclusive.

    • Suzana Rose says:

      Hi Morgan, thank you for your feedback! We’re working on making it easy to skip a month, so you can only receive the boxes you want and skip anything extra.

  • Tonya says:

    I’m looking at a company called “Brazilian Bare” when Google they list cruelty free. But they are not on your list.

  • Natalie Dyer says:

    Thank you for the research you do and helping educate us on this. You are my go too if and when I am going to try a new product. I also direct others to your site, so they know what they are supporting. Again, thanks for all the info.

  • Arlene Stone says:

    You are doing an amazing job!!! Thank you thank you. I am such an animal lover I get choked up when I hear of the way animals are treated. With this list I should never have to buy from anyone that uses animals for testing. One question. Do any companies use animals to test electrical equipment? I am looking at the Elchim hair dryer from Italy. Do you know if they use animals to test anything and if they do I would be looking for one that does not. Thank you.
    Arlene Stone

    • Suzana Rose says:

      Hi Arlene, thank you for your kind words! I’m not familiar with any animal testing required for electrical tools, however be careful if these same brands also sell hair products or cosmetics of any kind.

  • Bobbie Day says:

    I purchased the Drmtlgy brand because they insisted they were cruelty free but when I asked for proof they gave me a explanation that all their products are screened and they are required to provide documentation.
    But seems sketchy, they’re not on any of your lists.
    Can you help?

  • Monica says:

    Dear Suzana,
    Thank you for all that you do!!!!Keep up the fantastic work.

    I am ashamed to tell you that 99.9% of my cosmetics and household purchases are on the cruel list. Shame on me.
    Your website is amazing and have made it easy for me to choose CF products going forward.

    Thank you for being there to help our furry loved ones that we need in our lives, not in a lab.
    Monica S

  • d norton says:

    Thank you for what you do. I’m curious about replacing some products that I did not realize have parent Companies that test on animals. Is there a resource that gives alternatives for products ? For instance, Olays’ product Reginerist?

  • Cherie says:

    Hi Suzana. I am a vegan since 2007 and I applaud your work. I have been following you for years. Thank you for what you are doing. There is a huge difference between cruelty-free and vegan on labels. I also cannot stand disingenuous advertising to try to fool us. Animal testing is unnecessary and cruel. I have a blog too and wanted to write a post about you and your incredibly helpful site. Please email me if you are interested. Best, Cherie

  • Barbara Montano says:

    Thank you so much for your “pain staking “ work
    In behalf of precious animals and those of us who love them!I can’t tell you how frustrating it has been to purchase products claiming they are cruelty free only to find out ,not so!Never again,thanks to you and your company.wishing you all the best.from a very loyal supporter Cruelty Free ???? ????????

  • Jacqui ward says:

    Thank you, greatly appreciated,
    This makes it so much easier to go cruelty free shopping.
    Thank you
    Stay safe ????????

Leave a Reply

Your email address will not be published. Required fields are marked *

Home Blog Cruelty-Free 101 You're here

Private: Welcome, new reader!

by Suzana Rose

Feb 24, 2022

Hi there! I'm really glad you found my site, and I hope Cruelty-Free Kitty will become your go-to for all things cruelty-free.

Spread the word.

I created this site in 2014 and it's now grown beyond my wildest expectations to become the biggest online cruelty-free resource. I work on this blog full-time to help you find amazing cruelty-free brands and products, from budget to high-end.

Lists Of Cruelty-Free Brands

I maintain lists of cruelty-free brands that are updated regularly. This makes it super easy for you to shop cruelty-free, without having to do any time-consuming research.

Start by taking a look at these lists of cruelty-free brands:

Why Cruelty-Free?

If you believe that animal testing for cosmetics is cruel and unnecessary, going cruelty-free is a great way to voice your opinion against animal cruelty in the beauty industry.

You can vote with your money. Show beauty brands that you won't be lining their pockets if they maintain their animal testing practices. Cruelty-free shoppers are already sparking changes in the beauty industry, so join us and make a difference!

Please check out the post Everything You Need To Know About Animal Testing to learn more about this and how you can help.

What Makes A Brand Cruelty-Free?

Determining whether or not a brand is cruelty-free isn't as simple as it sounds. Brand work in collaboration with suppliers which provide their raw materials. They also sometimes allow third parties to test on animals on their behalf, or sell in countries that require animal testing by law.

This is what cruelty-free brands must stand by:

  • No animal testing conducted by their company on any finished product or ingredient.
  • No animal testing conducted by their suppliers.
  • No animal testing conducted by third parties on behalf of the company.
  • No animal testing where required by law.

Brands To Avoid

A lot of companies claim not to test on animals when that isn't the whole truth. I get questions about brands like Benefit, Rimmel, L'Oreal, and Avon (among others). All these brands claim not to test on animals, but if you read their full disclaimer, they state that they DO test on animals where required by law and finance animal testing in China.

Unfortunately, you can't always trust what brands tell you and you have to dig deeper. Take a look at my List Of Companies That Test On Animals to make sure you're not supporting animal cruelty.

Social Media

If you enjoy my guides here, please follow me on Facebook, Twitter, and Pinterest.

I mostly post about cruelty-free beauty with the occasional cute animal. I'll also update you when there's big news in the beauty industry (a new cruelty-free brand, or a brand losing its cruelty-free status).

Sharing Is Caring

Don't forget to share my guides with your friends and family to spread the word. If they're not open to making the switch to cruelty-free products, I especially recommend sharing these posts with them:

To share them on Facebook or other social media, simply click on the post and use the light link social sharing icons at the top of the post.

You can also share this post using the buttons below. Thank you in advance for taking the time to share it! :)

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (86) - Hide Comments (86)
  • cynthia says:

    Hello, love your site. Very helpful with picking new things. Curious though, could you add a list of household products as well? You know like dish soap, laundry detergent, dryer sheets, cleaning products, that sort of thing? I believe “Method” or “Mrs. Meyer’s” are cruelty free brands and they have most of those things but it’s always nice to double check and have options!

  • Jodie says:

    Hey! Nicole Renee did a youtube video on how she went cruelty free, and that inspired me to clear out my makeup collection; and become CF. I will not be purchasing any more products that have been tested on animals, and this website has been amazing, thank you so so much xxx one question, is Forever Living cruelty free? Because all over the internet it says it is and I think somewhere peta says it is – https://aloe-vera-store.xn--mxamlq.gr/pdf/peta-guide-for-companies-and-cruelty-free-list.pdf << but then when I actually search the name on peta's website I can't find anything on it.

    Thank you! And I hope I didn't miss anything on your webpage about it because I'd hate to waste your time x

  • Koureteney says:

    I was wondering if you could look into or know of cruelty free essential oils and household products!

  • Heather says:

    I love this site, and I’m so grateful for the resource that it is! I’m in the process of converting our home to cruelty free, and as natural as possible products! Do you have specific recommendations for Men Anywhere? I’m having a hard time trying to find similar products to what my human mate is currently using and it’s a struggle getting him to change.

  • IscahSN says:

    ThankYouSoMuch!! for your article…It’s really helpful because I just joined the #NoToAnimalTestingCampaign

  • Clarissa says:

    Hi Suzi! Love your blog! Super helpful tips and the theme is gorgeous. I’m just starting my own blog and found your tips really helpful. Can’t wait to read more!

  • Jennifer Y. says:

    I check your site regularly for updates; as I am always on the hunt for CF brands. Thank you for taking the time, and putting in what I can only assume is a lot of effort into keeping this thing rolling.

  • LittleMissSweetTea says:

    I stumbled across your blog and I am SO THANKFUL!! I have been buying a few cruelty-free and vegan brands, but feel sick to my stomach when I instinctively reach for some other products at the store because I haven’t found a comparable alternative. I am going to memorize these posts so I can shop confidently and guilt-free!!! I do have a question about how I can overhaul the remainder of my beauty regime without spending thousands of dollars at once. Do you have a few MUST HAVES that can help me transition – like basic skin care and foundation? Thank you endlessly!

  • Claire says:

    ELF is my favorite! They’re cheap, quality, and cruelty-free! Thanks for making this blog, it’s really helpful.

  • Bee says:

    Companies that only do not participate in animal testing, but DO sell products with animal-derived ingredients should NOT be labeled as *cruelty-free*; and, it’s misleading to do so. Although it would require a lot of work, please consider changing how you label companies that only do not participate in testing, because the ingredients in their products may involve a degree of animal cruelty. ONLY VEGAN companies that do not participate in animal testing on any level, do not sell in in countries that require it, and DO NOT CONTAIN ANY ANIMAL-DERIVED INGREDIENTS are actually CRUELTY-FREE! Thanks!

  • louise says:

    hi all, does anyone no if avon is tested on animals,

  • Jessie’s girl is a cruelty free makeup brand that isn’t listed here

  • Amanda Kay says:

    I love your site and blog; the email updates are so helpful. Thank you for all the work you put in to making this world an easy place for us cruelty-free consumers. 🙂
    I was wondering if you have any suggestions for brands in Canada. We don’t always have big names here. E.L.F has just hit out grocery stores and I was so excited.
    Anything will help.
    Love and light,

    • Aly Laughlin says:

      Hi Amanda!

      When I was shopping at a few different drugstores in Canada I also noticed Marcelle, Annabelle, Essence and GOSH. All of those are cruelty-free! 🙂

  • Just wanted to say thanks for all the hard work and effort you put into enlightening others on the cruelty free statuses of ALLLL of these brands! I honestly check back on this post monthly to see what’s changed and I just think it’s so great what you’re doing! If you fancy taking a look I blog about cruelty free and vegan beauty too! Have a great day!
    A x

  • Jen says:

    I just want to say THANK YOU for putting in the COUNTLESS hours to research products, email companies, and share your knowledge. Going cruelty free is SO MUCH EASIER with this kind of resource readily available to me. YOU ARE AMAZING

  • Julia says:

    Can anyone recommend a lip balm similar to Maybelline Baby Lips in Cherry Me? It is the only product I need to replace to be 100% cruelty free. I have been searching for 3 years but have not found a proper CF replacement yet. Thank you!

    • Aly Laughlin says:

      Hi Julia! I recently tried out the Wet n Wild Perfect Pout Gel Lip Balm and it seems to be very similar to the Maybelline Baby Lips.

  • Nabila Syifa says:

    Hi, i’ve been reading your website for like 1 year and this is my holy guide everytime i want to buy any makeup. I’m really thankful, for i didn’t know much about companies that do animal testing. And once i do, i’m totally against it. Thank you so much?

  • Amanda says:

    Hi! Loving both your blog and Logical Harmony. You both have similar standards for determining cruelty free status. But I have noticed some differences in your lists of ok products at Ulta, Target, & Sephora.

    Having a hard time finding cruelty free options for cleansing conditioner. Noticed you have my fav Carol’s Daughter listed as well as Shea moisture. But Tashina does not. Is that because those products are not vegan and she only uses vegan cruelty free? Thanks!

    You both really helped me out during Sephora’s 3X fragrance event. Very excited for my Pinrose scents!

  • LUSHkitty says:

    a really great place to shop is LUSH because they have 100% vegetarian products and are against animal testing. I also believe they are sold in the UK

  • Pat H says:

    Good Blog! What about the environmental harm caused to animals by fracking, dumping of pesticides, etc? Lots of corporations are complicit in harming animals in this way.

  • Andrea VanEpps says:

    I’m looking for a cruelty free alternative to the MAC “select cover up”, specifically nw25 (should I get lucky 🙂 )
    And before you say Mac is cruelty free, their move to sell to China (whom requires animal testing) turned me right off of them.

  • Christina says:

    Hi there! Thank you for all the wonderful job you’re doing which you’re sharing with all of us. I was just wondering if you knew anything about ‘lierac paris’ ? I looked them up online but I’m not 100% sure they are cruelty free ( https://www.lierac.com/faq/ ). Many thanks ! xx

  • Finn says:


  • Emily Hancock says:

    Hi! I love your site so much and have found it so immensely helpful when shopping for myself. I was wondering if you’d by any chance looked into any Korean skincare and makeup brands that claim to be cruelty free? Different sources seem to say opposing things and I’m finding it hard to determine which ones definitely are..

  • Claudia Braendli Ortiz says:


    What about kevyn aucoin? I couldn’t find anything about them. Maybe you know more 😀


  • Yvonne says:

    Hi I’m new to the site and love the information. Thank you. I need to know does “CREED” animal test? I read in an interview with the Master that they do not but since there is nothing on their website and they are not listed on any of the cruelty free lists.

    thank you

  • Nikol Hess says:

    So happy I found your blog! Thank you..big change is coming in my vanity !!

  • Anna Clarke says:

    does anyone know if Bed head by Tigi is cruelty free? i keep digging and find conflicting information. Thanks in advance

  • Sonali says:

    I am planning to start an online home services salon for vegans . And looking for the wholesalers for the required beauty products . Here in Mumbai . I will appreciate if I will get any lead from your side .
    Thanks in advance .

  • Laura says:

    Hello! I am so happy to find your website and love it! I was wondering about the company Boots (Boots No. 7 and Boots Botanics). I don’t see them on any of the lists and it seems there is mixed information online. Thanks!

  • Hi! I would assume it’s synthetic materials, but you should always contact the company and ask them to make sure.

  • Anne Molina says:

    Do you have a list that is for brands BOTh vegan and cruelty-free? I was moving between two different lists to figure things out.

  • Tegan says:

    I am so grateful that I found your site, thank you for all your help Suzi 🙂

  • Andy says:

    I’ve recently gone cruelty free and I’m cleaning my make up animal-torturer haul. Somebody knows if Astor, Jafra and Rimmel is cruelty-free? also I’ve read a lot about Revlon, on their website and other statements they cley to be no-testing-on-animals UNLESS THE COUNTRY LAWS REQUIRE IT (they sell on China) but does that means all of their products are animal tested? or just the ones that are to be distributed in china?

  • Ness says:

    Hello! I must say I loooove your site! I was just curious at to whether Jafra is cruelty free or not? Considering being a rep, but not if they are testing?? Looking forward to your response thank you so much!! 🙂

  • Ty Samanta! Good luck with the transition! 🙂

  • Suzanne Reilly says:

    Has anyone notified you of the Crunchi Collection? Cruelty-free cosmetics made with a combination of vegan, organic, gluten-free, SAFE & toxin-free ingredients…Made in USA! It was just launched by 2 Moms in Stuart, Florida who were frustrated with the cosmetic industry! PLEASE check us out! crunchi.com/suzireilly

  • Daisy Bvrodlygranski says:

    Hi is japonesque a cruelty free brand? Also I believe dr. Denis gross skincare isn’t cruelty free. Most Asian countries are not cruelty free or carry much cruelty free brands. I know innisfree is. How I know, its natural brand but not handmade. You should check them out. So we all can know more about cruelty free Korean skincare brands.

    • kiullerwhale says:

      Innisfree is not cruelty-free as they sell in China.

      • Stephy Loves says:

        Actually, many Korean brands, including Innisfree, are able to sell in mainland China by basing their formulas on China’s “white list” of ingredients that do not require further testing. All of AmorePacific’s brands fall under that category, as will all Korea’s brands by next year, as the total ban on animal testing goes into effect.

        • Nicky says:

          Wow this is very interesting. I know that Korean is having a ban on animal testing that takes into effect in 2018, but I didn’t know anything about this white list. I would like to learn more about this. Is there an article that you can link that I can read more about this?

  • Emily says:

    Any update regarding if they are cruelty free brand or not? Thanks

  • Rosa Orrala says:

    I love this website !! so much has been put into this and hopeully people start opening their eyes like i did about animals being tested in many popular products. I have showed my friends this website and we see how changing to cruety-free make up will make a big change .

  • Elie Campos says:

    Korean skincare is all the rave right now. Which ones if any are cruelty free?

  • Jarrod Williamson says:

    Hello!! So I just have a question regarding a certain product that I love a lot but I can’t seem to have any success at finding out whether or not they are actually cruelty free. I have tried looking them up on many apps and websites but nothing comes up… However I went to the company’s FAQs and they claim to be cruelty free so what should I do? Should I believe them? I would really love the help!

  • Michelle says:

    I have just made a very late new years resolution and the biggest thing I wanted to change was to stop using all cosmetics that had any link to animal cruelty and I have been busy trying to search through all the corporate websites and I have to say, getting a definitive answer is a lot harder than I though it would be! I am so glad that I have stumbled across this website but slightly saddened that it is US as it means that it isn’t that relevant to me over here in England. Does anyone happen to know of a similar resource over here? Thank you so much!

  • Sélène says:

    Hello I an totally new to this and I was wondering if all this cruelty free products are The same in All the countrys (I am for Switzerland so Sorry for my bad english). I think that the laws in my country aren’t the same for the US so I just wanted to ask if You know something 😉 thanks

    • Hello Selene! Je suppose que tu parles francais? 🙂 Pour repondre a ta question, si une compagnie est cruelty-free, alors elle est cruelty-free partout dans le monde. J’espere que ca repond a ta question, sinon dis-le moi!

  • Thank you Megan! SO glad it’s helping you!

  • Georgia says:

    Thank you for this site. I’m soooo happy that found you.

  • Carla G says:

    So happy i found you
    I love ALL animals
    From the smallest ant to a mice
    i have recently gone cruelty free!
    Im starting all over
    It can be hard good trusted cruelty freee companies, i have to google every single company before i buy
    Is hard lol
    But am committed! Thank you for your blogs suzi, you are very great!

  • Malissa Quintero says:

    Thank you so much for the site I only just recently found out my makeup brand wasn’t cruelty free and I threw it all out and I was looking for makeup brands that were in fact cruelty free you have made it so easy for thank you

  • Lisa says:

    I just messaged my daughter in law telling her I now want to go over to Astonish for household products, this was her response “I just think it’s a con, the ingredients will have been animal tested, bleach is animal tested and some say they contain bleach?”
    what can I say to that?

    • Suzi says:

      Hi Lisa! The fact is that most of chemicals have been tested on animals at some point in time. But it doesn’t justify MORE animal testing! There are thousands of safe ingredients that companies can choose from for their products, and they don’t require any more animal testing. On the other hand, some companies keep testing on animals even though there’s no need for even more testing.

  • Nikki Tartaglia- Kaldawy says:

    I love Arbonne’s cosmetics, any thoughts on them?

    • Arianna McNally says:

      Arbonne always has and always will be cruelty free and vegan. If you have any questions, I’m an Arbonne consultant and I’d be more than happy to answer them.

  • Gopika says:

    This is amazing, I love it ❤️?❤️?❤️?

  • Suzi says:

    Correct, I believe Too Faced’s founders are still looking to sell their company but nothing was finalized.

  • Natasha Gusmão says:

    Oh goodness, you can’t imagine how much your site is helping me! Thank you so much, your action is beautiful and you have a gifted heart <3

  • Lissette Gonzalez says:

    I love your website, and I recently made the decision to stop buying products that test on animals. However, I’m still looking for a facewash that I like, I currently have a Burt’s Bees one but I’m not a fan. Do you have any recommendations for any face washes that also exfoliate?

    • Suzi says:

      Hi Lissette! Definitely look into Paula’s Choice! They have a very wide selection of products and great exfoliators.

  • Courtney says:

    Hey there! Have you looked at Arbonne yet? I just looked briefly at your list & didn’t see them. But they’ve been around for 35 years & have been Vegan for all 35!

    • Arianna McNally says:

      I’m an arbonne rep and I have to tell you I will never go back to any of the other brands I was using before. After learning what goes into many of the products available at stores like ulta or target, I’m glad I have a pure, safe and beneficial brand I trust.

  • Ana-Sophia says:

    IM SO HAPPY I FOUND YOU YOURE A LIFE SAVER! I needed help clearing up some questions and you’re post cleared everything up! Being cruelty free is so easy now. All you gotta do is know what brands to buy! Much love, thanks again.xo

  • JEKataoka says:

    I have used Bare Minerals for years, but now that I have a beagle who was used in a lab for all of his 5 years, I want to go cruelty free. Do you know of any product similar to Bare Minerals that doesn’t test? I’m not into creams and liquids. Thanks.

  • I just found your website and I love it! I’m totally adding you to my list of cruelty free resources on my blog, you have such an informative website!

  • Suzi says:

    Awww, thanks so much Alison! I’m happy you enjoy it!

  • Apryl Kelly says:

    I’m so glad I found your blog! I’m always looking to buy cruelty-free over any other choices if i can help it 🙂


  • Suzi says:

    Thank you. 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *