Complete 2021 Guide To Cruelty-Free Brands at Ulta (50+ Brands)

I split everything into categories: Makeup, Skincare, Hair Care, Bath & Body, Nails, and Fragrance. For each category, I'll give you a list of cruelty-free brands, brands that test on animals, brands with unclear policies, and brands that didn't share their policies.

At the begging of the post, I gathered ALL the cruelty-free brands in one list. At the end of the post, I did the same with the brands that test on animals.

*Brands marked with an asterisk are cruelty-free, but their parent company still tests on animals. For more information on the exact parent companies that own each brand, keep reading.

Makeup Brands

Ulta offers more cruelty-free makeup brands than non-cruelty-free ones. This makes it super easy to not only find cruelty-free brands, but also score amazing products at every budget. Here's the full list, followed by brands that test on animals and brands with undetermined policies.

Cruelty-Free Makeup At Ulta

• $$
• $
• $$ • Owned By Shiseido
• $$$ • Owned By Estee Lauder
• $$ • Owned By Shiseido
• $$
• $$
• $
• Dose Of Colors $$
• Essence $
• Fiona Stiles $$
• Grande Cosmetics $$
• IT Cosmetics $$ • Owned By L'Oreal
• Japonesque $$$
• LA Girl $
• NYX $ • Owned by L'Oreal
• PUR Cosmetics $$
• Pacifica $
• Perfekt $$
• Smashbox $$ • Owned By Estee Lauder
• Stila $$
• Tarte $$ • Owned by Kose
• Too Faced $$ • Owned By Estee Lauder
• Urban Decay $$ • Owned by L'Oreal

Makeup Tested On Animals At Ulta

• Almay
• Physicians Formula (no longer cruelty-free)
• Benefit
• Clinique
• L'Oreal
• Lancome
• Maybelline
• Revlon
• Rimmel
• Tony Moly

Companies With Unclear Policies

• Honest Beauty • No mention of ingredients, suppliers, and third parties
• LORAC • Can't guarantee suppliers don't test on animals
• Makeup Revolution • No mention of suppliers or required by law testing

Companies That Didn't Reply

• Mally Beauty
• ULTA Brand
• Lipstick Queen

Skincare Brands

When it comes to the skincare section, you have to be more careful if you want to support cruelty-free brands. Even though there are still lots of options, most brands test on animals, especially because they sell in China. Here's the breakdown:

Cruelty-Free Skincare At Ulta

• $$
• $$
• $$
• $$$
• Dermalogica $$ • Owned by Unilever
• Elemis $$$
• First Aid Beauty $$
• Frank Body $$
• Juice Beauty $$
• Lanolips $$
• Mario Badescu $$
• Michael Todd $$
• Murad $$ • Owned By Unilever
• Nip + Fab $
• Patchology $$
• Rodial $$$
• The Body Shop $$ • Owned By L'Oreal
• Tula $$$
• Yes To $

Skincare Tested On Animals At Ulta

• Aveeno
• Bio Oil
• Bliss
• Clarins
• Clarisonic
• Clean & Clear
• Clinique
• Dr. Brandt
• Elizabeth Arden
• Exuviance
• Garnier
• La Roche Posay
• Neutrogena
• Nuxe
• Olay
• Peter Thomas Roth
• Simple
• Strivectin
• Vichy

Companies With Unclear Policies

• Boots • Not enough information given
• Cetaphil • Not enough information given
• Foreo • Unclear if they sell cosmetics in China or just beauty tools, unresponsive
• Philosophy • Not sold in China but tests where required by law as per Coty's policy
• St Tropez • No mention of suppliers or required by law testing

Companies That Didn't Reply

• Anthony
• Formula 10.0.6

Hair Care Brands

The list is starting to become scarce, but there's something for everyone's hair needs, from salon brands to budget ones. Watch out for the many haircare brands that are tested on animals.

Cruelty-Free Hair Brands At Ulta

• AG Hair $$$
• Carol's Daughter $$ • Owned By L'Oreal
• DevaCurl $$
• Drybar $$
• dpHUE $$
• EVA nyc $
• Hask $
• DevaCurl $$
• It's A 10 $$
• John Masters Organics $$
• Kenra $$
• Ouidad $$
• Paul Mitchell $$
• Pravana $$
• Pureology $$$ • Owned By L'Oreal

Hair Products Tested On Animals At Ulta

• John Frieda
• Joico
• Matrix
• Nexxus
• Nioxin
• OGX
• Phyto
• Redken
• Sebastian
• Tigi
• Tresseme
• Wella

Companies With Unclear Policies

• Alterna • No mention of suppliers
• Living Proof • No mention of suppliers
• Not Your Mother's • Not enough info, but they're applying for Leaping Bunny certification

Companies That Didn't Reply

• Abba
• Batiste
• Fairy Tales
• Sexy Hair

Bath & Body Brands

A teeny, tiny selection of cruelty-free bath and products is available at Ulta!

Cruelty-Free Bath & Body Brands At Ulta

• $
• $$
• Olivella $
• SheaMoisture $
• The Body Shop $$ • Owned By L'Oreal
• $$$
• Tree Hut $

Bath & Body Products Tested On Animals At Ulta

• Jergens
• Mederma
• Nivea

Companies With Unclear Policies

• Soap & Glory • Claims not to test but doesn't address specifics

Companies That Didn't Reply

• AHAVA
• Cake Beauty
• Dionis
• Fake Bake
• Maui Babe
• Vita Liberata

Nail Polish Brands

There'e cruelty-free nail polish for every budget.

Cruelty-Free Nail Polish At Ulta

• $$$
• China Glaze $$
• Essence $
• Julep $$$
• Orly $$
• Pacifica $$
• Seche $$
• Zoya $$

Nail Polish Tested On Animals At Ulta

• Essie
• Lancome
• Maybelline
• Nicole by OPI
• OPI
• Revlon
• Sally Hansen

Companies That Didn't Reply

• Morgan taylor
• CND
• Dermelect
• 2B Colours

Fragrance Brands

For perfume, I'll make it easy: The only cruelty-free fragrance brand at Ulta is Pacifica. Their entire collection is 100% vegan and they have a huge collection of great scents.

Edit: I was told the brand Le Couvent Des Minimes also offers perfume!

The fragrance brands that aren't cruelty-free will be listed as part of the full list of companies that test on animals at Ulta, at the bottom.

Don't forget to pin this list for later!

Please leave me your thoughts in the comments, and don't hesitate to bring up any brands I might have overlooked.

Do you shop at Ulta? What are your favorite cruelty-free brands available there?

Which Brands Are Cruelty-Free?

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