Parent Company

In 2010, Shiseido acquired Bare Escentuals (also known as bareMinerals). This means that bareMinerals is now owned by a parent company that tests on animals.

Since then, the brand has remained cruelty-free and is currently not sold in mainland China, where animal testing is required by law.

Is bareMinerals owned by a parent company that tests on animals?

bareMinerals is owned by Shiseido which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding bareMinerals.

Is bareMinerals sold where animal testing is required by law?

No, bareMinerals is not sold where animal testing is required by law.

Is bareMinerals certified cruelty-free by any organizations?

Yes, bareMinerals is certified by Peta.

Is bareMinerals vegan?

bareMinerals is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like bareMinerals are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.