L’Oréal is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.
L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.
Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.
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Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.