Suzana Rose

Almay is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Almay is owned by Revlon, a company that is not cruelty-free.


At a Glance

Finished products tested on animals Yes, where required by law
Ingredients tested on animals Uncertain
Suppliers test on animals Uncertain
Third party animal testing Yes, where required by law
Sold in mainland China Yes

Almay's Official Animal Testing Policy

Almay Does Not Conduct Animal Testing And Has Not Done So For Over 20 Years. We Comprehensively Test All Of Our Products Using The Most Technologically Advanced Methods Available To Ensure They Are Both Innovative And Safe To Use. We Believe That Women Should Have The Opportunity To Express Themselves Through Makeup, So We Sell Our Products In Many Markets Around The World And As Such, Are Subject To Local Rules And Regulations. Regulatory Authorities In A Few Countries Conduct Independent Testing In Order To Satisfy Their Own Mandatory Registration Requirements. Almay Complies With All Regulations In The Countries In Which Our Products Are Sold, And Supports The Advancement Of Non-Animal Testing Alternatives And Methodologies In Our Industry.

Why We Classify Brands Like Almay As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

View Comments (2)
  • I just saw in Walgreen’s and CVS this past couple of days that Almay had a bunny symbol on their signs. Does this mean they are cruelty free? They’re also saying they’re cruelty free on their website. What are your thoughts?

    • Almay is misleading customers! They test on animals where required by law, which means they’re not truly cruelty-free. Unfortunately the term “cruelty-free” isn’t regulated, so any brand can claim it without any legal consequences.

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