Aussie has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
*This brand sells in China without testing on animals. They are now fully cruelty-free according to our standard. Please see our update here.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“We’re proud to be a PETA certified cruelty-free brand, so you can be kind to kangaroos and have perfect, bouncy hair and defined curls, too. Aussome!
From the Australian kangaroo to a cute, fluffy bunny, every animal is unique and loved.
Aussie is cruelty free and against animal testing – and we’re proud of it!”
Aussie is owned by Procter & Gamble which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Aussie.
No, Aussie is not sold where animal testing is required by law.
Yes, Aussie is certified by Peta.
Aussie is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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