I’m happy to share my guide to cruelty-free beauty at Ulta! Ulta has an overwhelming choice of brands and products, so it’s not an easy experience for a cruelty-free shopper. But what’s great about this retailer is that they offer products for every budget, which is why I really wanted to do some research.

I split everything into categories: Makeup, Skincare, Hair Care, Bath & Body, Nails, and Fragrance. For each category, I’ll give you a list of cruelty-free brands, brands that test on animals, brands with unclear policies, and brands that didn’t share their policies.

At the begging of the post, I gathered ALL the cruelty-free brands in one list. At the end of the post, I did the same with the brands that test on animals.

All Cruelty-Free Brands At Ulta
  • AG Hair
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Ardell
  • bareMinerals*
  • BECCA*
  • Burt’s Bees*
  • Butter London
  • Buxom*
  • Cargo
  • Carol’s Daughter*
  • Catrice
  • China Glaze
  • Derma E
  • Dermadoctor
  • Dermalogica*
  • Drybar
  • Essence
  • First Aid Beauty
  • Hask
  • IT Cosmetics*
  • It’s A 10
  • Japonesque
  • John Masters Organics
  • Juicy Beauty
  • Julep
  • Le Couvent Des Minimes
  • Kenra
  • Mario Badescu
  • Michael Todd
  • Murad*
  • NYX*
  • Nip + Fab
  • Nubian Heritage
  • Olivella
  • Orly
  • PUR Cosmetics
  • Pacifica
  • Perfekt
  • Physician’s Formula
  • Pravana
  • Pureology*
  • Rodial
  • Seche
  • SheaMoisture
  • Smashbox*
  • Stila
  • Tarte*
  • The Body Shop*
  • Too Faced*
  • Urban decay*
  • Whish
  • Yes To
  • Zoya

*Brands marked with an asterisk are cruelty-free, but their parent company still tests on animals. For more information on the exact parent companies that own each brand, keep reading.


Makeup Brands

makeup-ulta

Ulta offers more cruelty-free makeup brands than non-cruelty-free ones. This makes it super easy to not only find cruelty-free brands, but also score amazing products at every budget. Here’s the full list, followed by brands that test on animals and brands with undetermined policies.

Cruelty-Free Makeup At Ulta

Makeup Tested On Animals At Ulta

  • Almay
  • Benefit
  • Clinique
  • Covergirl
  • L’Oreal
  • Lancome
  • Maybelline
  • Revlon
  • Rimmel
  • Tony Moly
  • Perricone MD (started selling in China)

Companies With Unclear Policies

  • Honest Beauty • No mention of ingredients, suppliers, and third parties
  • LORAC • Can’t guarantee suppliers don’t test on animals
  • Makeup Revolution • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Kardashian Beauty
  • Laura Geller
  • Lipstick Queen
  • Mally Beauty
  • ULTA Brand

Skincare Brands

ulta

When it comes to the skincare section, you have to be more careful if you want to support cruelty-free brands. Even though there are still lots of options, most brands test on animals, especially because they sell in China. Here’s the breakdown:

Cruelty-Free Skincare At Ulta

Skincare Tested On Animals At Ulta

  • Aveeno
  • Bio Oil
  • Bliss
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clinique
  • Dr. Brandt
  • Elizabeth Arden
  • Exuviance
  • Garnier
  • La Roche Posay
  • Neutrogena
  • Nuxe
  • Olay
  • Peter Thomas Roth
  • Simple
  • Strivectin
  • Vichy

Companies With Unclear Policies

  • Boots • Not enough information given
  • Cetaphil • Not enough information given
  • Foreo • Unclear if they sell cosmetics in China or just beauty tools, unresponsive
  • Philosophy • Not sold in China but tests where required by law as per Coty’s policy
  • St Tropez • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Anthony
  • Formula 10.0.6

Hair Care Brands

hair-ulta

The list is starting to become scarce, but there’s something for everyone’s hair needs, from salon brands to budget ones. Watch out for the many haircare brands that are tested on animals.

Cruelty-Free Hair Brands At Ulta

Hair Products Tested On Animals At Ulta

  • John Frieda
  • Joico
  • Matrix
  • Nexxus
  • Nioxin
  • OGX
  • Phyto
  • Redken
  • Sebastian
  • Tigi
  • Tresseme
  • Wella

Companies With Unclear Policies

  • Alterna • No mention of suppliers
  • Living Proof • No mention of suppliers
  • Not Your Mother’s • Not enough info, but they’re applying for Leaping Bunny certification

Companies That Didn’t Reply

  • Abba
  • Batiste
  • Fairy Tales
  • Sexy Hair

Bath & Body Brands

nubian-heritage-abyssinian-oil-chia-seed

A teeny, tiny selection of cruelty-free bath and products is available at Ulta!

Cruelty-Free Bath & Body Brands At Ulta

Bath & Body Products Tested On Animals At Ulta

  • Jergens
  • Mederma
  • Nivea

Companies With Unclear Policies

  • Soap & Glory • Claims not to test but doesn’t address specifics

Companies That Didn’t Reply

  • AHAVA
  • Cake Beauty
  • Dionis
  • Fake Bake
  • Hempz
  • Maui Babe
  • Vita Liberata

Nail Polish Brands

nails-ulta

There’e cruelty-free nail polish for every budget.

Cruelty-Free Nail Polish At Ulta

Nail Polish Tested On Animals At Ulta

  • Essie
  • Lancome
  • Maybelline
  • Nicole by OPI
  • OPI
  • Revlon
  • Sally Hansen

Companies That Didn’t Reply

  • Morgan taylor
  • CND
  • Dermelect
  • 2B Colours

Fragrance Brands

pacifica-cruelty-free

For perfume, I’ll make it easy: The only cruelty-free fragrance brand at Ulta is Pacifica. Their entire collection is 100% vegan and they have a huge collection of great scents.

Edit: I was told the brand Le Couvent Des Minimes also offers perfume!

The fragrance brands that aren’t cruelty-free will be listed as part of the full list of companies that test on animals at Ulta, at the bottom.


Ulta Brands Tested On Animals
  • Almay
  • Amazing Cosmetics
  • Aveeno
  • Benefit
  • Bio Oil
  • Bliss
  • Burberry
  • Bvlgari
  • Calvin Klein
  • Chloe
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clean
  • Clinique
  • Clinique
  • Covergirl
  • DKNY
  • Dior
  • Dolce & Gabbana
  • Donna Karan
  • Dr. Brandt
  • Elizabeth Arden
  • Escada
  • Essie
  • Estee Lauder
  • Exuviance
  • Garnier
  • Givenchy
  • Gucci
  • Guerlain
  • Hugo Boss
  • Issey Miyake
  • Jergens
  • Jimmy Choo
  • John Frieda
  • Joico
  • Juicy Couture
  • Kate Spade
  • L’Oreal
  • La Roche Posay
  • Lancome
  • Lancome
  • Marc Jacobs Fragrance
  • Matrix
  • Maybelline
  • Maybelline
  • Mederma
  • Michael Kors
  • Neutrogena
  • Nexxus
  • Nicole by OPI
  • Nioxin
  • Nivea
  • Nuxe
  • OGX
  • OPI
  • Olay
  • Paco Rabanne
  • Peter Thomas Roth
  • Phyto
  • Prada
  • Ralph Lauren
  • Redken
  • Revlon
  • Revlon
  • Rimmel
  • Sally Hansen
  • Sebastian
  • Simple
  • SmashboxNow CF!
  • StilaNow CF!
  • Strivectin
  • Tigi
  • Tony Moly
  • Tresseme
  • Vera Wang
  • Versace
  • Vichy
  • Vince Camuto
  • Wella
  • Yves Saint Laurent

Don’t forget to pin this list for later!

Please leave me your thoughts in the comments, and don’t hesitate to bring up any brands I might have overlooked.

Do you shop at Ulta? What are your favorite cruelty-free brands available there?

Cruelty-free made simple!

Download the full list of cruelty-free brands in my 10-page guide, Cruelty-Free Made Simple. Enter your name and email below to get it in your inbox.

Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.