The following list consists of companies that are not cruelty-free. Its main source is PETA, and I’ve supplemented it with my own research.

These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it.

For a list of 350+ cruelty-free brands, please click here.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Non-Cruelty-Free Brands A-Z

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.


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Acqua Di Parma
Alberto V05
Algenist
Almay
Always
Amway
Anna Sui
Aquafresh
Aquaphor
Aramis
Arm & Hammer
Aussie
Aveeno
Avene
Avon
Axe
Bain de Soleil
Balenciaga
Banana Boat
Bath & Body Works
Belif
Benefit
Bic
Bioderma
Bioeffect
Biore
Biotherm
Bobbi Brown
Borghese
Boscia
Bounce
Bourjois
Burberry
BVLGARI
By Terry
Byredo
Cacharel
Calgon
Calvin Klein
Carefree
Caress
Caudalie
CeraVe
Chanel
Chapstick
Chloe
Christina Aguilera
Clairol
Clarins
Clarisonic
Cle de Peau
Clean & Clear
Clear
Clearasil
Clinique
Clorox
Colgate
Comet
Coppertone
Coty
Crabtree & Evelyn
Crest
Curel
Davidoff
Davines
Dawn
Degree
Demeter
Dermablend
DHC
Dial
Diesel
Dior
Dolce & Gabbana
Donna Karan
Dove
Downy
Dr. Brandt
Dr. Jart
Dunhill
Elie Saab
Elizabeth Arden
EOS
Erno Laszlo
Escada
Essie
Estee Lauder
Eucerin
Eve Lom
Febreze
Femfresh
Fendi
Filorga
Fresh
Gain
Garnier
Gatineau
Gillette
Giorgio Armani
Givenchy
Glade
GLAMGLOW
Goldwell
got2be
Green Works
Gucci
Guerlain
Head & Shoulders
Helena Rubinstein
Henkel
Herbal Essences
Hugo Boss
Irish Spring
Issey Miyake
Ivory
Jergens
Jimmy Choo
Jo Malone
John Frieda
John Varvatos
Johnson & Johnson
Joico
Joy
Jurlique
Kaboom
Kaja
Kenzo
Kerastase
Kiehl’s
Klorane
Kose
Kotex
L’Occitane
L’Oréal
La Mer
La Roche-Posay
Lab Series For Men
Lacoste
Lady Speed Stick
Lancaster Beauty
Lancôme
Laneige
Lanvin
Listerine
Lubriderm
Lux
Lysol
MAC
Make Up For Ever
Marc Jacobs Fragrances
Mary Kay
Matrix
Mavala
Max Factor
Maybelline
Michael Kors
Missha
Mitchum
miu miu
Mr. Clean
Muji
Nair
NARS
Natural Instincts
Neutrogena
Nexxus
Nice’n Easy
Nina Ricci
Nioxin
Nivea
Noxzema
Nuxe
NYC
o.b. Tampons
O.TWO.O Cosmetics
Ojon
Olay
Old English
Old Spice
OPI
Organix (OGX)
Oriflame
Origins
OxiClean
Palmer’s
Pantene
Pat McGrath
Peter Thomas Roth
Philosophy
Physicians Formula
Phyto
Pine-Sol
Ponds
Prada
Procter & Gamble
Purex
Ralph Lauren
Red Earth
Redken
Rembrandt
Revlon
Rimmel London
RoC
Rossano Ferretti
S.C. Johnson
Schiek
Schwartzkopf
Scope
Sebastian Professional
Secret
Sensodyne
Sephora Cosmetics
Shiseido
Shu Uemura
Simple
Sinful Colors
Sisley Paris
SK-II
Skin Inc Supplement Bar
SkinCeuticals
Skinfood
Soft & Dri
Son & Park
Stayfree
Suave
Sunlight
Sunsilk
Swiffer
The Face Shop
Tide
Tom Ford
Tommy Hilfiger
Tony Moly
Too Cool For School
Tresemme
Unilever
Valentino
Vanicream (Pharmaceutical Specialties Inc.)
Vaseline
Veet
Venus
Vera Wang
Versace
Vichy
Victoria’s Secret
Vidal Sassoon
Viktor & Rolf
Wella
Wet n Wild
Windex
Woolite
Yves Rocher
Yves Saint Laurent
Zara Fragrance

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