Is Aussie Cruelty-Free?

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Is Aussie Cruelty-Free?

Aussie is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

*This brand sells in China without testing on animals. They are now fully cruelty-free according to our standard. Please see our update here.

Parent company:

Procter & Gamble

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Aussie

“We’re proud to be a PETA certified cruelty-free brand, so you can be kind to kangaroos and have perfect, bouncy hair and defined curls, too. Aussome!

From the Australian kangaroo to a cute, fluffy bunny, every animal is unique and loved.

Aussie is cruelty free and against animal testing – and we’re proud of it!”

Is Aussie owned by a parent company that tests on animals?

Aussie is owned by Procter & Gamble which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Aussie.

Is Aussie sold where animal testing is required by law?

No, Aussie is not sold where animal testing is required by law.

Is Aussie certified cruelty-free by any organizations?

Yes, Aussie is certified by Peta.

Is Aussie vegan?

Aussie is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Aussie are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

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