The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Hello! Why is smashbox removed? 🙁
The only product that I use that’s not cruelty free our the razors I use because I haven’t been able to find cruelty free razors.
Just use razors without moisturising strips, which would mean they’re just metal and plastic. Or buy an old-fashioned razor that’s all metal.
Which razors do you use?
Check out the brand “Preserve”…great razors that are cruelty free AND made from recycled materials!!
Awesome, thanks for joining in Melissa! 🙂
Is Ardency Inn or Kiko Cosmetics cruelty free?
Hey!
I contacted Lord and Berry and they answered no to all my questions re animal testing and they do not sell in mainland China.
Does anyone know if nails inc are?
Thanks x
Hi Suzi! I am curious to know whether Benefit is cruelty free or not. Based on their FAQ site, they are… https://www.benefitcosmetics.com/help/faq#faq-top. Is that dependable?
Benefit sell in china therefore they aren’t cruelty free 🙁
Hi. … I’m looking into becoming an Arbonne consultant. My understanding is they are cruelty free and also vegan. Could you please clarify? 🙂
Arbonne is listed on the leaping bunny page as cruelty free. I also am trying to buy Arbonne products
Arbonne is listed on PETA as cruelty-free – http://features.peta.org/cruelty-free-company-search/cruelty_free_companies_company.aspx?Com_Id=522&Donottest=-1&Product=0&Dotest=-1&RegChange=-1&Country=-1&Keyword=arbonne
Also listed on Leaping Bunny – http://www.leapingbunny.org/guide/brands?title=arbonne&field_lb_cosmetics_tid=All&field_lb_animal_care_tid=All&field_lb_household_products_tid=All&field_lb_personal_care_tid=All
Plus fully vegan-certified.
Not sure why it isn’t on the ‘good’ list, especially as quite a few people have mentioned it…?
I’m more than surprised also Amy Larkin. Being all products including makeup, skincare, nutrition etc are all Vegan and have no chemicals was a good reason for me to become a Consultant. Feel free to visit my page. https://www.facebook.com/Caroline-Martin-NI-Arbonne-Independent-Consultant-1571726939776662/
Love this blog! Thank you for all your hard work Suzi! I was wondering if you know if Inglot is cruelty-free? They claim to be…
Thanks so much! I’m trying to look into Inglot. I’ll keep you posted!
I thought Colorproof was cruelty free also
Arbonne is also 100% vegan plant based and cruelty free. Their skin care is amazing!!!
Hi Suzi! I was wondering if AVON was considered cruelty free, because they have some nice bath products and eyeliners…
Unfortunately not!
Would be great if you could find out about ORLY, also 🙂
MD Complete is another brand. They are PETA certified, not sure if they’re vegan or anything else, though.
Why are things that are owned by L’Oreal on here? Isnt L’Oreal an animal tester?
Those brands owned by L’Oreal don’t test on animals.
You’re missing ALBA on the list!
Do you know if the makeup that h&m sells is in any way cruelty free?
Hello!
I just have to say that I absolutely LOVE your blog. I have recently started the transition to using cruelty-free products and most of my research is done on this blog, so thank you SO much for that. You must put so much effort into this important issue, and it is very much appreciated! 🙂
I just have one question: is Marc Jacobs and Kat Von D now cruelty free? I saw this article:
http://www.peta.org/living/beauty/kat-von-d-marc-jacobs-beauty-cruelty-free/ and I’m just wondering how true this is. I realise this was six months ago.. 😛 Would you happen to know anything about this?
Kat Von D is cruelty-free but their parent company Kendo is not cruelty-free in my opinion. Kendo is a branch of Sephora, and Marc Jacobs sells perfume in China as far as I know. You can find MJ on Sephora China’s site.
why is Bath And Body Works not on this list? They have printed on their products that they are not tested on animals, and I think they are PETA approved.
They’re no longer cruelty-free.
According to other posts and comments if a product has stores/sells in mainland china they DO test on animals as required by Chinese law, so they are not considered 100% cruelty free.
Hi Suzi! Just wondering why Inglot isn’t on the list? When I went to their physical store here, they have a sign showing that they are Leaping Bunny certified 😮
Where did you see the Leaping Bunny logo? They’re NOT on Leaping Bunny’s list.
It was on their counter, stating that they are cruelty free and leaping bunny certified. I trust your facts on this more than mine, but it’s just shocking that they could get away with faking a certification.
you guys have created such an amazing website! Decided 2 do my speech after reading this,!!
I’ve seen this – Aveda…
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels. Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.25 Jul 2014
Why isn’t Arbonne on your list?
Thanks for pointing that out! It just slipped when I updated my list, but I added it now. 🙂
I understand that Liz Earle is now owned by Boots having bought it from Avon.
What about Rituals and Acorelle? Both claim to be cruelty free?
Gloria, unfortunately I believe that Clarins sells in mainland China, where animal testing is mandated by law. They’re on PETA’s list of companies that test on animals.
Missed Arbonne International
Perfectly Posh needs to be on this list!
What about Arbonne? They claim to be vegan and cruelty-free.
Arbonne is listed on the leaping bunny page
We are Vegan/ Peta Certified Dreamer1288 ?
Hi there, love your lists (they’re far more comprehensive than, well, PETA for example, & some of these other blogs)! <3
2-part Q:
1. Does Pravana or Joico test on animals (hair coloring stuffs)?
2. Will or are you planning to compile a list of hair coloring & bleaching products (this has been a really difficult one for me to find, and searching through massive lists that aren't specific to this topic has been really difficult)?
Thank you! I believe Pravana is cruelty-free, and I’ll look into Joico. Great idea with the bleaching & coloring list. I’ve always used Manic Panic or salons, but I’m working on finding new brands so I’ll have some info up soon!
Is this Pravana Nevo I wanted to know about this also Redken chromatics I am sure does test on animals. Thank you
Redken does test on animals, unfortunately.
Thank you
but is Pravana Nevo cruelty free
Hi, I very much appreciate this list, and have even added it to my phone that way I can keep tabs on it whenever I’m out and about doing some shopping. I was wondering, now that you mentioned you’d be adding new info, if you’d add at the beginning or the bottom of the page the date you last updated this list, or even the most recent changes made to the list (you have a removed from section, maybe a recently added section could be added?) that way I can make the note on my phone as well 🙂
Much love
That’s a good idea, I’ll add a “last updated” note and see what else I can do!
Joico tests on animals “where required by law”, which means they test on animals in China, which means they are not cruelty-free.
Is Perricone MD cruelty free?
Based on my correspondence, yes.