Note: We’ve updated our cruelty-free foundation post for 2020! New foundations were added for all skin types.
Are you looking for a cruelty-free foundation for your specific skin and needs? I’ve created this list with more than one skin type in mind. The foundations mentioned below also vary in terms of coverage, finish, and ingredients, as to suit every single cruelty-free shopper’s needs. Keep in mind that they’re in no particular order.
Looking for the best cruelty-free drugstore foundation? Click here to jump straight to the new drugstore section, or keep scrolling.
“A weightless, 24-hour, full-coverage foundation with oil and shine control that is also waterproof, sweat resistant, and won’t look cakey or cause blemishes.”
If you’re looking for a very full coverage foundations that lasts all day, this is your #1 choice. It has a lightweight formula and feels like skin despite the super full coverage. Keep in mind that the finish is matte, so you’ll have to use a dewy primer for some glow. If you have very dry skin, this foundations\ might not be ideal for you as it can be drying.
|BEST FOR||Super full coverage that hides every imperfection.|
|Skin Type||Normal to oily|
“Light Illusion is a breakthrough foundation that achieves the impossible; provides you with medium to buildable coverage to smooth and perfect, while imparting your skin with the most flattering soft luminosity imaginable. All with a weightless, nude skin feel. Imperfections and uneven skintone are diminished. Only a flawless, smooth, and incredibly natural complexion is revealed.”
This is my favorite foundation, and for only $14 for a full ounce of product, it’s a great price-quality ratio. I love the blendable formula which blends into the skin flawlessly, and I also absolutely love the dewy finish. After powdering oily areas, it has a good lasting power as well. It also has an SPF of 18.
|BEST FOR||If you’re looking for a dewy foundation.|
“A clean, long-wearing foundation with gentle micellar technology that mimics skin texture for a natural, flawless finish.”
Bite Beauty recently came out with a fantastic foundation which works for most skin types, but particularly those with oilier skin. They claim that the micellar technology “mimics skin texture for a smooth, non-cakey look”, which makes the foundation look like your own skin. This foundation is clean and formulated without potentially harmful ingredients.
|BEST FOR||A long-lasting foundation perfect for combination to oily skin.|
“Anastasia Beverly Hills Luminous Foundation is a water-resistant liquid foundation that creates a luminous, natural finish. The radiant formula delivers long-wearing, medium coverage yet still feels weightless and looks ultra-fresh. “
This foundation blends flawlessly and provides a medium coverage with a beautiful dewy finish. It’s ideal for those with dry skin but also works well for most skin types. With 50 shades to choose from, the shade range is incredible and there’s a match for everyone.
|BEST FOR||Combination to dry skin.|
|Skin Type||Dry, Normal, Combination|
“An oil-free, 12-hour liquid foundation formulated with Amazonian clay and non-chemical sunscreen filters.”
This is one of my favorite foundations because of the long-lasting and decent coverage it provides at a fair price. Despite the name, I would call the coverage medium but buildable. It works with almost all skin types although it might not be ideal for very dry skin. For me, it feels like skin and doesn’t cake.
|BEST FOR||If you’re looking for a foundation that lasts ALL day long.|
“A breakthrough liquid to powder formula that absorbs oil, camouflages imperfections, and delivers a long-lasting velvet matte finish—without the need for touchups.”
If you’re looking for a foundation for oily or very oily skin, this might be the one. It’s on the pricey side but it feels like a quality foundation on the skin. Although I don’t have oily skin myself, this definitely lasts all day on my oilier areas and feels matte and smooth yet lightweight.
|BEST FOR||If you have oily skin.|
“A vegan, buildable, medium-coverage liquid foundation with a real-skin, matte finish that lasts up to 24 hours.”
If you’re looking for a vegan foundation that offers lighter coverage, doesn’t feel like makeup, and stays on all day, this one’s for you. It also comes with a side selection of 50 shades, so you’ll be able to find a perfect match for your skin tone.
|BEST FOR||If you have dry skin.|
|Skin Type||Combination to oily|
|Coverage||Light to Medium|
“An antioxidant-rich, two-in-one foundation and concealer offering broad spectrum SPF 30 protection with medium to full, buildable coverage.”
This is a cream foundation that’s perfect for those seeking full coverage. It covers redness and hyperpigmentation and works for those with sensitive or acne-prone skin. Again, this covers everything and has good lasting power. Application can be tricky for those with dry skin; personally I definitely need a primer.
|BEST FOR||If you’re looking for full coverage.|
|Skin Type||Oily to Normal|
“Loved by professional make-up artists, Illamasqua Rich Liquid Foundation provides maximum, long-lasting coverage without feeling or looking heavy. It blends easily and hides problem areas perfectly.”
As the name implies, this foundation really is pigmented and offers full coverage. If you’re looking for a full coverage liquid foundation, you might absolutely love it — but keep in mind that it does look like you’re wearing makeup and might cling to dry patches unless you use something hydrating or a primer underneath. Overall amazing coverage and great as a special occasion foundation.
|BEST FOR||If you want very full coverage.|
“Due to its unique blend of silicones in the formulation, Ultra Foundation forms a delicate, lightweight and flexible second skin with a natural breathing ability. It’s an out-standing performer on mature, troubled or sensitive skin.”
This foundation is silicone-based and doubles as a primer. For this reason, the application is really silky-smooth. It has a thick consistency and the coverage is full while still feeling breathable and light. It’s also available in adjusting shades such as pure white, dark brown, and red, making it a great foundation for your any cruelty-free makeup artist’s kit!
|BEST FOR||Makeup artist kits|
|Skin Type||Normal to Dry|
“This feel good, creamy foundation instantly melts into skin giving it a fresh, healthy glow. The modern stick design is ideal for portability and mess-proof application on the go. Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Made with pure, natural and organic ingredients, so there’s no film, no grease, no crease just diva-friendly perfection.”
If you prefer clean makeup, this is a beautiful stick foundation free of potentially harmful chemicals. It’s a cream foundation and I would say the coverage is medium; it’s not exactly a concealer contrarily to what the name implies, although it’s great for the under-eye area. It’s easy to blend and dries to a dewy skinlike finish.
|BEST FOR||If you’re looking for a creamy/dewy natural foundation.|
|Buy||The Detox Market|
“Our luxurious liquid foundations are formulated with natural minerals suspended in certified organic aloe juice and certified organic jojoba oil providing flawless coverage without a heavy look or feel. Aromatic essential oils act as a natural preservative while also providing antioxidant qualities.”
This one’s made by a Canadian company and it really impressed me. It’s a natural foundation free from potentially harmful chemicals and I would totally recommend it for those looking for an everyday green liquid foundation that looks natural, offers good coverage, and doesn’t irritate skin.
|BEST FOR||If you’re looking for an organic foundation.|
|Buy||The Detox Market|
Best Cruelty-Free Drugstore Foundations
1. Flower Beauty Light Illusion Foundation. Great foundation for most skin types, though if you’re oily you might prefer the Covergirl foundation below. This one by Flower beauty provides medium coverage, applies beautifully, and gives you a nice glow.
2. NYX Total Control Drop Foundation. This is a beautiful medium coverage foundation that comes with a dropper. You can use as many drops as you want to suit your skin (more drops, more coverage). Velvetty matte finish.
3. Covergirl Trublend Matte Made Foundation. This is a great drugstore foundation if you want a matte finish that stills feels hydrating on the skin and won’t dry you out. Lightweight with medium, buildable coverage.
4. Milani Conceal + Perfect 2 in 1 Foundation. If you’re looking for full coverage from the drugstore, this is where it’s at. Best for oily to combination skin, and those with drier skin types might not love this one! Matte finish.
5. e.l.f. Acne Fighting Foundation. This foundation contains Salicylic Acid and Tea Tree to treat and prevent breakouts, so it’s perfect if you have acne-prone skin. Medium coverage, semi-matte finish.
6. Physicians Formula The Healthy Foundation. This foundation provides light to medium coverage as well as a luminous finish. It also has SPF 20 built in.
Do you have any other favorite cruelty-free foundations? Share them in the comments as they might be helpful to others!
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.