Updated: Mar 8, 2022

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Welcome to the ultimate cruelty-free makeup guide! This page is the #1 resource for finding cruelty-free makeup at every price point. It has been regularly updated since we created it, and new brands continue to be added in 2021.

Note: I originally created this guide several years ago, and it now compiles over 160 vetted cruelty-free brands! I’ve had to remove some which are no longer cruelty-free, which is unfortunate, but I’ve also added many more since the guide was published. Thank you to everyone who has shared and used this guide to shop cruelty-free! I’m so glad to see that it’s been helpful to you. If you love this guide, consider sharing it with a friend.

Our Cruelty-Free Criteria

All brands listed have been vetted to be cruelty-free, meaning that no animal testing is being performed on either finished products or ingredients at any point during production and beyond. Our criteria is the Cruelty-Free 5, meaning:

  • Their company doesn’t test finished products or ingredients on animals
  • Their suppliers don’t test finished products or ingredients on animals
  • No third parties test their finished products or ingredients on their behalf
  • They do not test on animals where required by law
  • Their products are not sold in stores in mainland China

Find out more about the Cruelty-Free 5 and how to determine if brands are truly cruelty-free.

In This Guide

Who said there aren’t many cruelty-free and vegan makeup brands?! I created this guide containing 160 brands to show you that it’s possible to find quality cruelty-free makeup for every budget, from high-end to drugstore.

You’ll find something for everyone, no matter the makeup brands you’re looking for. Brands are also split into 3 sections: mid-range and high-end, drugstore or budget-friendly, and “clean” (conscious, natural, or organic). In each category, you’ll find everything from natural-looking makeup to bold and glam. There’s no need to support brand that test on animals, and you’ll absolutely find brands that you love in this guide.

I divided this guide into 3 sections (click to skip to those sections):

For the first 2 sections, price point is the divider. By “mid-range” and “high-end” brands, I mean that their products typically cost more than $20 per product. For brands that fall under the “drugstore” or “budget-friendly” category, these brands are either available in stores or online, and their products typically fall under the $20 mark.

I also included a “clean beauty” section. Although the term “clean” may not be the best to describe the movement in general, I’m using the term to avoid confusion. “Clean beauty” refers to brands whose products don’t contain any potentially harmful ingredients. These brands are typically mid-range to high-end, though there are some affordable options as well.


2017 UPDATE: I added more brands to the list! I also now mention ALL cruelty-free brands regardless of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find a * beside the brand and the parent company will be clearly marked.

2018 UPDATE: Vegan products for top brands were added! The biggest brands now have their vegan products listed below.

2019 UPDATE: Over 40 new cruelty-free makeup brands were added!

2021 UPDATE: New brands added! The post was overhauled.

Cruelty-Free Makeup Brands

The brands listed here are all officially cruelty-free, and their price point varies from mid-range to high-end. Many of them can be found in stores like Sephora and Ulta.

  • Anastasia Beverly Hills
  • Ardency Inn
  • Aromi
  • Auric
  • bareMinerals
  • Beautyblender
  • Becca
  • Ben Nye
  • Benecos
  • Besame
  • Bite Beauty*
  • Blinc
  • Bossy Cosmetics
  • butter LONDON
  • Buxom*
  • Cargo
  • Chantecaille
  • Chi Chi Cosmetics
  • Ciaté
  • Coloured Raine
  • Cover FX
  • Dermablend*
  • Doll 10
  • Dose Of Colors
  • Edward Bess
  • Ellis Faas
  • Em Cosmetics
  • Emani
  • Eyeko
  • Face Atelier
  • Furless
  • Glossier
  • Grande Cosmetics
  • Hourglass*
  • Illamasqua
  • IT Cosmetics*
  • Jane Iredale
  • Japonesque
  • Jeffree Star
  • Josie Maran
  • Jouer
  • Juvia’s Place
  • Kaja
  • KKW Beauty
  • Koh Gen Do
  • Kryolan
  • KVD Vegan Beauty*
  • Kylie Cosmetics*
  • Laura Geller
  • LUSH
  • Lys Beauty
  • Makeup Geek
  • Marc Jacobs Beauty*
  • Mehron
  • Melt Cosmetics
  • Mented Cosmetics
  • Milk Makeup
  • Nabla Cosmetics
  • Natasha Denona
  • Nude By Nature
  • OFRA Cosmetics
  • Perfekt
  • Perricone MD
  • PUR Cosmetics
  • Pure Anada
  • Range Beauty
  • RCMA
  • Rodial
  • Rouge Bunny Rouge
  • Saie
  • Smashbox*
  • Smith & Cult
  • Stellar Beauty
  • Stila
  • Studio Makeup
  • Suva Beauty
  • Tarte*
  • Thrive Causemetics
  • Too Faced*
  • trèStiQue
  • Trish McEvoy
  • Uoma Beauty
  • Urban Decay*
  • Vesca Beauty
  • Wunderbrow

Keep scrolling for details and featured products from the best cruelty-free makeup brands listed above.


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High-quality and luxurious makeup, beautiful packaging. Three of their face products are definitely cult favorites: their Ambient Lighing Powder (great for all skin types and tones), their Veil Mineral Primer, and their Immaculate Liquid Powder Foundation (both great for oily skin).


Their full range of brushes is 100% vegan and made from synthetic Taklon hair. Here’s a list of all the current vegan Hourglass products:

  • Ambient Lighting Palette
  • Immaculate Liquid Powder Foundation
  • Veil Fluid Makeup Foundation
  • Opaque Rouge Liquid Lipstick – All Shades
  • Arch Brow Sculpting Pencil
  • Mineral Veil Primer
  • Nº 28 Primer Serum
  • Nº 28 Lip Treatment Oil

Urban Decay

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  • Makeup
  • Nail Polish

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Urban Decay markets itself as bold and edgy, but they also have a ton of neutrals and staple products. is a great eyeshadow primer suitable for oily lids and their is the best setting spray around for oily skin.

Super-pigmented and buttery eyeshadows, available both in bold and virbant colors or neutral shades, as it’s the case with the Naked palettes.

Note that Urban Decay is cruelty-free and Leaping Bunny-certified, but their parent company L’Oreal still tests on animals.

Anastasia specializes in brow products and makes some of the best ones on the market. These are available in multiple formats (pencil, pomade, powder) but also in a ton of shades. If you have eyebrows that are hard to fill out or colormatch, Anastasia has your back.

They expanded their collection way beyond brow products now, and they offer a full makeup line. For instance check out their contour palette.

Em Cosmetics was created by Michelle Phan. They offer products with everybody in mind, from the makeup newbie to the seasoned makeup artist. Their pricing is on the affordable side of mid-range, and they offer innovative products like their beloved liquid blushes.

Jouer has been flying under the radar, however they’re a high-quality makeup brand who even acquired Leaping Bunny certification. They’re currently available at Sephora and they offer products that are “classic and effortless”.

Stila gained fame with their Kitten eyeshadow, and although their popularity has dropped since, they continue to to be a big cruelty-free brand. Their products can be found around the world, at retailers like Sephora and Ulta.


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Since they pulled out of mainland China, Smashbox has been cruelty-free, though they’re still owned by a parent company that isn’t. They can be found in many big retailers like Sephora. Standout products include their primers and setting sprays, but they offer a full range of makeup products.


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Becca is very well-known for their gorgeous highlighters. They offer high-quality makeup and a great selection of products. They specialize in base products; their highlighters, bronzers, foundations, primers, and blushes are beautiful!

They recently came up with color correctors as well, which have pretty good reviews. Check out their red or peach correctors for undereye circles. Their green corrector is great to cover up redness, and their lavender corrector is great for dull and sallow skintones.


Becca uses Carmine as a pigment in some products, but the following products are vegan-friendly.

  • Aqua Luminous Perfecting Foundation – All Shades
  • Perfect Skin Mineral Powder Foundation – All Shades
  • Ultimate Coverage Complexion Crème – All Shades
Highlight + Color
  • Shimmering Skin Perfector Pressed – Moonstone, Opal, Topaz, Champagne Gold, Pearl, Blushed Copper
  • Lowlight Highlight Palette Pressed
  • Shadow and Light Bronze Contour Perfector
  • Bronzing Skin Perfector
  • Mineral Blush – Sweet Pea, Wild Honey, Lantana, Nightingale
  • Backlight Targeted Colour Corrector – All Shades
  • Backlight Priming Filter
  • Ever Matte Poreless Priming Perfector
  • Eye Priming Perfector
  • Lip Priming Perfector Ever Matte Shine Proof Foundation – All Shades
  • Resurfacing Primer


  • Parent company doesn’t test on animals
  • PETA


  • Fragrance
  • Makeup
  • Skincare

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Illamasqua is about self-expression through the art of makeup. They offer rich pigments and bold colors, but also many products suitable for natural looks. Most of their collection is solid in terms of quality.

A popular favorite is their for contouring, especially for lighter skintones. They have a huge selection of nail polish and their formula is fantastic. Their are also worth checking out.


Some of their products aren’t vegan-friendly as they contain Carmine. However, all their Nail Polish, Brushes and Fake Lashes are vegan. Their Freak Fragrance is also vegan. Here’s a list of all the current vegan products from Illamasqua:

  • Skin Base Foundation
  • Gleam Highlighter in Supernatural
  • Gel Sculpt in Silhouette
  • Gel Colour in Charm and Fluster
  • Radiance Veil
  • Hydra Veil
  • Matte Veil
  • Reflection Eyeshadow Palette
  • Precision Gel Liner in Infinity
  • Precision Ink Eyeliner (Abyss, Wisdom, Glister, Scribe, Wisdom, Alchemy)
  • Vintage Metallix (Embellish, Bibelot, Courtier)
  • Pure Pigment in Zeitgeist
  • Brow Gel (Strike, Stare, Glimpse, Awe)

Too Faced

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  • Makeup

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Too Faced is great for those who prefer natural-looking makeup with a little edge. They offer mostly neutral colors, and their packaging is super cute!

Especially popular for their pressed powder products, namely their Chocolate Bar Eye Palette (neutral colors, smells like chocolate), Primed & Poreless Pressed Powder (good for oily skin), as well as several convenient eye and face palettes. Better Than Sex is one of the best cruelty-free mascaras I’ve come across.


Their Teddy Bear Brushes and Mr. Right brush are 100% synthetic and vegan-friendly. Other vegan-friendly options from Too Faced:

  • Born This Way Foundation – All Shades ($)
  • Cocoa Powder Foundation – All Shades
  • Absolutely Flawless Concealer (Honey, Perfect Nude and Vanilla)
  • Primed & Poreless Loose Powder
  • Primed & Poreless Pressed Powder
  • Chocolate Soleil Matte Bronzer (3 shades)
  • Bronzed & Poreless
  • Cocoa Contour Palette
  • Endless Summer 16 Hour Long-Wear Bronzer
  • Soul Mates (both shades)
  • Sweethearts Perfect Flush Blush – All Shades
  • Love Flush Blush (How Deep is Your Love, Your Love is King)
  • Hangover Primer
  • Primed & Poreless Pure Primer
  • Primed & Poreless Face Primer
  • Better Than Sex Mascara
  • Perfect Eyes (Perfect Black, Perfect Brown, Perfect Purple, Perfect Storm, Perfect Peacock, Perfect Moss, Perfect Espresso)
  • 3*Way Lash Lining Tool
  • Instant Attitude Brow Bone Highlighting Pencil
  • Melted Chocolate Liquified Lipstick – All Shades
  • Melted Liquified Long Wear Lipstick – All Shades
  • Melted Metal Liquified Metallic Lipstick – All Shades
  • La Crème Color Drenched Lipstick (Except Lollipop and Mean Girls)
  • Lip Injection Extreme
  • Lip Injection Power Plumping Lip Gloss
  • Lip Insurance Glossy
  • Lip Insurance Lip Primer
  • Tinted Beauty Balm – All Shades
  • Borderline Anti-Feathering Lip Pencil
  • Perfect Lips Lip Liner (Perfect Berry, Perfect Red, Perfect Spice, Perfect Nude)

Milk Makeup is a new makeup brand available at Sephora. They’re all about “quick” makeup, mostly on the natural side. They have a lot of cream and stick products, like the stick.

Marc Jacobs Beauty

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  • Makeup
  • Nail Polish

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This makeup line is definitely on the luxurious side. Gotta love the sleek, black packaging and the high-quality pigments. If you want a wonderful full coverage foundation, check out their . They also offer a lot of beautiful and high-quality .

Marc Jacobs Beauty is cruelty-free, but please keep in mind that their perfumes are not. They belong to a different brand, Marc Jacobs Fragrances (not cruelty-free).


“While the majority of the products are free of animal byproducts, Marc Jacobs Beauty is not considered a vegan line: there are a small number of product ingredients in the line that contain ingredients of animal origin, such as beeswax & carmine.”

The vegan list is pending.

Previously known as Kat Von D Beauty, the brand is no longer affiliated with the tattoo artist. Their products are high-quality yet still fairly-priced, and they offer everything from neutrals and nudes to bold and colourful items. Plus, they make the best matte eyeshadow palette ever for those who love matte neutrals.

They have an amazing selection of liquid lipsticks. Their Shade + Light contour palettes for both face and eyes are best-sellers and great products.


Kat Von D is working on reformulating ALL their makeup to be vegan. Right now, here’s a list of all their vegan products:

  • Everlasting Liquid Lipstick – All Shades
  • Studded Kiss Lipstick – All Shades
  • Alchemist Holographic Palette
  • Tattoo Brow
  • Tattoo Liner
  • Lightning Liner (Amadeus, Bach, Fyfe, Gould, Hex, Hyde, Jett, Juno, Ludwig)
  • Ink Liner
  • Metal Crush (Doce, Electric Warrior, Paranoid, Thrasher, Thunderstruck)
  • Lock-It Concealer – All Shades
  • Lock-It Concealer Creme – All Shades
  • Lock-It Liquid Foundation – All Shades
  • Lock-It Powder Foundation – All Shades
  • Lock-It Setting Powder
  • Lock-It Featherweight Primer
  • Lock ‘N Load Setting Mist
  • Unlock-It Makeup Remover Wipes

Josie Maran

  • Clean Beauty
  • Organic
  • Parent company doesn’t test on animals
  • PETA


  • Body Care
  • Fake Tan
  • Makeup
  • Skincare
  • Sunscreen

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Josie Maran’s makeup and skincare is all about feeling luxurious without compromising ethics. They offer great products for natural looks, and their ingredients are also on the natural side.

One of their key ingredients is pure organic fair-trade argan oil, which is also present in their face, lip, and cheek products, even their Coconut Watercolor Cheek Gelee.


Here are all the current vegan products from Josie Maran. I also included their skincare, body, and hair products.

  • Argan Beautiful Eyes In Beautiful Nudes
  • Coconut Water Color Cheek Gelee
  • Argan High Gloss Lip Quench
  • Argan Illuminizer
  • Magic Marker Argan Liquid Liner
  • Argan Tinted Moisturizer
  • Argan Matchmaker Powder Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Matchmaker Serum Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Oil
  • Argan Bear Naked Wipes
  • Argan Cleansing Bar in Mint Chocolate/Vanilla/Be Beautiful (lavender)/ Be True (Unscented)/ Be Loved
  • (Jasmine)/ Be Strong (Ginger)
  • Argan Cleansing Oil
  • Argan Exfoliating Powder
  • Whipped Argan Oil Body Butter in Apricot Vanilla and Sweet Citrus
  • Argan Body Oil in Balance/Calm/Be Loved/Be Strong/Be Giving
  • Argan Cleansing Oil for Body
  • Bear Naked Nail Wipes in Grapefruit
  • Argan Sugar Balm Body Scrub
  • Argan Hot Oil Treatment
  • Argan Bohemian Waves Hair Mist
  • Argan Hair Serum


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  • Makeup
  • Skincare
  • Fake Tan

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Tarte offers makeup free of parabens, synthetic fragrance, petrochemicals, GMOs, and gluten. Their are super-pigmented, long-lasting, and non-chalky. I especially love the shade Exposed because it works with ANY eye and lip look!

Check out their In Bloom palette (pictured above), which has been getting a lot of love.

Offering foundations and concealers in a huge number of shades and undertones, and formulated for those with sensitive skin, acne, rosacea, or other skin conditions. Their Total Cover Cream Foundation is available in whooping 28 shades, and perfect if you’re looking for a true full coverage foundation. All Cover FX products are 100% vegan.


All Cover FX products are 100% vegan, but some brushes might contain natural animal hair.

Offering high-quality lip products that are also “healthy enough to eat”. Their lipsticks contain less synthetics and potentially harmful ingredients than other mainstream brands. Huge choice of lip products and shades, highly-pigmented. Bite Beauty is Leaping Bunny-certified.


Bite Beauty is now 100% vegan! Here’s why they went vegan, taken from their website:

“Yes, Bite Beauty products are vegan. Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals.”

Juvia’s Place is well-known for their affordable, high-quality eyeshadow palette, but they create a full range of makeup products. They’re an inclusive, black-owned company that caters to all skin tones.

Quality makeup with a retro feel and packaging, and a good alternative to Benefit (which isn’t cruelty-free). Top picks include their awesomely glowy highlighter Mary-Lou Manizer, their pigmented and long-wearing Instain blushes, their Bahama Mama bronzer, and their underrated Nude Tude palette.


Their brushes are vegan and synthetic, but I wasn’t impressed with the ones I’ve tried and wouldn’t recommend them. Here’s a list of The Balm’s current vegan items:

  • Mary-Lou Manizer (Highlighter, Shadow & Primer)
  • Sexy Mama (Anti Shine Translucent Powder)
  • Bahama Mama (Bronzer)
  • Read My Lips (Lip Glosses)
  • Overshadows (Eyeshadow)
  • What’s Your Type? (Mascaras)
  • Schwing (Eyeliner)
  • INSTAIN (blushes)
  • balmShelter (tinted moisturizer)
  • Put a Lid On It (eyeshadow primer)
  • Stainiac (Lip & Cheek stain)
  • Mr. Write Now – except Raj and Scott (Eyeliner)

PUR Cosmetics is found in some drugstores as well as Ulta. They offer pressed powder products and are considered “the complexion authority”, but they’ve expanded their line way beyond that. They use non-toxic ingredients, but also effective ones.

They offer an interesting line of products called the , which has both makeup and skin care products that are multi-tasking.

IT Cosmetics

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  • Makeup
  • Skincare

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IT Cosmetics was developed by Jamie Kern Lima (above) with the intention of providing more than just cover-up makeup. She wanted a product that also treats skin conditions such as rosacea, and acts as a problem to common skin problems. IT Cosmetics mostly focus on a flawless base (from foundation to concealer to contour products) and also offer skincare. You can buy IT Cosmetics from Ulta here.


IT Cosmetics isn’t a vegan brand, but they do offer a few vegan options. Note that their brushes are 100% synthetic and vegan. All their vegan products are:

  • Eye Lift in a Tube
  • My Sculpted Face
  • Vitality Blush Stain
  • Heavenly Luxe Brushes

Mented Cosmetics was created out of the desire for every woman, no matter the color of her skin, to be able to find her perfect nude lip shade. Today, they expanded their products from their original nude lipsticks to face, brow, cheek, eye, and nail products. They’re a black-owned company and they’re available at Target.

Rituel de Fille is “a new vision for beauty inspired by the magical side of natural ingredients, where pigment is elemental, ceremonial and powerful”. Beautiful and pigmented lipsticks, cream blushes, and eye makeup. You can now find them at Ulta.

Leaping Bunny-certified pro-quality independent brand. Their best-selling Ultra Foundation provides medium to full coverage and doesn’t require a primer. It’s also available in “adjuster” shades such as pure white, deep brown, and red. Some of their brushes are made from natural animal hair.


Face Atelier is transitioning to a line that’s 100% vegan. In the meantime, please be aware of the following animal ingredients in products.

1. Their lipsticks contain lanolin.

2. Beeswax is still found in their Lip Glaze, Lip Putty, Lip RX, and Sculpt HD Mascara.

3. Carmine is found in the following products:

  • Eye shadow – african violet, azure, ice burg, iced amethyst, purple haze, plum glaze, raspberry satin
  • Shimmer – pink glaze
  • Lip glaze – ice
  • Pencil – tango, rubis
  • Lipstick – berry sorbet, chilled cabernet, cool coral, crystal berry, pink cashmere, plum sorbet

Originally a nail polish brand, Ciate has moved on to makeup! A few stand-out products include their (13 shades), The Pretty Eyeshadow Palette, and their Bamboo Bronzer Longwear Bronzing Powder.

Besame is bringing back vintage makeup with their retro packaging and products inspired by classic products. They even make their products in the USA. A must-have is their Brightening Setting Face Powder, and their Classic Color Lipstick is also getting rave reviews.

Uoma describes itself as “the world’s most inclusive black-owned brand”, and they want to redefine beauty as authenticity. They stand for self expression, colorful living, and African pride. One of their top products is their Say What?! Foundation which comes in 51 shades.

Perfekt aims to simplify the beauty routines of our super busy lives! They’re a relatively new brand and can be found at Sephora. They offer many versatile and multi-use products, and everything is free from parabens, synthetic fragrance, and talc. They’re made in the USA.

Blinc focuses solely on luxury eye products, specifically mascaras, brow products, and eyeliners. You can buy Blinc from Sephora, where they have fairly good reviews.

Cargo is a Canadian makeup brand that’s also available in the US at Kohl’s. Their focus is “simple, professional results that would be easy enough for all women to achieve”.

DuWop is an independent makeup company that stands out by offering some cool, nifty items such as their super-popular Lip Venom lip plumper, their Reverse Lip Liner (a product for lining the ouside of your lips, preventing your lipstick from bleeding and giving your lips a sharp line), and their awesome-looking and hydrating Icedteas Lip Treatments.


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BareMinerals became popular for their mineral foundation, but have now branched out and offer a lot more mineral-based products. BareMinerals is owned by Bare Escentuals, which is owned by Shiseido. While Shiseido isn’t cruelty-free, Bare Escentuals still is.


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Buxom is also a part of Bare Escentuals, but they specialize in non-mineral stuff, especially lip products. Check out their cool lip plumpers if you’re into plumping products that tingle! It’s their best-seller. Again, Bare Escentuals is owned by Shiseido, which isn’t cruelty-free.

The Body Shop

  • Parent company doesn’t test on animals
  • Leaping Bunny
  • PETA


  • Body Care
  • For Men
  • Fragrance
  • Hair Care
  • Makeup
  • Skincare

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The Body Shop is a great cruelty-free alternative. Their makeup is comparable to some mid-range brands. They have a great bronzer available in several shades . I also love their Lip Care ($14) moisturizer which actually comes in a bullet and looks like lipstick. Their complete range of brushes is vegan!


  • Parent company doesn’t test on animals
  • PETA


  • Body Care
  • Deodorant
  • For Men
  • Fragrance
  • Hair Care
  • Hair Dye
  • Makeup
  • Oral Care
  • Skincare

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Lush mainly makes skin and body products, but they do offer a small selection of makeup as well.

Popular especially for their good quality and MAC-like eyeshadows at very decent prices! They also offer a good selection of blushes as well as 100% vegan and cruelty-free brushes.


  • Parent company doesn’t test on animals
  • Leaping Bunny


  • Fragrance
  • Makeup
  • Skincare

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Glossier is all about fresh, easy, minimalistic makeup. They’re somewhat new on the market but their products have been getting a lot of buzz. Check out their whole makeup line if you’re into natural, dewy looks. They already released their Glossier Play line which is more than their typical “barely there” makeup.

This brand has been gaining popularity for their luxurious, ultra-pigmented eyeshadows. They offer multiple eyeshadow palettes and the quality is fantastic although the price is a bit steep. They’re now available at Sephora.

Melt is a popular brand offering lipsticks in bold and unusual colors. They also have eyeshadow stacks that are greay quality, and many of their products are vegan (some contain Carmine).

Dose of Colors offers beautiful liquid and creamy lipsticks as well as fake lashes, eyeshadows, and highlighters. They have a vegan section on their website.

Coloured Raine is “an edgy collection of bold eye shadows, nail polishes, lipsticks and glosses that break all barriers in the cosmetic world”.

They offer a big selection of pressed eyeshadows from shimmery and matte, as well as cream eyeshadows bases and liners. Beautiful bold colors as well as neutral shades, great for makeup artists.

Mainly known for their highly-pigmented vegan lipsticks, Aromi also make over 25 vegan solid fragrances for both men and women, as well as a few liquid perfumes.

Cruelty-Free Drugstore Brands

These brands are either found in drugstore, or you can purchase them online. All of them are more affordable, and many brands still provide high-quality and cruelty-free products at a more reasonable price.

  • 3INA
  • Annabelle
  • Ardell
  • Barry M
  • BH Cosmetics
  • Burt’s Bees*
  • Catrice
  • Colourpop
  • Covergirl*
  • EcoTools
  • e.l.f.
  • Essence
  • Fiona Stiles
  • Flower
  • GOSH
  • Hard Candy
  • Jane
  • Jason Wu Beauty
  • Jordana
  • Kiko
  • LA Girl
  • Makeup Revolution
  • Marcelle
  • Milani
  • Mineral Fusion
  • Nip + Fab
  • No7
  • NYX*
  • Pacifica
  • Palladio
  • Pixi
  • Primark
  • Pupa Milano
  • Real Techniques
  • Sleek
  • Sonia Kashuk
  • Stargazer
  • Superdrug
  • The Ordinary*
  • theBalm
  • Zoeva


  • 100% Vegan
  • Parent company doesn’t test on animals
  • Leaping Bunny
  • PETA


  • Makeup
  • Skincare

Elf is not only super affordable, but they offer many great products especially when you consider the price points. Most of their products are under the $10 mark, with many of them being as low as $4. Their products can be found in drugstores around the world, most commonly at Walmart, Target, CVS, Walgreens, and more. They can also be found at Ulta or purchased online from their official store. Everything elf makes, from makeup to skincare to brushes, is 100% vegan!

We love their Putty Primer, Cream and Powder blushes, and Eyebrow Pencil.

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E.l.f. offers inexpensive products (typically around 3$ to 4$ per individual item) in sleek packaging that mimics higher-end brands. They’re a hit or miss brand and the prices mostly reflect the quality, meaning their makeup most often doesn’t measure up to high-end brands, but they do have some great products and very decent dupes. Their affordable prices make them a great brand for those on a budget, or just starting out with makeup. They reformulated all their brushes and they are now 100% vegan!



  • Parent company doesn’t test on animals
  • Leaping Bunny
  • PETA


  • Makeup
  • Nail Polish

Milani is hands down one of the best drugstore makeup brands, plus they’re cruelty-free. They offer a good selection of vegan products, and their products cane be found worldwide. In the United States, you’ll find them at Walmart, Target, and many other drugstores. In Canada, they’re available at Shoppers Drug Mart and Rexall, and in the UK you’ll find them at Boots.

We love their Silky Matte Bronzing Powder which is super smooth, and we also recommend their eyeshadow palettes among many other stand-out products. They’re made in the USA and Italy.

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An overall solid and good quality drugstore brand that’s also certified cruelty-free by the Leaping Bunny. Check out their Baked Blushes (Luminoso in particular is a popular favorite), eyeshadows and eyeshadow primer, pencil and liquid eyeliners, as well as lip products; most of these are long-lasting and very pigmented. They have a great selection of both natural and bold colors, and some good makeup staples!


  • PETA


  • Makeup

NYX can be found in many counties across the world, and they’re an affordable drugstore makeup brand. In the United States, you’ll find them at Walmart, Ulta, Target, and Walgreens among other. In Canada, they’re available at Shoppers Drug Mart and Rexall, and in the UK you’ll find them at Boots and Superdrug. They’re known for providing high-quality products in wide shade selections ranging from natural to bold.

Their Butter Gloss ($5) lipglosses are a cult classic and they’re available in 21 shades. Their Jumbo Eye Pencil ($4.50) is also great to use an eyeshadow base.

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NYX remains cruelty-free despite their acquisition by L’Oreal in 2014. This is another good quality drugstore makeup brand, offering highly pigmented products in both natural and bold shades. Their lip products are particularly worth checking out, especially the Soft Matte Lip Creams and lip glosses. Their blushes and eyeshadows are also a good bang for your buck. Their Jumbo Eye Shadow Pencil in Milk is a big favorite, cheap, and versatile: you can use it as an eyeshadow primer, highlighter, and lid concealer. It’s a must-have if you want to make less-pigmented shadows pop!

Affordable good-quality makeup. They currently offer lip products and eyeshadows, both in a huge color selection. Their eyeshadows are highly pigmented and available in several finishes.


  • Leaping Bunny


  • Makeup

Covergirl is available worldwide in many drugstores and grocery stores. In the United States, they can be found at Walmart, Target, CVS, Walgreens, and more. In Canada, they can be found at Shoppers Drug Mart, Rexall, Walmart, and so on. They’ve newly become cruelty-free and are certified by Leaping Bunny.

Covergirl mainly offers makeup at affordable prices, with best-sellers like their Lash Blast Mascara and Exhibitionist Lipstick. Since they’re such a common and affordable brand, we’re so glad that they decided to go cruelty-free!

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Covergirl is now cruelty-free and Leaping Bunny certified, which may come as a shock to some. They are not using any loopholes and they are not selling in mainland China. Since it’s an internationally available brand, it’s nice to have a widely common brand that’s cruelty-free. Keep in mind however that their parent company is not.


  • 100% Vegan
  • Parent company doesn’t test on animals
  • PETA


  • Body Care
  • Fragrance
  • Hair Care
  • Makeup
  • Nail Polish
  • Skincare
  • Sunscreen

Pacifica offers many different types of products including makeup, skincare, body care, and hair care. The best part? Their entire range is 100% vegan. They’re also fairly affordable and be found in many drugstores and at Ulta, but you can also find them online on Amazon. If you’d rather purchase from the Pacifica online store, they ship to Canada and the US but not internationally.

Some of their best-sellers include their Stellar Gaze Mineral Mascara and their Ultra CC Cream Radiant Foundation.

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Pacifica is not only cruelty-free, but also 100% vegan. They offer so many products from makeup to body care and even hair care. Known for their colourful packaging, their products are also affordable and they’re available at Ulta and Target.


  • Parent company doesn’t test on animals


  • Makeup

Pixi is available in the United States, Canada, and the UK. In the US, you’ll find them at CVS and Target. In Canada, look for them at Shoppers Drug Mart and Rexall. They mainly offer makeup and skincare and they’re known for their clean, green packaging and affordable drugstore skincare. According to their founder, they’re all about creating multi-purpose products that enhance natural beauty.

Their Glow Tonic ($29) exfoliator is a cult classic.

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Pixi is mainly known for their skincare, however they offer a lot of makeup products and they’re available in drugstores across the world. You can also find them at Target and Ulta.

Sonia Kashuk


  • Makeup
  • Nail Polish

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Sonia Kashuk is exclusively available at Target and offers wearable, more natural makeup. This brand is best known for their high-quality yet affordable makeup brushes.

Please note however that some of them are made from natural animal hair which I don’t view as cruelty-free, even though the company claims that the brushes are obtained in humane ways — it’s up to you whether or not you trust this claim.

A great synthetic brush I would recommend is their Synthetic Flat Top Multipurpose Brush.

Other than the brushes, their makeup is also good quality and worth checking out, especially their Dramatically Defining Long-Wear Gel Liner, Eye On Neutral matte palette, and nail polishes.

Hard Candy


  • Makeup
  • Nail Polish

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This brand is a Walmart exclusive, and you can find it both in the United States and Canada. Their products are inexpensive and sometimes on the bold or shimmery side. Their Fast & Fabulous Setting Spray is a good drugstore setting spray and is very affordable.

BH Cosmetics offers a wide range of makeup at SUPER affordable prices! They have huge and inexpensive eyeshadow palettes, contour palettes, and more, and they’re Leaping Bunny certified.

Zoeva is a popular German makeup brand that also offers a huge selection of makeup brushes. They have an international presence as well. They offer some vegan products including their brushes, but not everything is vegan.

More Drugstore Brands

There are a few other cruelty-free drugstore brands worth mentioning, such as Jordana (owned by Milani), Flower (Drew Barrymore’s line, exclusively available at Walmart), Jane, and Prestige (both available at Ulta). Mineral Fusion can be found at Target.

For those in the UK, there’s Barry M, Sleek, and Superdrug’s brand B. which is Leaping Bunny certified.

For Canadian cruelty-free shoppers (and some American locations), there’s also the UK-based makeup brand GOSH that’s available at Shopper’s Drug Mart. The brand Quo Beauty also recently rebranded and they are not officially cruelty-free. Marcelle and Annabelle are also commonly available in drugstores and both arecruelty-free.

Clean + Conscious Cruelty-Free Brands

These brands fall under the “clean beauty”, or conscious beauty category. Their products don’t contain any ingredients that are potentially harmful. Most brands below are mid-range to high-end, but you’ll also find some that are affordable.

It’s important to note that not all “clean beauty” brands are cruelty-free, and not all of them are vegan. The ones listed here are cruelty-free.

  • 100% Pure
  • Aether Beauty
  • Alima Pure
  • Antonym
  • Au Naturale
  • Axiology
  • Bellapierre
  • Clove + Hallow
  • Dr. Hauschka
  • Ecco Bella
  • Elate
  • Ere Perez
  • Everyday Minerals
  • Exa Beauty
  • Fior Minerals
  • Gabriel Cosmetics
  • Gressa
  • HAN
  • Hynt Beauty
  • ILIA
  • Inika
  • Juice Beauty
  • Kari Gran
  • Kjaer Weis
  • Kosas
  • Lilah B.
  • Lily Lolo
  • RMS Beauty
  • Sappho
  • Suntegrity
  • Vapour Organic Beauty
  • W3ll People
  • Wander Beauty
  • Zuii Organic
  • ZuZu Luxe

Kosas describes itself as “makeup for skincare freaks” and “super clean”. Their makeup aims to be comfortable and pleasant on the skin. Even with their non-toxic formulas, they provide high pigment and color that lasts all day. They also offer a well-loved clean deodorant. They’re available at Sephora.

This is one of the top green makeup brands out there. They offer high-quality makeup that you’ll love if you’re into more natural looks, and everything is free of petrochemicals, artificial preservatives, GMOs, parabens, dyes, fragrance, sulphates, phtalates, glycols, and nano particles. Their brushes are also synthetic and cruelty-free. Check out their Narcissist Stick Foundation.

RMS Beauty

  • Clean Beauty
  • Sustainable


  • Makeup
  • Skincare

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Another established green makeup brand offering awesome, minimalist makeup!  Their range mainly consists of versatile paintpot-like items for face, cheeks, lips, and eyes. A popular option is their lip2cheek paintpot in Smile. RMS Beauty is a great brand for those into organic makeup and glowy skin.

More reknown for their lipsticks and lip products, ILIA is a Leaping Bunny-certified natural and organic makeup company that also offers some staples such as their Mascara that’s available in several shades, and nifty multi-use sticks. Everything is high-quality, both in terms of ingredients and final products.

Kjaer Weis is the crème de la crème of green makeup. This is a luxury brand that offers beautiful, sturdy, sleek packaging along with high-quality products. Their makeup is organic, eco-friendly, and sustainable, and their containers are refillable. If you  like luxurious makeup on the natural side, look into their foundations and cream blushes, especially Blossoming.

Another great brand that’s both Leaping Bunny-certified and organic! Vapour Organic Beauty offers an attractive line of cruelty-free makeup, but they have a big skincare line as well. Their Atmospheric Soft Focus Foundation is great for mature skin.

This Leaping Bunny-certified company markets itself as “the skin care makeup”. Jane Iredale offers a very wide range of makeup made from nourishing ingredients free of harsh synthetics and parabens. They have a very wide range of makeup, mostly in natural shades and finishes but they also offer some shimmery or colorful items. Their pressed mineral foundation is available in 24 shades.

100% Pure

  • Clean Beauty
  • Parent company doesn’t test on animals
  • Sustainable
  • PETA


  • Body Care
  • Hair Care
  • Makeup
  • Nail Polish
  • Skincare

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This brand is mostly vegan except for the products that contain honey, and free from harmful synthetics such as parabens and fragrance. They also use fruit and vegetable dyes as their makeup pigments! For instances, their Blackberry Mascara uses blackberry as pigment and their Fruit Pigmented Blush uses cranberry pigment. Their foundations and face products are also high in antioxidants.

Natural and organic makeup including a fantastic liquid foundation as well as fully synthetic and cruelty-free makeup brushes that are very good quality. Based in Canada.

Au Naturale (100% VEGAN) offers both mineral-based and cream-based makeup for natural makeup lovers. They also have a line of cruelty-free and 100% vegan brushes. Everything is made in the United States and 100% VEGAN.

More “Clean” and Cruelty-Free Makeup Brands

There are many mineral makeup brands out there; don’t hesitate to comment if you think a company should be added to this section. A popular one is Alima Pure, but they’re on the pricier side. Another great option is Everyday Minerals; especially check out their ultra-soft brushes as well. Youngblood, and Lily Lolo offer mineral makeup products in addition to a wide selection of pressed items, lipsticks, and creams.

A few more clean beauty brands to look into are Elate, Ere Perez, Inika, Antonym, , and Zuii Organic.

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List of Cruelty-Free Brands at Sephora
Complete List of Cruelty-Free Drugstore Brands

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+ Show Comments (453) - Hide Comments (453)
  • Sarah Bateman says:

    Thank you very much for this. Was looking to move away from MAC to a more ethical brand with a bold colour range, available in Uk, this was really helpful. Think I’ll try Illamasqua. X

  • Susana says:

    Hi, I read in multiple places online that Physicians Formula is now selling in mainland China, using the same leephole as the other companies (i.e., avoiding pre- but not post-market testing). Can you please advise on this? Many thanks!

  • gina cross says:

    I love this list but feel that some of the products should be removed as the mother companies are not cruelty free, Unilever for example.

  • Misty Day says:

    Awesome! Thank you so much!

  • Terry says:

    Thank you for your site!

  • Anna says:

    Two more vegan and cruelty-free indie companies I like are Hipdot and Medusa’s Make Up. They’re both more adventurous than a lot of vegan companies 🙂

  • Bonny says:

    If the parent company IS NOT cruelty free, then the subsidiary should not be on the list. There are a few brands on this list that should be removed. L’Oréal, Estée Lauder, and Coty should not be on the list.

  • Elly says:

    PS Zao are a brand I’m loving: https://zaoessenceofnature.co.uk/

  • Elly says:

    Thanks for this guide. I am in the UK so I can’t get everything but it’s really helped me make my make up bag animal-friendly.

  • J.O. says:

    Including companies that are owned by companies that are not cruelty free is misleading. Companies like Loreal, etc, DO test on animals. Although their subidiaries do not test, it does not mean that they don’t get Loreal to test, or use their results. You need to exclude ANY companies that are owned by other companies that do test.

  • Katherine says:

    Have you looked into Aveda products? They sell a variety of hair, skin, and makeup products and advertise themselves as cruelty-free. Many products are also vegan. I don’t know if they sell in China, but it’s something to look into.

  • Esther says:

    Thanks for this! I think you can add Bésame Cosmetics to the list.

  • Megan Atwater says:

    So, I was really excited for this list but I have to mention something. Becca is owned by Estee Lauder…they are NOT cruelty-free and do animal testing in China (as required by the law there) so I wouldn’t actually consider them cruelty-free, foreign cruelty is still cruelty.

  • Charlie says:

    Finding products that are animal cruelty-free is a personal mission of mine. I’ve discovered 100s of brands I can finally use without feeling guilty. From top to bottom, personal hygiene can be covered with natural, animal-friendly goodness, even without blowing your budget! The hardest part of this mission was finding makeup brands that can match a positive influence like the rest. Make-up has to be the most crucial product of them all, because like Lady Gaga says – it holds power to turn you into your superhero.

    Makeup can either make you look like you feel, or it can make you look like you wish you felt. Sometimes we need makeup to be the hero to wrinkles that won’t fade or dark spots that won’t disappear. That’s okay, and now, we can thank the stars for answering our prayers!

    I read this really cool blog on lady gaga’s new upcoming vegan makeup line, what a wonderful read! check it out: https://www.anti-aging-resource.com/celebrity-feature/lady-gaga-is-endorsing-a-vegan-makeup-line/

  • Thank you for this!?
    Have you heard of Limelife by alcone? Skincare is off the hook! Also they have a beautiful mission with the Brighter Together Foundation helping women in other countries become successful. ?

  • Naomi Iglesias says:

    i just found your blog and have never been happier i got rid of brands that aren’t cruelty free and went out of my way to post all brands on my insta to help other people as well & i am using this to help me shop for make up ty ty 🙂

  • Michelle Ford-Copley says:

    I am transitioning to CF completely and it completely baffles me why on earth a brand would go from CF to not. Ugh and I am still so heartbroken that Pat McGrath isn’t either.

  • Nina says:

    unfortunately except Essence none of them are available in Iran.anyway thank you! your website is a big help

  • Denny says:

    There is a CF makeup company called Absolute newyork.and its super cheap so maybe you can add it to your list.

  • sydney knutsen says:

    What a comprehensive list of cruelty-free products! Thank you! You take the work out of the search.

  • Valerie Naylor says:

    Wow! I’m blown away by some of the companies still testing on animals! I’m appalled and disgusted! I really need to be more cognizant when purchasing my make-up. Thank yoh for bringing awareness to this. Having said that; I will never buy from china again. Or companies that buy from china!!

  • Nanna says:

    I love looking here to see which brands are crueltry free and which aren’t, and I see that Wet n Wild is still in this lidt and on the non-crueltry free list. I know it’s new news and it takes time to edit these lists, but I hope you’ll remove or make a note to wet n wild ☺️❤️

  • Check out Tropic Skincare’s range of vegan cosmetics. They have just released a fab new range!

  • SarahJ says:

    Unfortunately, WetnWild needs to be taken off the list. Shame on them.

    Such a great list. Thank you for pulling this together <3

  • Maddi says:

    Love this post but u need to update!!

  • Lupita says:

    So glad I came across your page. I’m in the process of #konmari with my skin and beauty items. Now I just need to figure out how to get rid of it all. Thank you for all of your hard work. I’m sure this is all very time consuming.

  • MaryBeth Alosa says:

    One more to add to this list! Los Angeles based celebrity makeup and hair artist, Jeffrey Fetzer, has launched his own line called The Fetzer Face.

    My friend Jeffrey is an avid equestrian and animal lover and also has created his beautiful products 100% cruelty free! I’m writing this not strictly as a friend, but a very happy customer, with all of my purchases from him and I love that no Beagles or bunnies or any animal were ever used in the creation of his products!

  • Rakib Sarwar says:

    Hi, Great Stuff. I am also a fan of cruelty free products. Even I
    have an article about best cruelty
    free foundation. If you want I can contribute to your site providing more
    informative contents. Good day.

  • Sally says:

    In this advanced day and age, there’s no reason to test harmful products on animals, enough already .. we all need to speak up for the innocent animals .. education and awareness are great to have, but your actions at the retail store cash registers speak volumes. For the love of animals…

  • Kate says:

    Hi there! Another great brand that is cruelty free and a member or Peta is Rejuva Minerals!

  • Michelle Ballard says:

    Hi! So glad I stumbled on your site. Can you tell me if IT cosmetics so still cruelty free? Are they part of L’Oreal?

  • Lizzie says:

    Isn’t L’Oreal on the peta list for testing? Kiehls (also L’Oréal company) stance was that no animal testing unless required by law. I know now the law has changed saying if made overseas and sold online or HK only no testing required and some of these other smaller companies may not sell to the mai land. but in my mind shouldn’t we not support L’Oréal and all its sub companies as the core belief of one runs through the other?

    Thoughts and views appreciated

  • G smit says:

    I’m not sure if you consider the use of carmine (dye made from beetles) as cruelty free, but some of these companies such as ABH, tarte, too faced, urban decay, etc use it in many of their eyeshadows and some other products they make.

  • Juddy says:

    You have to try the vegan and animal cruelty-free makeup products of Raldh Cosmetics https://www.raldhcosmetics.com/

  • Amanda says:

    Body Shop is no longer owned by L’Oreal

  • Mariia says:

    I live in China, Nudestix are sold here in Sephora.
    Also, long time ago, I worked for Artdeco, and the info that I got from them is that all of their brands are cruelty-free: Artdeco, Misslyn, several other German brands. They are made in Germany, not sold in China. Seventeen (made in Greece) told me they are cruelty-free aswell, do you know anything about it?
    Just wanted to share.
    Also, if you would need someone to check whatits sold or not sold in China, feel free to contact me:)

  • Micole Jestine says:

    Hi! If you’re not too busy, I really wish you could update this list for this year because i think a lot of brands started to become both cruelty-free and vegan ?

  • Elvira Viran says:

    How about korean brands? Is there 100% vegan korean product?

  • Nicole Scarlett says:

    Hola me Encanta tu blog pero creo que falta una Marca Libre de Crueldad “Seytu”

  • Christina Panteli says:

    The Body Shop is no longer owned by loreal. They are owned by Natura.

  • James says:

    So…. A lil update and some fact. Peta are trash and whether Peta approves something or not doesn’t mean anything. Lush Cosmetics which is a 100% CRUELTY FREE brand is not listed on here or leaping bunny certified. However the company is fully transparent about where and how it sources it’s ingredients and YES Lush has done make up for years. Mac does NOT pay for animal testing and nor does L’Oréal. L’Oréal hasn’t animal tested since the 1980’s and created EPISKIN which IS the reason In Vitro exists. Episkin is the leading invitro testing service. Lauder and L’Oréal sell in China as it makes it easier to come to an agreement with them to end animal testing. The Body Shop has always been cruelty free even when it was acquisitioned by L’Oréal. IF a cruelty free company is owned by someone like L’Oréal or Lauder, please note: the profit it makes is the lone companies NOT Lauders or L’Oréal’s. The parent companies allow for rapid expansion of a brand and nothing else. Please research before spreading bull. Xx

  • Julia says:

    Thank you so much for this list! I have been using mostly Urban Decay for years but decided recently I wanted to go 100% cruelty free – as much as I like their product as far as oil control/primers go, Benefit is not getting any more of my money until they clean up their act!
    As a side note, I went to check out the link to Sugarpill Cosmetics because hey, what girl couldn’t use a spare pair of eyelashes, and it looks like they’ve moved their site. They are at sugarpill.com now (no www) and the current link goes to a landing search page. Thought you’d want to know. ?

  • Angela Thorp says:

    SeneGence is also cruelty free & vegan. You should check it out 🙂

  • Ashely says:

    On the back of Makeup Revolution’s products they say cruelty free, and vegan(not all of their products are vegan though.) Also they are not sold in China. Hope this helps:)

  • Kim says:

    What about Thrive Causemetics?

  • Nancy Nile says:

    Have you looked into DeLuvia cosmetics?

  • Nancy Nile says:

    Have you looked into DeLuvia?

  • Susie says:

    Thrive Causemetics has vegan, 100% cruelty-free formulas and is pretty awesome. Best Mascara I have found; no smudge!

  • Raven says:

    Senegence doesn’t test on animals either

  • Emily says:

    Hi girl! Love this list, as well as the other content on your blog! I just have a factual note; GOSH is actually a Danish brand 😀
    Much love!

  • Tabby says:

    Awesome list! Jeffree star cosmetics is also 100% cruelty free and I believe also vegan.

  • Diab says:

    Nudestix aren’t cruelty free. The sell in China.

  • Seba says:

    I have a question!
    If the product aren’t tested on animals, the they test it on who?

  • Anne Jeanneau says:

    Vegan brand associating with Sephora which is known for testing on animals, I would like to elevate the debate on that.
    for me it’s kinda make a pact with the devil… for money and exposure.

  • Kiki says:

    I was very surprised not to see Jeffree Star Cosmetics on this list! I LOVE their liquid lipstick.

  • Cátia Rodrigues says:

    jeffree cosmetics is also cruelty free and vegan, if im not mistaken

  • Cátia Rodrigues says:

    jeffree cosmetics is also cruelty free and vegan, if im not mistaken.

  • Antonia says:

    NYX claims to be cruelty free, but like so many natural products, will use carmine (I.e. ground-up beetle shells) for their pigments. I wish these lists would reflect that, as even companies that are leaping bunny certified will use carmine (Burt’s Bees, for example).

    I don’t mind using animal products like hair as long as it is acquired humanely and as a byproduct of grooming, but carmine is the definition of cruelty.

  • mar says:

    This is great! But Glossier uses animal product in their products (from sheep and beetles) they just try to hype the ‘natural, nice’ thing

  • Lovell says:

    Thanks for the list, it’s very informative. I will be making a lot of changes to my makeup routine. Please can I ask, why is a product not considered cruelty free if it retails in mainland China?

  • Jennifer Faun Snyder says:

    On a previous post you listed Koh Gen Do as cruelty free but it’s not on this list, what happened?

  • Maggie says:

    Have you heard of Sweet Minerals? They are cruelty free! I just started using them and they are fabulous!!! Organic when possible and all natural. I seriously am in love with this brand and I thought I’d share it with you

    Sweetminerals.com/cookiescloset if you’d like more info

  • Natalie says:

    Updated required for your page! The Body Shop is no longer owned by L’Oreal!

  • Rose says:

    Hey! Could you add Beauty Bakerie to the list? Their website says they are cruelty free!

  • NOREEN says:

    The testing on animals in China for CoverGirl..are those products sold in just China and or the United States too

  • Lou says:

    The Inika-link goes to Inika Design Studios, the right link would be https://www.inikaorganic.com/

  • Miss z says:

    Hey! Thank you for putting up this list. Really appreciate it.
    Would like to know if the Huda beauty, kylie lip kits are also cruelty free?
    Thank you

  • Erica says:

    IQ naturals is another vegan cruelty free Bunny certified company

  • Katie says:

    Two of my favorite independent brands weren’t on the list. Makeup Monsters and Lime Crime. 🙂

  • Fran Gillis says:

    Is Fenty (by Rihanna) cruelty-free? I thought so but i don’t find it on your list XO

  • Stoni says:

    I think I commented a few months ago, but haven’t seen a response, so I just thought I’d check in. Have you looked into LimeLight by Alcone? They’re committed to cruelty free, and most of their products are Leaping Bunny certified.

  • Shay says:

    Hi there, just wanted to add to this list. I recently reached out to Jafra Cosmetics and they confirmed they do not conduct animal testing or sell in countries that require it. Their products are not considered vegan however, as they do contain honey, beeswax, silk and/or lanolin.

  • Laura says:

    Thank you SO much for this guide! I’ve been plant-based for a while, but only now am I trying to transition my make-up, perfumes and clothing to fit a vegan lifestyle. This is so helpful! <3

    I'm using up the last of my Lancome Teint Miracle – anyone know of a similar product that is CF?

  • Aby cid says:

    Thank you so much! this is so helpful! I love it

  • Sali says:

    Nevermind about Natasha Denona haha I just noticed it’s on the list above xD

  • Sali says:

    Hi, I would like to know if Natasha Denona, Fenty Beauty and Drunk Elephant are cruelty-free and vegan brands? thanks!

  • Sarah says:

    Hourglass is now owned by Unilever, unfortunately. You may want to update when/if you have time. 🙂

  • Charlotte Manson says:

    I see that on your previous list you had included Kiko Milano, however i don’t see it in this new update. What happened? Have they started to test? I hope not.

  • mariam says:

    hi suzi, please help me with morphe being cruelty free and vegan. is it?

  • Rhi says:

    Okay but what about Jeffree Star? His stuff is cruelty free and vegan

  • laura says:

    The Body Shop isn’t owned by L’oreal anymore. L’oreal sold them to Natura which, as I understand, are also cruelty free.

  • Claire says:

    Hello, I was wondering whether the brands without the indicated green boxes were still vegan or just cruelty-free?
    Thanks 🙂

  • Zu Zana says:

    not sure if this has been post before, but NYX’s most of the lip stuff contains beewax like Soft matte lip cream

  • Amanda says:

    Great list! I just wanted to say, though, that I’ve noticed not all Hard Candy products are animal friendly. I noticed that some of their products were made in China. (I was extremely disappointed to discover this, as I do love their products.)

  • celine says:

    I also discovered Medusa which is really great! https://medusasmakeup.com/

  • Sarah says:

    Thanks for the list, cruelty free is pretty important to me.

  • Mia says:

    This was so helpful! Thanks so much for taking time to make this thoughtful blog!

  • James says:

    Why isnt Jeffree star cosmetics listed here? the brand is cruelty free and vegan.

  • Rita Shamoun says:

    Can you do an article about H&M cosmetics?
    And also iconic london ?

  • Kathrine says:

    Hi there,thanks for your amazing article,misslyn has also claimed that they don’t test on animals,is it really a cruelty free brand?!

  • Michelle says:

    I can’t beleive the deception. I found your site when researching truly 100% cruelty products after learning Estee Lauders deception. It’s a shame it is all just to sell in China, to make more money.
    So disappointing.
    Question, you may have said already but I just glanced through your list of cruelty free/vegan products which seem to be cosmetics. Is there a face cleanser, moisturizer line that is completely cruel free. I have Roscecea and Avene and LaRoche Posay are both on the bad list. Is there something equally for sensitive skin and to reduce flare up/redness.
    Thanks so much for all this information. I’m going to refer as many people to your site as possible.
    Thanks again,

    • Panya says:

      I don’t have rosacea, but I do have super-sensitive skin, and I use and recommend Paula’s Choice products. They’re formulated to be non-irritating, and have no dyes or fragrances, and they even have a Redness Relief line.

  • J.N. says:

    Clove + Hallow is an up and coming indie brand that is both Leaping Bunny certified and vegan.

    Aromaleigh Cosmetics is an indie brand that creates mineral based cosmetics, and is said to be cruelty free. They also have vegan friendly line of products.

    Goddess Garden Organics is a small company that makes organic sunscreen products, as well as an entire line of skincare and aromatherapy items.

    It would be great if you would get in touch with these brands, and perhaps eventually add them to your blog, if they haven’t been already.

    Thank you so much.

  • Shweta says:

    Hi Suzi!
    I was wondering why Nudestix is back on the cruelty-free list? Last time I checked it was removed from the list! Please let me know as I’d really like to try some of their products 🙂

  • Kat says:

    Thank you so much for this! Just to let you know that The Body Shop has now been bought by a company called Natura, so are no longer owned by L’Oréal! Yay!

  • Megan says:

    I don’t know if you just haven’t heard of them, but SeneGence is 100% cruelty-free and natural vegan friendly. You should really look into it!

  • Vanessa says:

    Hi, I’m confused as to why you say on your website (and below in the comments) that MAC isn’t cruelty free; don’t they have they same policy as Estee Lauder, which owns Too Faced? You’ll keep them on these lists as long as the direct company doesn’t sell in a country like mainland China that requires testing?

    I would appreciate the clarification.

  • Chloe says:

    The Body shop is no longer owned by L’oreal. It’s now owned by some Brazilian company called Natura it’s cruelty free I think. Body shop is still not completely vegan but most products are. Easy vegan list on their website.

  • Chloe says:

    Hourglass are getting brought by unilever. In my opinion, all cruelty free brands should be completely vegan and not owned by animal testing companies!

  • Patricia Lyke says:

    I am currently transitioning to a plant-based cruelty free lifestyle, and this blog has been so helpful!

    I am wondering – Is Laura Mercier considered cruelty-free? I read your blog post dedicated to it, but noticed it is not on the list.



    • Suzi Scheler says:

      Laura Mercier isn’t officially cruelty-free. They were bought by Shiseido and their policy is still murky.

  • Brienne says:

    Thank you so much for this list! But when you just have the brand, and no list of specific vegan products, does that mean the entire brand is vegan?

  • Jennifer says:

    Actually, now I am wondering if you thoroughly check the items that you list… because I checked all the ingredients for all four that you listed for it cosmetics and two of them had silk and collegen, and one of them had pearl. All of them had questionable ingredients except for the brushes… which I stated in my other comment were the only confirmed vegan items by them (it cosmetics company).

    • Suzi Scheler says:

      I ask the brands for a list of their vegan items, so if you find any potential animal ingredient in a specific product, please let me know and I’ll look into it ASAP.

  • Jennifer says:

    I just spoke to a representative for it cosmetics and they said their ONLY vegan products are their brushes :/

  • Ashlee says:

    I am sad to see that Arbonne is not on your list. Arbonne does cruelty free vegan makeup and skin/body care. Kaley Cuoco is a fan of Arbonne products as she showed pictures of them on her Instagram.

  • Aggie says:

    You’re doing such an amazing job! I’ll be forever grateful for all the informations you gathered on your page, as you just made my life sooooo much easier as vegan-and-cruelty-free-beginner 🙂 thank you so sooo much <3

  • Karla Lopez says:

    Lime Crime is also an amazing and beautiful brand that is vegan and Cruelty-Free! on their website they state that they are certified from PETA and Leap Bunny.

    Lime Crime

    PETA page listing Lime Crime as vegan

    Leap Bunny page listing Lime Crime as Cruelty Free

  • Isabella Truong says:

    Another cruelty free brand to add on here is Fenty Beauty by Rihanna!

  • Taya says:

    Do any of these makeup brands offer a loyalty program of sorts? I’m thinking like how MAC offers a free lipstick or eyeshadow when you return 6 empty containers

  • Hannah says:

    Why isn’t Lime crime or Beauty Bakerie on this list? very popular brands and cruelty free/vegan as well.

  • Jojo says:

    Great guide, thank you! I love NYX but I think it’s worth mentioning that some of their products, their mascaras in particular, contain beeswax (cera alba)

  • Honeybee Gardens is 100% Vegan, Organic and Certified Cruelty-Free. There’s also a fab natural Shimmering Primer by Mellisa B Naturally.

  • Maggie says:

    Hi, great information. I believe humans are also animals and try not to buy anything made in China or countries where they don’t treat people very well.
    Do you know where I can get good information on this, other than just reading all the labels? Thanks!

  • Cher Brannon says:

    Is Victoria Principles skincare line CF? Thanks I’m advance

  • Thank you for this article. As a makeup artist and esthetician, I value high-quality brands and have been transitioning to only cruelty-free formulas. There’s a phenomenal brand that you should include called Honeybee Gardens. They have beautiful pigments, gorgeous blushes, high coverage pressed Mineral Foundation Powders & an award-winning mascara.
    Vegan, cruelty-free, organic: http://Www.honeybeegardens.com

  • Liz says:

    Thank you so much for your research 🙂 but don’t forget about Dr. Hauschka products! A bit on the pricier side but it’s the only brand I can trust so I splurge. Both cruelty-free and chemical-free ???? and the makeup is really good!!

  • whitney star says:

    Jeffree star is cruelty free. Thank you for this list. Please keep it updated!!

  • Taylor says:

    Another really good cruelty free brand with some vegan products is Beauty Bakerie.
    Also, I heard Morphe could be going back to testing on animals, is this true?

  • Yeahhhh says:

    Is Makeup Revolution completely CF?

  • Curious as to why Arbonne isn’t on the list? They are certified vegan and Petas number one recommended brand for being vegan and cruelty free.

  • Ali says:

    FYI, Cover FX is 100% Vegan, including their brushes. There are old brushes that have not been sold for ~5 years that have horse hair but nothing on the market from Cover FX today has any animal bi-products

  • Sophia says:

    So is the body shop still cruelty free despite it being owned by L’Oréal.

  • Tharaka De Alwis says:

    Thank you so much for this post! I’ve just very recently started looking into cruelty-free make up, and as a total beauty addict, I was finding this very daunting. I’ve now got a list of great new brands to check out, so thank you!

  • Cass says:

    Crimson Cosmetics is also cruelty free and vegan. They are a new company, the products are handmade, and the ingredients lists are easy to understand. For anyone who is interested check out http://www.crimsoncosmetics.ca

  • Rara says:

    im not vegan but really this is breal my soul. How about innisfree? And other korean product i really love that

  • Rara says:

    Soo how about innisfree?guilty free or not. And other korean product? I really love that

  • Mimi says:

    Just wanted to let you know that AFK Cosmetics closed her doors around December. It made me sad, too. 🙁

  • Alex says:

    Lash Star Beauty is also cruelty free and free of any harsh toxins! Its a cool new brand devoted to eyes. They have a really good mascara!

  • Catherine says:

    Consider putting lime crime on here- vegan and amazing lip glosses!

  • rhi says:

    Why don’t you respond about Jeffree Star Cosmetics?

  • Ashley says:

    NARS is no longer cruelty free 🙁

    • Aly Laughlin says:

      Yes, we are so sad that NARS has decided to start selling products in mainland China. We have removed them from our cruelty-free list.

  • October Rain says:

    to add to my last comment: when I say update I mean the picture with the list of all the brands. I saw you edited it in the description of NARS below but most people are just going to look at the picture and won’t scroll down to read further 😛

  • October Rain says:

    NARS just stated that they’re going to test on animals so maybe an update of the list is in order?

    • Aly Laughlin says:

      Hi October, We are very sad about NARS’ decision to start selling products in mainland China. We have removed them from our cruelty-free list.

  • gaby says:

    nars i see unfortunately no longer cruelty free

    • Aly Laughlin says:

      Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Jen says:

    E.l.f stopped using animal hair in their brushes in 2016.

  • Billie says:

    Nars is no longer cruelty free as they are expanding into china who mandates by law animal testing nars website updated this!

    • Aly Laughlin says:

      Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Lucy Brooke says:

    In light of Nars now selling in China could you remove them from the list? They will be animal testing to be place don the market there and it’ll be at the highest and cruelest testing possible!

    • Aly Laughlin says:

      Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Riley says:

    Hey just to let you know NARS is no longer cruelty free as of today. I’m extremely disappointed that such a company would place so much more emphasis on profits over animal welfare.

    • Aly Laughlin says:

      Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Vickie says:

    What about Aveda, Yves Rocher? The latter was among the first wholly botanical brands – started in late 80s. Long before the cruelty free trend.

  • Twandtke says:

    Katherine cosmetics is a newer brand that is cruelty free and vegitarian I believe!

  • Rhi says:

    Isn’t Jeffrey star a vegan brand too?

  • Tierney says:

    Arbonne isn’t on your list, though it’s cruelty-free and completely Vegan as well. Just wondering if there’s a reason for that.

  • Emma says:

    I don’t see Jeffree Star’s Cosmetics, and it says on the sight is cruelty free, and vegan.

  • Lizzy says:

    I love this list! I work as a humane educator and in the fall I will be starting a college animal advocacy group. I definitely plan on sharing this list with the college kids. Thanks so much for publishing. <3 OXOX <3

  • J J says:

    Hey thanks for this post! Its sooo helpful <3

  • I have a multitude of friends doing MLM sales ? What’s the scoop on brands like Mary Kay, Younique, Rodan Fields? Thank you for your help. I’ve been using your informative site to guide my shopping choices since I discovered it a few years ago. Thank you so much!!!!

    • Stoni says:

      Younique is not cruelty free, and neither is Mary Kay. I’m uncertain about R+F. LimeLight by Alcone is Leaping Bunny certified.

  • Liz Vanderbrouk says:

    What about the makeup company EVXO https://evxocosmetics.com/…their website says they’re cruelty free and all natural…

  • Lauren says:

    does anyone know about the hair line Monat or Lipsense from Senegence? These are MLM companies

  • Shekinah Pinlac says:

    I love make-up and I care for animals as well. I’ve recently put to consideration on buying cruelty-free cosmetics. As I was searching for some lists, I surprisingly ended up to this blog. I love every bit of information you got here!? Really helpful and informative! Will be reading articles here more often now.

  • Lorinda says:

    thank you so much for this!! i’m only recently started buying more makeup and i want to ensure that what i wanna buy is cruelty free 🙂 also love how you’ve put what’s vegan, it makes buying too faced worth the money 😀

  • Faith says:

    Oops! Just noticed another one sitting next to me here — Adesse New York, which has a “cruelty-free” label on it.

  • Faith says:

    I have several Hikari products with a bunny/”cruelty-free” label on them! Also Model Co., which I believe is an Australian brand. 🙂

  • Sammie says:

    Hi Suzi, I love your site! Is Boots No 7 cruelty free?

    • Aly Laughlin says:

      Hi Sammie, I am not sure of the cruelty-free status of Boots No 7 right now. I would definitely recommend reaching out to them! Make sure to ask them about their finished products, ingredients, suppliers, as well as third party testing. Another thing to consider is whether or not they sell in mainland China, where animal testing is mandatory by law.

  • Cally Moraitis says:

    Just to add to the list; Liz Earle, Champney’s, and Boots’ No.7 range are all cruelty free. I did end up going up to a Lancôme counter after being approached by one of their make up artists and informing her of how she works for a company that promotes harmful and inhuman acts to animals. Merely to say she was left speechless.

  • Ema says:

    Miss Cop is vegan too. I recently asked them and they don’t test, sell in China or use animal products.

  • Hayley says:

    Hi! I know that Jeffree Star Cosmetics is also 100% cruelty free! And I believe completely vegan as well! This site is such a huge help!!

  • Jill Cayton says:

    What about Glamour Dolls Makeup? They claim they are a cruelty free company. They also teamed up with Lisa Frank and have an angled blush brush now available for purchase.

  • Gianne says:

    Can someone find out if Morphe is cruelty free

  • Raven says:

    I’ve been only buying cruelty-free for months now but recently became vegan and knew I would need to be sure the makeup I bought was vegan too. This list has certainly helped!

  • S.D. says:

    Lily Lolo are not really cruelty free. Some of their blushes contains carmine.

  • Ellie says:

    Will you make a guide for non-toxic, earth friendly laundry detergent, soaps, and household cleaners?

  • I love your blog, and it has been so helpful for finding cruelty free brands. I would love to see you look into LimeLight by Alcone and consider adding them to your list of cruelty free brands. All their products (makeup and skincare) are cruelty free, and many are even Leaping Bunny approved.

  • Diane Walsh says:

    Finding this site very helpful, thank you! Do you know of any vegan equivalent to Mally Poreless Face Defender? It goes on after makeup (or alone) and is like a balm. Thanks.

  • Elizabeth Thacker says:

    Hi Suzi, thank you so much for this list. I have begun using products from two Italian companies, Diego Dalla Palma and Davines. They say they are CF but I have just emailed them to see if they are sold in China. I had totally forgotten about that layer of questioning! Can you shed any light on these companies? Best wishes, Elizabeth

  • Stoni Fortney says:

    P.S. I really love your blog, and it has been very helpful as I transition to cruelty free brands. I was completely unaware of how many companies tested on animals until I found your blog. Thanks for sharing!

  • yeve says:

    i’m so huge fan of becca and thebalm

  • Lizzy says:

    Doesn’t Marc jacobs makeup sell in China? I know they sell their clothes in China, not sure about the makeup.

  • Tamara says:

    Due to the fact of who two faced is owned by you are still contributing to animal testing

  • Erica says:

    Burt’s Bees should be added to the list.

  • Brenda Duran says:

    Aloette is also cruelty free. As well as certified organic, paraben free and farm to jar.

  • Fabi says:

    This is such a great effort, thank you. I personally don’t think anything sold exclusively at Sephora (Kat Von D included -for international shoppers- unfortunately) should be included as cruelty free. Sephora encouraged so many brands to test when they started selling in China and even though some haven’t surrendered to the pressure, I personally stopped giving Sephora my business. Also, why isn’t Lime Crime included here? what are your thoughts?

  • Arbonne should be on this list! They have made huge headways and are vegan and animal cruelty free!

  • Emily5 says:

    Hi, thank you so much for compiling this list! I was wondering, have you by any chance done any research on South Korean beauty brands? The products look lovely but I can never seem to find any really trustworthy information about which of the big brands are cruelty free

  • WatSeriouslyWat says:

    What about Lip Ink? They are vegan and cruelty free!

  • emmkej says:

    Thank you so much…I do my own research but I sometimes end up buying a product that´s not cruelty free by accident because a lot of companies are acting kinda shady and not wanting to admit straightaway do they test on animals or not, giving half answers or equivocal answers. Also I was wondering what´s your opinion about buying e.g nyx makeup or urban decay. A lot of people tell me they will continue to buy from those brands to show their parent companies they still prefer cruelty free option. But money still goes to company that do animal testing, which still makes them have a profit to continue so. Isn´t that supporting the wrong thing then? Personally I avoid those brands, but it makes me wonder will it really make a difference if we buy cruelty free brands from not cruelty free parent companies.

  • China says:

    Do you know if Strobe Cosmetics is Cruelty Free? They say they are and their ingredients are vegan but their not on the Peta list or Leaping bunny list.

  • Sabrina Robinson Singer says:

    Estee Lauder IS NOT cruelty free. Might want to recheck your facts.

  • Megan Curtis says:

    Arbonne is also Vegan certified and cruelty free.

  • Did you ask them if they sell to mainland China locally, or test on animals where required by law? Please make sure! They still didn’t get back to me yet.

  • Agniezka Perez Martinez says:

    Hi Suzi!! First of all thank you so much for your effort of doing and updating this list that has helped me to know about cruelty free brands, make the change and to let know others about this and hopefully a change.
    Now, by any chance do you know if this brand Saranghae is cruelty free? I called their customer service and they told me to write an email and still haven’t had an answer.
    Please let me know if it is cruelty free and thank you again.

  • Natalie says:

    Arbonne is vegan and cruelty free but not on your list?

  • EW says:

    SO MANY brands I want to try! I love how you included key items that brands are known for and their non CF parent companies.
    -long time follower

  • Odalis Vega says:

    I really love this!!! I couldn’t find information on Colorpop.. can you help? Thanks xoxo

  • Julie says:

    Hi suzi! Always love your blogs… couldyou please tell me if Trisha mcevoy test? Also I’ve just started with rosacea and I’m looking at a brand called balance me, are they cruelty free? Thank you for your wonderful updates x x

  • Stephanie says:

    On sephora’s website, it lists Anastasia’s Beverly Hills brushes as made of Sable!? This is definitely not cruelty free however it is on everyone’s list as being cruelty free? Can someone explain?

  • studio wendy says:

    Amazing effort into all this excellent info – I don’t know if I’ll ever get through it all but thank you! Just one note: GOSH remains a Denmark-based company, not UK. Based on the info here, I’ve only tried their “Illuminating Foundation” which is quite nice. However, I just checked again and couldn’t find anything on their website about being cruelty-free, and it’s an uneasy feeling to buy products from a company based in a country that has a thing for killing its zoo animals if there are too many… Perhaps you received a company statement about their cruelty-free policy that you could share? Thanks again!

  • diya4502 says:

    What about essence cosmetics,are they cruelty free?Btw I love your blog,it’s amazing and the fact that you are so dedicated to making the world a better place by giving names of cruelty free products makes me feel a while lot better knowing that an animal was saved and mashallah got t live

  • puregamine says:

    Please try and review Honeybees Garden!

  • Natasha says:

    You should really add Sleek Makeup to the makeups! They’re cruelty free and Vegan!

  • They are! All the brands in the full list are cruelty-free. The makeup list doesn’t have ALL the makeup brands though.

    • Philippa Ancla Uden says:

      Okay that’s awesome, thank you 🙂 I just went and bought a load of stuff and I would have been sad xD Thank you so much:)

  • Celina Sabourin says:

    NARS is owned by a company that is NOT CRUELT FREE . Please update your information! ( Shisiedo)

    • Hi Celina. The pin includes brands owned by parent companies that test on animals (along with Nars there’s Tarte, UD, NYX, and a few more) but the actual post does not. However the next update is going to include brands with parent companies that test, but there’s going to be a disclaimer.

      • Celina Sabourin says:

        Thank you for your prompt reply and thank you for clarifying it is much appreciated! 🙂

  • ingrid solis says:

    What about EX1 cosmetics? I don’t see them on the list and I believe they are vegan brand.

  • I’m updating it right now for 2017. 🙂

  • Monica Corado says:

    Also any idea if Glossier is cruelty-free or not? they don’t have anything that proves so but still…
    It’d be nice if newish brands are or not!

  • Monica Corado says:

    Love this detailed list! Too bad most of not all brands aren’t sold in my country..
    Also! I understand Milk Cosmetics are a cruelty-free brand? but I’m not sure.. If so it’d be nice for it to be included on the list if updated

  • Lindsay says:

    I am quite surprised Lush Cosmetics is not on this list. I have always admired their practices and ADORE their products.

  • Jordan says:

    Just so that you are aware, Too Faced has now been bought out by Estée Lauder, a parent company which is not cruelty free 🙁 so incredibly disappointed!

  • seri says:

    Why isn’t Morphe on any of these lists? I’m fairly certain they’re cruelty free, and they also have lots of high-quality vegan brushes and brush sets 🙂

  • Kerry Pilbeam says:

    Thank you so much for supplying so much information. I’m UK based, and am currently looking into the brand Inika, which is an organic, vegan brand. (from their website: INIKA AUSTRALIA is a luxury natural cosmetics brand. World’s Best Natural, Organic and Mineral Cosmetics Line from INIKA AUSTRALIA). Have you read anything about this brand that would cause you concern? I haven’t found anything as yet, and am considering moving over to them and away from Liz Earle (who’s parent company since 2015 are Walgreens Boots Alliance, and whilst they say they do not test on animals themselves, some of their suppliers do, which for me now comprises the Liz Earle brand, also Boots Alliance were cited as UK tax avoiders in 2015). I find myself overwhelmed with the many companies and their lack of care for the environment, our animals, paying their fair taxes, for the sake of profit.

  • Eli Russell says:

    THANK YOU!!! I had no idea there existed a list of makeup brands that were both cruelty-free… AND GREEN?!?! What?! The time and effort you must have put in to this is so admirable. I feel like I’ve finally found my tribe! You’ve restored my faith that people can be both lovers of beauty and the art of makeup, as well as being ethically conscious and loving of the world we live in.

  • BH is Leaping Bunny certified, which means they proved that them or their suppliers don’t test on animals. Where a product is manufactured is irrelevant to the cruelty-free status.

  • Krystal Megha says:

    I am sad about Urban Decay. Sad to see Too Faced will shortly be off this list ): What about Tarte?

  • AfterGlow Cosmetics says:

    Wow, what an impressive list of cruelty-free cosmetics. It’s always inspiring to see that more and more companies are actually taking a stand against those long used practices.

    I couldn’t help but notice we aren’t making the list. Please check out AfterGlow Cosmetics. We are certified organic, paraben free, gluten free, bismuth free and cruelty free. Some of your readers might benefit. Love your blog!

  • Alexia says:

    I don’t see a lot of Indie beauty brands included, but I found Athar’a Pure on the Leaping Bunny website and tried their eye cream from the Vegan Cuts beauty box and have never looked back!! All of their products are cruelty free and vegan and also their ingredients are so nice – everything is 100% natural. Find them on http://www.atharapure.com and please add them to your list! I love your blog and would like to see some of those small businesses that go the extra mile for their customers included here! 🙂

  • Cassiepeia says:

    also, what about The Body Shop, Tanya Burr Cosmetics (http://ellenbourne.blogspot.com.es/2014/04/certified-cruelty-free-tanya-burrs-lips.html)
    Bourjois, Real techniques, Zoella beauty (https://twitter.com/zoella/status/636490799623049216) ?? xx

  • Cassiepeia says:

    I have read on Urban Decay website that they are cruelty free, is that correct?

  • missletitia says:

    Acure – I’ve been using their hair products (and face and body) for a year and been happy. They’re CF and vegan, and have many products that are synthetic fragrance-free.

  • Thank you, I’ll try to redirect!

  • Lacie says:

    What about Younique products?

  • Hi Sue! Joico tests on animals where required by law, and I’m not sure about the rest. I have plans to write a post about hair products and I’ll try to finally get around to it!

  • Wow love this list! Thanks for putting it together – sharing it with my own blog readers!

  • Jessica MacLafferty says:

    So excited to go cruelty free!!!

  • LexiMomo says:

    I recommended “Crazy Rumors: All Natural, Cruelty-Free, and Vegan Lip Balms and Lip Colors in Fun Flavors.” http://crazyrumors.com/ Their lip balms smell so good and are moisturizing. =)

  • Duaa says:

    what is you full name

  • Cheryl says:

    According to the company, Cover FX lip gloss is NOT vegan…

    • PanyaV says:

      Ditto, BUT lip gloss isn’t listed on their site [nor on Sephora’s site] anymore. So they’ve either stopped making it completely, or are reformulating.

  • Hi Kaori! All brands mentioned are cruelty-free! It’s a simple omission if I didn’t add them to the other list. I added Catrice which was missing.

  • Barbra Oliemans says:

    Did you ever check out MAQPRO? Supposedly at least Cruelty free, not entirely sure about ‘Vegan’ though.

  • Carmen says:

    Is Loreal cruelty free now? I thought I saw something on their website??

  • Champagne says:

    hello!!! you may add to the cruelty free list brads such as Glossier, Pixi Beauty and Milk Makeup, they’re awesome!!!!

  • MAS says:

    LOL Lime Crime isnt vegan or cruelty free. They just changed their labels once a cruelty free thing started to trend and they jumped on the bandwagon. Looks like someone didnt know how to use google properly and do their research. Lots of results come up on people who have spoken against the brand. Nice try but you FAILED

  • Kathy Castorina says:

    You can remove It Cosmetics off that list now they are owned by Loreal. Also mentioned in comments but not added to your list is Lipstick Queen. Great products that just don’t seem to get enough love.

  • karen says:

    So I emailed them about their cruelty free policies/if they had a parent company, and I got a really confusing reply that didn’t at all address the possibility of a parent company. I may email them again in the future, but it seemed a little odd to me that the response was so off. They said they did not require animal testing “on a routine basis”, which, to me, sounds a little contradictory.

  • Still no reply from Lipstick Queen, unfortunately.

  • Leahcim says:

    When did Loreal change their stance? Their website still says that they will make an exception when regulatory or safety conditions require it.

  • Erietta says:

    How can a company be certified by the Leaping Bunny while using carmine in their products as Jane Iredale does? They do state this in their site…

  • Carolina says:

    Jefree Star Cosmetics is also vegan and cruelty free!

  • adivesable says:

    What a fantastic list!! thank you!! I’m also a HUGE fan of Lemongrass Spa products…you should check them out! The mineral foundation and lip glosses are wonderful 🙂

  • Olga Malakauska says:

    You forgot to list Lavera – my most favorite brand 🙂

  • Victoria says:

    Baiden Mitten skin exfoliator is not only cruelty free but incredibly effective. Every other skincare product pales in comparison 🙂

  • Hey Lauren- I actually removed brands that are owned by parent companies that test on animals during the 2016 update. If you look at the actual post (not the pin), all the companies are 100% cruelty-free. And none of the brands I mention are sold in China, but that goes without saying.

  • Keira W says:

    This is a amazing post I’ve been trying to go cruelty free and this is really helping me !! Xxx


  • Brandy says:

    Yves Rocher is cruelty free. They do not test on animals.

  • LionessBB says:

    You can add Colour Prevails by Nonie Creme (mastermind behind Butter London) to the cruelty free list

  • Thank you Katie, you’re so sweet!!

  • Brandy says:

    What about Yves Rocher?

    • They test on animals in China.

      • Brandy says:

        I wanted to know for sure so I wrote Yves Rocher and this is their response:

        We were very interested in your question concerning our position on using animals in testing beauty products and thank you for your enquiry. We hope we can enlighten and reassure you on this matter.
        Yves Rocher, Creator of Botanical Beauty, has been committed to protecting Nature and Sustainable Development for more than 50 years.
        The Yves Rocher Brand entered the fight against using animals in testing beauty products very early on. In 1989, Yves Rocher decided to be the first, in the beauty care industry, to stop testing its finished products on animals and use alternative methods.

        Committed to our promise, we also confirm that:
        – We do not test and never encourage tests on animals for our finished products or their ingredients.
        – Our internal charter concerning the ingredients in our products is very strict: we refuse any ingredients of animal origin (with the exception of honey and bee’s wax). For example, we refuse to use a pigment frequently found in eyeshadows called cochineal coming from an insect with the same name which produces carmine acid to protect it from its predators and is used as a scarlet dye.
        – Finally, we encourage the development of research programs on alternative methods of testing and incite others to use them. We are looking into new methods of in vitro tests to measure potential allergies to natural ingredients.

        Yves Rocher sells certain products in China and we can assure you that they have not been tested on animals and never will be.
        However, the Chinese authorities can decide, on their own, to test beauty products themselves before allowing them to be sold in their country.
        Rather than avoiding the problem, the Brand has chosen to use its presence locally, to maintain contact with the Chinese authorities concerned. Its objective is to make them aware of the problem of animal suffering and convince them of the reliability of alternative methods available on the market.

        As a pioneer in this approach, Yves Rocher has encouraged other important players in the economy to follow suit. In 1992, the S.P.A. (Society for the protection of animals) awarded us the gold medal for our action towards animals.
        Our commitment has also enabled us to work with One Voice, the French association of reference in the fight against animal suffering linked to the protection of the environment. The One Voice label which recognizes products that have not been tested on animals, has been given to all our organically certified products. This label is being applied to all our products and you can find the list of those that already have the label on the One Voice site: http://label.one-voice.fr/liste_produits/

        We hope this has answered all your questions and please don’t hesitate to contact us for more information.

        Products Advising Representative
        jocelyne.patenaude @yrnet.com
        Yves Rocher
        Les Experts de la Cosmétique Végétale
        2199 boul. Fernand-Lafontaine
        Longueuil, Qc, J4G 2V7

      • Brandy says:

        No, they are cruelty free.
        I wrote and asked them.
        They responded in detail, which I posted earlier.
        What happened to my post?

      • Brandy says:

        Why are my comments not getting posted?

  • Lai Kuen Yew says:

    Great and informative post. Why is Tropic Skincare owned by Susan Ma and Lord Sugar omitted? Tropic is certified by Cruelty Free International and the Vegan society. More on the company’s beliefs and values are on the blog! http://bit.ly/1ZAHyd7

  • Julie Luisa says:

    What about Mary Kay?

  • noggin5 says:

    You should definitely add Arbonne to your list! Vegan and cruelty free, and always will be!

  • Lorac can’t guarantee being cruelty-free. I’ll make an updated post about their policy. As for Laura Geller, I wasn’t able to find anything out yet but I’ll keep trying and keep you guys posted!

  • Terrell Coleman says:

    I know the this is Vegan cosmetics but another cruelty-free brand is “profusion” I’m not vegan but I’m interested in cruelty free product.

  • Ruth Fernanda Ureña Cueto says:

    Sad but true. Unfortunally many companies will say that or use that for their marketing campaigns….

  • Johanna says:

    Hi Suzi,
    I’m not sure if you know of this indie brand. I’m pretty sure they are CF and Vegan. But, you’d have to look into it. It’s called LunatiCK Cosmetic Labs, here is their link http://www.lunaticklabs.com

    • Ruth Fernanda Ureña Cueto says:

      I was to put the same thing! As I know Lunatick Cosmetic Labs has the CF and Vegan label and the have amazing products, also Jefree Star Cosmetics, John Russo and yes, The Balm is amazing!

  • LauaB says:

    Very late to the party, but I’ve discovered this list just now, and wanted to add Laura Mercier and also the British company Marks and Spencer as two more CF options.

  • Brisa says:

    What about MORPHE? I know they have vegan brushes on their website but I’d like to know if they have any vegan makeup :]

  • Addi says:

    Jeffree Star Cosmetic’s are cruelty free as well (: http://jeffreestarcosmetics.com/

  • Gerry Chick says:

    Just because something hasn’t been tested on animals and / of is vegan doesn’t mean it’s cruelty free and to imply so is EXTREMELY misleading and disingenuous to others who are advocating against forms of cruelty which dont happen to fit in with these narrow definitions.

  • Ellen Vegan-Ericksen says:

    They do claim the products are cruelty free and never ever tested on animals….will havee to call the company.

  • Courtney says:

    Just wanted to share another company to add to your list. Arbonne is also a cruelty- free company (vegan certified) of make up and other everyday products (skincare, hair, bath & body, baby, men, nutrition).

  • Victoria says:

    http://BaidenMitten.com Superexfoliator, never tested on animals, no microbeads, reusable for up to 100 ful face and body really deep exfoliations, has a cult following, REDUCES your use of skincare cosmetics by up to 95%.

  • Lindsay says:

    OMG this post is so freaking beautiful!! I will definitely be referencing it in the future fore sure on my blog!!

  • Hi Ava, thank you for the info! Yes, the drugstore brands section will be updated to include vegan products as I go. 🙂

  • They’re cruelty-free and have many vegan options!

  • Hey Carolina, I totally get your perspective and it’s what makes the most sense. But right now the word “cruelty-free” is synonymous with “not tested on animals” according to the dictionary, and it’s not the same thing as “vegan”.

    • Susan Lynn says:

      I’m confused. Cruelty-free definitely means no animal ingredients OR animal testing. It has to be BOTH, not just one or the other. Not being tested on animals is not cruelty-free if it contains ingredients from animals.

  • Hey Jem, thank you for the kind words! To answer your question, I think it really depends on the company’s marketing. Some companies choose to display their cruelty-free status because it’s a selling point for them, while others focus on something else. NARS for instance is more of a high-end brand and doesn’t try very to appeal to cruelty-free consumers (as opposed to a company like Tarte, who really markets itself as cruelty-free, and you can see the big difference in branding).

    To me, what’s important is the policy and not the branding. Packaging is more about branding, and this includes logos and statements on the packaging.

  • Rachel Boese says:


    I’d love it if our company can be added to your list. All of our products are 100% vegan, cruelty free, gluten free and paraben free. http://www.belladonnascupboard.com

    Thanks so much for your time!

  • Hey Ava! I just updated this post to include which bands are 100% vegan and which have vegan options. You should be seeing green boxes with the new info under most popular brands, and I’m still working on the drugstore brands ATM. Hope this helps. 🙂

  • Hi Ava! This is exactly what I’m working on right now for the 2016 update, and you’ll see this change within a few days! Most brands will list all vegan products, and I specify which ones are vegan. Really excited to share the updated post!

  • Catie Houghton says:

    Is there a reason that you ignored all of the questions about Younique? I tried to scroll back through to see why they weren’t on the list and I see that none of the previous questions about Younique were answered.

  • Esther Ison says:

    i have read that Loriel i now not testing on animals . So you may have to upgrade the list. I love body shop and they are brilliant . So body shop has taught them somethings .

    • Jem says:

      Funny story (that i learned in class)-The Body Shop USED to actually test on animals. They got busted because they tested the individual ingredients used in their products on animals, just not the finished product (yet labelled it CF).
      The UK laws got changed so that NO cosmetic testing is allowed anymore and I think it sort of forced TBS to stop, which is incredible and I hope everyone else follows suit.
      But I am super happy they are truly CF now. And I didn’t know that Loreal stopped testing too, thanks for mentioning it!

  • Kim O'Reilly says:

    Hi, please update this list! Benefit IS cruelty free, check out their website! Not only have they been cruelty free since 1989, but they advocate for alternative methods to animal testing as well!

  • Julz chidley says:

    Hi suzy! I noticed your missing a huge cruelty free brand that has been for nearly 50 years… nutrimetics. Also the body shop is no longer cruelty free due to its switch to the Chinese market??

    • Hey Julz! The Body Shop is still cruelty-free, but I moved it to the bottom with other brands owned by companies that test on animals.

    • Jem says:

      I think you’re a little mistaken-I even looked at the website right now.
      Mainland China requires animal testing on cosmetics by law, but this DOES NOT extend to Hong Kong, which is the only place that The Body Shop sells to. This is also true with LUSH, they only sell to HK because it isn’t required. So there are no actual stores or franchises available in Mainland China.

  • Robin says:

    How can “It Cosmetics” possibly be cruelty free when the second ingredient in all their famous CC Creams (like “Your Skin But Better SPF 50” and “Bye Bye Foundation SPF 50”) is Snail Secretion??? Those poor snails. Not animal friendly. Not nice.

  • Juliette Egan says:

    Aveda is also cruelty free and natural, they’re owned by Estée Lauder but Aveda its self doesn’t test on animals and isn’t sold in China

    • Theresa says:

      Aveda is not cruelty free. I called them myself in regard to the legal loophole clause on their website. They cannot guarantee cruelty free because so many of their ingredients are obtained from other countries and there may be some steps/processes in other countries of which Aveda is unaware. Sorry to disappoint you.

  • Emma says:

    Io credo che anche Avon meriti di essere aggiunta ala lista, non testa su animali dal 1989 e promuove e finanzia ricerca alternativa.

  • Hi Lily and thanks for your lovely words! I’m working on a list Korean brands that are cruelty-free, but unfortunately there aren’t that many cruelty-free Asian brands to begin with. This is because most well-known Asian brands choose to also sell in China, which required animal testing for foreign companies. I’ll do my best with the Korean brands post. 🙂

  • KayH says:

    Thanks so much for this – it’s so hard to find clear guides 🙂 Are Charlotte Tilbury cruelty free? I Read somewhere that they were xx

  • annette says:

    o m g thank you soo much for this! i’m changing my entire makeup drawer to cruelty free products and this is extremely helpful! thank you!!

  • andcakestoo says:

    Wayne Goss’ brushes are made of animal hair but obtained through cruelty free process. What is your thought on that?

    I am trying to use as much of cruelty free makeup/ skin care as possible but honestly avoiding the long arm of l’oreal seems to be a pain in my drugstore. So I still use the child companies like The Body Shop.

    • Suzi says:

      It’s a matter of opinion, really. I do still have “cruelty-free animal hair” brushes in my collection (Hakuhodo and Sonia Kashuk) but I switched to vegan brushes years ago because deep down, I just can’t trust the claims.

      If I ever see footage of how “cruelty-free brushes” are made and it really is humane and it’s all just happy goats getting hair trims, I might change my mind.

      • PanyaV says:

        I’ve said before — unless people are luring wild squirrels over and making sure they’re calm enough to be petted/brushed, then the squirrels go about their merry way, they’re NOT cruelty-free.

      • andcakestoo says:

        You are quite right there. I have switched to synthetic brushes in my recent purchases. Although, I still have a couple of wayne goss/ IT cosmetic brushes. I am not planning to throw them out. Seems a greater waste to do that, doesn’t it?

        Thank you for getting back. Much appreciate it.

  • Sophie says:

    Hey! Benefit say on their website they don’t test on animals and l’oreal say on their website they no longer test on animals.

  • Hiba says:

    Honestly this is an eye opening to me. I am starting to reconsider using the products I use as your website has educated me so much into letting me know which companies are cruelty free products. I will pay a visit to Sephora and as for the cruelty free cosmetics product and start using them from now on. Many thanks for providing us with this valuable information and for dedicating your time into making this world a better place. It’s very much appreciated and yes people will listen and changes will happen. God bless… <3

  • Marygrace~ says:

    Thanks for this wonderful list!
    What about Mary Kay Cosmetics?

  • Hal says:

    What about Kat Von D?

  • smartgirl06 says:



    • Jenny says:

      Why are you yelling?

    • Ember says:

      Correct me if I’m wrong- but I thought that only applied if the item was then to be sold in China? I thought products could be made there (for reduced costs) and then shipped internationally without being tested on animals- only those sold there are required to be tested

      • Mia says:

        That is absolutely true. It is NOT required to test your makeup on animals to manufacture products in China. Only to sell it.

  • mademoisielle says:

    Hi, this is such an amazing list, very informative. I have the summary on my phone so I can look at it every time I’m buying makeup! A few brands you can add to your cruelty-free list:

    – Sleek (really good eyeshadow palettes as well as blush, highlighter and contour kits),
    – Makeup Revolution (very affordable makeup, they do good eyeshadow palettes, many are dupes of expensive ones such as Lorac Pro palette, UD Naked, Too Faced Chocolate bar etc),
    – Freedom Makeup: owned by the same company as MUR (very affordable and they have good eyebrow products in a wide range of colours, considered dupes for Anastasia Beverly Hills)
    – MUA (Makeup Academy) (very affordable, loads of £1 products)

    Hope that helps for people in the UK (as these are mainly UK based brands). Thanks so much for keeping this website up – so useful!

  • Niamh says:

    The Body Shop isn’t cruelty free- not happy you’re providing false information here. L’Oreal bought them, and L’Oreal are notorious for animal testing- also they sell in China.

    • Sara Serrao says:

      The Body Shop is Cruelty Free they were bought by Loreal but chose to remain Cruelty Free and dont sell in China, the same goes for Urban Decay and NYX

      • Ruth Fernanda Ureña Cueto says:

        Actually, NYX, The Body Shop, Carol’s Daughter and Urban Decay are the only cruelty free brands from L’Oreal company. Greetings.

  • Jocari Peralta says:

    Your post has really helped me! Thank you so much! I am vegan, and I choose to not use any makeup tested on animals. I appreciate your list! I found some new brands, as well as some familiar ones I didn’t know were cruelty free.

  • sophie says:

    Suzi absolutely love your blog its amazing! i also have my own blog that promotes cruelty free products, tips and advice etc 🙂 i would just like to ask what your opinon is on cruelty free companies that are owned by companys that do? 🙂 x

    • Jennifer Faun Snyder says:

      I think she said in an earlier comment she agrees with supporting them as a way to show the parent company that you can make a profit and not test on animals. But she makes sure to note it when it applies.

  • Suzi says:

    Thanks, I’ll look into it and add them!

  • Anyela Salceanu says:

    Hello. I found this on Colourpop’s site :

    “You will be happy to know that all of our Lippie Liners and Lippie Stix are Vegan. Almost all of our Super Shock Shadows and Super Shock Cheeks are vegan. With the following exceptions:
    Tea Party – Super Shock Shadow
    Bae – Super Shock Shadow
    Mittens – Super Shock Shadow
    Tulle – Ultra Matte Lip
    Call me- Crème Gel Colour & Liner
    Best O – Crème Gel Colour & Liner
    No Shame – Crème Gel Colour & Liner
    DTLA – Crème Gel Colour & Liner”.

    I was sure about the fact that Colourpop is a cruelty free brand till now…

    • Mary says:

      cruelty free does not equal vegan. cruelty free means it’s not tested on animals, it can still contains animal products though. So colourpop is still cruelty free. Just don’t buy the non-vegan products?

  • LC says:

    Thank you for helping us find cruelty free products. Is there a way to produce a list of cruelty free lines that are not owned by companies who test. I find it very confusing and would like to purchase from lines who have no affiliation to others who due weather in China or anywhere else. Thank you for your time!

    • Suzi says:

      Hi LC, thanks for your kind words. The only cruelty-free brands that are owned by a parent company that tests are marked as “Owned by X”. No brands on my lists sell in mainland China. If you find that a brand started selling in China, please let me know. 🙂

      • Gail V says:

        I’m trying to find information about skin Skinsei, but unfortunately cannot. Is this brand cruelty free?

  • Suzi says:

    Oooh, thanks for pointing that out! Charlotte Tilbury IS cruelty-free.

  • Suzi says:

    Made in China is totally okay, as long as they don’t sell their products in China.

  • Suzi says:

    Yesss, love that brand!

  • Arielle Horta says:

    Thank you for your research and providing everyone with this knowledge ♡ now to look into hair product and body products like deodorants , toothpaste, lotions etc..

  • Kelly Kirby says:

    Mirabella Beauty is also cruelty free:) mirabellabeauty.com, love their foundations and cc creams!!

  • Thanks for all this awesome information! As a beauty junkie I can completely believe individuals invest $160 billion dollars. There are so many items out there it’s difficult to know who to believe in. It’s very essential to do your own analysis and find out what you like.

  • Suzi says:

    I love Lush! I they don’t offer many makeup options, but you’re totally right!

  • Mer says:

    Awesome list! Do you have any similar guides on face/skincare for those of us just starting the transition? The lists of brands are so overwhelming when you’ve never heard of a lot of them, but I thought you broke this up really nicely (and I already love a lot of these brands – goodbye Benefit though!)

  • Deborah Dixey says:

    Say what? “Bite Beauty is Leaping Bunny-certified but their parent company is not cruelty-free.” ? Like that makes it ok? How do you justify that?

  • Gab Buganan says:

    Hi, everyone! I have my own little list of CF and non-CF brands here:https://kgbuganan.wordpress.com/2015/08/01/fyi-substance-over-style-goes-cruelty-free/. It was last updated yesterday. Hope it helps!

  • Suzi says:

    Hi Samantha! Unfortunately their products are being tested on animals in China, and they lost their cruelty-free status. 🙁

    • Samantha says:

      This is not true. From their VP of Marketing (they are actually a client):Caudalie does no animal testing and requires all its suppliers do the same.

      do not test our products on animals in china. It is indeed true that
      today, no cosmetics brand selling in China can obtain certificates from
      the Chinese authorities to ensure that no test is performed on animals.
      We are hopeful that things are changing rapidly in China since the
      European authorities are trying to put pressure on Chinese authorities
      to ensure that their regulations evolve and adopt
      alternative methods practiced in Europe for many years. Also, be aware
      that we continue to defend our “cosm’ ethic” and look for going deeper
      into our commitments. Thus, in 2012, Mathilde and Bertrand Thomas, the
      founders have decided to give 1% of Caudalie’s
      sales to environmental organizations for the protection of the planet
      and animals.

  • Suzi says:

    I include ALL cruelty-free companies, even when their parent company tests on animals! The Leaping Bunny, PETA, and every big cruelty-free blogger’s lists do exactly the same.

    Also, for every brand that’s owned by a parent company that tests, I mentioned it in their blurb. I don’t know why I’m being attacked, but I hope you feel better soon! 🙂

  • Kelly Anderson says:

    I did buy a few of the drug store brands and even though im not nessasarily impressed with the quality knowing they’re crulety free totally makes up for it. Thanks for the heads up on all these wonderful products!! 🙂

  • Farihah Syed says:

    i’ve just found your page and I really want to start becoming more aware of cruelty free makeup and which one’s aren’t and this has helped me a lot! Although, I have purchased many products from loreal paris etc. I am considering using them up and never purchasing from them again! thank you for this! Farihah | Cutie Pie Frizzy

  • Wake Up for Makeup says:

    Thank you so much for creating such a thorough and comprehensive list! Pinned!

  • Gretchen Kelly says:

    Hi! Did I overlook some? I didn’t see Younique cosmetics listed. They are cruelty free. Also do you have a list of hair care as well? Monat is made in the USA vegan, gluten free and cruelty free. Salon quality http://Www.fullhairtoday.com

    • Jennifer Paquin says:

      Younique is definitely NOT cruelty-free. They put on their website that they were “looking into” cruelty-free certification for over a year. But, eventually they updated that note to a plain no, they are not cruelty-free. This is on their FAQ section of their website. Monat indicates they are cruelty-free on their website, however I do not see the certification listed there. Hopefully, they will get the certification, unlike Younique who chose greed over heart.

  • Suzi says:

    Aveda is a little bit tricky. They don’t test on animals and aren’t sold in China, but they’re owned by Estee Lauder and their official animal testing policy is not to test on animals unless required by law. The thing is, they’re not sold in China which means they’re cruelty-free factually but not when looking at their policy.

    tl;dr they’re cruelty-free for the moment but if they start selling in China and this changes, I’ll give you guys an update!

  • Ripley Wolfwood says:

    Thanks for this! (PS, I think I read somewhere that Alba was also cruelty free…. I may have missed it, but I don’t remember seeing it on your lists! Thanks again!


  • Tsavay says:

    Is this just make up or facial cleansers, body scrubs, lotions? I’d like that list?

  • Lizbeth Torres says:

    Great blog! I’m in transition to CF makeup and this reviews have helped me a lot.

  • Tonjia Vigeant says:

    What about Origins?

  • alexia says:

    thank you!!!!!!!!!This is very important.Stop animal testing.

  • Honestly Jay says:

    Thank you so much! I was going to buy the Urban Decay Naked 3 palette for my giveaway but since they’re even affiliated with cruelty companies I will surely pass. I’m going to get the E.L.F multi palette =)

  • Rachel Zamsky says:

    Lipstick Queen – my favorite lipsticks – are also CF. They are missing from your Luxury brand. Consider adding them!

  • Azra says:

    Another brand is Omorovicza!!! They’re a skin care brand but products like the Queen of Hungary facial mist and the thermal cleansing balm are awesome!

  • Reia Barber says:

    NYR Organic is a great cruelty-free Leaping Bunny certified direct sales company whose parent company is Neal’s Yard Remedies in England. Very ethical company and great products.

  • ThePetMom says:

    Thank you SO much for this list and all the work you put into it! 🙂

  • myndie says:

    You forgot Boots No7 and Boots Botanics brands sold now in the US at targets as well as Walgreen’s online and Ulta beauty stores. Great products and great prices.

    • Yup! Quite a lot of people have the wrong idea about Boots as their other business – Boots Pharmaceuticals – have a presence in China. However, I’ve checked with both natives and ex pats who live in the China and can confirm that Boots have *no* retail presence in China (which I did read a quote from them somewhere saying that the animal testing laws there had decided them against opening stores there) and so their own brand products are still cruelty-free. =)

  • Aimee says:

    Please add the Body Shop to your list. They have great products, and are all cruelty free. http://www.thebodyshop.ca/en/index.aspx, (the bunny logo bottom left of page). According to Cruelty Cutter, Merle Norman is also cruelty free, but I cannot find that info on their website. Can you confirm?

    Thanks so much for this info!
    -Aimee J

  • Paula Meegan says:

    Does anyone know if the cosmetic brushes from IT Cosmetics are cruelty free?

  • OS says:

    To anyone who really knows the information indepth. I am looking for a manufacturing company that is purely 100% vegan / vegetarian , cruelty-free, does not test on animals. All kinds of cosmetics, A-Z, beginning to the end, just everything, if its cosmetic. Any one could refer me to a good reliable manufacturing factory, prefer to do OEM (they do the production with my brand on it). I am in Asia, so I prefer the high-end at lowest possible cost. I am totally new to this, planning on own company, major, not minor. Even a multi list of several product from different company / country is accepted as long as it fits in the category of ‘cosmetic’ completely. Just each and everything. With FDA approved ofcourse. Thank you everyone. Just a beginner seeking for help. Hope all understands. Thank you.

    • Heather Houle says:

      Email me. I may be able to help you but I have a few questions for you to clarify what you are looking for. There is no need to blow up this thread. Email me at heatherhoule56@gmail.com. I will get back to you in the morning. Please explain who you are though as I only see OS on here for a name. 🙂 Thank you. I hope I can help you out.

      • OS says:

        I have emailed you the information. Sorry for late response. Was not online everyday.

        Thank you for understanding

  • Spookypurple says:

    Is Arbonne on your list?

    • Suzi says:

      Nope, Arbonne is fishy.

      • Chelle says:

        No it’s not Arbonne is Certified Vegan!
        Yet there are companies that are on here that aren’t even vegan..& some that are barely “cruelty-free”..clearly the standard are low here & some research needs to be done!

        • Suzi says:

          I don’t support pyramid schemes and never will, which is why Arbonne isn’t listed. I know you’re an Arbonne representative but you’re not doing them any favors by acting testy!

          • Shinba says:

            Well that is a long running pyramid scheme they’ve got going on. Almost 38 years – Go them!!

          • Nicollette S says:

            Hey Suzi I have never heard of this brand before, what do you mean by pyramid scheme? Just want to know for future reference and a better understanding of your decision making in putting things on your list.

    • ashley says:

      Arbonne is vegan certified.

  • Valarie says:

    Hi. Thanks for the information. Re: Sonya K.’s brushes, I don’t see it as cruelty to an animal to clip or shave it’s fur. Otherwise, shaving sheep for their wool or shaving or trimming a long haired dog in the summer would be considered cruel. As far as Loreal, they profit off the sales of the companies they aquire. Some of those profits go to research and thus to cruel experimentation on animals.

    • Suzi says:

      Factory farms and the conditions and methods in which animal hair is obtained is what’s cruel. Sadly, it’s not as painless as giving the goats “a gentle haircut” like you would give your dog in the summer. Far from it.

  • s0fa says:

    great article, thanks for putting this together. other brands are kevyn aucoin, ellis faas, charlotte tilbury, and aveda. I don’t know if they have the leaping bunny logo, but they are cruelty-free as far as my knowledge. I’ll be transitioning to using cruelty-free products soon as I’m finished with my makeup. First step is swapping my Maybelline mascara for Urban Decay. I’m considering saving the Maybelline wand to reuse – something for others to consider?

  • Suzi says:

    Made in China ≠ retailing in China!

  • Suzi says:

    I always mention it in my posts when a cruelty-free brand is owned by a company that isn’t cruelty-free, but I don’t think it would be fair to scratch them off because of it!

    • Animal Lover says:

      Unfortunately, companies that sell overseas such as to China, the company has to pay the government a large sum to be able to sell in China when they are a cruelty-free company. Even though the company such as Tarte, is cruelty-free, does not test on animals, means the company/CEO sold out to animal testing to make more money to increase sales by selling in a country where there is no kindness to animals. These companies need to be called out. Basically, Tarte ignores the direct question when asked, all they have done is turned the other cheek. Shame on Tarte and other companies who sell in China.

  • Roshanna Cuthbertson says:

    Hey, I am from the north of England and I have been looking around to see if all my favourite brands are cruelty free (Rimmel, Maybelline, OPI, Nails Inc, Mac) and I can’t find any info anywhere for most of them. I checked PETA’s website and they didn’t have any of them. Also a shop I adore is called ‘Select’ and I can’t find out whether they are either. Really don’t want to keep giving my money to these companies if they are hurting animals in their production/testing process. Don’t suppose you know anything about the companies I’ve listed above?

    • Suzi says:

      Hi Roshanna. Let’s see! Rimmel, Maybelline, OPI, and MAC are not cruelty-free. MAC hasn’t been cruelty-free since 2012. I believe Nails Inc is cruelty-free though, but I’ve never heard about Select. I suggest dropping them a line if their contact info is available.

      • Roshanna Cuthbertson says:

        Thank you sweetpea! Will be avoiding them from now on xxx

      • Roshanna Cuthbertson says:

        Hey thanks ladies, finally wrapped my head around all the cruelty free stuff. Replaced my OPI polishes with some a little bit more friendly to our furry buddies! And now I have a new job I’ve been super careful.with who I’m buying from. Mac is a big no no, which was upsetting for me at first because I had a list of fancy stuff to buy when I started the new job and there were a few mac products there. Now I just stick with Make Up Revolution and a few other brands. Make up Rev is amazing quality and soooooooo affordable tonight I spent £21 in their sale, that includes postage and I got a 32 matte shadow palette, liquid concealer, contour kit, brow kit and a new eyeliner!?? i was under the impression going cruelty free was going to cost me a fortune but I’m actually saving a ton of money xx

    • Donna Mercer says:

      All marks and Spencer make up is cruelty free and basically all the above sell in China where it is compulsory to test on animals. Although animal testing has been banned for cosmetic use in Europe boots own products should be ok as I don’t think there’s a boots China

    • Zoe Mcfadyen says:

      rimmel maybeline & mac are not cruelty free

  • Chanel says:

    Thank you!

  • Luísa says:

    I love it! Thank you so much for making this guide. I have just started to switch my products to cruelty-free brands and this was very helpful.

  • Mellissa says:

    I don’t understand why The Body Shop isn’t listed. 100% vegetarian and always cruelty free all ingredients and products not tested on animals…

  • Marcela says:

    I’m not able to find Nars, Becca, Illamasqua, ByTerry, nor Korres in The Leaping Bunny or Peta websites. Where were you able to find that these companies are cruelty-free?

    • Suzi says:

      I talk about this throughout my blog. From my list of cruelty-free brands page: “There are 3 types of cruelty-free brands in this list: those that are certified by the Leaping Bunny, those that have signed PETA’s pledge, and those that aren’t affiliated with any cruelty-free organization.(…) Since cruelty-free certification is done on a voluntary basis, not all cruelty-free companies are certified. If a company or brand has an official cruelty-free claim, and if they don’t test products nor ingredients on animals, don’t hire third parties to test on animals on their behalf, and don’t sell their products in China, it’s considered a cruelty-free company, and I make sure to include it on this list, as well as include proof and correspondence.”

  • Nina Cataldo says:

    i just discovered your blog and i’m already in love! Thank you for posting so many helpful articles, especially this one which helps break down popular brands that we can trust. I just started working at Sephora so I’m still learning everything in the industry, and this article has made me much more knowledgeable!

    • Suzi says:

      Hi Nina! Congrats on the new job, that’s awesome! I’m happy to help and I wish you good luck with the job! 🙂

    • Jamie Torrence says:

      Hi suzi and thanks for putting this list together! You might have heard recently but if not, lime crime was recently busted for not being vegan/cruelty free as they claim. The owner, Doe Deere, has removed ingredients such as carmine from the website, but the ingredient is still printed on the packaging of products where red pigment occurs. I’M not trying to assassinate anyone’s character here as I’m a huge fan of lime crime, I feel very strongly that honesty shouldn’t be compromised just because veganism is perceived as a fashion trend. people are really counting on those labels being a hundred percent honest, consumers have the right to know where their money is going.

      • Suzi says:

        I posted about Lime Crime recently! Keep in mind, they were busted for not being vegan years ago (before 2012 I believe). Their stuff is vegan today (but I would not support this company in a million years!).

        • Jamie Torrence says:

          Really! I thought the vegan claim being busted was a recent thing. Its a shame how deep the rabbit hole of crazy goes, the products and packaging are so cute! Just SO much drama :/

          • Ruth Fernanda Ureña Cueto says:

            I know! I love so badly the packing, but I understand why many people don’t wanna buy it anymore. It’s about false publicity, they lied to the customers just using the “cruelty free” and “vegan” labels for marketing stategy and sell more products. Fine they are like the clamed, but unfortuneally people won’t believe it so easy. I mean, at least with Shiseido, L’Oreal, Estée Lauder, Elizabeth Arden, P&G, Uniliever and Clorox we know what’s happening and we have the power of changing the things not buying their products but supporting their brands which are cruelty free with the pros and cons. Kudos for the list Suzi.

          • Kylie Cosmetics is cruelty-free, but I’ll have to get back to you about the other brands.

          • Ruth Fernanda Ureña Cueto says:

            Check in Jefree Star’s website in FAQ section, and I have curiosity about Kylie Cosmetics….

          • Karen Vonder Mehden says:

            They said its not leaping bunny certified,so the Kylie brand is not cruelty free.

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