Revlon is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Consumer safety is of paramount importance to Revlon and we have adopted policies that are designed to ensure that we meet the regulatory requirements for safety around the world, for all of our brands. The Company has not tested on animals since 1989 and believes that animal testing is not necessary to establish the safety of our products or ingredients. Today, there are alternative non-animal scientific methods available that can be used to validate product safety. Revlon supports research to validate these alternative testing methods and organizations like the Institute for In Vitro Sciences (IIVS) which broadly promotes their global use.
There are, however, a limited number of countries that have not yet adopted these alternative scientific methods. While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate that these governmental authorities adopt alternative testing methods and eliminate animal testing everywhere around the world.
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Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.