About Us

“Most beauty brands still test on animals. I created Cruelty-Free Kitty for all the conscious shoppers who believe in holding companies responsible for putting profits over ethics.”

Suzana Rose, Founder

Our Standard

The term “cruelty-free” is not regulated, which means any brand is allowed to use this claim even if they do test on animals or use loopholes. Because of this, many brands that do test on animals try to mislead their customers.

Our aim is to provide you with the truth behind their policy, and make sure these companies aren’t tricking you into a purchase. We believe that voting with our money is the fastest way to bring positive change, and we also believe in supporting companies that are truly 100% cruelty-free.

Our database of 800+ brands includes companies that have been carefully vetted since 2014. It took us years to reach such an extensive directory, because we’re thorough in our research and communicate directly with brands. Brands are only listed as cruelty-free once they provide answers to all our questions and meet our criteria.

These are the questions we ask brands, also known as the Cruelty-Free 5:

Does your brand test on animals, for either finished products or ingredients?
Do your suppliers test on animals? How do you ensure this?
Do any third-parties test on animals on your behalf?
Do you test on animals where required by law?
In which countries are your products sold (excluding online sales)?

Our criteria is strict because we don’t believe in supporting brands that “might” be testing on animals. Our standard ensures that no companies are using loopholes to claim a cruelty-free status. This is why some brands that can be found for instance on PETA will not be found on our list. We rely on reputable organizations such as Leaping Bunny, Cruelty Free International, and Humane Society International for the latest facts on animal testing.

How to Shop Cruelty-Free

Our list of cruelty-free brands is where you can find approved beauty, personal care, and cleaning brands. You can use the filter to find exactly what you’re looking for and narrow it down to brands that are 100% vegan, not owned by a parent company that tests on animals, and more.

You can use our search to type in a brand and find out if it’s truly cruelty-free. We currently have over 800 brands in our database, so simply type in a brand to find out its status.

If you’re looking for the best cruelty-free products, head over to our product page. You’ll find almost any product you can think of, and you can use the filter to narrow it down by preferences or values.

Our resources page includes all the information, shopping guides, and answers you need to go and stay cruelty-free.

Thank you for shopping cruelty-free!