Updated: Jul 28, 2026

The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or  preferences.

This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.

In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.

For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.

Our Criteria

All the brands found on this list were vetted to be cruelty-free, meaning:

  • Finished Products: Their finished products are not tested on animals by the company or any other company.
  • Ingredients: Their ingredients are not tested on animals by the company or any other company.
  • Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
  • Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
  • Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.

Using This List

The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.

For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.

Get Listed

If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.

All Cruelty-Free Brands

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

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  • Suzi says:

    Hey Sydney, thank you! I’ll definitely be looking into H&M’s beauty brand. I’m not yet 100% about KVD, and I believe Cerave is unfortunately not cruelty-free.

  • Angelica says:

    Hey Girly,

    Such a helpful list! I’m pretty new to being more cruelty-free conscious. I never knew how much of an impact the beauty industry has on animals (me being naive, until now). I’m so glad I found your blog. I have recently found a skin care line which I’ve been loving. La Neige. They claim to be cruelty free water-based skin products. PLEASE PLEASE PLEASE give me some good news! I’ve checked their website and it looks good so far!

    Would love some clarification!

    Thanks,

    Angelica

    • Suzi says:

      Hey Angelina, thanks for your kind words! Unfortunately I don’t have any info on La Neige right now, but I’m adding them to my list and I’ll do my best to look into them very shortly.

      • Angelica says:

        Hey Suzi,

        After reading your blog I emailed LANEIGE to no avail unfortunately. I was wondering if you maybe had luck getting in contact with them. They do fall under the AMOREPACIFIC umbrella, so that in my mind is a good sign, but you just never know.

        Thanks!

        Angelica

        • Suzi says:

          They do have a Chinese website, and I know many Amorepacific brands do sell in China. That being said, they might only have stores in Hong Kong. I’ll get more info for my post on K-brands though!

  • Whitney says:

    Arbonne should be on this list, right? They’re listed as a Leaping Bunny approved brand but apparently don’t use the logo. I love all their skincare and nutrition!

  • hoondu thevw says:

    Can I suggest Innoxa as another brand to possibly list? This is their statement on being cruelty free
    https://www.innoxa.com.au/CCF

  • Suzi says:

    Thank you! I’ll look into Palmer’s to make sure. 🙂

  • Trish says:

    Do you know anything about Palmers being cruelty free? Their bottles lack any sort of certification, however it says “Palmers is against animal testing” on the bottle. Do you know any more about Palmers being cruelty free or not ?

  • Marta Bryant says:

    Ive seen on a few lists that both Ingot and Ulta Beauty are cruelty free. . . but since I don’t see them on yours (the one that I trust the most!) I’m a bit hesitant. Can you confirm?

    • Suzi says:

      Marta, thanks for the kind words. 🙂 I’m fairly certain that Ulta is cruelty-free. I’m working on a post about store brands so I’ll have the info up soon. As for Inglot, I’ll take this into consideration and look into it.

  • Jamie says:

    Hello everyone who supports cruelty-free products! I would also like to say the hair care brand Renpure DOES NOT test on animals. :))

  • Carla Pierina Tejada says:

    Hey, I recently read that Victoria’s Secret tests on animals because they’re marketing in China. Can this be confirmed by a relatable source?

    • Chloé says:

      Says so on Peta they sell and ship their beauty products to china. Shame, as they’re bras are good :/

  • Natali says:

    Aesthetica Cosmetics is also cruelty free and certified as so by PETA!

  • Christine Sommerfeldt says:

    What about Meaningful Beauty by Cindy Crawford and Bath & Body Works?

    • Suzi says:

      Hi Christine! Bath & Body Works tests, and I’ll have to look into Meaningful Beauty.

      • Marita says:

        Hi is revolution cruelty free. I ve seen bunny logo on some products?

        • Fedup says:

          Do politicians care about animals? Then they should care that illegal aliens are involved in wildlife trafficking, a $10 billion industry that harms vulnerable animal populations and brings various endangered species closer to extinction. The most commonly trafficked endangered animal seizures into the United States are coral parrots and lizards Of the 4,968 live endangered animal seizures, 257 have been of animal species that face a threat of extinction. What other animals do illegal aliens crossing US border smuggle in? They smuggle in rare breed puppies, kittens, wild jungle cats and kittens torn from the mothers in the wild, sea turtles, baby bobcat kittens torn from mothers in wild, jungle birds, snakes, spider monkeys, praiirie pups, Iguanas, Toucans, baby Anteaters, Margays (small wildcat), etc…But yeah, go ahead and support those intelligent politicans who think there’s nothing wrong with illegal immigration.

          In May 2018, for example, three aliens crossed the border into Texas with a black duffel bag, which they abandoned when they realized there were Border Patrol agents nearby. When agents searched the bag, they discovered an UNCONSCIOUS TIGER CUB. Imagine how many other vulnerable animals are smuggled across US borders daily without anyone knowing!! Everyday in the USA, on our borders, it happens. And politicians do nothing about it. Have you ever heard Pelosi give a damn about these animals? She’s so disconnected from cause and effect reality she wouldn’t know. She’s another barricaded elite with her fenced and gated home with bodyguards carrying guns. Living in an ivory tower. Looking down at the dumb Americans who vote for people like her. Does Pelosi, AOC or any of these champions of illegal aliens care about these animals? Nope. That’s why we need an effective border wall, more mass deportations (to discourage further illegal crossing) and more border patrol officers to stop attempts to cross illegally into USA. The animals are depending on us to do something.

          Still more, Illegal aliens throw their trash in the cacti among the desert turtles. Desert Turtles have been exposed to batteries, cell phones, clothes, human food, homemade weapons, human waste, jeans, medications, radios, razors, ropes, soap, and water bottles, according to Daily Star reporter Tony Davis. In short, desert animals and plant life have been trampled and harmed by illegal aliens. But CNN won’t show that, right? Fox news doesn’t even show it. Who is speaking up for these defenseless animals!? Politicians don’t care about the animals involved in illegal immigraiton because animals don’t vote.

  • Karla says:

    Just found your blog. Love it! I’ve been on a cruelty-free quest for years. Lot easier now with the internet, but still. If NYX stops being cruelty-free, I will cry. Their liquid eyeliner is second to none. Nothing else compares and it’s dirt cheap. Why why why don’t more companies care?? So many things I would use if things were different

  • Bianca van Schaik says:

    hi i’m missing the brand urtekram but awsome list do !

  • Elizabeth says:

    Younique is cruelty free but they are in the red tape getting certified. They will be on the list soon!

  • celene says:

    HI do you know if mally beauty id cruelty free?

    • Chloé says:

      Yes, she is. Not all products are vegan though. Request a list if needed. Sadly, she still isn’t shipping worldwide :/. She doesn’t ship to china either.

  • Beth Brootality says:

    I link out to your list on my blog. Just wanted to let you know first hand, haha.

  • Suzi says:

    The update I just got, for anyone who’s interested:

    Laura Mercier never sold in China.

    That appears to be true, as they’re sold in Hong Kong but not mainland China. However the last time I checked their FAQ, their position clearly stated that they don’t test on animals “unless required by law”.

    Right now I’m looking to see if that position changed.

  • Brianna says:

    I am also on the hunt for the perfect eyeliner for the waterline. I have tried so many and all have failed so far. The best one that I have tried is Jordana 12 hour one, but sadly they only have two matte shades. Is Ardency Inn cruelty free?

  • Brianna says:

    Does anyone have any recommendations on kiss proof lip products? I am trying to find one to wear on my wedding day.

  • Sophia says:

    Is Laura Mercier cruelty free again now that they pulled their products from China?

    • Suzi says:

      I didn’t hear about this being the case, but I asked them.

      Do you have a source? The only one I found is a blog with no references. :/

  • Suzi says:

    Hi Sara! Thanks so much for the kind words! It’s great that you’re trying to get your family on board! I know that CAN be hard!

    I actually do have a printable list! It might be a little bit big for the fridge, but if you’re still interested you can get it by signing up to my newsletter below. You’ll get the link to your inbox.

  • Rachel White says:

    Hi There, Sorry if you have already mentioned and i have missed it – but do you know if Soap and Glory are cruelty free? They state that they are and that they have vegan products but just not sure on the China sales side of it. Thank you 🙂

    • Suzi says:

      I’m 98% sure they’re cruelty-free but I’ll look into it! Still not 100% though. I remember their statements being a bit vague.

  • bbopi says:

    Hello,
    Does anyone know if Tocca Perfumes are cruelty free??

  • Amy Johndro says:

    Thanks so much for this list. I mostly by physicians formula but some of their eye make-up I don’t like. I would like to expand to other brands and this is a great resource.

  • Solange says:

    Stowaway Cosmetics. Actually cruelty free? Im trying to find a miniature cosmetics travel set and they have an entire line of minis. their site says cruelty free. the truth?

  • Kayla says:

    Im looking into getting a few brushes. I jist bought some from luxie beauty they are a cruelty free and vegan company you may want to concider adding. Also do you know if real techniques is truely cruelty free?
    Thank you for the list, its super helpful 🙂

    • Suzi says:

      Real Technique is definitely cruelty-free and vegan. I’ll add them to the list to avoid any confusion!

      • Kayla says:

        Thank you! Im new to cruelty free, actually makeup all together so i wasnt sure lol. I was about to buy the costal scents brushes but i heard conflicting information posted a couple years ago so im trying to go with a different company.

  • Yuna says:

    I’m confused about including Aveda in this list? It does sell in China and states this on its site: “Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.”

    Thanks 🙂

    • Suzi says:

      Aveda does not sell in China (yet). They state the Estee Lauder animal testing policy because they fall under that umbrella, and I’m going to remove them if/when they start selling in China.

      • Yuna says:

        Ah, ok. Thank you for clarifying 🙂 And thank you for keeping such a thorough and helpful resource!

      • Lisa says:

        Aveda will not sell in China or anywhere else that requires them to test on animals. They ARE owned by Estée Lauder but they run autonomously. All their ingredients are CERTIFIED organic and contain no animal products or byproducts. Not only that but they source their own ingredients and are fully sustainable.

      • Danna Johanson says:

        If you want a better product line than Aveda, that is very like it, go for Intelligent Nutrients. It is cruelty free, in fact leaping bunny certified. High end skin care, hair and body products.

  • Katie Nichole Taylor says:

    Hi Suzi! When you say cruelty-free, do you mean just companies that don’t test on animals, or do you also include companies that don’t use animal by-products in their items? Thanks

  • Rachel Lindsey Howe says:

    Is Mary Kay makeup cruelty free??

  • Suzi says:

    Great point! Not a fan of Avon.

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