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Ulta Cruelty-Free Guide: Brands That Do And Don’t Test On Animals

I’m happy to share my guide to cruelty-free beauty at Ulta! Ulta has an overwhelming choice of brands and products, so it’s not an easy experience for a cruelty-free shopper. But what’s great about this retailer is that they offer products for every budget, which is why I really wanted to do some research.

I split everything into categories: Makeup, Skincare, Hair Care, Bath & Body, Nails, and Fragrance. For each category, I’ll give you a list of cruelty-free brands, brands that test on animals, brands with unclear policies, and brands that didn’t share their policies.

At the begging of the post, I gathered ALL the cruelty-free brands in one list. At the end of the post, I did the same with the brands that test on animals.

All Cruelty-Free Brands At Ulta
  • AG Hair
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Ardell
  • Babo Botanicals
  • bareMinerals*
  • BECCA*
  • Burt’s Bees*
  • Butter London
  • Buxom*
  • Cargo
  • Carol’s Daughter*
  • Catrice
  • China Glaze
  • Covergirl
  • Derma E
  • Dermadoctor
  • Dermalogica*
  • DevaCurl
  • Dose of Colors
  • dpHUE
  • Drybar
  • Elemis
  • Essence
  • EVA nyc
  • First Aid Beauty
  • Frank Body
  • Grande Cosmetics
  • Hask
  • IT Cosmetics*
  • It’s A 10
  • Japonesque
  • John Masters Organics
  • Juicy Beauty
  • Julep
  • LA Girl
  • Lanolips
  • Le Couvent Des Minimes
  • Kenra
  • Mario Badescu
  • Michael Todd
  • Murad*
  • NYX*
  • Nip + Fab
  • Nubian Heritage
  • Olivella
  • Orly
  • Ouidad
  • Pacifica
  • Patchology
  • Perfekt
  • Pravana
  • PUR Cosmetics
  • Pureology*
  • Rodial
  • Seche
  • SheaMoisture
  • Smashbox*
  • Stila
  • Tarte*
  • The Body Shop*
  • Too Faced*
  • Tula
  • Urban decay*
  • Whish
  • Yes To
  • Zoya

*Brands marked with an asterisk are cruelty-free, but their parent company still tests on animals. For more information on the exact parent companies that own each brand, keep reading.

Makeup Brands


Ulta offers more cruelty-free makeup brands than non-cruelty-free ones. This makes it super easy to not only find cruelty-free brands, but also score amazing products at every budget. Here’s the full list, followed by brands that test on animals and brands with undetermined policies.

Cruelty-Free Makeup At Ulta

Makeup Tested On Animals At Ulta

  • Almay
  • Physicians Formula (no longer cruelty-free)
  • Benefit
  • Clinique
  • L’Oreal
  • Lancome
  • Maybelline
  • Revlon
  • Rimmel
  • Tony Moly

Companies With Unclear Policies

  • Honest Beauty • No mention of ingredients, suppliers, and third parties
  • LORAC • Can’t guarantee suppliers don’t test on animals
  • Makeup Revolution • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Mally Beauty
  • ULTA Brand
  • Lipstick Queen

Skincare Brands


When it comes to the skincare section, you have to be more careful if you want to support cruelty-free brands. Even though there are still lots of options, most brands test on animals, especially because they sell in China. Here’s the breakdown:

Cruelty-Free Skincare At Ulta

Skincare Tested On Animals At Ulta

  • Aveeno
  • Bio Oil
  • Bliss
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clinique
  • Dr. Brandt
  • Elizabeth Arden
  • Exuviance
  • Garnier
  • La Roche Posay
  • Neutrogena
  • Nuxe
  • Olay
  • Peter Thomas Roth
  • Simple
  • Strivectin
  • Vichy

Companies With Unclear Policies

  • Boots • Not enough information given
  • Cetaphil • Not enough information given
  • Foreo • Unclear if they sell cosmetics in China or just beauty tools, unresponsive
  • Philosophy • Not sold in China but tests where required by law as per Coty’s policy
  • St Tropez • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Anthony
  • Formula 10.0.6

Hair Care Brands


The list is starting to become scarce, but there’s something for everyone’s hair needs, from salon brands to budget ones. Watch out for the many haircare brands that are tested on animals.

Cruelty-Free Hair Brands At Ulta

Hair Products Tested On Animals At Ulta

  • John Frieda
  • Joico
  • Matrix
  • Nexxus
  • Nioxin
  • OGX
  • Phyto
  • Redken
  • Sebastian
  • Tigi
  • Tresseme
  • Wella

Companies With Unclear Policies

  • Alterna • No mention of suppliers
  • Living Proof • No mention of suppliers
  • Not Your Mother’s • Not enough info, but they’re applying for Leaping Bunny certification

Companies That Didn’t Reply

  • Abba
  • Batiste
  • Fairy Tales
  • Sexy Hair

Bath & Body Brands


A teeny, tiny selection of cruelty-free bath and products is available at Ulta!

Cruelty-Free Bath & Body Brands At Ulta

Bath & Body Products Tested On Animals At Ulta

  • Jergens
  • Mederma
  • Nivea

Companies With Unclear Policies

  • Soap & Glory • Claims not to test but doesn’t address specifics

Companies That Didn’t Reply

  • Cake Beauty
  • Dionis
  • Fake Bake
  • Maui Babe
  • Vita Liberata

Nail Polish Brands


There’e cruelty-free nail polish for every budget.

See Also

Cruelty-Free Nail Polish At Ulta

Nail Polish Tested On Animals At Ulta

  • Essie
  • Lancome
  • Maybelline
  • Nicole by OPI
  • OPI
  • Revlon
  • Sally Hansen

Companies That Didn’t Reply

  • Morgan taylor
  • CND
  • Dermelect
  • 2B Colours

Fragrance Brands


For perfume, I’ll make it easy: The only cruelty-free fragrance brand at Ulta is Pacifica. Their entire collection is 100% vegan and they have a huge collection of great scents.

Edit: I was told the brand Le Couvent Des Minimes also offers perfume!

The fragrance brands that aren’t cruelty-free will be listed as part of the full list of companies that test on animals at Ulta, at the bottom.

Ulta Brands Tested On Animals
  • Almay
  • Amazing Cosmetics
  • Aveeno
  • Benefit
  • Bio Oil
  • Bliss
  • Burberry
  • Bvlgari
  • Calvin Klein
  • Chloe
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clean
  • Clinique
  • Clinique
  • Covergirl
  • DKNY
  • Dior
  • Dolce & Gabbana
  • Donna Karan
  • Dr. Brandt
  • Elizabeth Arden
  • Escada
  • Essie
  • Estee Lauder
  • Exuviance
  • Garnier
  • Givenchy
  • Gucci
  • Guerlain
  • Hugo Boss
  • Issey Miyake
  • Jergens
  • Jimmy Choo
  • John Frieda
  • Joico
  • Juicy Couture
  • Kate Spade
  • L’Oreal
  • La Roche Posay
  • Lancome
  • Lancome
  • Marc Jacobs Fragrance
  • Matrix
  • Maybelline
  • Maybelline
  • Mederma
  • Michael Kors
  • Neutrogena
  • Nexxus
  • Nicole by OPI
  • Nioxin
  • Nivea
  • Nuxe
  • OGX
  • OPI
  • Olay
  • Paco Rabanne
  • Peter Thomas Roth
  • Phyto
  • Prada
  • Ralph Lauren
  • Redken
  • Revlon
  • Revlon
  • Rimmel
  • Sally Hansen
  • Sebastian
  • Simple
  • SmashboxNow CF!
  • StilaNow CF!
  • Strivectin
  • Tigi
  • Tony Moly
  • Tresseme
  • Vera Wang
  • Versace
  • Vichy
  • Vince Camuto
  • Wella
  • Yves Saint Laurent

Don’t forget to pin this list for later!

Please leave me your thoughts in the comments, and don’t hesitate to bring up any brands I might have overlooked.

Do you shop at Ulta? What are your favorite cruelty-free brands available there?

View Comments (141)
  • I just purchased body wash at Ulta (their brand). The Leaping Bunny symbol was not on the container. I called the store and was told they are no longer cruelty free. Very disappointed in Ulta.

  • Hi! I’m pretty new to veganism and being as cruelty-free as possible. What makes Lanolips cruelty-free, if the lanolin comes from sheep raised in the wool or meat industry? Is there a cruelty-free way to get lanolin?

  • StriVectin says as of 2019 they no longer sell to mainland china and are cruelty-free. I’m not sure how up-to-date your site is. Can you confirm this?

  • I was surprised to see Urban Decay listed as 100% vegan, I think that is a little misleading. I know that many of their eye shadow palettes have carmine which I don’t consider to be vegan. I do appreciate that they clearly label what is vegan on their website and on the tags at Ulta. Thanks for putting this list together. I refer to it often, but I don’t think UD should be listed as 100% vegan.

  • I thought Joico was cruelty free? The website says
    “Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of Joico products. Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.“

    I saw it on one PETA list and a couple other CF directories and then not on a couple others. Why is this included on your not cruelty free list?

  • I’m wondering about Burt’s Bees and Body Shop. Don’t they both sell in China?
    Will you update your lists taking them off the cruelty free status?

  • I’m reading this on 8.22.18. this list says stila is cruelty free and 100% vegan. But you’ve stated before still is not 100% vegan. Is this a mistake, or the proper update?

  • You might want to update theUlta list. I was there today and they have a sizable Pacifica section. There’s also a company called Fizz &Bubble that labels their products as cruelty free. I also believe Morphe eyeshadow is CF.

  • Hi, I LOVE your posts! I have recently become very motivated to go 100% cruelty free and I have been going through my makeup collection and getting rid of any makeup products whose company does test on animals. I was wondering if Utla’s personal cosmetic brand is cruelty free or not?

  • Hello,

    I was wondering if you could tell me if the following two companies are cruelty free?
    -The Honest Company


  • Burt’s Bees isn’t cruelty free! They use honey and steal the bees wax from bees making sure that their bees are overworked.

  • I need help I am for animal free products MOST by 75percent of my makeup is animal cruelty free but my main daily mositurers aren’t and they work so so so well on my skin should I switch to something else or just keep those moistures??

  • I have emailed NYM’s several times and they claimed to be cruelty-free. Is there an update on your part?

    NYM’s reply to my query: ‘We REFUSE to test on animals, as well as our manufacturers. We also do not have any third party testing for our line products.’

  • Thank you so much, I never buy a new brand without checking your site.

    Question about dermablend, the makeup, not the skincare products; i was sure they were cruelty-free, but I don’t see them on any of the lists here (CF / Not CF / Unclear / No response). Any chance you have more info to clarify?

  • Hello,

    I tried researching whether or not Kate Spade perfumes are cruelty free but I can’t find anything. Does anyone know??


  • Should Joico be under cruelty-free? Their website says “Joico Laboratories does not use animal tests to confirm the safety of Joico products except when absolutely required by law.” (

    Curious mostly because I use their products and will stop purchasing if this isn’t viable.

  • Hello! I was wondering about Nyx recently. Every single Nyx product, regardless of how small the surface area, used to have the Peta bunny. It also would say cruelty free below it, and made in Taiwan. Well, now not a single one has either and they do say made in China. Did Nyx join the dark side?

  • why is “Butter London” on this list since you made a post a couple of years ago explaining their cruelty-free logo is a sham?

  • Has this list been updated ? I wanted to inquire about No7? I noticed other commenters were also interested. There’s a sale going on currently so it would be great if they were !!

  • Hi – thank you for these guides. Love them and send them out to friends and family. My question is regarding SheaMoisture. I’ve started to buy their products for my hair because I believed they were cruelty free. I just read on logical harmony that sheamoisture does not police their 3rd party producers. They are not listed on your hair products at Ulta, and I’m not looking to nitpick the list (I see a lot of that on the comments – I am not doing that). I just want to know between the two websites, is there anyway to confirm the information regarding SM and their third party policy? As always, thank you for your website. Love it. Appreciate it. Huge fan.

  • You have Boots listed as “not enough information given”. However, I recently emailed the company and received a reply the next day stating, “Thank you for contacting Boots.

    In response to your question regarding animal testing, we do not use animals to test our products, nor do we have animal testing conducted on our behalf by anyone else. Instead, we ensure product safety through state-of-the-art testing methods on human volunteers.

    Some of our products contain Lanolin, derived from sheep’s wool, and Bees Wax and as such, are animal by products. Of course, the animal is completely unharmed.” I copied this directly from the email I received. Hope this helps. 🙂

  • The tiny moly website states they do not test on animals. I’m so confused. Help? Where did you get this information from?

  • I’m not sure if you knew this because I didn’t see it on the list but Bodycology is a brand of lotion that says that it’s “Finnished product is not tested on animals”. It never says anything about not testing one of the earlier products on animals. It is made in China so I am guessing that it is also sold in China too. For those who didn’t know, products sold in China are required by law to test on animals.

  • Hi. Where does it say that China Glaze does not test on animals? I looked on PETA’s website but i couldnt find it.

  • Smashbox is cruelty free. I am a representative for them, we have the bunny and we pulled out of China almost two years.

  • Jergens and Kao corporation confirm they DO NOT test on animals. Why are they being listed as if they do?

  • Some of these brands that are listed as cruelty free on your “shopping guide” but they’re listed as tested on animals on this list 🙁
    I’m so confused!
    (the couple I noticed we’re stila, wella (hair product), and smashbox)..

  • How about living proof. I see conflicting information from other bloggers who stated that they aren’t vegan and some saying they are cruelty free. I want to ensure that I’m getting the correct information. Sometimes, it’s so frustrating, but I won’t purchase until I’m absolutely sure.

  • I had done some research on Tree Hut a while back and thought I had seen that their parent company is not cruelty free. Can you please confirm that this isn’t the case? Their stuff smells amazing and I’d love to finally try it out if they’re truly cruelty free all the way down the line. Thanks!!!

  • Makeup Revolution’s parent company TAM Beauty claims that none on of their brands test on animals on their website.

  • Kate Spade handbags also skin live animals, what a shame. How can a woman owned business not also be a more compassionate business?

  • Hi there! Great post. I wanted to ask further about The Body shop as I just saw where they are circulating a petition to end animal testing globally. So I assumed they were cruelty free. ;9 you know the specifics on this? Also, if you’re interested, I have a campaign going right now to help raise money for researching alternative ways to test to end animal testing. You can read about it at


  • I contacted Make up revolution and they are cruelty free. I can forward the e-mail if you wish. They don’t yet have a vegan friendly list to share though.

  • sally hansen’s website says they don’t do animal testing. is its presence on this list outdated? or have you had recent correspondence with them?

    • Some of the countries Revlon sells their products in require animal testing by law. While their policy states they don’t test on animals, they most likely give third-party companies permission to do so on their behalf to sell in those countries as it states they follow regulations set forth by each country.

  • Do you know if the skincare brand Botanics is cruelty free? I was looking at the Ulta website and came across it.

  • Hi Suzi!
    I just discovered your blog and love it and everything you stand behind. I wish everyone would join in on buying cruelty free products!
    I noticed on your overall list for 2017 that Hask haircare brand is not included but is included on the Ulta guide. I am unclear why it’s not on both? And the other reason for my concern/question is that I purchased a bottle of Hask shampoo today and noticed the bunny logo doesn’t match any of the three logos you discussed on your site. I just want to make sure that I’m definitely buying cruelty free! Thank you!!

  • You wrote that Stila was a cruelty free brand in “Cruelty Free Brands in Sephora 2017”, but wrote them as Non-Cruelty Free here. Are they or not?

    Love you blog xx.

    • Yes they are! They just turned cruelty-free so I needed to update every post. Thanks for letting me know I missed this one! It’s fixed now. 🙂

  • I’m surprised to see Devacurl on the list of companies that test on animals. Their bottles sport the Caring Consumer (PETA) bunny label,and other website list the brand as C.F. and vegan.

    • Devacurl IS cruelty-free! You’re probably referring to the image which unfortunately has a mistake on it.

  • Does the Ulta brand specifically test on animals. Ulta has their own makeup line, that was what I was looking for. Not just all thr brands at Ulta. Thank you!

  • I use IT brand cosmetics because they are made specifically for individuals with rosacea but want to find an alternate brand now that they are owned by L’Oreal. Any recommendations that don’t require tons of product?

  • I HIGHLY recommend checking out Paula’s Choice. I’m not sure which product would be most compatible but they have many options for pretty much any/ every need, & you can receive a free consult w/ one of their reps by calling. They also have samples available at minimal cost (& three free w/ any purchase) & a customer-friendly return policy should something you purchase not work out for you. Their website is detailed w/ descriptions of which products are best for which skin rype(s), preferences, etc. Hope that helps!

  • If you look on Smashbox’s website, it says they are cruelty free. Correct me if I’m wrong, I was just wondering if that was right.

    • They are unfortunately NOT cruelty free as they test “when required by law”. I believe they are no longer selling in China but unless they change their policy re: testing “when required” they cannot be considered cruelty free.

  • Hi, I wrote to Tree Hut asking if they are cruelty free and they answered:

    “We absolutely do NOT test on animals. That’s part of our promise. None of our products are tested on animals and they do not contain animal byproducts. Even our glycerin is plant derived.

    Q: Are you finished products tested on animals by your company, a parent company, a 3rd party or any other company?
    A: No

    Q: Are any of the ingredients in your products tested on animals by your company, a parent company, a 3rd party or any other company?
    A: No. No. No.

    Q: Does your company require ingredient suppliers, 3rd party suppliers, or any affiliate companies to undergo a certification process to ensure they don’t test on animals? How does your company make sure its suppliers don’t test on animals?
    A: We don’t associate with 3rd party vendors thata do test on animals, as we ask upfront and the agreement we sign states this

    Q: Do you have a parent company? If so who are they, and are any of their products or ingredients tested on animals?
    A: Yes, Naterra International, Inc., Noting tested on animals, as we are in our won plant, and no animal testing is done and we don’t associate with 3rd party vendors thata do test on animals.

    The only change is that Soon, Tree Hut will be sold in China, via e-commerce ONLY. No animal testing required for that”

  • Why is Pravana on this list but not on the main list? I saw them on an article you posted so I bought a shampoo but now I am confused b/c they aren’t on the main list?

  • NYX is cruelty free and owned by Loreal who tests on animals. Does that truly make NYX cruelty free?
    Wet N’ Wild is cruelty free. Can you find out about ELF?

    • That’s up to your own discretion. By definition it is but it’s your decision. ELF is 100% cruelty free

  • Do you have information about No7? They are sold in Ulta. And if Formula 10.0.06 have replied?

    • I want to know, too. I saw this on Ulta’s site: We do not use animals to test our No7 Protect & Perfect Intense Eye Cream, nor do we have animal testing conducted on our behalf by anyone else. Instead, we ensure product safety through state-of-the-art testing methods on human volunteers.

  • Paul Mitchell should really be added. They were one of the first major companies to take a stand against animal testing and they abandoned a major campaign to sell in China (took a huge financial loss) after they were unable to lobby for China to make an animal testing exception.

    • Correct. For something to be cruelty-free that includes the ingredients (though it doesn’t necessarily mean that the ingredients are vegan.)

  • I didn’t see Paul Mitchell listed, it is only sold in Ulta stores and not online but I believe it is cruelty free?

  • I just bought a couple NYX products and after taking a closer look at the packaging I saw that it’s made in China and has no mention of not testing on animals. Is it still cruelty free?

  • Hey Caitlin,

    Here’s their CS reply:

    ” We do not support animal testing in any stage of our product development, including the ingredients that go in them, and we do not provide authorization to any third parties to perform animal testing on our products. PÜR is PETA authorized and our products carry the PETA cruelty-free logo. ”

    No distributors in China.

  • Hello 🙂

    With regards to the Batiste dry shampoo, this is not tested on animals as the new packaging now states this on the back in the UK. So it is great news as i love their product!

    • Thanks, I’ve heard other sources state this as well. I’m still hesitant to add Batiste as they’re owned by Church & Dwight, and they’re not on PETA or the LB. Plus I’ve never heard back from them.

  • What about Lumene? They’re sold at Ulta and have a BB cream I was thinking about getting. Thanks for this list btw! 🙂

  • Going by the brands listed on Ulta’s website, and there are lots missing from your list here. There are also some that are confusing — e.g. Le Couvent des Minimes is on your no-test list, but they sell fragrance at Ulta and you say Pacifica is the only non-testing fragrance brand.

    • Didn’t know that brand sold fragrance but I’ll add them now. I did my best to reach out to the most popular brands, but obviously if a brand isn’t on this list I’m not aware of the status at the moment. Which brands do you think should be added?

      • Personally, I’d like to know about Ulta’s own brand. I have several Ulta body sprays and have been bouncing around trying to find out if they’re cruelty-free. Thought for sure this would be the article where I’d get the answer, but no. LOL So, pretty please?

  • Thank you so much for this list, this is super helpful!
    Also, I thought Laura Geller was cruelty free? I’ve seen them listed as CF elsewhere.

      • What about “Soap & Glory”? When I googled it, I found a statement saying that they are cruelty free but went on to say that they couldn’t guarantee that every ingredient they use had not been tested on animals at some point during production. Kind of wishy-washy info. Makes me think twice about purchasing their brand. :/

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