Almay is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be funding animal testing by selling products in mainland China, where it's required by law.
Almay Does Not Conduct Animal Testing And Has Not Done So For Over 20 Years. We Comprehensively Test All Of Our Products Using The Most Technologically Advanced Methods Available To Ensure They Are Both Innovative And Safe To Use. We Believe That Women Should Have The Opportunity To Express Themselves Through Makeup, So We Sell Our Products In Many Markets Around The World And As Such, Are Subject To Local Rules And Regulations. Regulatory Authorities In A Few Countries Conduct Independent Testing In Order To Satisfy Their Own Mandatory Registration Requirements. Almay Complies With All Regulations In The Countries In Which Our Products Are Sold, And Supports The Advancement Of Non-Animal Testing Alternatives And Methodologies In Our Industry.
Almay is owned by Revlon, a company that tests on animals. Not only is Almay not cruelty-free but neither is their parent company.
Yes, Almay is available for sale in stores in mainland China. This means that their products were likely tested on animals in mainland China.
No, Almay is not certified by any organizations.
Almay might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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