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17 Best Cruelty-Free Foundations From Drugstore To High-End (2021 Update)

by Suzana Rose

Mar 9, 2021

Are you looking for a cruelty-free foundation for your specific skin and needs? I've created this list with more than one skin type in mind. The foundations mentioned below also vary in terms of coverage, finish, and ingredients, as to suit every single cruelty-free shopper's needs. Keep in mind that they're in no particular order.

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Note: We've updated our cruelty-free foundation post for 2021! New foundations were added for all skin types.

Looking for the best cruelty-free drugstore foundation? Click here to jump straight to the new drugstore section, or keep scrolling.

Smashbox Studio Skin Full Coverage 24H Foundation

"A weightless, 24-hour, full-coverage foundation with oil and shine control that is also waterproof, sweat resistant, and won’t look cakey or cause blemishes."

If you're looking for a very full coverage foundations that lasts all day, this is your #1 choice. It has a lightweight formula and feels like skin despite the super full coverage. Keep in mind that the finish is matte, so you'll have to use a dewy primer for some glow. If you have very dry skin, this foundations\ might not be ideal for you as it can be drying.

BEST FOR Super full coverage that hides every imperfection.
Price 36.00$/1.7oz.
Skin Type Normal to oily
Coverage Full coverage
Finish Matte
Buy Sephora

Flower Beauty Light Illusion Foundation SPF 18

"Light Illusion is a breakthrough foundation that achieves the impossible; provides you with medium to buildable coverage to smooth and perfect, while imparting your skin with the most flattering soft luminosity imaginable. All with a weightless, nude skin feel. Imperfections and uneven skintone are diminished. Only a flawless, smooth, and incredibly natural complexion is revealed."

This is my favorite foundation, and for only $14 for a full ounce of product, it's a great price-quality ratio. I love the blendable formula which blends into the skin flawlessly, and I also absolutely love the dewy finish. After powdering oily areas, it has a good lasting power as well. It also has an SPF of 18.

BEST FOR If you're looking for a dewy foundation.
Price 14.00$/1oz.
Skin Type All
Coverage Medium (Buildable)
Finish Dewy
Buy Ulta

Bite Beauty Changemaker Supercharged Micellar Foundation

"A clean, long-wearing foundation with gentle micellar technology that mimics skin texture for a natural, flawless finish."

Bite Beauty recently came out with a fantastic foundation which works for most skin types, but particularly those with oilier skin. They claim that the micellar technology "mimics skin texture for a smooth, non-cakey look", which makes the foundation look like your own skin. This foundation is clean and formulated without potentially harmful ingredients.

BEST FOR A long-lasting foundation perfect for combination to oily skin.
Price 39.00$/1oz.
Skin Type All
Coverage Medium (Buildable)
Finish Natural
Buy Sephora

Anastasia Beverly Hills Luminous Foundation

"Anastasia Beverly Hills Luminous Foundation is a water-resistant liquid foundation that creates a luminous, natural finish. The radiant formula delivers long-wearing, medium coverage yet still feels weightless and looks ultra-fresh. "

This foundation blends flawlessly and provides a medium coverage with a beautiful dewy finish. It's ideal for those with dry skin but also works well for most skin types. With 50 shades to choose from, the shade range is incredible and there's a match for everyone.

BEST FOR Combination to dry skin.
Price 38.00$/1oz.
Skin Type Dry, Normal, Combination
Coverage Medium
Finish Dewy
Buy Sephora

Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

"An oil-free, 12-hour liquid foundation formulated with Amazonian clay and non-chemical sunscreen filters."

This is one of my favorite foundations because of the long-lasting and decent coverage it provides at a fair price. Despite the name, I would call the coverage medium but buildable. It works with almost all skin types although it might not be ideal for very dry skin. For me, it feels like skin and doesn't cake.

BEST FOR If you're looking for a foundation that lasts ALL day long.
Price 38.00$/1.7oz.
Skin Type All
Coverage Medium (Buildable)
Finish Natural
Buy Sephora

Hourglass Immaculate Liquid Powder Foundation

"A breakthrough liquid to powder formula that absorbs oil, camouflages imperfections, and delivers a long-lasting velvet matte finish—without the need for touchups."

If you're looking for a foundation for oily or very oily skin, this might be the one. It's on the pricey side but it feels like a quality foundation on the skin. Although I don't have oily skin myself, this definitely lasts all day on my oilier areas and feels matte and smooth yet lightweight.

BEST FOR If you have oily skin.
Price 42.00$/0.42oz.
Skin Type Oily
Coverage Medium (Buildable)
Finish Natural/Matte
Buy Sephora

Urban Decay Stay Naked Weightless Foundation

"A vegan, buildable, medium-coverage liquid foundation with a real-skin, matte finish that lasts up to 24 hours."

If you're looking for a vegan foundation that offers medium coverage, doesn't feel like makeup, and stays on all day, this one's for you. It also comes with a side selection of 50 shades, so you'll be able to find a perfect match for your skin tone.

BEST FOR Longwearing + matte.
Price 39.00$/1oz.
Skin Type Combination to oily
Coverage Medium
Finish Matte
Buy Sephora

COVER FX Total Cover Cream Foundation

"An antioxidant-rich, two-in-one foundation and concealer offering broad spectrum SPF 30 protection with medium to full, buildable coverage."

This is a cream foundation that's perfect for those seeking full coverage. It covers redness and hyperpigmentation and works for those with sensitive or acne-prone skin. Again, this covers everything and has good lasting power. Application can be tricky for those with dry skin; personally I definitely need a primer.

BEST FOR If you're looking for full coverage.
Price 42.00$/0.42oz.
Skin Type Oily to Normal
Coverage Full
Finish Natural
Buy Sephora

Illamasqua Rich Liquid Foundation

"Loved by professional make-up artists, Illamasqua Rich Liquid Foundation provides maximum, long-lasting coverage without feeling or looking heavy. It blends easily and hides problem areas perfectly."

As the name implies, this foundation really is pigmented and offers full coverage. If you're looking for a full coverage liquid foundation, you might absolutely love it -- but keep in mind that it does look like you're wearing makeup and might cling to dry patches unless you use something hydrating or a primer underneath. Overall amazing coverage and great as a special occasion foundation.

BEST FOR If you want very full coverage.
Price 50.00$/1oz.
Skin Type All
Coverage Full
Finish Matte
Buy Illamasqua.com

FACE Atelier Ultra Foundation

"Due to its unique blend of silicones in the formulation, Ultra Foundation forms a delicate, lightweight and flexible second skin with a natural breathing ability. It’s an out-standing performer on mature, troubled or sensitive skin."

This foundation is silicone-based and doubles as a primer. For this reason, the application is really silky-smooth. It has a thick consistency and the coverage is full while still feeling breathable and light. It's also available in adjusting shades such as pure white, dark brown, and red, making it a great foundation for your any cruelty-free makeup artist's kit!

BEST FOR Makeup artist kits
Price 48.00$/1oz.
Skin Type Normal to Dry
Coverage Full
Finish Natural/Dewy
Buy Face Atelier

W3ll People Narcissist Foundation Concealer Stick

"This feel good, creamy foundation instantly melts into skin giving it a fresh, healthy glow. The modern stick design is ideal for portability and mess-proof application on the go. Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Made with pure, natural and organic ingredients, so there’s no film, no grease, no crease just diva-friendly perfection."

If you prefer clean makeup, this is a beautiful stick foundation free of potentially harmful chemicals. It's a cream foundation and I would say the coverage is medium; it's not exactly a concealer contrarily to what the name implies, although it's great for the under-eye area. It's easy to blend and dries to a dewy skinlike finish.

BEST FOR If you're looking for a creamy/dewy natural foundation.
Price 39.75$/0.35oz.
Skin Type Most
Coverage Medium
Finish Natural/Dewy
Buy The Detox Market

Sappho Liquid Foundation

"Our luxurious liquid foundations are formulated with natural minerals suspended in certified organic aloe juice and certified organic jojoba oil providing flawless coverage without a heavy look or feel. Aromatic essential oils act as a natural preservative while also providing antioxidant qualities."

This one's made by a Canadian company and it really impressed me. It's a natural foundation free from potentially harmful chemicals and I would totally recommend it for those looking for an everyday green liquid foundation that looks natural, offers good coverage, and doesn't irritate skin.

BEST FOR If you’re looking for an organic foundation.
Price 52.00$/1oz.
Skin Type All
Coverage Medium
Finish Natural
Buy The Detox Market

Best Cruelty-Free Drugstore Foundations

1. Flower Beauty Light Illusion Foundation. Great foundation for most skin types, though if you're oily you might prefer the Covergirl foundation below. This one by Flower beauty provides medium coverage, applies beautifully, and gives you a nice glow.

2. NYX Total Control Drop Foundation. This is a beautiful medium coverage foundation that comes with a dropper. You can use as many drops as you want to suit your skin (more drops, more coverage). Velvetty matte finish.

3. Covergirl Trublend Matte Made Foundation. This is a great drugstore foundation if you want a matte finish that stills feels hydrating on the skin and won't dry you out. Lightweight with medium, buildable coverage.

4. Milani Conceal + Perfect 2 in 1 Foundation. If you're looking for full coverage from the drugstore, this is where it's at. Best for oily to combination skin, and those with drier skin types might not love this one! Matte finish.

5. e.l.f. Acne Fighting Foundation. This foundation contains Salicylic Acid and Tea Tree to treat and prevent breakouts, so it's perfect if you have acne-prone skin. Medium coverage, semi-matte finish.

6. Physicians Formula The Healthy Foundation. This foundation provides light to medium coverage as well as a luminous finish. It also has SPF 20 built in.

IMPORTANT UPDATE: Physicians Formula is no longer cruelty-free as of 2019.

Do you have any other favorite cruelty-free foundations? Share them in the comments as they might be helpful to others!

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

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+ Show Comments (98) - Hide Comments (98)
  • Angélica says:

    Es increíble la cantidad de cosas que compramos sin la certeza de estar haciendo un bien o un mal.
    Gracias estas personas, podré sin lugar a dudas seleccionar mis artículos sin culpa y disfrutar de ellos, sabiendo que al comprar productos que estan seleccionados en ésta página, voto por ya no más crueldad animal.

  • Sarah Dixon says:

    Thanks such for investing the time to provide information regarding cruelty free products! You are my #1 go to site to look for cruelty free products to use. – Sarah

  • Payton says:

    Do you have any suggestions for sensitive/dry/eczema skin? Looking for something pretty dewy given that most foundations tend to get flakey (quick!).

    Thank you!

  • Erin says:

    Susana, thank you for giving us this amazing website, I always check it before purchasing makeup now. Keep up your awesome work. Much love ♥

  • Kerr says:

    I used to use the Urban Decay All Nighter and was in love with it but I started to feel like my face looked almost “too perfect” and airbrushed. The finish of my face did not match the finish of the rest of my skin and the color was not an exact match. I was looking for something more natural looking while still giving me decent coverage and decided to switch to the Naked Skin. I love this foundation and the finish is way more natural, the color matches perfect, the coverage is medium and it feels like you aren’t even wearing makeup. Super happy with this purchase and it lasts all day!

  • SopranoB says:

    Thank you SO much for this list…It’s a great help in my search for a new foundation. My skin just totally changed in the last year and I need to find something new because what used to be fabulous is a big NO now!!Thank you, hormones!! Anyway, there are a number of companies that have jumped on the “all natural”, “organic”, and claim they don’t test on animals…But you really need to check! That Chinese market is just too tempting when it comes to the bottom line and many companies products I USED to live on are now off the table!! DHC Japan comes to mind-I used their Deep Cleansing Oil for 12 years but they started selling in China which means animal testing!! I have had to become a chemist in my own kitchen making my own cleansing oil and serums to make up for it! Ugh! It’s a huge bummer. I have written SO many letters…I just get form letter P.R. responses. It’s SO aggravating because in order to DO something about it they need to feel in in their profits! Thank you SO much for your hard work and fighting the good fight! If you have any suggestions for foundations that come in really fair colors-I am a ginger and having the worst time finding something that works…The Becca was a GORGEOUS formula but the lightest color was yellowish and way too noticeable! Thank you!

  • Angela says:

    I’m sorry I don’t mean to be rude But did you know the body shop has been taken off the cruelty free list because they no longer meet the requirements, Too faced is owned by Estee Lauder, I choose not to buy from companies who are owned by parent companies who do their dirty work for them. I don’t think this is the site for me.Thank you for sending the download but I think i will be unsubscribing.

  • Lindsay Mouritzen says:

    Is this an updated list? Other cruelty free lists don’t have some of these brands anymore, like Tarte and Nars (to my sadness). How do you keep up to date? Thanks!

    • Suzana Rose says:

      I updated the post to include the update about NARS, unfortunately. Tarte is still cruelty-free as of 2019, though they’re owned by a brand that tests on animals.

  • Ann says:

    There is a brand ( Mirenesse ) that claim they are cruelty free, one of the skin care product actually states it is made in South Korea. What is this country’s policy in cruelty free. I was so happy there was an Australian cruelty free company that I have purchased some of the makeup and skin care. SuzieI would really love to fid out.

  • Charlene C Graveline says:

    Was really looking for a foundation for mature skin (over 50) that won’t leave my face looking caked and dried out. Next to impossible to come by at all.


  • Emilie says:

    NARS isn’t longer cruelty free. They ship to China.

  • Sarah says:

    Careful NARS is nor cruelty free anymore. They decided to sell in China.

  • Pamela says:

    Why is NARS on the list when earlier this year you said they sell in China, and therefore, cannot be cruelty-free? And Urban Decay which is owned by L’oreal? I never know what to do as my options are dwindling.

  • OLa says:

    Girl, NARS is not cruelty free. What are you even doing?

  • Erika says:

    Can you update this? NARS is no longer cruelty free.

  • Paul says:

    My friend is going vegan so I will share this list with them.

  • Emily says:

    I don’t think NARS is cruelty free anymore…

  • Kail says:

    The Ordinary makes a great foundation! And it is only $6! Even Wayne Goss (a professional makeup artist) reccomends it!

  • Jyll Marie says:

    Why isn’t Kat Von D’s foundation listed? Isn’t her entire line vegan and cruelty free?

  • Kristina says:

    NARS isn’t cruelty free anymore

  • Evette says:

    Hi, I am looking for a good foundation that can even out my skin color. I have blemishes and discoloration, and wanted to ask your opinion for a good foundation. I find myself having both dry and oily skin. Really depends what moisturizer I put on. Thank you! Your website is amazing, btw 😉

  • Jade says:

    Really wish Tarte was sold in the Uk

  • Asha says:

    Does anyone have recomendations for foundations won’t flake in dry areas of the face like around the nose? I’ve been having this problem with sooo many that I’ve tried so far

    • Aly Laughlin says:

      I have this problem too! I would suggest mixing your foundation with a little bit of moisturizer (or using a tinted moisturizer like BalmShelter from theBalm). Then you can use the foundation alone or a concealer to build up coverage in areas where you want more. I hope this helps!!

  • Michael Pham says:

    You should mention that NARS is yellow based, and doesn’t work for people who have pink based skin. And it cakes a lot too

  • Michael Pham says:

    Milani’s conceal + perfect 2 in one foundation is garbage imo. I remember when i purchased it in the shade creamy vanilla, and it was so yellow on me. my favorite foundations are Too Faced Cocoa Powder Foundation in Light, and Tarte’s Double Beauty Confidence Compact power foundation in light beige. Liquid foundations usually don’t work for me either because of how the color appears on my skin or how they always appear cakey on me.

  • Kateryna says:

    I use Gosh All-in-one BB cream as foundation. It is low price, lightweight and medium covering, invisible on the skin. Although one application take quite big amount of it and on my combination skin it looks a bit oily.

  • Amanda says:

    I’m interested in finding out about the best cruelty free foundation for mature skin. I’m 56 & my skin tends to be dry. I want good coverage without looking like I have pancake makeup on and lately I feel like my make up/look is always blah/tired looking. I do wear make up but not on the heavy side. I still prefer only and every day look but I just want my skin to look more vibrant!

    • Suzi says:

      Have you tried Born This Way by Too Faced? I would also suggest Charlotte Tilbury’s Light Wonder foundation. If anyone has more suggestions, please comment! 🙂

  • Brooklyn Barrella says:

    My skin is dry, but st the same time, I can’t put oil on it. What would you recommend :(?

  • Samantha M says:


  • Samantha M says:

    Are you sure Nars is cruelty free?

  • Meg says:

    Just an update that Too Faced was juts bought out by Estee Lauder (a company who does test on animals) However, Too Faced has promised not to change their formulas or start testing on animals, and said they will not sell in China. Lets hope that stays true, just a bummer that they are now owned by a company who does test on animals :/

  • Witchs Brew says:

    I would highly recommend if you do have the time and budget to invest in the BareMinerals Bare Skin one. I bought it last year and it really does leave a natural look to your face. Yes its a little wet but of course you can powder over it. In the winter I leave it with out the powder to give a dewy finish. Its not a greasy finish or oily its just something that leaves you hydrated. I sometimes even forget I have it on thats how nice it feels.

  • ipek sandıkçı says:

    tarte is not cruelty-free.. dont need to say nars are urban decay are not. cruelty-free KITTY U SURE OF THAT U DONT SUPPORT THE CRUELTY ?

  • Irina Souvandjiev says:

    Hi 🙂 i only recently started getting interested in cosmetics, whereas before I never really cared about putting on make-up. I am thing of taking courses at a newly opened school not far from me, MUD, which is supposed to have a very good reputation. I asked someone who studied there whether you’re allowed to bring your own make-up, or whether you have to stick to the kit you have to buy accompanying the lessons, and she said you can bring whatever you want to class, so yeey! 😀 definitely going to try and use as many cruelty-free products there. Also, I wanted to tell you about a new brand of mineral make-up from the Netherlands, which I’m gonna try out in a month or so. here are links to their Facebook page and website. The founder is an ordinary woman who wanted a natural product for her sensitive skin, and she has quite a lot of video’s where she tests the make-up on herself and other. I really like it and can’t wait to try it out! https://www.creativecosmetics.nl https://www.facebook.com/creativecosmeticsNL/

  • Try the NARS! It’s much less “oily” or patchy than the BM if I remember correctly.

  • Taylor says:

    I totally agree. I was so excited when clicking the link but then when I saw what was listed I wanted to cringe. Some of these brands are owned by a parent company who tests on animals and thats just a no for me.

  • Robin Barr says:

    I completely agree. It’s like being half pregnant. Your company either tests on animals or it doesnt. Period. I did not hear about Tarte, NARS, Bare Minerals selling in Asia, nor Urban Decay. People, just purchase health food store cosmetic brands, and then you don’t have to worry about it.

  • Leslie delacudz says:

    I just wanted to say thank you for this information! I was lost as to where to even find cruelty free and quality foundation. I tried Lush and I love it. Thank you

  • Susie Sewell says:

    Try Bare Minerals Lasting Line Long-Wearing Eyeliner in Absolute Black – I switched over to this in recently making the transition to CF products and I love it!

  • Jessica Wong says:

    My sister has it also and says she really likes it. it looks really natural on her but when i did the “refine search” at Sephora….it literally gave me almost nothing because TooFaced is full coverage apparently. I definitely do plan on trying it though so thanks for giving me your experience and review :))))))

  • I still have to try this one out! Thanks for sharing, Phoebe! 🙂

  • Jessica Wong says:

    Anyone know of a foundation that is medium-ish coverage and has a natural finish? (ie not too matte but not too dewy)??? Liquid preferably (I just hate thick and greasy things)….and not super expensive. andddddd it is 100% CF??
    Because I don’t )’:

    **also proud to see more and more canadian companies being added to this list (:
    Hopefully the bill to ban cosmetic animal testing will finally be passed.

  • Charlotte Thorneycroft says:

    Charlotte Tilbury magic foundation is good and so is Gosh exceptional foundation and is really cheap!

  • I’ll mention this as part of a drugstore post, thank you for the suggestion!

  • Phoebe O'Hare says:

    Too Faced “Born This Way” is da bomb! ?

  • Griselda says:

    How about some more affordable foundations?

  • rachael says:

    Nars is owned by Shiseido who are one of the worst when it comes to animal testing.

  • Aleta Baligian- Heidt says:

    Just bought make up for ever mascara. Just found out it tests on animals. I am so upset

  • Melissa says:

    The other hourglass foundations are also very good. Ellis faas and chantacaille also lovely foundations. My holy grail foundation brand is by terry. All happily cruelty free. In Australia most brands at Mecca cosmetica are cruelty free (if not all) but not so at Mecca maxima.

  • anitkaxx says:

    Nars is cruelty free, but his mother company is not. Is that okay to buy nars ?

  • I absolutely love the convenience and performance of the W3LL PEOPLE Foundation + Concealer Stick. How do you think the coverage and longevity of it compare to the Sappho Liquid Foundation, which I’ve been coveting?

    • Suzi says:

      Hi! 🙂 I think both are very similar in terms of coverage, meaning you’ll get about a medium coverage. The difference (at least in my experience) is that you need to have relatively “good skin” (smooth texture, no dryness) to able to pull off the W3ll People stick. Sappho is more forgiving and suits more skin types!

  • Suzi says:

    I’ll try to find more affortable alternatives! It’s a little bit harder to find a good cruelty-free drugstore foundation but I’ll do my best.

  • Katya S says:

    Very informative post, thank you! Maybe one day I’ll try liquid foundation too… (usually I use mineral one) it’s shame that we don’t have all these brands at stores in Estonia – it’s kinda hard to pick right color shade online 🙁 I’d love to see the same post about concealers xx

    • Suzi says:

      Ooh, great idea about concealers! I’m going to do primers next since I’ve been trying a whole bunch, but this will give me time to try more concealers! Thanks for the suggestion. 🙂

  • Emily Catherine says:

    This is great! But I’m going to be ‘that’ person: Nars is owned by Shiseido, who are not cruelty-free.

    • Suzi says:

      I talk about this a little more in depth in my post about cruelty-free brands that are owned by non-cruelty-free companies, but I personally support all cruelty-free brands. Yes, 4 of these brands are owned by non-cruelty-free companies: BareMinerals is also owned by Shiseido, Tarte is owned by Kose, and UD is owned by L’oreal.

      • Phoebe O'Hare says:

        Then WHAT is the point?

        • Jessica Wong says:

          I’ve been having the absolute worst time finding a affordable (and i’m even willing to spend if i HAVE to) foundation that is 100% CF and has a natural finish, which is very important to me. I’ve never done foundation and i really really want to try it but since all these “CF” brands now sell in China or are owned by non CF companies….there is practically nothing.
          My options (that aren’t drugstore) are KatVonD, Becca, ABH, Cover FX and Toofaced. Sounds like a lot? But nope…its not. None of them have what i’m truly looking for in a foundation or are ridiculously expensive.

          With that being said, I LOVE CFK’s blog. She’s helped me so much in gaining knowledge about these companies and being a conscientious consumer. I think her point is that the companies themselves are still Cruelty Free, so if you have to choose a foundation, supporting one that is CF (even if owned by a non CF company or sells in China) is still better than purchasing from a brand that is not Cruelty Free at all.

          • Coralie Fay says:

            It’s an investment (£30 in the UK, basically the standard ‘high end’ foundation price) but I recently bought the Charlotte Tilbury Magic Foundation and that’s amazing for a NATURAL ‘second skin’ finish but you can still build it up to get up to medium coverage. I love it because you can hardly see the make up but it’s still nice and matte, it’s concept is that it works for ANY skin type! Give it a go if you’re looking to spend a little more money – it’s vegan too!

          • raveninapoe says:

            Have you tried Andalou Naturals BB or CC creams? They have a couple of tints that seem to work with several skin tones, provide light coverage, even out the skin tone, and also have SPF 30. I use the 1000 Roses Color + Correct Sheer in Nude. They are about $20 on their website, but I get mine from my local natural foods store or Whole Foods, and they often have them on sale for about $12-15. They often have them out to sample as well before buying.

          • Jessica Wong says:

            Oh that sounds awesome! I’ll check out my local Whole Foods stores and their website. I’ve never heard of them.

            Thank you!! 🙂

          • raveninapoe says:

            Good luck! I like it, but I need set it with mineral powder since my skin is oily. Also, if you go to Whole Foods, check out with other cosmetics they have such as Mineral Fusion, Pacifica (also can find in Target), Zuzu, etc. They usually have testers to sample. The Andalou BB cream would be where the facial moisturizers would be. Last, there is also Physician’s Formula 100% Organic BB Cream (I saw it in Target). I haven’t tried it yet, but I know Target will let you return it if it isn’t a match. Whole Foods as well. Just save the receipt.

          • Jessica Wong says:

            Physicians formula is really difficult to colour match for me.
            I love pacifica but I’m from canada and they don’t have it here, or if they do its only online and it’s jacked up in pricing. I love the bronzers from PF though!

          • raveninapoe says:

            Oh, and Physician’s Formula has a CC cream as well. The reviews on Amazon seem to be good… hmmm.

          • adriene says:

            have you tried ELF and Wet n Wild? they are drugstore brands, more affordable and cruelty free.

  • Corrin says:

    This is awesome! Have you thought about doing this with drug store foundations? I know there aren’t a whole lot to choose from, but I think it’d be super helpful none the less. 🙂

  • I’ve been eyeing Tarte’s Amazonian Clay foundation for a while now because I’ve heard really good things about it. I’ve been on the lookout for a cruelty-free foundation that would work well with my oily skin. The one I’m currently finishing up is good, but is sadly, non-cruelty-free (bought before I’ve known better). Thank you for the recommendations, Suzi! 🙂

    • Suzi says:

      I hope you’ll find something that works for you! If you buy from Sephora, remember to sample first. 🙂

      • I wish we have a Sephora here. 🙁 Unfortunately, I will have to guess my shade when I order this from a local seller. The good thing though is that Tarte made the effort to describe the shades and what undertone they have. 🙂

        • Suzi says:

          Ahh that’s not easy, good luck!

        • Dee says:

          Hey, if you buy from Sephora online, you can talk/email a representative and send them a pic of your face/skintone and they will advise you on shades. or contact Tarte directly too that way.

          • Hi Dee! Thank you for this. I didn’t know that and that’s quite helpful information for everyone who shops online and didn’t want to risk getting the wrong shade, especially since it can be a pain to return them if one lives in another country. 🙂

    • Valerie says:

      Hi! I was also eyeing the Tarte Amazonian Clay foundation but I just read that Tarte was bought by KOSE who is a Japanese company who still tests on animals in China. 🙁 I am so sad. Same goes with UD, UD was bought by L’oreal who is a well known animal tester. What to do, what to do….. I might just have to check out Sappho.

      • Hi Valerie! For me, as long as the company itself remains to be cruelty-free, despite being owned by a company that tests on animals, I would still support them. I guess I consider them a separate entity from the parent company. I’ve just heard of Sappho from this post, but it sounds promising. 🙂

        • Phoebe O'Hare says:

          U are kidding yourself, and not really doing anything to promote cruelty free then.

          • Jessica Wong says:

            I think for some people….it might be the best alternative as it’s an “inbetween”.
            I absolutely 100% understand and agree with what you mean but it’s getting so so hard. Of course the best option would be then to ditch the foundation altogether, but not many will do it i think.
            If someone were to ask me whether to buy from Nars/UD or MUF/Sephora brand….I would tell them to go with the former. At least they are buying from a CF company, although it is unfortunate their parent is not.
            Hopefully as a first step, China bans the law on absolutely needing products to be tested on animals. Would be a huge step and would open up brands that sell there as fully CF. If the rest of the world doesn’t need the product tested on animals and are doing just fine….don’t see why it would not be the same for China.

            Sorry the post was so long I tend to rant.

    • Phoebe O'Hare says:

      Try Too Faced Born This Way foundation. U’love it for ur oily skin!

  • Kaily Baute says:

    This is awesome 🙂 It’s so hard finding a good cruelty free foundation!

  • Bria says:

    I’ve been creeping on the nars foundation for forever even though I have ‘normal’ skin I think I would like to try out the matte version.

  • Maeve says:

    the Sappho foundation still sounds so nice! I really need to go ahead and try it out already! I’m also eyeing the Koh Gen Do foundations because of all of the dang hype! Have you tried them out? I’d love to hear your thoughts if you have!

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