ulta-cruelty-free-brands

I’m happy to share my guide to cruelty-free beauty at Ulta! Ulta has an overwhelming choice of brands and products, so it’s not an easy experience for a cruelty-free shopper. But what’s great about this retailer is that they offer products for every budget, which is why I really wanted to do some research.

I split everything into categories: Makeup, Skincare, Hair Care, Bath & Body, Nails, and Fragrance. For each category, I’ll give you a list of cruelty-free brands, brands that test on animals, brands with unclear policies, and brands that didn’t share their policies.

At the begging of the post, I gathered ALL the cruelty-free brands in one list. At the end of the post, I did the same with the brands that test on animals.

All Cruelty-Free Brands At Ulta
  • AG Hair
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Ardell
  • bareMinerals*
  • BECCA*
  • Burt’s Bees*
  • Butter London
  • Buxom*
  • Cargo
  • Carol’s Daughter*
  • Catrice
  • China Glaze
  • Derma E
  • Dermadoctor
  • Dermalogica*
  • Drybar
  • Essence
  • First Aid Beauty
  • Hask
  • IT Cosmetics*
  • It’s A 10
  • Japonesque
  • John Masters Organics
  • Juicy Beauty
  • Julep
  • Le Couvent Des Minimes
  • Kenra
  • Mario Badescu
  • Michael Todd
  • Murad*
  • NYX*
  • Nip + Fab
  • Nubian Heritage
  • Olivella
  • Orly
  • PUR Cosmetics
  • Pacifica
  • Perfekt
  • Physician’s Formula
  • Pravana
  • Pureology*
  • Rodial
  • Seche
  • SheaMoisture
  • Smashbox*
  • Stila
  • Tarte*
  • The Body Shop*
  • Too Faced*
  • Urban decay*
  • Whish
  • Yes To
  • Zoya

*Brands marked with an asterisk are cruelty-free, but their parent company still tests on animals. For more information on the exact parent companies that own each brand, keep reading.


Makeup Brands

makeup-ulta

Ulta offers more cruelty-free makeup brands than non-cruelty-free ones. This makes it super easy to not only find cruelty-free brands, but also score amazing products at every budget. Here’s the full list, followed by brands that test on animals and brands with undetermined policies.

Cruelty-Free Makeup At Ulta

Makeup Tested On Animals At Ulta

  • Almay
  • Benefit
  • Clinique
  • Covergirl
  • L’Oreal
  • Lancome
  • Maybelline
  • Revlon
  • Rimmel
  • Tony Moly
  • Perricone MD (started selling in China)

Companies With Unclear Policies

  • Honest Beauty • No mention of ingredients, suppliers, and third parties
  • LORAC • Can’t guarantee suppliers don’t test on animals
  • Makeup Revolution • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Kardashian Beauty
  • Laura Geller
  • Lipstick Queen
  • Mally Beauty
  • ULTA Brand

Skincare Brands

ulta

When it comes to the skincare section, you have to be more careful if you want to support cruelty-free brands. Even though there are still lots of options, most brands test on animals, especially because they sell in China. Here’s the breakdown:

Cruelty-Free Skincare At Ulta

Skincare Tested On Animals At Ulta

  • Aveeno
  • Bio Oil
  • Bliss
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clinique
  • Dr. Brandt
  • Elizabeth Arden
  • Exuviance
  • Garnier
  • La Roche Posay
  • Neutrogena
  • Nuxe
  • Olay
  • Peter Thomas Roth
  • Simple
  • Strivectin
  • Vichy

Companies With Unclear Policies

  • Boots • Not enough information given
  • Cetaphil • Not enough information given
  • Foreo • Unclear if they sell cosmetics in China or just beauty tools, unresponsive
  • Philosophy • Not sold in China but tests where required by law as per Coty’s policy
  • St Tropez • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Anthony
  • Formula 10.0.6

Hair Care Brands

hair-ulta

The list is starting to become scarce, but there’s something for everyone’s hair needs, from salon brands to budget ones. Watch out for the many haircare brands that are tested on animals.

Cruelty-Free Hair Brands At Ulta

Hair Products Tested On Animals At Ulta

  • John Frieda
  • Joico
  • Matrix
  • Nexxus
  • Nioxin
  • OGX
  • Phyto
  • Redken
  • Sebastian
  • Tigi
  • Tresseme
  • Wella

Companies With Unclear Policies

  • Alterna • No mention of suppliers
  • Living Proof • No mention of suppliers
  • Not Your Mother’s • Not enough info, but they’re applying for Leaping Bunny certification

Companies That Didn’t Reply

  • Abba
  • Batiste
  • Fairy Tales
  • Sexy Hair

Bath & Body Brands

nubian-heritage-abyssinian-oil-chia-seed

A teeny, tiny selection of cruelty-free bath and products is available at Ulta!

Cruelty-Free Bath & Body Brands At Ulta

Bath & Body Products Tested On Animals At Ulta

  • Jergens
  • Mederma
  • Nivea

Companies With Unclear Policies

  • Soap & Glory • Claims not to test but doesn’t address specifics

Companies That Didn’t Reply

  • AHAVA
  • Cake Beauty
  • Dionis
  • Fake Bake
  • Hempz
  • Maui Babe
  • Vita Liberata

Nail Polish Brands

nails-ulta

There’e cruelty-free nail polish for every budget.

Cruelty-Free Nail Polish At Ulta

Nail Polish Tested On Animals At Ulta

  • Essie
  • Lancome
  • Maybelline
  • Nicole by OPI
  • OPI
  • Revlon
  • Sally Hansen

Companies That Didn’t Reply

  • Morgan taylor
  • CND
  • Dermelect
  • 2B Colours

Fragrance Brands

pacifica-cruelty-free

For perfume, I’ll make it easy: The only cruelty-free fragrance brand at Ulta is Pacifica. Their entire collection is 100% vegan and they have a huge collection of great scents.

Edit: I was told the brand Le Couvent Des Minimes also offers perfume!

The fragrance brands that aren’t cruelty-free will be listed as part of the full list of companies that test on animals at Ulta, at the bottom.


Ulta Brands Tested On Animals
  • Almay
  • Amazing Cosmetics
  • Aveeno
  • Benefit
  • Bio Oil
  • Bliss
  • Burberry
  • Bvlgari
  • Calvin Klein
  • Chloe
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clean
  • Clinique
  • Clinique
  • Covergirl
  • DKNY
  • Dior
  • Dolce & Gabbana
  • Donna Karan
  • Dr. Brandt
  • Elizabeth Arden
  • Escada
  • Essie
  • Estee Lauder
  • Exuviance
  • Garnier
  • Givenchy
  • Gucci
  • Guerlain
  • Hugo Boss
  • Issey Miyake
  • Jergens
  • Jimmy Choo
  • John Frieda
  • Joico
  • Juicy Couture
  • Kate Spade
  • L’Oreal
  • La Roche Posay
  • Lancome
  • Lancome
  • Marc Jacobs Fragrance
  • Matrix
  • Maybelline
  • Maybelline
  • Mederma
  • Michael Kors
  • Neutrogena
  • Nexxus
  • Nicole by OPI
  • Nioxin
  • Nivea
  • Nuxe
  • OGX
  • OPI
  • Olay
  • Paco Rabanne
  • Peter Thomas Roth
  • Phyto
  • Prada
  • Ralph Lauren
  • Redken
  • Revlon
  • Revlon
  • Rimmel
  • Sally Hansen
  • Sebastian
  • Simple
  • SmashboxNow CF!
  • StilaNow CF!
  • Strivectin
  • Tigi
  • Tony Moly
  • Tresseme
  • Vera Wang
  • Versace
  • Vichy
  • Vince Camuto
  • Wella
  • Yves Saint Laurent

Don’t forget to pin this list for later!

Please leave me your thoughts in the comments, and don’t hesitate to bring up any brands I might have overlooked.

Do you shop at Ulta? What are your favorite cruelty-free brands available there?

Leave a Reply

103 Comments on "Ulta Cruelty-Free Guide: Brands That Do And Don’t Test On Animals"

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Ky
Guest

I thought Sally Hansen was cruelty free. 🙁 Darn it.

Katrina
Guest

I thought so too. Their statement on the Australian website says: “No, we do not test our finished products or ingredients on animals, nor do we commission any third party to do so.”

https://au.sallyhansen.com/frequently-asked-questions

Kristen
Guest

Perhaps they test the product before it is finished. Like trial versions?

G.
Guest

Thank you so much for this list, this is super helpful!
Also, I thought Laura Geller was cruelty free? I’ve seen them listed as CF elsewhere.

Suzi Scheler
Guest

They might be, I just wasn’t able to hear from them and they’re not LB certified.

Sue
Guest

What about “Soap & Glory”? When I googled it, I found a statement saying that they are cruelty free but went on to say that they couldn’t guarantee that every ingredient they use had not been tested on animals at some point during production. Kind of wishy-washy info. Makes me think twice about purchasing their brand. :/

PanyaV
Guest

Going by the brands listed on Ulta’s website, and there are lots missing from your list here. There are also some that are confusing — e.g. Le Couvent des Minimes is on your no-test list, but they sell fragrance at Ulta and you say Pacifica is the only non-testing fragrance brand.

Suzi Scheler
Guest

Didn’t know that brand sold fragrance but I’ll add them now. I did my best to reach out to the most popular brands, but obviously if a brand isn’t on this list I’m not aware of the status at the moment. Which brands do you think should be added?

Miss V.
Guest

Personally, I’d like to know about Ulta’s own brand. I have several Ulta body sprays and have been bouncing around trying to find out if they’re cruelty-free. Thought for sure this would be the article where I’d get the answer, but no. LOL So, pretty please?

Kat Murphy
Guest

I’ve seen on multiple Q&A’s of specific Ulta brand products where an Ulta rep responds and says they are cruelty free. Yay!

Annick Prévost
Guest

What about Lumene? They’re sold at Ulta and have a BB cream I was thinking about getting. Thanks for this list btw! 🙂

Suzi Scheler
Guest

I’ll look into it!

Teehetki
Guest

Finnish blogger Sanni in Karkkipäivä has visited in Lumene and she has been told that at least they don’t sell in China. I also think that their products are mostly made here in Finland, but I’m not sure if all the ingredients are Finnish origin…

emmy.js
Guest

Hello 🙂

With regards to the Batiste dry shampoo, this is not tested on animals as the new packaging now states this on the back in the UK. So it is great news as i love their product!

Suzi Scheler
Guest

Thanks, I’ve heard other sources state this as well. I’m still hesitant to add Batiste as they’re owned by Church & Dwight, and they’re not on PETA or the LB. Plus I’ve never heard back from them.

Suzi Scheler
Guest

Hey Caitlin,

Here’s their CS reply:

” We do not support animal testing in any stage of our product development, including the ingredients that go in them, and we do not provide authorization to any third parties to perform animal testing on our products. PÜR is PETA authorized and our products carry the PETA cruelty-free logo. ”

No distributors in China.

strawberrymouse germany
Guest

What a perfect timing: I’m spending my holidays in the USA and I already checked: there are Ulta branches…so yay…

Batiste has a cruelty free bunny here in Germany, too.

Suzi Scheler
Guest

Interesting, thanks!

Jen
Guest

Fabulous post, Suzi! Thank you SO much! I’ll definitely be referencing this a lot in the future! ♥

Suzi Scheler
Guest

Awesome, thanks Jen! ?

Kiss & Make-up
Guest

So helpful! And also a bit saddening because looking at this I use quite a few brands that still test on animals. Fack…

K.B.
Guest

Why isn’t Paul Mitchell on the list as a cruelty-free brand?

eluna
Guest

I just bought a couple NYX products and after taking a closer look at the packaging I saw that it’s made in China and has no mention of not testing on animals. Is it still cruelty free?

Amy
Guest

NYX is cruelty free, however they have a parent company (L’Oréal).

Caroline Rohwedder
Guest

I didn’t see Paul Mitchell listed, it is only sold in Ulta stores and not online but I believe it is cruelty free?

Suzi Scheler
Guest

They’re cruelty-free!

Cecilia Ocampo
Guest

Hi,
THANKS for the list! Are these brands’ ingredients also NOT tested on animals?

MelissaM
Guest

Correct. For something to be cruelty-free that includes the ingredients (though it doesn’t necessarily mean that the ingredients are vegan.)

Shila Carroll
Guest

What about C. Booth?

squinn
Guest

Thanks for compiling this list. How about the company EOS?

Suzi Scheler
Guest

They’re sold in China so they’re not cruelty-free unfortunately.

KML
Guest

Both Paul Mitchel and Goldwell are CF

eneums
Guest

Paul Mitchell should really be added. They were one of the first major companies to take a stand against animal testing and they abandoned a major campaign to sell in China (took a huge financial loss) after they were unable to lobby for China to make an animal testing exception.

Suzi Scheler
Guest

Thank you, I didn’t realize Paul Mitchell was at Ulta! I just added them.

Nicole Tingler
Guest

Do you have information about No7? They are sold in Ulta. And if Formula 10.0.06 have replied?

Aly M
Guest

I want to know, too. I saw this on Ulta’s site: We do not use animals to test our No7 Protect & Perfect Intense Eye Cream, nor do we have animal testing conducted on our behalf by anyone else. Instead, we ensure product safety through state-of-the-art testing methods on human volunteers.

Ihateyou
Guest

Ulta doesn’t carry Cargo.

Chloe
Guest

Yes they do.

Melissa Shadle Powell
Guest
Melissa Shadle Powell

NYX is cruelty free and owned by Loreal who tests on animals. Does that truly make NYX cruelty free?
Wet N’ Wild is cruelty free. Can you find out about ELF?

Xochitl Duarte
Guest

That’s up to your own discretion. By definition it is but it’s your decision. ELF is 100% cruelty free

Sarah
Guest

Both Smashbox and Amazing Cosmetics are cruelty free!

Suzi Scheler
Guest

Unfortunately Amazing Cosmetics is sold in China, and Smashbox tests on animals where required by law (although they no longer sell in China).

Xochitl Duarte
Guest

Why is Pravana on this list but not on the main list? I saw them on an article you posted so I bought a shampoo but now I am confused b/c they aren’t on the main list?

DVL
Guest

Some info on Vita Liberata (see the last question, it looks like they do not sell to China because ofthe testing laws) http://www.irishtimes.com/business/companies/ey-entrepreneur-of-the-year-international-finalist-alyson-hogg-vita-liberata-1.2256036

Nicky Tilley Manulik
Guest

Courtney from Phyrra.net heard back from Fiona Stiles and they are C.F.
http://phyrra.net/2016/03/fiona-stiles-is-cruelty-free.html

Suzi Scheler
Guest

Hi Mandy, I just updated this list! There’s also IT Cosmetics that was recently acquired by L’Oreal.

Suzi Scheler
Guest

They’re on PETA’s list, it’s my bad. I mistakenly put them on the wrong list and I removed them.

Monica RJ
Guest

Thank you!

Melanie
Guest
Hi, I wrote to Tree Hut asking if they are cruelty free and they answered: “We absolutely do NOT test on animals. That’s part of our promise. None of our products are tested on animals and they do not contain animal byproducts. Even our glycerin is plant derived. Q: Are you finished products tested on animals by your company, a parent company, a 3rd party or any other company? A: No Q: Are any of the ingredients in your products tested on animals by your company, a parent company, a 3rd party or any other company? A: No. No. No.… Read more »
Suzi Scheler
Guest

Thank you Melanie!

Suzi Scheler
Guest

They test where required by law/sell in mainland China unfortunately, so they’re not longer cruelty-free.

Selena Persaud
Guest

If you look on Smashbox’s website, it says they are cruelty free. Correct me if I’m wrong, I was just wondering if that was right.

MelissaM
Guest

They are unfortunately NOT cruelty free as they test “when required by law”. I believe they are no longer selling in China but unless they change their policy re: testing “when required” they cannot be considered cruelty free.

MelissaM
Guest

I HIGHLY recommend checking out Paula’s Choice. I’m not sure which product would be most compatible but they have many options for pretty much any/ every need, & you can receive a free consult w/ one of their reps by calling. They also have samples available at minimal cost (& three free w/ any purchase) & a customer-friendly return policy should something you purchase not work out for you. Their website is detailed w/ descriptions of which products are best for which skin rype(s), preferences, etc. Hope that helps!

MelissaM
Guest

They ARE cruelty free!!

kelseym
Guest

I use IT brand cosmetics because they are made specifically for individuals with rosacea but want to find an alternate brand now that they are owned by L’Oreal. Any recommendations that don’t require tons of product?

Suzi Scheler
Guest

Have you looked into Paula’s Choice?

JoAnn
Guest

I believe Derma-e have products for rosacea nad they are leaping bunny cruelty free

Lindsay Wilson
Guest

Does the Ulta brand specifically test on animals. Ulta has their own makeup line, that was what I was looking for. Not just all thr brands at Ulta. Thank you!

Suzi Scheler
Guest

Stila just went cruelty-free so I added them this week (I have yet to update this post again). Essie on the other hand isn’t cruelty-free and isn’t on PETA.

Brooklyn Barrella
Guest

Is soap & glory cruelty free? I can’t find an answer anywhere

Shannon
Guest

I’m surprised to see Devacurl on the list of companies that test on animals. Their bottles sport the Caring Consumer (PETA) bunny label,and other website list the brand as C.F. and vegan.

Amber
Guest

Can anyone let me know of a good cruelty free sunless tanner?

Katie
Guest

I like tarte’s brazilliance tanner and face wipes 🙂

AVA
Guest

You wrote that Stila was a cruelty free brand in “Cruelty Free Brands in Sephora 2017”, but wrote them as Non-Cruelty Free here. Are they or not?

Love you blog xx.

AVA
Guest

As well, are Laura Geller and Laura Mercier cruelty free?

Emily
Guest

I Doubt Laura Mercier is. I remember Emu Oil listed..

Ava
Guest

I thought the German brand Herbacin was CF, no?

Holly Robertson
Guest
Hi Suzi! I just discovered your blog and love it and everything you stand behind. I wish everyone would join in on buying cruelty free products! I noticed on your overall list for 2017 that Hask haircare brand is not included but is included on the Ulta guide. I am unclear why it’s not on both? And the other reason for my concern/question is that I purchased a bottle of Hask shampoo today and noticed the bunny logo doesn’t match any of the three logos you discussed on your site. I just want to make sure that I’m definitely buying… Read more »
Erica
Guest

I was sure that Rimmel and Smashbox were CF. What changed?

Priscilla
Guest

Do you know if the skincare brand Botanics is cruelty free? I was looking at the Ulta website and came across it.

Anu
Guest

According to this website they say they are CF – http://www.friendlyandfree.com/guide-shop-cruelty-free-boots/

nella
Guest

I have a question hope you could reply… I read that in Revllon’s web page it says that they are cruelty free but here says that they’re not. So what is the real answer??
this is the link: http://www.revlon.com/about/animal-testing-policy

Charity
Guest

Some of the countries Revlon sells their products in require animal testing by law. While their policy states they don’t test on animals, they most likely give third-party companies permission to do so on their behalf to sell in those countries as it states they follow regulations set forth by each country.

dani
Guest

sally hansen’s website says they don’t do animal testing. is its presence on this list outdated? or have you had recent correspondence with them?

Abbie
Guest

I contacted Make up revolution and they are cruelty free. I can forward the e-mail if you wish. They don’t yet have a vegan friendly list to share though.

Kyra
Guest

I was wondering about cosrx skincare. Afraid to ask because it’s from Korea

Kathleen
Guest

OGX packaging says it does not test on animals.

Cassie
Guest

Hi there! Great post. I wanted to ask further about The Body shop as I just saw where they are circulating a petition to end animal testing globally. So I assumed they were cruelty free. ;9 you know the specifics on this? Also, if you’re interested, I have a campaign going right now to help raise money for researching alternative ways to test to end animal testing. You can read about it at glitteredbycassie.com/campaigns

❤️

lourde
Guest

Kate Spade handbags also skin live animals, what a shame. How can a woman owned business not also be a more compassionate business?

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