The following list consists of companies that are not cruelty-free. Its main source is PETA, and I’ve supplemented it with my own research.

These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Non-Cruelty-Free Brands A-Z

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

BrandParent CompanyCategory
Acqua Di Parma Fragrance
Alberto V05 Hair Care
Algenist Makeup, Skincare
Almay Revlon Makeup
Always Procter & Gamble Feminine Hygiene
Amway Makeup, Skincare, Body Care, Hair Care, Fragrance
Anna Sui Makeup, Skincare, Hair Care, Fragrance, Nail Polish
Aquafresh GlaxoSmithKline Oral Care
Aramis Estée Lauder Fragrance
Arm & Hammer Church & Dwight Body Care, Cleaning Products
Aussie Procter & Gamble Hair Care
Aveeno Johnson & Johnson Skincare
Avene Skincare, Body Care
Avon Makeup, Skincare, Body Care, Fragrance, For Men
Axe Unilever Body Care
Bain de Soleil Bayer Skincare, Sunscreen
Balenciaga Fragrance
Bath & Body Works Body Care
Benefit Makeup
Bic Hair Removal
Bioderma Skincare
Biore Kao Skincare
Biotherm L'Oreal Skincare
Bobbi Brown Estée Lauder Makeup, Skincare
Borghese Skincare, Body Care
Boscia Skincare
Bounce Procter & Gamble Laundry Products
Bourjois Coty Makeup
Burberry Makeup, Fragrance
BVLGARI Fragrance
By Terry Makeup, Skincare
Cacharel L'Oréal Fragrance
Calgon Reckitt Benckiser Body Care, Fragrance
Calvin Klein Makeup, Fragrance
Carefree Johnson & Johnson Feminine Hygiene
Caress Unilever Body Care
Caudalie Skincare, Body Care
Chanel Makeup, Skincare, Body Care, Fragrance
Chapstick Pfizer Skincare, Body Care
Chloe Fragrance
Christina Aguilera Procter & Gamble Fragrance
Clairol Coty Hair Care, Hair Dye
Clarins Skincare
Clarisonic Skincare
Cle de Peau Shiseido Makeup, Skincare
Clean & Clear Johnson & Johnson Skincare
Clear Unilever Hair Care
Clinique Estée Lauder Makeup, Skincare
Clorox Cleaning Products, Laundry Products
Colgate Oral Care
Comet Procter & Gamble Cleaning Products
Coppertone Bayer Body Care, Sunscreen
Coty Makeup, Skincare, Body Care, Fragrance
Covergirl Coty Makeup
Crabtree & Evelyn Skincare, Body Care, Hair Care, Fragrance
Crest Procter & Gamble Oral Care
Curel Kao Skincare, Body Care
Davidoff Fragrance
Dawn Procter & Gamble Cleaning Products
Degree Unilever Body Care
Demeter Fragrance
Dermablend Makeup
DHC Makeup, Skincare, Body Care
Dial Henkel Body Care
Diesel Fragrance
Dior Makeup, Skincare, Fragrance
Dolce & Gabbana Coty Makeup, Fragrance
Donna Karan Estée Lauder Fragrance
Dove Unilever Body Care, Hair Care
Downy Procter & Gamble Laundry Products
Dr. Brandt Skincare
Dr. Jart Skincare
Dunhill Procter & Gamble Fragrance
Elie Saab Fragrance
Elizabeth Arden Revlon Makeup, Skincare, Fragrance
EOS Body Care
EOS
Erno Laszlo Skincare, Body Care
Escada Coty Fragrance
Essie Nail Polish
Estee Lauder Makeup, Skincare, Body Care, Fragrance
Eucerin Skincare
Eve Lom Skincare
Febreze Procter & Gamble Cleaning Products
Femfresh Feminine Hygiene
Fendi Fragrance
Fresh Skincare, Body Care, Fragrance
Gain Procter & Gamble Laundry Products
Garnier L'Oréal Skincare, Hair Care, Hair Dye
Gatineau Revlon Skincare
Gillette Procter & Gamble Hair Removal
Giorgio Armani L'Oréal Makeup, Skincare, Fragrance
Givenchy Makeup, Skincare, Fragrance
Glade S.C. Johnson Cleaning Products
GLAMGLOW Makeup, Skincare
got2be Henkel Hair Care
Green Works Clorox Skincare, Cleaning Products, Laundry Products
Gucci Coty Fragrance
Guerlain Makeup, Skincare, Fragrance
Head & Shoulders Procter & Gamble Hair Care
Helena Rubinstein L'Oréal Makeup, Skincare
Herbal Essences Procter & Gamble Hair Care, Hair Dye
Hugo Boss Coty Fragrance
Issey Miyake Fragrance
Ivory Procter & Gamble Body Care
Jergens Kao Body Care
Jimmy Choo Makeup, Fragrance
Jo Malone Estée Lauder Fragrance
John Frieda Kao Hair Care
Johnson & Johnson Skincare, Body Care
Joico Hair Care
Joy Procter & Gamble Cleaning Products
Jurlique Skincare, Body Care
Kaboom Church & Dwight Cleaning Products
Kenzo Fragrance
Keratase L'Oréal Hair Care, Hair Dye
Khiel's L'Oréal Skincare, Body Care, Hair Care
Kose Makeup, Skincare, Body Care, Hair Care
Kotex Kimberly-Clark Feminine Hygiene
L'Occitane Skincare, Body Care, Hair Care, Fragrance
L'Oréal Makeup, Skincare, Body Care, Hair Care, Hair Dye, Fragrance
La Mer Estée Lauder Skincare
La Roche-Posay L'Oréal Skincare, Sunscreen
Lab Series For Men Estée Lauder Skincare, Body Care, Hair Care, Hair Removal
Lacoste Coty Fragrance
Lady Speed Stick Body Care
Lancaster Beauty Skincare, Sunscreen
Lancôme L'Oréal Makeup, Skincare, Fragrance
Laneige AmorePacific Makeup, Skincare
Lanvin Fragrance
Listerine Johnson & Johnson Oral Care
Love Beauty & Planet Unilever Body Care, Hair Care
Lubriderm Johnson & Johnson Skincare, Body Care
Lux Unilever Body Care
Lysol Reckitt Benckiser Cleaning Products
MAC Estée Lauder Makeup, Skincare, Nail Polish
Make Up For Ever Makeup, Nail Polish
Marc Jacobs Fragrances Coty Fragrance
Mary Kay Makeup, Skincare, Body Care, Fragrance
Matrix L'Oréal Hair Care, Hair Dye
Max Factor Coty Makeup
Maybelline L'Oréal Makeup
Michael Kors Estée Lauder Fragrance
Mitchum Revlon Body Care
miu miu Fragrance
Mr. Clean Procter & Gamble Cleaning Products
Nair Church & Dwight Hair Removal
NARS Shiseido
NARS Shiseido Makeup, Nail Polish
Natural Instincts Coty Hair Dye
Neutrogena Johnson & Johnson Makeup, Skincare, Body Care
Nexxus Unilever Hair Care, Hair Dye
Nice'n Easy Coty Hair Dye
Nina Ricci Puig Fragrance
Nioxin Coty Hair Care
Nivea Beiersdorf Skincare, Body Care
Noxzema Unilever Skincare
Nuxe Skincare, Body Care
NYC Makeup
o.b. Tampons Edgewell Feminine Hygiene
Ojon Estée Lauder Makeup, Skincare, Body Care
Olay Procter & Gamble Skincare, Body Care
Old English Reckitt Benckiser Cleaning Products
Old Spice Procter & Gamble Body Care
OPI Coty Nail Polish
Organix (OGX) Hair Care
Oriflame Makeup, Skincare, Body Care, Hair Care, Fragrance
Origins Estée Lauder Makeup, Skincare, Body Care
OxiClean Church & Dwight Cleaning Products
Pantene Procter & Gamble Hair Care
Pat McGrath Makeup
Peter Thomas Roth Skincare, Body Care, Hair Care
Philosophy Coty Skincare, Body Care
Phyto Hair Care, Hair Dye
Pine-Sol Clorox Cleaning Products
Ponds Unilever Skincare
Prada Puig Fragrance
Procter & Gamble Makeup, Skincare, Body Care, Hair Care, Oral Care
Purex Dial Body Care
Ralph Lauren L'Oréal Fragrance
Redken L'Oréal Hair Care, Hair Dye
Rembrandt Johnson & Johnson Oral Care
Revlon Makeup
Rimmel London Makeup
RoC Johnson & Johnson Skincare
Rossano Ferretti Hair Care
S.C. Johnson Skincare, Body Care
Schiek Hair Removal
Schwartzkopf Henkel Hair Care, Hair Dye
Scope Procter & Gamble Oral Care
Sebastian Professional Coty Hair Care, Hair Dye
Secret Proecter & Gamble Body Care
Sensodyne GlaxoSmithKline Oral Care
Sephora Cosmetics LVMH Makeup
Shiseido Makeup, Skincare, Sunscreen
Shu Uemura L'Oréal Makeup, Skincare
Simple Skincare
Sinful Colors Revlon Nail Polish
SK-II Procter & Gamble Skincare
SkinCeuticals L'Oreal Skincare
Soft & Dri Body Care
St. Ives Unilever Skincare
Stayfree Johnson & Johnson Feminine Hygiene
StriVectin Skincare
Suave Unilever Body Care
Sunlight Unilever Laundry Products
Sunsilk Unilever Hair Care
Swiffer Procter & Gamble Cleaning Products
Tide Procter & Gamble Laundry Products
Tom Ford Estée Lauder Makeup, Skincare, Fragrance
Tommy Hilfiger Estée Lauder Fragrance
Tony Moly Makeup, Skincare
Tresemme Unilever Hair Care
Unilever Skincare, Body Care, Hair Care
Valentino Fragrance
Vaseline Unilever Skincare, Body Care
Veet Reckitt Benckiser Hair Removal
Venus Procter & Gamble Hair Removal
Vera Wang Fragrance
Versace Fragrance
Vichy L'Oréal Skincare
Victoria's Secret L Brands Body Care, Fragrance
Vidal Sassoon Coty Hair Care, Hair Dye
Viktor & Rolf L'Oréal Fragrance
Wella Coty Hair Care, Hair Dye
Windex S.C. Johnson Cleaning Products
Woolite Reckitt Benckiser Laundry Products
Yves Rocher Makeup, Skincare, Body Care, Hair Care, Fragrance
Yves Saint Laurent Makeup, Skincare, Fragrance

Looking for cruelty-free brands?

Don’t forget to check out our reliable list of cruelty-free brands to know which brands you can safely support.

Cruelty-free made simple!

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.