La Mer is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
“La Mer does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made. Our consumers can be certain that we are committed to producing only the highest quality beauty products which meet our exacting efficacy, safety and ethical standards.
We have a deep commitment to the abolishment of animal testing. Decades ago we were one of the first beauty companies to prove that safety can be validated by means other than animal testing. We continue that commitment today with likeminded partners that share our goal to support the acceptance of alternatives.
We have a strong partnership with the Institute for In Vitro Sciences (IIVS), a non-profit research and testing consortium dedicated to the advancement of in vitro (non-animal) methods worldwide. IIVS develops and implements programs where in vitro testing is not accepted in order to educate scientists on the scientifically validated safety record of these methods.
We have consistently supported the research program coordinated by the European trade association, Cosmetics Europe, since its inception 20 years ago, for the replacement of animal tests. This broad program includes projects co-funded by the European Commission such as SEURAT (Safety Evaluation Ultimately Replacing Animal Testing).
We are members of the European Partnership for Alternatives to Animal Testing (EPAA), an initiative launched in 2005 by stakeholders from various industries, including the European Commission, to promote the sharing of knowledge across industries and facilitate the validation and acceptance of alternative test methods and strategies.
We are members of the Human Toxicology Project Consortium, spearheaded by the Humane Society of the United States, which serves as its coordinator.
We will continue to work in close partnership with industry, government and non-profit groups in countries that require animal testing to work together towards the elimination of this practice and the global acceptance of non-animal testing methods.”
La Mer is owned by Estée Lauder, a company that tests on animals. Not only is La Mer not cruelty-free but neither is their parent company.
In the beauty industry, it’s common for brands to be owned by a larger company. These are called parent companies, and they’re often global corporations such as L’Oreal, Estee Lauder, or Procter & Gamble.
Most of these parent companies are not cruelty-free, since they test on animals to some degree. They might also own several brands that are not cruelty-free.
However, some of the brands owned by these parent companies are cruelty-free and have strict policies against animal testing.
There are pros and cons to supporting cruelty-free brands owned by parent companies that aren’t.
You can either:
In the cruelty-free community, the majority of conscious consumers purchase from cruelty-free brands even if they’re owned by a parent company that tests on animals. This is our stance at Cruelty-Free Kitty as well. We believe that supporting all cruelty-free brands is the only path towards a cruelty-free and more ethical beauty industry.
It’s also worth noting that subsidiary brands of parent companies are unique corporations by themselves. They act as independent branches and operate independently from the parent company, and can also be sold to other companies including cruelty-free ones.
Another aspect to consider is that many parts of the world only have access to limited brands, so their only cruelty-free options are owned by large corporations. This is a concern we hear about constantly from our international readers. Given this complex landscape, we believe that supporting all cruelty-free brands is ethical as well as practical.
A minority of shoppers choose to boycott brands owned by a parent company that tests on animals.
At Cruelty-Free Kitty, we make it easy for all of our readers to know which brands are owned by a parent company that tests on animals. At the top of each brand page, you’ll see a “parent company” note if that’s the case.
You can also filter our list of cruelty-free brands to only show brands that are not owned by any company that tests on animals.
Finally, for a list of brands owned by a parent company that tests on animals, click here.
No, La Mer is not certified by any organizations.
While companies can be fully cruelty-free without being certified, it’s still a good indicator of their ethical practices. Leaping Bunny and PETA are the two organizations giving out cruelty-free certification.
La Mer might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Brands can be cruelty-free without being vegan, and claim to be vegan without being cruelty-free. This is because “cruelty-free” refers to the animal testing aspect, while “vegan” refers to the ingredients.
A “vegan” product contains no animal-derived ingredients, such as Beeswax (made by bees), Carmine (a red pigment made from crushed beetles), or Collagen (from mammal or fish skin).
A company is “cruelty-free” at company level, meaning they can’t have cruelty-free products unless the whole company is cruelty-free. However, a company can offer vegan products even if not all of their products are vegan. If all of their products are vegan, then we refer to the brand as “100% vegan”.
We have a list of 100% vegan brands, and you can also filter our official list of cruelty-free brands and choose to show vegan brands only.
Looking for vegan products from cruelty-free brands? Visit our Product Database and make sure you use the vegan filter.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
We ask all conscious consumers to be mindful of misleading statements from brands. Companies that test on animals try to minimize their involvement in animal testing, and understandably so—if a brand were to proudly claim to perform cruel tests on animals, their customers would surely reconsider being a loyal fan.
What they do instead is use clever language that shifts the blame away from themselves and makes the public believe that they’re not responsible for the animal testing, or that the animal testing performed on their products is “an exception”.
If a brand is listed as “not cruelty-free” in our database, you can rest assured that their products were tested on animals in recent years.
We monitor every change and constantly post updates. The changes in our database, list of cruelty-free, and brand pages are reflected in real time as soon as we become aware of new information.
Founded in 2014 by Suzana Rose, Cruelty-Free Kitty is the largest and most trusted cruelty-free shopping platform.
We vet every single brand added to our database by contacting them directly and ensuring they adhere to our strict criteria we call "The Cruelty-Free 5".
For a brand to be listed as cruelty-free, it must satisfy the following:
At Cruelty-Free Kitty, we have an unwavering commitment to accuracy. The landscape of cosmetics animal testing is constantly evolving globally. Our team is diligent about staying current on changing laws, brand acquisitions, and policy updates that impact cruelty-free status.
To date, we’ve vetted over 1200+ brands and helped millions of conscious shoppers choose products that aren’t tested on animals. Please feel free to contact us with any questions by using our contact form.
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