Suzana Rose

Almay is NOT cruelty-free.

This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Almay is owned by Revlon, a company that tests on animals.


Almay Does Not Conduct Animal Testing And Has Not Done So For Over 20 Years. We Comprehensively Test All Of Our Products Using The Most Technologically Advanced Methods Available To Ensure They Are Both Innovative And Safe To Use. We Believe That Women Should Have The Opportunity To Express Themselves Through Makeup, So We Sell Our Products In Many Markets Around The World And As Such, Are Subject To Local Rules And Regulations. Regulatory Authorities In A Few Countries Conduct Independent Testing In Order To Satisfy Their Own Mandatory Registration Requirements. Almay Complies With All Regulations In The Countries In Which Our Products Are Sold, And Supports The Advancement Of Non-Animal Testing Alternatives And Methodologies In Our Industry.

View Comments (2)
  • I just saw in Walgreen’s and CVS this past couple of days that Almay had a bunny symbol on their signs. Does this mean they are cruelty free? They’re also saying they’re cruelty free on their website. What are your thoughts?

    • Almay is misleading customers! They test on animals where required by law, which means they’re not truly cruelty-free. Unfortunately the term “cruelty-free” isn’t regulated, so any brand can claim it without any legal consequences.

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