Note: I originally created this guide several years ago, and it now grew to almost 150 cruelty-free brands! I’ve had to remove some which are no longer cruelty-free, which is unfortunate, but I’ve also added many more since the guide was published. Thank you to everyone who has shared and used this guide to shop cruelty-free! I’m so glad to see that it’s been helpful to you. If you love this guide, please consider sharing it with your friends!

Who said there aren’t many cruelty-free and vegan makeup brands?! I created this guide containing 101 brands to show you that it’s possible to find quality cruelty-free makeup for every budget, from high-end to drugstore!

I included my personal experience with these brands, but I also remained objective about my recommendations. If some products really suck, I made sure to tell you about it. If you’re a makeup beginner, I hope this guide will be helpful to you!

I divided the guide into 4 sections:

The last section contains brands that are not sold in stores and mostly online-only. Other sections might include independent brands in the purest sense of the word (brands not owned by another company) but I chose to split it this way. The mid-range and high-end sections contain popular brands that are sold in stores, while the indie section contains brands that are not (yet) carried by big stores.

2017 UPDATE: I added more brands to the list! I also now mention ALL cruelty-free brands regardless of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find a * beside the brand and the parent company will be clearly marked.

2018 UPDATE: Vegan products for top brands were added! The biggest brands now have their vegan products listed below.

2019 UPDATE: Over 40 new cruelty-free makeup brands were added! Click here to jump to the list of new brands.

The List

Clicking the brands below will take you to their little section on this page.

New Brands Added!

Since so many new brands have been added in 2019, I’m going to list them all here. This way, you can easily spot the new brands if you’re a returning visitor to this post.


1. Becca (Owned by Estee Lauder)


Becca is very well-known for their gorgeous highlighters. They offer high-quality makeup and a great selection of products. They specialize in base products; their highlighters, bronzers, foundations, primers, and blushes are beautiful!

They recently came up with color correctors as well, which have pretty good reviews. Check out their red or peach correctors for undereye circles. Their green corrector is great to cover up redness, and their lavender corrector is great for dull and sallow skintones.


Becca uses Carmine as a pigment in some products, but the following products are vegan-friendly.

  • Aqua Luminous Perfecting Foundation – All Shades
  • Perfect Skin Mineral Powder Foundation – All Shades
  • Ultimate Coverage Complexion Crème – All Shades
Highlight + Color
  • Shimmering Skin Perfector Pressed – Moonstone, Opal, Topaz, Champagne Gold, Pearl, Blushed Copper
  • Lowlight Highlight Palette Pressed
  • Shadow and Light Bronze Contour Perfector
  • Bronzing Skin Perfector
  • Mineral Blush – Sweet Pea, Wild Honey, Lantana, Nightingale
  • Backlight Targeted Colour Corrector – All Shades
  • Backlight Priming Filter
  • Ever Matte Poreless Priming Perfector
  • Eye Priming Perfector
  • Lip Priming Perfector Ever Matte Shine Proof Foundation – All Shades
  • Resurfacing Primer

2. Anastasia Beverly Hills

Anastasia specializes in brow products and makes some of the best ones on the market. These are available in multiple formats (pencil, pomade, powder) but also in a ton of shades. If you have eyebrows that are hard to fill out or colormatch, Anastasia has your back.

They expanded their collection way beyond brow products now, and they offer a full makeup line. For instance check out their contour palette.

P.S. Dipbrow will change your brow game! It’s perfect if you want sleek, structures brows.

3. Hourglass (Owned by Unilever)


High-quality and luxurious makeup, beautiful packaging. Three of their face products are definitely cult favorites: their Ambient Lighing Powder (great for all skin types and tones), their Veil Mineral Primer, and their Immaculate Liquid Powder Foundation (both great for oily skin).


Their full range of brushes is 100% vegan and made from synthetic Taklon hair. Here’s a list of all the current vegan Hourglass products:

  • Ambient Lighting Palette
  • Immaculate Liquid Powder Foundation
  • Veil Fluid Makeup Foundation
  • Opaque Rouge Liquid Lipstick – All Shades
  • Arch Brow Sculpting Pencil
  • Mineral Veil Primer
  • Nº 28 Primer Serum
  • Nº 28 Lip Treatment Oil

4. Urban Decay (Owned By L’Oreal)

Urban Decay markets itself as bold and edgy, but they also have a ton of neutrals and staple products. Primer Potion is a great eyeshadow primer suitable for oily lids and their All-Nighter Setting Spray is the best setting spray around for oily skin.

Super-pigmented and buttery eyeshadows, available both in bold and virbant colors or neutral shades, as it’s the case with the Naked palettes.

Note that Urban Decay is cruelty-free and Leaping Bunny-certified, but their parent company L’Oreal still tests on animals.

5. Illamasqua


Illamasqua is about self-expression through the art of makeup. They offer rich pigments and bold colors, but also many products suitable for natural looks. Most of their collection is solid in terms of quality.

A popular favorite is their Hollow Cream Pigment for contouring, especially for lighter skintones. They have a huge selection of nail polish and their formula is fantastic. Their powder blushes are also worth checking out.


Some of their products aren’t vegan-friendly as they contain Carmine. However, all their Nail Polish, Brushes and Fake Lashes are vegan. Their Freak Fragrance is also vegan. Here’s a list of all the current vegan products from Illamasqua:

  • Skin Base Foundation
  • Gleam Highlighter in Supernatural
  • Gel Sculpt in Silhouette
  • Gel Colour in Charm and Fluster
  • Radiance Veil
  • Hydra Veil
  • Matte Veil
  • Reflection Eyeshadow Palette
  • Precision Gel Liner in Infinity
  • Precision Ink Eyeliner (Abyss, Wisdom, Glister, Scribe, Wisdom, Alchemy)
  • Vintage Metallix (Embellish, Bibelot, Courtier)
  • Pure Pigment in Zeitgeist
  • Brow Gel (Strike, Stare, Glimpse, Awe)

6. Too Faced (Owned By Estee Lauder)


Too Faced is great for those who prefer natural-looking makeup with a little edge. They offer mostly neutral colors, and their packaging is super cute!

Especially popular for their pressed powder products, namely their Chocolate Bar Eye Palette (neutral colors, smells like chocolate), Primed & Poreless Pressed Powder (good for oily skin), as well as several convenient eye and face palettes. Better Than Sex is one of the best cruelty-free mascaras I’ve come across.


Their Teddy Bear Brushes and Mr. Right brush are 100% synthetic and vegan-friendly. Other vegan-friendly options from Too Faced:

  • Born This Way Foundation – All Shades ($)
  • Cocoa Powder Foundation – All Shades
  • Absolutely Flawless Concealer (Honey, Perfect Nude and Vanilla)
  • Primed & Poreless Loose Powder
  • Primed & Poreless Pressed Powder
  • Chocolate Soleil Matte Bronzer (3 shades)
  • Bronzed & Poreless
  • Cocoa Contour Palette
  • Endless Summer 16 Hour Long-Wear Bronzer
  • Soul Mates (both shades)
  • Sweethearts Perfect Flush Blush – All Shades
  • Love Flush Blush (How Deep is Your Love, Your Love is King)
  • Hangover Primer
  • Primed & Poreless Pure Primer
  • Primed & Poreless Face Primer
  • Better Than Sex Mascara
  • Perfect Eyes (Perfect Black, Perfect Brown, Perfect Purple, Perfect Storm, Perfect Peacock, Perfect Moss, Perfect Espresso)
  • 3*Way Lash Lining Tool
  • Instant Attitude Brow Bone Highlighting Pencil
  • Melted Chocolate Liquified Lipstick – All Shades
  • Melted Liquified Long Wear Lipstick – All Shades
  • Melted Metal Liquified Metallic Lipstick – All Shades
  • La Crème Color Drenched Lipstick (Except Lollipop and Mean Girls)
  • Lip Injection Extreme
  • Lip Injection Power Plumping Lip Gloss
  • Lip Insurance Glossy
  • Lip Insurance Lip Primer
  • Tinted Beauty Balm – All Shades
  • Borderline Anti-Feathering Lip Pencil
  • Perfect Lips Lip Liner (Perfect Berry, Perfect Red, Perfect Spice, Perfect Nude)

7. NARS (Owned By Shiseido)

NARS is unfortunately no longer cruelty-free as they decided to start selling in China as of June 2017.

Known for pigmented products and rich colors, sometimes on the shimmery side. NARS is cruelty-free although their parent company Shiseido is not.

Their blushes are fantastic and very pigmented. The shade Orgasm is a cult favorite and works with every skin tone. The NARS Radiant Creamy Concealer is great if you need high-coverage.

Their newest lip products have also been getting a lot of hype lately. Some of their eyeshadows are underwhelming.

8. Milk Makeup

Milk Makeup is a new makeup brand available at Sephora. They’re all about “quick” makeup, mostly on the natural side. They have a lot of cream and stick products, like the Lip + Cheek stick.

9. Charlotte Tilbury


Charlotte Tilbury was unfortunately moved to the grey area.

This is a high-end brand from the UK, founded by makeup artist Charlotte Tilbury. Their products are high-quality, and the price point definitely reflects that. In the USA, their makeup can be found at Nordstrom, though Charlotte Tilbury is very popular in the UK.

  • Magic Foundation
  • Full Fat Lashes
  • Brow Lift
  • Mini Miracle Eye Wand
  • Wonderglow Primer
  • Take It All Off
  • Goddess Skin Clay Mask

10. Marc Jacobs Beauty

This makeup line is definitely on the luxurious side. Gotta love the sleek, black packaging and the high-quality pigments. If you want a wonderful full coverage foundation, check out their Re(marc)able Foudation. They also offer a lot of beautiful and high-quality Eyeshadow Palettes.

Marc Jacobs Beauty is cruelty-free, but please keep in mind that their perfumes are not. They belong to a different brand, Marc Jacobs Fragrances (not cruelty-free).


“While the majority of the products are free of animal byproducts, Marc Jacobs Beauty is not considered a vegan line: there are a small number of product ingredients in the line that contain ingredients of animal origin, such as beeswax & carmine.”

The vegan list is pending.

11. Kat Von D Beauty

This is a very versatile makeup line by tattoo artist Kat Von D. Their products are high-quality yet still fairly-priced, and they offer everything from neutrals and nudes to bold and colourful items. Plus, they make the best matte eyeshadow palette ever for those who love matte neutrals. Kat Von D Beauty is my cruelty-free brand of the year for 2017!


They have an amazing selection of liquid lipsticks. Their Shade + Light contour palettes for both face and eyes are best-sellers and great products.


Kat Von D is working on reformulating ALL their makeup to be vegan. Right now, here’s a list of all their vegan products:

  • Everlasting Liquid Lipstick – All Shades
  • Studded Kiss Lipstick – All Shades
  • Alchemist Holographic Palette
  • Tattoo Brow
  • Tattoo Liner
  • Lightning Liner (Amadeus, Bach, Fyfe, Gould, Hex, Hyde, Jett, Juno, Ludwig)
  • Ink Liner
  • Metal Crush (Doce, Electric Warrior, Paranoid, Thrasher, Thunderstruck)
  • Lock-It Concealer – All Shades
  • Lock-It Concealer Creme – All Shades
  • Lock-It Liquid Foundation – All Shades
  • Lock-It Powder Foundation – All Shades
  • Lock-It Setting Powder
  • Lock-It Featherweight Primer
  • Lock ‘N Load Setting Mist
  • Unlock-It Makeup Remover Wipes

12. Josie Maran


Josie Maran’s makeup and skincare is all about feeling luxurious without compromising ethics. They offer great products for natural looks, and their ingredients are also on the natural side.

One of their key ingredients is pure organic fair-trade argan oil, which is also present in their face, lip, and cheek products, even their Coconut Watercolor Cheek Gelee.


Here are all the current vegan products from Josie Maran. I also included their skincare, body, and hair products.

  • Argan Beautiful Eyes In Beautiful Nudes
  • Coconut Water Color Cheek Gelee
  • Argan High Gloss Lip Quench
  • Argan Illuminizer
  • Magic Marker Argan Liquid Liner
  • Argan Tinted Moisturizer
  • Argan Matchmaker Powder Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Matchmaker Serum Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Oil
  • Argan Bear Naked Wipes
  • Argan Cleansing Bar in Mint Chocolate/Vanilla/Be Beautiful (lavender)/ Be True (Unscented)/ Be Loved
  • (Jasmine)/ Be Strong (Ginger)
  • Argan Cleansing Oil
  • Argan Exfoliating Powder
  • Whipped Argan Oil Body Butter in Apricot Vanilla and Sweet Citrus
  • Argan Body Oil in Balance/Calm/Be Loved/Be Strong/Be Giving
  • Argan Cleansing Oil for Body
  • Bear Naked Nail Wipes in Grapefruit
  • Argan Sugar Balm Body Scrub
  • Argan Hot Oil Treatment
  • Argan Bohemian Waves Hair Mist
  • Argan Hair Serum

13. Tarte (Owned by Kose)

Tarte offers makeup free of parabens, synthetic fragrance, petrochemicals, GMOs, and gluten. Their Amazonian Clay 12-Hour Blushes are super-pigmented, long-lasting, and non-chalky. I especially love the shade Exposed because it works with ANY eye and lip look!

Check out their In Bloom palette (pictured above), which has been getting a lot of love.

14. Cover FX

Offering foundations and concealers in a huge number of shades and undertones, and formulated for those with sensitive skin, acne, rosacea, or other skin conditions. Their Total Cover Cream Foundation is available in whooping 28 shades, and perfect if you’re looking for a true full coverage foundation. All Cover FX products are 100% vegan.


All Cover FX products are 100% vegan, but some brushes might contain natural animal hair.

15. Obsessive Compulsive Cosmetics


Unfortunately OCC seems to have gone out of business, but they’re still available at certain retailers such as Nordstrom. If you’re interested in their products, grab them now before they permanently go out of stock.



Everything from OCC including the brushes is 100% vegan.

16. Bite


Offering high-quality lip products that are also “healthy enough to eat”. Their lipsticks contain less synthetics and potentially harmful ingredients than other mainstream brands. Huge choice of lip products and shades, highly-pigmented. Bite Beauty is Leaping Bunny-certified!


Unfortunately Bite doesn’t have any lipsticks that are 100% vegan, as all their products either contain Beeswax, Carmine, or Lanolin. The following is their only vegan product right now, and I’ll make sure to update this list if there’s any change.

  • Lush Lip Wipes

17. theBalm


Quality makeup with a retro feel and packaging, and a good alternative to Benefit (which isn’t cruelty-free). Top picks include their awesomely glowy highlighter Mary-Lou Manizer, their pigmented and long-wearing Instain blushes, their Bahama Mama bronzer, and their underrated Nude Tude palette.


Their brushes are vegan and synthetic, but I wasn’t impressed with the ones I’ve tried and wouldn’t recommend them. Here’s a list of The Balm’s current vegan items:

  • Mary-Lou Manizer (Highlighter, Shadow & Primer)
  • Sexy Mama (Anti Shine Translucent Powder)
  • Bahama Mama (Bronzer)
  • Read My Lips (Lip Glosses)
  • Overshadows (Eyeshadow)
  • What’s Your Type? (Mascaras)
  • Schwing (Eyeliner)
  • INSTAIN (blushes)
  • balmShelter (tinted moisturizer)
  • Put a Lid On It (eyeshadow primer)
  • Stainiac (Lip & Cheek stain)
  • Mr. Write Now – except Raj and Scott (Eyeliner)

18. PUR Cosmetics

PUR Cosmetics is found in some drugstores as well as Ulta. They offer pressed powder products and are considered “the complexion authority”, but they’ve expanded their line way beyond that. They use non-toxic ingredients, but also effective ones.

They offer an interesting line of products called the 4-in-1 range, which has both makeup and skin care products that are multi-tasking.

19. IT Cosmetics (owned by L’oreal)


IT Cosmetics was developed by Jamie Kern Lima (above) with the intention of providing more than just cover-up makeup. She wanted a product that also treats skin conditions such as rosacea, and acts as a problem to common skin problems. IT Cosmetics mostly focus on a flawless base (from foundation to concealer to contour products) and also offer skincare. You can buy IT Cosmetics from Ulta here.


IT Cosmetics isn’t a vegan brand, but they do offer a few vegan options. Note that their brushes are 100% synthetic and vegan. All their vegan products are:

  • Eye Lift in a Tube
  • My Sculpted Face
  • Vitality Blush Stain
  • Heavenly Luxe Brushes

20. FACE Atelier


Leaping Bunny-certified pro-quality independent brand. Their best-selling Ultra Foundation provides medium to full coverage and doesn’t require a primer. It’s also available in “adjuster” shades such as pure white, deep brown, and red. Some of their brushes are made from natural animal hair.


Face Atelier is transitioning to a line that’s 100% vegan. In the meantime, please be aware of the following animal ingredients in products.

1. Their lipsticks contain lanolin.

2. Beeswax is still found in their Lip Glaze, Lip Putty, Lip RX, and Sculpt HD Mascara.

3. Carmine is found in the following products:

  • Eye shadow – african violet, azure, ice burg, iced amethyst, purple haze, plum glaze, raspberry satin
  • Shimmer – pink glaze
  • Lip glaze – ice
  • Pencil – tango, rubis
  • Lipstick – berry sorbet, chilled cabernet, cool coral, crystal berry, pink cashmere, plum sorbet

21. Ciate

Originally a nail polish brand, Ciate has moved on to makeup! A few stand-out products include their Liquid Velvet Moisturizing Matte Liquid Lipstick (13 shades), The Pretty Eyeshadow Palette, and their Bamboo Bronzer Longwear Bronzing Powder.

22. Besame

Besame is bringing back vintage makeup with their retro packaging and products inspired by classic products. They even make their products in the USA. A must-have is their Brightening Setting Face Powder, and their Classic Color Lipstick is also getting rave reviews.

23. Perfekt

Perfekt aims to simplify the beauty routines of our super busy lives! They’re a relatively new brand and can be found at Sephora. They offer many versatile and multi-use products, and everything is free from parabens, synthetic fragrance, and talc. They’re made in the USA.

24. Nudestix


Nudestix is unfortunately no longer cruelty-free. You can read more here.

Nudestix is all about no-makeup makeup and easy, natural looks. Models and sisters Ally and Taylor (above) are the faces of the brand. They believe that each face is beautiful and unique, and doesn’t need to be covered up with a ton of makeup! Nudestix is available at Sephora.

25. Blinc


Blinc focuses solely on luxury eye products, specifically mascaras, brow products, and eyeliners. You can buy Blinc from Sephora, where they have fairly good reviews.

26. Cargo

Cargo is a Canadian makeup brand that’s also available in the US at Kohl’s. Their focus is “simple, professional results that would be easy enough for all women to achieve”.

27. DuWop

DuWop is an independent makeup company that stands out by offering some cool, nifty items such as their super-popular Lip Venom lip plumper, their Reverse Lip Liner (a product for lining the ouside of your lips, preventing your lipstick from bleeding and giving your lips a sharp line), and their awesome-looking and hydrating Icedteas Lip Treatments.

28. BareMinerals (Owned by Shiseido)

BareMinerals became popular for their mineral foundation, but have now branched out and offer a lot more mineral-based products. BareMinerals is owned by Bare Escentuals, which is owned by Shiseido. While Shiseido isn’t cruelty-free, Bare Escentuals still is.

29. Buxom (Owned by Shiseido)

Buxom is also a part of Bare Escentuals, but they specialize in non-mineral stuff, especially lip products. Check out their cool Full-On Lip Polish lip plumpers if you’re into plumping products that tingle! It’s their best-seller. Again, Bare Escentuals is owned by Shiseido, which isn’t cruelty-free.

30. The Body Shop

The Body Shop is a great cruelty-free alternative. Their makeup is comparable to some mid-range brands. They have a great bronzer available in several shades (Honey Bronze Bronzing Powder, 20$). I also love their Lip Care ($14) moisturizer which actually comes in a bullet and looks like lipstick. Their complete range of brushes is vegan!

31. Lush

Lush mainly makes skin and body products, but they do offer a small selection of makeup as well.

More Mid and High-End Brands

More cruelty-free makeup brands include (32) Eyeko, (33) Ardency Inn, (34) Edward Bess, (35) Korres, (36) Catrice, and (37) Japonesque.

Luxury Brands

For luxury cruelty-free makeup brands, check out (38) Chantecaille, (39) Ellis Faas, (40) By Terry(NO LONGER CRUELTY-FREE), and (41) Rouge Bunny Rouge and (42) Perricone MD! All of these are cruelty-free and don’t retail in mainland China and offer top quality makeup and beautiful, luxurious packaging.

42. e.l.f.


E.l.f. offers inexpensive products (typically around 1$ to 3$ per individual item) in sleek packaging that mimics higher-end brands. They’re a hit or miss brand and the prices mostly reflect the quality, meaning their makeup most often doesn’t measure up to high-end brands, but they do have some great products and very decent dupes. Their affordable prices make them a great brand for those on a budget, or just starting out with makeup. Note that NOT all of their brushes are cruelty-free, as some are made of natural animal hair.

43. Hard Candy

This brand is a Walmart exclusive, and you can find it both in the United States and Canada. Their products are inexpensive and sometimes on the bold or shimmery side. Their Fast & Fabulous Setting Spray is a good drugstore setting spray and is very affordable.

44. Milani

An overall solid and good quality drugstore brand that’s also certified cruelty-free by the Leaping Bunny. Check out their Baked Blushes (Luminoso in particular is a popular favorite), eyeshadows and eyeshadow primer, pencil and liquid eyeliners, as well as lip products; most of these are long-lasting and very pigmented. They have a great selection of both natural and bold colors, and some good makeup staples!

45. Physicians Formula

Physicians Formula specialize in “hypoallergenic” makeup that’s also mostly paraben-free. Some of their products do however contain ingredients such as talc or fragrance; always check the ingredients, which are easy to find on their website! Most of their mascaras are great if you have sensitive eyes, and they make a Shimmer Bricks (highlighters which you can use for face and eyes). Also noteworthy is their Eye Booster liquid eyeliner for ultra-black and precise lines.

46. Sonia Kashuk


Sonia Kashuk is exclusively available at Target and offers wearable, more natural makeup. This brand is best known for their high-quality yet affordable makeup brushes.

Please note however that some of them are made from natural animal hair which I don’t view as cruelty-free, even though the company claims that the brushes are obtained in humane ways — it’s up to you whether or not you trust this claim.

A great synthetic brush I would recommend is their Synthetic Flat Top Multipurpose Brush.

Other than the brushes, their makeup is also good quality and worth checking out, especially their Dramatically Defining Long-Wear Gel Liner, Eye On Neutral matte palette, and nail polishes.

47. Wet’n’Wild

Unfortunately, Wet n Wild is no longer cruelty-free.

Wet’n’Wild is a very commonly available and inexpensive drugstore brand. Their products are hit or miss but they do have some gems: they have some great eyeshadows, especially their popular Walking on Eggshells palette which has dupes for MAC’s eyeshadows in Shroom, Cork, and Naked Lunch. Their popular MegaLast lipsticks are also worth checking out: great color selection (and some shades are MAC dupes) for only around 2$. Their Mega Eyes Creme Eyeliner is also a great find, but stay away from their waterproof liquid liner or eye makeup remover.

48. NYX (Owned by L’Oreal)

NYX remains cruelty-free despite their acquisition by L’Oreal in 2014. This is another good quality drugstore makeup brand, offering highly pigmented products in both natural and bold shades. Their lip products are particularly worth checking out, especially the Soft Matte Lip Creams and lip glosses. Their blushes and eyeshadows are also a good bang for your buck. Their Jumbo Eye Shadow Pencil in Milk is a big favorite, cheap, and versatile: you can use it as an eyeshadow primer, highlighter, and lid concealer. It’s a must-have if you want to make less-pigmented shadows pop!

More Drugstore Brands

There are a few other cruelty-free drugstore brands worth mentioning, such as (49) Jordana (owned by Milani), (50) Flower (Drew Barrymore’s line, exclusively available at Walmart), (51) Jane, and (52) Prestige (both available at Ulta).

Target also carries (53) Pixi, (54) Pacifica, and (55) Mineral Fusion. Pacifica is not only cruelty-free, but also 100% vegan and a greener beauty brand. Pixi offers higher quality makeup, and Mineral Fusion is certified by the Leaping Bunny.

Another very affordable cruelty-free brand is (56) Essence, which is available in many drugstores across North America and Europe. There’s also (57) Barry M for UK shoppers.

For Canadian cruelty-free shoppers (and some American locations), there’s also the UK-based makeup brand (58) GOSH that’s available at Shopper’s Drug Mart: mostly good quality and a great alternative to the Canadian brand Quo, which isn’t cruelty-free. (59) Marcelle and (60) Annabelle are also commonly available in drugstores and cruelty-free.




This is one of the top green makeup brands out there. They offer high-quality makeup that you’ll love if you’re into more natural looks, and everything is free of petrochemicals, artificial preservatives, GMOs, parabens, dyes, fragrance, sulphates, phtalates, glycols, and nano particles. Their brushes are also synthetic and cruelty-free! Check out their Narcissist Stick Foundation!

62. RMS beauty

Another established green makeup brand offering awesome, minimalist makeup!  Their range mainly consists of versatile paintpot-like items for face, cheeks, lips, and eyes. A popular option is their lip2cheek paintpot in Smile (below). RMS Beauty is a great brand for those into organic makeup and glowy skin!

63. ILIA


More reknown for their lipsticks and lip products, ILIA is a Leaping Bunny-certified natural and organic makeup company that also offers some staples such as their Mascara that’s available in several shades, and nifty multi-use sticks. Everything is high-quality, both in terms of ingredients and final products.

64. Kjaer Weis

Kjaer Weis is the crème de la crème of green makeup. This is a luxury brand that offers beautiful, sturdy, sleek packaging along with high-quality products. Their makeup is organic, eco-friendly, and sustainable, and their containers are refillable. If you  like luxurious makeup on the natural side, look into their foundations and cream blushes, especially Blossoming.

65. Vapour

Another great brand that’s both Leaping Bunny-certified and organic! Vapour Organic Beauty offers an attractive line of cruelty-free makeup, but they have a big skincare line as well. Their Atmospheric Soft Focus Foundation is great for mature skin.

66. Red Apple Lipstick

This 100% vegan company offers 42 shades of gluten-free lipstick — read my review here. All their makeup is non-toxic! Seriously, check out their lipstick collection.

67. Jane Iredale

This Leaping Bunny-certified company markets itself as “the skin care makeup”. Jane Iredale offers a very wide range of makeup made from nourishing ingredients free of harsh synthetics and parabens. They have a very wide range of makeup, mostly in natural shades and finishes but they also offer some shimmery or colorful items. Their pressed mineral foundation is available in 24 shades.

68. 100% Pure


This brand is mostly vegan except for the products that contain honey, and free from harmful synthetics such as parabens and fragrance. They also use fruit and vegetable dyes as their makeup pigments! For instances, their Blackberry Mascara uses blackberry as pigment and their Fruit Pigmented Blush uses cranberry pigment. Their foundations and face products are also high in antioxidants.

69. Sappho

Natural and organic makeup including a fantastic liquid foundation as well as fully synthetic and cruelty-free makeup brushes that are very good quality. Based in Canada.

70. Au Naturale

Au Naturale (100% VEGAN) offers both mineral-based and cream-based makeup for natural makeup lovers. They also have a line of cruelty-free and 100% vegan brushes. Everything is made in the United States and 100% VEGAN.

More Natural Brands & Mineral Makeup

There are many mineral makeup brands out there; don’t hesitate to comment if you think a company should be added to this section. A popular one is (71) Alima Pure, but they’re on the pricier side. Another great option is (72) Everyday Minerals; especially check out their ultra-soft brushes as well. (73) Youngblood, and (74) Lily Lolo offer mineral makeup products in addition to a wide selection of pressed items, lipsticks, and creams.

A few more green beauty brands to look into are (75) Inika, (76) Antonym, (77) Bellapierre, and (78) Zuii Organic.


79. Makeup Geek

Popular especially for their good quality and MAC-like eyeshadows at very decent prices! They also offer a good selection of blushes as well as 100% vegan and cruelty-free brushes.

80. ColourPop

Affordable good-quality makeup. They currently offer lip products and eyeshadows, both in a huge color selection. Their eyeshadows are highly pigmented and available in several finishes.

81. Glossier

Glossier is all about fresh, easy, minimalistic makeup. They’re somewhat new on the market but their products have been getting a lot of buzz. Check out their whole makeup line if you’re into natural, dewy looks!

82. BH Cosmetics


BH Cosmetics offers a wide range of makeup at SUPER affordable prices! They have huge and inexpensive eyeshadow palettes, contour palettes, and more, and they’re Leaping Bunny certified.

83. Zoeva

Zoeva is a popular German makeup brand that also offers a huge selection of makeup brushes. They have an international presence as well. They offer some vegan products including their brushes, but not everything is vegan.

84. Natasha Denona

This brand has been gaining popularity for their luxurious, ultra-pigmented eyeshadows. They offer multiple eyeshadow palettes and the quality is fantastic although the price is a bit steep. They’re now available at Sephora.

85. Rituel de Fille

Rituel de Fille is “a new vision for beauty inspired by the magical side of natural ingredients, where pigment is elemental, ceremonial and powerful”. Beautiful and pigmented lipsticks, cream blushes, and eye makeup. Click here to take a look at my review!

86. Aromi

Mainly known for their highly-pigmented vegan lipsticks, Aromi also make over 25 vegan solid fragrances for both men and women, as well as a few liquid perfumes.

87. Sugarpill


Known for their bright, colorful, super-pigmented eyeshadows. Everything is made in the United States and they also have an adorable set of 100% vegan brushes and a huge selection of false lashes!

88. Gabriel Cosmetics

This brand is 100% vegan and Leaping Bunny-certified. They also own ZuZu Luxe. Both of these lines are natural and paraben-free.

89. MELT Cosmetics


Melt is a popular brand offering lipsticks in bold and unusual colors. They also have eyeshadow stacks that are greay quality, and many of their products are vegan (some contain Carmine).

90. Dose Of Colors

Dose of Colors offers beautiful liquid and creamy lipsticks as well as fake lashes, eyeshadows, and highlighters. They have a vegan section on their website.

91. Coloured Raine

Coloured Raine is “an edgy collection of bold eye shadows, nail polishes, lipsticks and glosses that break all barriers in the cosmetic world”.

92. Girlactik

Girlactik focuses on “color, shimmer, and glowing beautiful skin.” They offer everything from face products to body shimmer.

93. Cate McNabb

Another Leaping Bunny-certified company! All their makeup is paraben-free and made with ingredients that won’t clog pores. Natural, wearable products for eyes, lips, and face.

94. Cailyn Cosmetics

Leaping Bunny-certified company offering beautifully-crafted mineral makeup, cream products, and more, in sleek packaging. Their O! Wow foundation brush (similar to MAC’s, which is not cruelty-free) is 100% vegan.

95. Concrete Minerals

An independent company that makes cruelty-free and vegan makeup! They have beautiful loose pigments, and they offer free worldwide shipping.

96. Suva Beauty

They offer a big selection of pressed eyeshadows from shimmery and matte, as well as cream eyeshadows bases and liners. Beautiful bold colors as well as neutral shades, great for makeup artists.

97. Silk Naturals

Independent company offering a wide range of mineral-based makeup; several eyeshadow and lipstick MAC and Urban Decay dupes, including full Naked palettes. They also have a stick foudation available in several neutral, warm, and cool tones. All their products are inexpensie and good quality.

98. Fairy Girl


This is a new brand, and they offer a big collection of lipsticks in beautiful shades. They’re Leaping Bunny certified and they also use natural and organic ingredients.

99. Gerard Cosmetics

Gerard Cosmetics is a cruelty-free brand.

100. Limecrime

Limecrime has a controversial past, but hey, they’re currently cruelty-free and certified by Leaping Bunny.

101. Shiro

One of the most popular indie makeup brands, and 100% vegan. Known for their rich and ultra-pigmented eyeshadows in a multitude of colors, shades, and finishes.


List of Cruelty-Free Brands at Sephora
Complete List of Cruelty-Free Drugstore Brands

View Comments (444)
  • Two more vegan and cruelty-free indie companies I like are Hipdot and Medusa’s Make Up. They’re both more adventurous than a lot of vegan companies 🙂

  • If the parent company IS NOT cruelty free, then the subsidiary should not be on the list. There are a few brands on this list that should be removed. L’Oréal, Estée Lauder, and Coty should not be on the list.

  • Thanks for this guide. I am in the UK so I can’t get everything but it’s really helped me make my make up bag animal-friendly.

  • Including companies that are owned by companies that are not cruelty free is misleading. Companies like Loreal, etc, DO test on animals. Although their subidiaries do not test, it does not mean that they don’t get Loreal to test, or use their results. You need to exclude ANY companies that are owned by other companies that do test.

  • Have you looked into Aveda products? They sell a variety of hair, skin, and makeup products and advertise themselves as cruelty-free. Many products are also vegan. I don’t know if they sell in China, but it’s something to look into.

  • So, I was really excited for this list but I have to mention something. Becca is owned by Estee Lauder…they are NOT cruelty-free and do animal testing in China (as required by the law there) so I wouldn’t actually consider them cruelty-free, foreign cruelty is still cruelty.

  • Finding products that are animal cruelty-free is a personal mission of mine. I’ve discovered 100s of brands I can finally use without feeling guilty. From top to bottom, personal hygiene can be covered with natural, animal-friendly goodness, even without blowing your budget! The hardest part of this mission was finding makeup brands that can match a positive influence like the rest. Make-up has to be the most crucial product of them all, because like Lady Gaga says – it holds power to turn you into your superhero.

    Makeup can either make you look like you feel, or it can make you look like you wish you felt. Sometimes we need makeup to be the hero to wrinkles that won’t fade or dark spots that won’t disappear. That’s okay, and now, we can thank the stars for answering our prayers!

    I read this really cool blog on lady gaga’s new upcoming vegan makeup line, what a wonderful read! check it out:

  • Thank you for this!?
    Have you heard of Limelife by alcone? Skincare is off the hook! Also they have a beautiful mission with the Brighter Together Foundation helping women in other countries become successful. ?

  • i just found your blog and have never been happier i got rid of brands that aren’t cruelty free and went out of my way to post all brands on my insta to help other people as well & i am using this to help me shop for make up ty ty 🙂

  • I am transitioning to CF completely and it completely baffles me why on earth a brand would go from CF to not. Ugh and I am still so heartbroken that Pat McGrath isn’t either.

  • unfortunately except Essence none of them are available in Iran.anyway thank you! your website is a big help

  • There is a CF makeup company called Absolute newyork.and its super cheap so maybe you can add it to your list.

  • What a comprehensive list of cruelty-free products! Thank you! You take the work out of the search.

  • Wow! I’m blown away by some of the companies still testing on animals! I’m appalled and disgusted! I really need to be more cognizant when purchasing my make-up. Thank yoh for bringing awareness to this. Having said that; I will never buy from china again. Or companies that buy from china!!

  • Hi
    I love looking here to see which brands are crueltry free and which aren’t, and I see that Wet n Wild is still in this lidt and on the non-crueltry free list. I know it’s new news and it takes time to edit these lists, but I hope you’ll remove or make a note to wet n wild ☺️❤️

  • Unfortunately, WetnWild needs to be taken off the list. Shame on them.

    Such a great list. Thank you for pulling this together <3

  • So glad I came across your page. I’m in the process of #konmari with my skin and beauty items. Now I just need to figure out how to get rid of it all. Thank you for all of your hard work. I’m sure this is all very time consuming.

  • One more to add to this list! Los Angeles based celebrity makeup and hair artist, Jeffrey Fetzer, has launched his own line called The Fetzer Face.

    My friend Jeffrey is an avid equestrian and animal lover and also has created his beautiful products 100% cruelty free! I’m writing this not strictly as a friend, but a very happy customer, with all of my purchases from him and I love that no Beagles or bunnies or any animal were ever used in the creation of his products!

  • Hi, Great Stuff. I am also a fan of cruelty free products. Even I
    have an article about best cruelty
    free foundation. If you want I can contribute to your site providing more
    informative contents. Good day.

  • In this advanced day and age, there’s no reason to test harmful products on animals, enough already .. we all need to speak up for the innocent animals .. education and awareness are great to have, but your actions at the retail store cash registers speak volumes. For the love of animals…

  • Hi! So glad I stumbled on your site. Can you tell me if IT cosmetics so still cruelty free? Are they part of L’Oreal?

  • Isn’t L’Oreal on the peta list for testing? Kiehls (also L’Oréal company) stance was that no animal testing unless required by law. I know now the law has changed saying if made overseas and sold online or HK only no testing required and some of these other smaller companies may not sell to the mai land. but in my mind shouldn’t we not support L’Oréal and all its sub companies as the core belief of one runs through the other?

    Thoughts and views appreciated

  • I’m not sure if you consider the use of carmine (dye made from beetles) as cruelty free, but some of these companies such as ABH, tarte, too faced, urban decay, etc use it in many of their eyeshadows and some other products they make.

  • I live in China, Nudestix are sold here in Sephora.
    Also, long time ago, I worked for Artdeco, and the info that I got from them is that all of their brands are cruelty-free: Artdeco, Misslyn, several other German brands. They are made in Germany, not sold in China. Seventeen (made in Greece) told me they are cruelty-free aswell, do you know anything about it?
    Just wanted to share.
    Also, if you would need someone to check whatits sold or not sold in China, feel free to contact me:)

  • Hi! If you’re not too busy, I really wish you could update this list for this year because i think a lot of brands started to become both cruelty-free and vegan ?

  • So…. A lil update and some fact. Peta are trash and whether Peta approves something or not doesn’t mean anything. Lush Cosmetics which is a 100% CRUELTY FREE brand is not listed on here or leaping bunny certified. However the company is fully transparent about where and how it sources it’s ingredients and YES Lush has done make up for years. Mac does NOT pay for animal testing and nor does L’Oréal. L’Oréal hasn’t animal tested since the 1980’s and created EPISKIN which IS the reason In Vitro exists. Episkin is the leading invitro testing service. Lauder and L’Oréal sell in China as it makes it easier to come to an agreement with them to end animal testing. The Body Shop has always been cruelty free even when it was acquisitioned by L’Oréal. IF a cruelty free company is owned by someone like L’Oréal or Lauder, please note: the profit it makes is the lone companies NOT Lauders or L’Oréal’s. The parent companies allow for rapid expansion of a brand and nothing else. Please research before spreading bull. Xx

  • Thank you so much for this list! I have been using mostly Urban Decay for years but decided recently I wanted to go 100% cruelty free – as much as I like their product as far as oil control/primers go, Benefit is not getting any more of my money until they clean up their act!
    As a side note, I went to check out the link to Sugarpill Cosmetics because hey, what girl couldn’t use a spare pair of eyelashes, and it looks like they’ve moved their site. They are at now (no www) and the current link goes to a landing search page. Thought you’d want to know. ?

  • On the back of Makeup Revolution’s products they say cruelty free, and vegan(not all of their products are vegan though.) Also they are not sold in China. Hope this helps:)

  • Hi girl! Love this list, as well as the other content on your blog! I just have a factual note; GOSH is actually a Danish brand 😀
    Much love!

  • Vegan brand associating with Sephora which is known for testing on animals, I would like to elevate the debate on that.
    for me it’s kinda make a pact with the devil… for money and exposure.

  • NYX claims to be cruelty free, but like so many natural products, will use carmine (I.e. ground-up beetle shells) for their pigments. I wish these lists would reflect that, as even companies that are leaping bunny certified will use carmine (Burt’s Bees, for example).

    I don’t mind using animal products like hair as long as it is acquired humanely and as a byproduct of grooming, but carmine is the definition of cruelty.

  • This is great! But Glossier uses animal product in their products (from sheep and beetles) they just try to hype the ‘natural, nice’ thing

  • Thanks for the list, it’s very informative. I will be making a lot of changes to my makeup routine. Please can I ask, why is a product not considered cruelty free if it retails in mainland China?

  • On a previous post you listed Koh Gen Do as cruelty free but it’s not on this list, what happened?

  • Have you heard of Sweet Minerals? They are cruelty free! I just started using them and they are fabulous!!! Organic when possible and all natural. I seriously am in love with this brand and I thought I’d share it with you if you’d like more info

  • The testing on animals in China for CoverGirl..are those products sold in just China and or the United States too

  • Hey! Thank you for putting up this list. Really appreciate it.
    Would like to know if the Huda beauty, kylie lip kits are also cruelty free?
    Thank you

  • I think I commented a few months ago, but haven’t seen a response, so I just thought I’d check in. Have you looked into LimeLight by Alcone? They’re committed to cruelty free, and most of their products are Leaping Bunny certified.

  • Hi there, just wanted to add to this list. I recently reached out to Jafra Cosmetics and they confirmed they do not conduct animal testing or sell in countries that require it. Their products are not considered vegan however, as they do contain honey, beeswax, silk and/or lanolin.

  • Thank you SO much for this guide! I’ve been plant-based for a while, but only now am I trying to transition my make-up, perfumes and clothing to fit a vegan lifestyle. This is so helpful! <3

    I'm using up the last of my Lancome Teint Miracle – anyone know of a similar product that is CF?

  • Hi, I would like to know if Natasha Denona, Fenty Beauty and Drunk Elephant are cruelty-free and vegan brands? thanks!

  • Hourglass is now owned by Unilever, unfortunately. You may want to update when/if you have time. 🙂

  • I see that on your previous list you had included Kiko Milano, however i don’t see it in this new update. What happened? Have they started to test? I hope not.

  • The Body Shop isn’t owned by L’oreal anymore. L’oreal sold them to Natura which, as I understand, are also cruelty free.

  • Hello, I was wondering whether the brands without the indicated green boxes were still vegan or just cruelty-free?
    Thanks 🙂

  • not sure if this has been post before, but NYX’s most of the lip stuff contains beewax like Soft matte lip cream

  • Great list! I just wanted to say, though, that I’ve noticed not all Hard Candy products are animal friendly. I noticed that some of their products were made in China. (I was extremely disappointed to discover this, as I do love their products.)

  • Hi there,thanks for your amazing article,misslyn has also claimed that they don’t test on animals,is it really a cruelty free brand?!

  • I can’t beleive the deception. I found your site when researching truly 100% cruelty products after learning Estee Lauders deception. It’s a shame it is all just to sell in China, to make more money.
    So disappointing.
    Question, you may have said already but I just glanced through your list of cruelty free/vegan products which seem to be cosmetics. Is there a face cleanser, moisturizer line that is completely cruel free. I have Roscecea and Avene and LaRoche Posay are both on the bad list. Is there something equally for sensitive skin and to reduce flare up/redness.
    Thanks so much for all this information. I’m going to refer as many people to your site as possible.
    Thanks again,

    • I don’t have rosacea, but I do have super-sensitive skin, and I use and recommend Paula’s Choice products. They’re formulated to be non-irritating, and have no dyes or fragrances, and they even have a Redness Relief line.

  • Clove + Hallow is an up and coming indie brand that is both Leaping Bunny certified and vegan.

    Aromaleigh Cosmetics is an indie brand that creates mineral based cosmetics, and is said to be cruelty free. They also have vegan friendly line of products.

    Goddess Garden Organics is a small company that makes organic sunscreen products, as well as an entire line of skincare and aromatherapy items.

    It would be great if you would get in touch with these brands, and perhaps eventually add them to your blog, if they haven’t been already.

    Thank you so much.

  • Hi Suzi!
    I was wondering why Nudestix is back on the cruelty-free list? Last time I checked it was removed from the list! Please let me know as I’d really like to try some of their products 🙂

  • Thank you so much for this! Just to let you know that The Body Shop has now been bought by a company called Natura, so are no longer owned by L’Oréal! Yay!

  • I don’t know if you just haven’t heard of them, but SeneGence is 100% cruelty-free and natural vegan friendly. You should really look into it!

  • Hi, I’m confused as to why you say on your website (and below in the comments) that MAC isn’t cruelty free; don’t they have they same policy as Estee Lauder, which owns Too Faced? You’ll keep them on these lists as long as the direct company doesn’t sell in a country like mainland China that requires testing?

    I would appreciate the clarification.

  • The Body shop is no longer owned by L’oreal. It’s now owned by some Brazilian company called Natura it’s cruelty free I think. Body shop is still not completely vegan but most products are. Easy vegan list on their website.

  • Hourglass are getting brought by unilever. In my opinion, all cruelty free brands should be completely vegan and not owned by animal testing companies!

  • I am currently transitioning to a plant-based cruelty free lifestyle, and this blog has been so helpful!

    I am wondering – Is Laura Mercier considered cruelty-free? I read your blog post dedicated to it, but noticed it is not on the list.



    • Laura Mercier isn’t officially cruelty-free. They were bought by Shiseido and their policy is still murky.

  • Thank you so much for this list! But when you just have the brand, and no list of specific vegan products, does that mean the entire brand is vegan?

  • Actually, now I am wondering if you thoroughly check the items that you list… because I checked all the ingredients for all four that you listed for it cosmetics and two of them had silk and collegen, and one of them had pearl. All of them had questionable ingredients except for the brushes… which I stated in my other comment were the only confirmed vegan items by them (it cosmetics company).

    • I ask the brands for a list of their vegan items, so if you find any potential animal ingredient in a specific product, please let me know and I’ll look into it ASAP.

  • I just spoke to a representative for it cosmetics and they said their ONLY vegan products are their brushes :/

  • I am sad to see that Arbonne is not on your list. Arbonne does cruelty free vegan makeup and skin/body care. Kaley Cuoco is a fan of Arbonne products as she showed pictures of them on her Instagram.

  • You’re doing such an amazing job! I’ll be forever grateful for all the informations you gathered on your page, as you just made my life sooooo much easier as vegan-and-cruelty-free-beginner 🙂 thank you so sooo much <3

  • Do any of these makeup brands offer a loyalty program of sorts? I’m thinking like how MAC offers a free lipstick or eyeshadow when you return 6 empty containers

  • Why isn’t Lime crime or Beauty Bakerie on this list? very popular brands and cruelty free/vegan as well.

  • Great guide, thank you! I love NYX but I think it’s worth mentioning that some of their products, their mascaras in particular, contain beeswax (cera alba)

  • Hi, great information. I believe humans are also animals and try not to buy anything made in China or countries where they don’t treat people very well.
    Do you know where I can get good information on this, other than just reading all the labels? Thanks!

  • Thank you for this article. As a makeup artist and esthetician, I value high-quality brands and have been transitioning to only cruelty-free formulas. There’s a phenomenal brand that you should include called Honeybee Gardens. They have beautiful pigments, gorgeous blushes, high coverage pressed Mineral Foundation Powders & an award-winning mascara.
    Vegan, cruelty-free, organic:

  • Thank you so much for your research 🙂 but don’t forget about Dr. Hauschka products! A bit on the pricier side but it’s the only brand I can trust so I splurge. Both cruelty-free and chemical-free ???? and the makeup is really good!!

  • Another really good cruelty free brand with some vegan products is Beauty Bakerie.
    Also, I heard Morphe could be going back to testing on animals, is this true?

  • FYI, Cover FX is 100% Vegan, including their brushes. There are old brushes that have not been sold for ~5 years that have horse hair but nothing on the market from Cover FX today has any animal bi-products

  • Thank you so much for this post! I’ve just very recently started looking into cruelty-free make up, and as a total beauty addict, I was finding this very daunting. I’ve now got a list of great new brands to check out, so thank you!

  • im not vegan but really this is breal my soul. How about innisfree? And other korean product i really love that

  • Just wanted to let you know that AFK Cosmetics closed her doors around December. It made me sad, too. 🙁

  • Lash Star Beauty is also cruelty free and free of any harsh toxins! Its a cool new brand devoted to eyes. They have a really good mascara!

    • Yes, we are so sad that NARS has decided to start selling products in mainland China. We have removed them from our cruelty-free list.

  • to add to my last comment: when I say update I mean the picture with the list of all the brands. I saw you edited it in the description of NARS below but most people are just going to look at the picture and won’t scroll down to read further 😛

  • NARS just stated that they’re going to test on animals so maybe an update of the list is in order?

    • Hi October, We are very sad about NARS’ decision to start selling products in mainland China. We have removed them from our cruelty-free list.

    • Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Nars is no longer cruelty free as they are expanding into china who mandates by law animal testing nars website updated this!

    • Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • In light of Nars now selling in China could you remove them from the list? They will be animal testing to be place don the market there and it’ll be at the highest and cruelest testing possible!

    • Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • Hey just to let you know NARS is no longer cruelty free as of today. I’m extremely disappointed that such a company would place so much more emphasis on profits over animal welfare.

    • Yes, we are so sad that NARS has chosen profits over ethics. We have removed them from our cruelty-free list. 🙁

  • What about Aveda, Yves Rocher? The latter was among the first wholly botanical brands – started in late 80s. Long before the cruelty free trend.

  • I love this list! I work as a humane educator and in the fall I will be starting a college animal advocacy group. I definitely plan on sharing this list with the college kids. Thanks so much for publishing. <3 OXOX <3

  • I have a multitude of friends doing MLM sales ? What’s the scoop on brands like Mary Kay, Younique, Rodan Fields? Thank you for your help. I’ve been using your informative site to guide my shopping choices since I discovered it a few years ago. Thank you so much!!!!

    • Younique is not cruelty free, and neither is Mary Kay. I’m uncertain about R+F. LimeLight by Alcone is Leaping Bunny certified.

  • I love make-up and I care for animals as well. I’ve recently put to consideration on buying cruelty-free cosmetics. As I was searching for some lists, I surprisingly ended up to this blog. I love every bit of information you got here!? Really helpful and informative! Will be reading articles here more often now.

  • thank you so much for this!! i’m only recently started buying more makeup and i want to ensure that what i wanna buy is cruelty free 🙂 also love how you’ve put what’s vegan, it makes buying too faced worth the money 😀

  • Oops! Just noticed another one sitting next to me here — Adesse New York, which has a “cruelty-free” label on it.

  • I have several Hikari products with a bunny/”cruelty-free” label on them! Also Model Co., which I believe is an Australian brand. 🙂

    • Hi Sammie, I am not sure of the cruelty-free status of Boots No 7 right now. I would definitely recommend reaching out to them! Make sure to ask them about their finished products, ingredients, suppliers, as well as third party testing. Another thing to consider is whether or not they sell in mainland China, where animal testing is mandatory by law.

  • Just to add to the list; Liz Earle, Champney’s, and Boots’ No.7 range are all cruelty free. I did end up going up to a Lancôme counter after being approached by one of their make up artists and informing her of how she works for a company that promotes harmful and inhuman acts to animals. Merely to say she was left speechless.

  • Miss Cop is vegan too. I recently asked them and they don’t test, sell in China or use animal products.

  • Hi! I know that Jeffree Star Cosmetics is also 100% cruelty free! And I believe completely vegan as well! This site is such a huge help!!

  • What about Glamour Dolls Makeup? They claim they are a cruelty free company. They also teamed up with Lisa Frank and have an angled blush brush now available for purchase.

  • I’ve been only buying cruelty-free for months now but recently became vegan and knew I would need to be sure the makeup I bought was vegan too. This list has certainly helped!

  • Will you make a guide for non-toxic, earth friendly laundry detergent, soaps, and household cleaners?

  • I love your blog, and it has been so helpful for finding cruelty free brands. I would love to see you look into LimeLight by Alcone and consider adding them to your list of cruelty free brands. All their products (makeup and skincare) are cruelty free, and many are even Leaping Bunny approved.

  • Finding this site very helpful, thank you! Do you know of any vegan equivalent to Mally Poreless Face Defender? It goes on after makeup (or alone) and is like a balm. Thanks.

  • Hi Suzi, thank you so much for this list. I have begun using products from two Italian companies, Diego Dalla Palma and Davines. They say they are CF but I have just emailed them to see if they are sold in China. I had totally forgotten about that layer of questioning! Can you shed any light on these companies? Best wishes, Elizabeth

  • P.S. I really love your blog, and it has been very helpful as I transition to cruelty free brands. I was completely unaware of how many companies tested on animals until I found your blog. Thanks for sharing!

  • Doesn’t Marc jacobs makeup sell in China? I know they sell their clothes in China, not sure about the makeup.

  • This is such a great effort, thank you. I personally don’t think anything sold exclusively at Sephora (Kat Von D included -for international shoppers- unfortunately) should be included as cruelty free. Sephora encouraged so many brands to test when they started selling in China and even though some haven’t surrendered to the pressure, I personally stopped giving Sephora my business. Also, why isn’t Lime Crime included here? what are your thoughts?

  • Hi, thank you so much for compiling this list! I was wondering, have you by any chance done any research on South Korean beauty brands? The products look lovely but I can never seem to find any really trustworthy information about which of the big brands are cruelty free

  • Thank you so much…I do my own research but I sometimes end up buying a product that´s not cruelty free by accident because a lot of companies are acting kinda shady and not wanting to admit straightaway do they test on animals or not, giving half answers or equivocal answers. Also I was wondering what´s your opinion about buying e.g nyx makeup or urban decay. A lot of people tell me they will continue to buy from those brands to show their parent companies they still prefer cruelty free option. But money still goes to company that do animal testing, which still makes them have a profit to continue so. Isn´t that supporting the wrong thing then? Personally I avoid those brands, but it makes me wonder will it really make a difference if we buy cruelty free brands from not cruelty free parent companies.

  • Do you know if Strobe Cosmetics is Cruelty Free? They say they are and their ingredients are vegan but their not on the Peta list or Leaping bunny list.

  • Hi Suzi!! First of all thank you so much for your effort of doing and updating this list that has helped me to know about cruelty free brands, make the change and to let know others about this and hopefully a change.
    Now, by any chance do you know if this brand Saranghae is cruelty free? I called their customer service and they told me to write an email and still haven’t had an answer.
    Please let me know if it is cruelty free and thank you again.

  • SO MANY brands I want to try! I love how you included key items that brands are known for and their non CF parent companies.
    -long time follower

  • Hi suzi! Always love your blogs… couldyou please tell me if Trisha mcevoy test? Also I’ve just started with rosacea and I’m looking at a brand called balance me, are they cruelty free? Thank you for your wonderful updates x x

  • On sephora’s website, it lists Anastasia’s Beverly Hills brushes as made of Sable!? This is definitely not cruelty free however it is on everyone’s list as being cruelty free? Can someone explain?

  • Amazing effort into all this excellent info – I don’t know if I’ll ever get through it all but thank you! Just one note: GOSH remains a Denmark-based company, not UK. Based on the info here, I’ve only tried their “Illuminating Foundation” which is quite nice. However, I just checked again and couldn’t find anything on their website about being cruelty-free, and it’s an uneasy feeling to buy products from a company based in a country that has a thing for killing its zoo animals if there are too many… Perhaps you received a company statement about their cruelty-free policy that you could share? Thanks again!

  • What about essence cosmetics,are they cruelty free?Btw I love your blog,it’s amazing and the fact that you are so dedicated to making the world a better place by giving names of cruelty free products makes me feel a while lot better knowing that an animal was saved and mashallah got t live

    • Okay that’s awesome, thank you 🙂 I just went and bought a load of stuff and I would have been sad xD Thank you so much:)

  • NARS is owned by a company that is NOT CRUELT FREE . Please update your information! ( Shisiedo)

    • Hi Celina. The pin includes brands owned by parent companies that test on animals (along with Nars there’s Tarte, UD, NYX, and a few more) but the actual post does not. However the next update is going to include brands with parent companies that test, but there’s going to be a disclaimer.

  • Also any idea if Glossier is cruelty-free or not? they don’t have anything that proves so but still…
    It’d be nice if newish brands are or not!

  • Love this detailed list! Too bad most of not all brands aren’t sold in my country..
    Also! I understand Milk Cosmetics are a cruelty-free brand? but I’m not sure.. If so it’d be nice for it to be included on the list if updated

  • I am quite surprised Lush Cosmetics is not on this list. I have always admired their practices and ADORE their products.

  • Just so that you are aware, Too Faced has now been bought out by Estée Lauder, a parent company which is not cruelty free 🙁 so incredibly disappointed!

  • Why isn’t Morphe on any of these lists? I’m fairly certain they’re cruelty free, and they also have lots of high-quality vegan brushes and brush sets 🙂

  • Thank you so much for supplying so much information. I’m UK based, and am currently looking into the brand Inika, which is an organic, vegan brand. (from their website: INIKA AUSTRALIA is a luxury natural cosmetics brand. World’s Best Natural, Organic and Mineral Cosmetics Line from INIKA AUSTRALIA). Have you read anything about this brand that would cause you concern? I haven’t found anything as yet, and am considering moving over to them and away from Liz Earle (who’s parent company since 2015 are Walgreens Boots Alliance, and whilst they say they do not test on animals themselves, some of their suppliers do, which for me now comprises the Liz Earle brand, also Boots Alliance were cited as UK tax avoiders in 2015). I find myself overwhelmed with the many companies and their lack of care for the environment, our animals, paying their fair taxes, for the sake of profit.

  • THANK YOU!!! I had no idea there existed a list of makeup brands that were both cruelty-free… AND GREEN?!?! What?! The time and effort you must have put in to this is so admirable. I feel like I’ve finally found my tribe! You’ve restored my faith that people can be both lovers of beauty and the art of makeup, as well as being ethically conscious and loving of the world we live in.

  • I am sad about Urban Decay. Sad to see Too Faced will shortly be off this list ): What about Tarte?

  • Wow, what an impressive list of cruelty-free cosmetics. It’s always inspiring to see that more and more companies are actually taking a stand against those long used practices.

    I couldn’t help but notice we aren’t making the list. Please check out AfterGlow Cosmetics. We are certified organic, paraben free, gluten free, bismuth free and cruelty free. Some of your readers might benefit. Love your blog!

  • I don’t see a lot of Indie beauty brands included, but I found Athar’a Pure on the Leaping Bunny website and tried their eye cream from the Vegan Cuts beauty box and have never looked back!! All of their products are cruelty free and vegan and also their ingredients are so nice – everything is 100% natural. Find them on and please add them to your list! I love your blog and would like to see some of those small businesses that go the extra mile for their customers included here! 🙂

  • Acure – I’ve been using their hair products (and face and body) for a year and been happy. They’re CF and vegan, and have many products that are synthetic fragrance-free.

    • Ditto, BUT lip gloss isn’t listed on their site [nor on Sephora’s site] anymore. So they’ve either stopped making it completely, or are reformulating.

  • Did you ever check out MAQPRO? Supposedly at least Cruelty free, not entirely sure about ‘Vegan’ though.

  • hello!!! you may add to the cruelty free list brads such as Glossier, Pixi Beauty and Milk Makeup, they’re awesome!!!!

  • LOL Lime Crime isnt vegan or cruelty free. They just changed their labels once a cruelty free thing started to trend and they jumped on the bandwagon. Looks like someone didnt know how to use google properly and do their research. Lots of results come up on people who have spoken against the brand. Nice try but you FAILED

  • You can remove It Cosmetics off that list now they are owned by Loreal. Also mentioned in comments but not added to your list is Lipstick Queen. Great products that just don’t seem to get enough love.

  • So I emailed them about their cruelty free policies/if they had a parent company, and I got a really confusing reply that didn’t at all address the possibility of a parent company. I may email them again in the future, but it seemed a little odd to me that the response was so off. They said they did not require animal testing “on a routine basis”, which, to me, sounds a little contradictory.

  • When did Loreal change their stance? Their website still says that they will make an exception when regulatory or safety conditions require it.

  • What a fantastic list!! thank you!! I’m also a HUGE fan of Lemongrass Spa products…you should check them out! The mineral foundation and lip glosses are wonderful 🙂

  • Hey Lauren- I actually removed brands that are owned by parent companies that test on animals during the 2016 update. If you look at the actual post (not the pin), all the companies are 100% cruelty-free. And none of the brands I mention are sold in China, but that goes without saying.

      • I wanted to know for sure so I wrote Yves Rocher and this is their response:

        We were very interested in your question concerning our position on using animals in testing beauty products and thank you for your enquiry. We hope we can enlighten and reassure you on this matter.
        Yves Rocher, Creator of Botanical Beauty, has been committed to protecting Nature and Sustainable Development for more than 50 years.
        The Yves Rocher Brand entered the fight against using animals in testing beauty products very early on. In 1989, Yves Rocher decided to be the first, in the beauty care industry, to stop testing its finished products on animals and use alternative methods.

        Committed to our promise, we also confirm that:
        – We do not test and never encourage tests on animals for our finished products or their ingredients.
        – Our internal charter concerning the ingredients in our products is very strict: we refuse any ingredients of animal origin (with the exception of honey and bee’s wax). For example, we refuse to use a pigment frequently found in eyeshadows called cochineal coming from an insect with the same name which produces carmine acid to protect it from its predators and is used as a scarlet dye.
        – Finally, we encourage the development of research programs on alternative methods of testing and incite others to use them. We are looking into new methods of in vitro tests to measure potential allergies to natural ingredients.

        Yves Rocher sells certain products in China and we can assure you that they have not been tested on animals and never will be.
        However, the Chinese authorities can decide, on their own, to test beauty products themselves before allowing them to be sold in their country.
        Rather than avoiding the problem, the Brand has chosen to use its presence locally, to maintain contact with the Chinese authorities concerned. Its objective is to make them aware of the problem of animal suffering and convince them of the reliability of alternative methods available on the market.

        As a pioneer in this approach, Yves Rocher has encouraged other important players in the economy to follow suit. In 1992, the S.P.A. (Society for the protection of animals) awarded us the gold medal for our action towards animals.
        Our commitment has also enabled us to work with One Voice, the French association of reference in the fight against animal suffering linked to the protection of the environment. The One Voice label which recognizes products that have not been tested on animals, has been given to all our organically certified products. This label is being applied to all our products and you can find the list of those that already have the label on the One Voice site:

        We hope this has answered all your questions and please don’t hesitate to contact us for more information.

        Products Advising Representative
        Yves Rocher
        Les Experts de la Cosmétique Végétale
        2199 boul. Fernand-Lafontaine
        Longueuil, Qc, J4G 2V7

      • No, they are cruelty free.
        I wrote and asked them.
        They responded in detail, which I posted earlier.
        What happened to my post?

  • Great and informative post. Why is Tropic Skincare owned by Susan Ma and Lord Sugar omitted? Tropic is certified by Cruelty Free International and the Vegan society. More on the company’s beliefs and values are on the blog!

  • I know the this is Vegan cosmetics but another cruelty-free brand is “profusion” I’m not vegan but I’m interested in cruelty free product.

  • Sad but true. Unfortunally many companies will say that or use that for their marketing campaigns….

    • I was to put the same thing! As I know Lunatick Cosmetic Labs has the CF and Vegan label and the have amazing products, also Jefree Star Cosmetics, John Russo and yes, The Balm is amazing!

  • Very late to the party, but I’ve discovered this list just now, and wanted to add Laura Mercier and also the British company Marks and Spencer as two more CF options.

  • What about MORPHE? I know they have vegan brushes on their website but I’d like to know if they have any vegan makeup :]

  • Just because something hasn’t been tested on animals and / of is vegan doesn’t mean it’s cruelty free and to imply so is EXTREMELY misleading and disingenuous to others who are advocating against forms of cruelty which dont happen to fit in with these narrow definitions.

  • They do claim the products are cruelty free and never ever tested on animals….will havee to call the company.

  • Hey Carolina, I totally get your perspective and it’s what makes the most sense. But right now the word “cruelty-free” is synonymous with “not tested on animals” according to the dictionary, and it’s not the same thing as “vegan”.

    • I’m confused. Cruelty-free definitely means no animal ingredients OR animal testing. It has to be BOTH, not just one or the other. Not being tested on animals is not cruelty-free if it contains ingredients from animals.

  • Hey Jem, thank you for the kind words! To answer your question, I think it really depends on the company’s marketing. Some companies choose to display their cruelty-free status because it’s a selling point for them, while others focus on something else. NARS for instance is more of a high-end brand and doesn’t try very to appeal to cruelty-free consumers (as opposed to a company like Tarte, who really markets itself as cruelty-free, and you can see the big difference in branding).

    To me, what’s important is the policy and not the branding. Packaging is more about branding, and this includes logos and statements on the packaging.

  • Hey Ava! I just updated this post to include which bands are 100% vegan and which have vegan options. You should be seeing green boxes with the new info under most popular brands, and I’m still working on the drugstore brands ATM. Hope this helps. 🙂

  • Hi Ava! This is exactly what I’m working on right now for the 2016 update, and you’ll see this change within a few days! Most brands will list all vegan products, and I specify which ones are vegan. Really excited to share the updated post!

  • Is there a reason that you ignored all of the questions about Younique? I tried to scroll back through to see why they weren’t on the list and I see that none of the previous questions about Younique were answered.

  • i have read that Loriel i now not testing on animals . So you may have to upgrade the list. I love body shop and they are brilliant . So body shop has taught them somethings .

    • Funny story (that i learned in class)-The Body Shop USED to actually test on animals. They got busted because they tested the individual ingredients used in their products on animals, just not the finished product (yet labelled it CF).
      The UK laws got changed so that NO cosmetic testing is allowed anymore and I think it sort of forced TBS to stop, which is incredible and I hope everyone else follows suit.
      But I am super happy they are truly CF now. And I didn’t know that Loreal stopped testing too, thanks for mentioning it!

  • Hi, please update this list! Benefit IS cruelty free, check out their website! Not only have they been cruelty free since 1989, but they advocate for alternative methods to animal testing as well!

  • Hi suzy! I noticed your missing a huge cruelty free brand that has been for nearly 50 years… nutrimetics. Also the body shop is no longer cruelty free due to its switch to the Chinese market??

    • I think you’re a little mistaken-I even looked at the website right now.
      Mainland China requires animal testing on cosmetics by law, but this DOES NOT extend to Hong Kong, which is the only place that The Body Shop sells to. This is also true with LUSH, they only sell to HK because it isn’t required. So there are no actual stores or franchises available in Mainland China.

  • How can “It Cosmetics” possibly be cruelty free when the second ingredient in all their famous CC Creams (like “Your Skin But Better SPF 50” and “Bye Bye Foundation SPF 50”) is Snail Secretion??? Those poor snails. Not animal friendly. Not nice.

  • Aveda is also cruelty free and natural, they’re owned by Estée Lauder but Aveda its self doesn’t test on animals and isn’t sold in China

    • Aveda is not cruelty free. I called them myself in regard to the legal loophole clause on their website. They cannot guarantee cruelty free because so many of their ingredients are obtained from other countries and there may be some steps/processes in other countries of which Aveda is unaware. Sorry to disappoint you.

  • Io credo che anche Avon meriti di essere aggiunta ala lista, non testa su animali dal 1989 e promuove e finanzia ricerca alternativa.

  • Hi Lily and thanks for your lovely words! I’m working on a list Korean brands that are cruelty-free, but unfortunately there aren’t that many cruelty-free Asian brands to begin with. This is because most well-known Asian brands choose to also sell in China, which required animal testing for foreign companies. I’ll do my best with the Korean brands post. 🙂

  • Thanks so much for this – it’s so hard to find clear guides 🙂 Are Charlotte Tilbury cruelty free? I Read somewhere that they were xx

  • o m g thank you soo much for this! i’m changing my entire makeup drawer to cruelty free products and this is extremely helpful! thank you!!

  • Wayne Goss’ brushes are made of animal hair but obtained through cruelty free process. What is your thought on that?

    I am trying to use as much of cruelty free makeup/ skin care as possible but honestly avoiding the long arm of l’oreal seems to be a pain in my drugstore. So I still use the child companies like The Body Shop.

    • It’s a matter of opinion, really. I do still have “cruelty-free animal hair” brushes in my collection (Hakuhodo and Sonia Kashuk) but I switched to vegan brushes years ago because deep down, I just can’t trust the claims.

      If I ever see footage of how “cruelty-free brushes” are made and it really is humane and it’s all just happy goats getting hair trims, I might change my mind.

      • I’ve said before — unless people are luring wild squirrels over and making sure they’re calm enough to be petted/brushed, then the squirrels go about their merry way, they’re NOT cruelty-free.

      • Suzi,
        You are quite right there. I have switched to synthetic brushes in my recent purchases. Although, I still have a couple of wayne goss/ IT cosmetic brushes. I am not planning to throw them out. Seems a greater waste to do that, doesn’t it?

        Thank you for getting back. Much appreciate it.

  • Hey! Benefit say on their website they don’t test on animals and l’oreal say on their website they no longer test on animals.

  • Honestly this is an eye opening to me. I am starting to reconsider using the products I use as your website has educated me so much into letting me know which companies are cruelty free products. I will pay a visit to Sephora and as for the cruelty free cosmetics product and start using them from now on. Many thanks for providing us with this valuable information and for dedicating your time into making this world a better place. It’s very much appreciated and yes people will listen and changes will happen. God bless… <3



    • Correct me if I’m wrong- but I thought that only applied if the item was then to be sold in China? I thought products could be made there (for reduced costs) and then shipped internationally without being tested on animals- only those sold there are required to be tested

      • That is absolutely true. It is NOT required to test your makeup on animals to manufacture products in China. Only to sell it.

  • Hi, this is such an amazing list, very informative. I have the summary on my phone so I can look at it every time I’m buying makeup! A few brands you can add to your cruelty-free list:

    – Sleek (really good eyeshadow palettes as well as blush, highlighter and contour kits),
    – Makeup Revolution (very affordable makeup, they do good eyeshadow palettes, many are dupes of expensive ones such as Lorac Pro palette, UD Naked, Too Faced Chocolate bar etc),
    – Freedom Makeup: owned by the same company as MUR (very affordable and they have good eyebrow products in a wide range of colours, considered dupes for Anastasia Beverly Hills)
    – MUA (Makeup Academy) (very affordable, loads of £1 products)

    Hope that helps for people in the UK (as these are mainly UK based brands). Thanks so much for keeping this website up – so useful!

  • The Body Shop isn’t cruelty free- not happy you’re providing false information here. L’Oreal bought them, and L’Oreal are notorious for animal testing- also they sell in China.

    • The Body Shop is Cruelty Free they were bought by Loreal but chose to remain Cruelty Free and dont sell in China, the same goes for Urban Decay and NYX

      • Actually, NYX, The Body Shop, Carol’s Daughter and Urban Decay are the only cruelty free brands from L’Oreal company. Greetings.

  • Your post has really helped me! Thank you so much! I am vegan, and I choose to not use any makeup tested on animals. I appreciate your list! I found some new brands, as well as some familiar ones I didn’t know were cruelty free.

  • Suzi absolutely love your blog its amazing! i also have my own blog that promotes cruelty free products, tips and advice etc 🙂 i would just like to ask what your opinon is on cruelty free companies that are owned by companys that do? 🙂 x

    • I think she said in an earlier comment she agrees with supporting them as a way to show the parent company that you can make a profit and not test on animals. But she makes sure to note it when it applies.

  • Hello. I found this on Colourpop’s site :

    “You will be happy to know that all of our Lippie Liners and Lippie Stix are Vegan. Almost all of our Super Shock Shadows and Super Shock Cheeks are vegan. With the following exceptions:
    Tea Party – Super Shock Shadow
    Bae – Super Shock Shadow
    Mittens – Super Shock Shadow
    Tulle – Ultra Matte Lip
    Call me- Crème Gel Colour & Liner
    Best O – Crème Gel Colour & Liner
    No Shame – Crème Gel Colour & Liner
    DTLA – Crème Gel Colour & Liner”.

    I was sure about the fact that Colourpop is a cruelty free brand till now…

    • cruelty free does not equal vegan. cruelty free means it’s not tested on animals, it can still contains animal products though. So colourpop is still cruelty free. Just don’t buy the non-vegan products?

  • Thank you for helping us find cruelty free products. Is there a way to produce a list of cruelty free lines that are not owned by companies who test. I find it very confusing and would like to purchase from lines who have no affiliation to others who due weather in China or anywhere else. Thank you for your time!

    • Hi LC, thanks for your kind words. The only cruelty-free brands that are owned by a parent company that tests are marked as “Owned by X”. No brands on my lists sell in mainland China. If you find that a brand started selling in China, please let me know. 🙂

      • I’m trying to find information about skin Skinsei, but unfortunately cannot. Is this brand cruelty free?

  • Thank you for your research and providing everyone with this knowledge ♡ now to look into hair product and body products like deodorants , toothpaste, lotions etc..

  • Thanks for all this awesome information! As a beauty junkie I can completely believe individuals invest $160 billion dollars. There are so many items out there it’s difficult to know who to believe in. It’s very essential to do your own analysis and find out what you like.

  • Awesome list! Do you have any similar guides on face/skincare for those of us just starting the transition? The lists of brands are so overwhelming when you’ve never heard of a lot of them, but I thought you broke this up really nicely (and I already love a lot of these brands – goodbye Benefit though!)

  • Say what? “Bite Beauty is Leaping Bunny-certified but their parent company is not cruelty-free.” ? Like that makes it ok? How do you justify that?

  • Hi Samantha! Unfortunately their products are being tested on animals in China, and they lost their cruelty-free status. 🙁

    • This is not true. From their VP of Marketing (they are actually a client):Caudalie does no animal testing and requires all its suppliers do the same.

      do not test our products on animals in china. It is indeed true that
      today, no cosmetics brand selling in China can obtain certificates from
      the Chinese authorities to ensure that no test is performed on animals.
      We are hopeful that things are changing rapidly in China since the
      European authorities are trying to put pressure on Chinese authorities
      to ensure that their regulations evolve and adopt
      alternative methods practiced in Europe for many years. Also, be aware
      that we continue to defend our “cosm’ ethic” and look for going deeper
      into our commitments. Thus, in 2012, Mathilde and Bertrand Thomas, the
      founders have decided to give 1% of Caudalie’s
      sales to environmental organizations for the protection of the planet
      and animals.