Aussie is NOT cruelty-free.
This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Aussie is owned by Procter & Gamble, a company that is not cruelty-free.
At a Glance
| Finished products tested on animals | Uncertain |
| Ingredients tested on animals | No |
| Suppliers test on animals | No |
| Third party animal testing | Uncertain |
| Sold in mainland China | Yes |
Aussie's Official Animal Testing Policy
“Working alongside PETA scientists, Aussie took careful steps to ensure that its products are never tested on animals in China—a country notorious for its animal-testing requirements for cosmetics. In China, Aussie sells only domestically manufactured non–special use products, which are not required to be tested on animals.”
What This Means
Aussie is now certified by PETA. However, we don’t consider them to be cruelty-free. This is because they still sell in China, where there’s a small risk of post-market animal testing. Please read this post for all the details.
Why We Classify Brands Like Aussie As “Not Cruelty-Free”
The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.
Because of this, we communicate with brands directly to gather information about their full animal testing policy.
Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:
- Their company engages in animal testing
- Their suppliers engage in animal testing
- They allow third-parties to test on animals on their behalf
- They test on animals where required by law
- They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed
A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.
What’s The Deal With China?
Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.
As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.
As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.
This is so confusing. I dont use PETA as a guide but I do use Leaping Bunny. Leaping Bunny says Aussie are cruelty free. Can we get some clarification please? X
Hi Naomi, Aussie is unfortunately not Leaping Bunny certified cruelty-free. You can check their online database for certified brands if you are ever in doubt. Thanks for being cruelty-free!
According to PETAs website they are cruelty free