Maybelline is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Maybelline is owned by L'Oréal, a company that tests on animals.
Maybelline's Official Animal Testing Policy
L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.
At a Glance
Here's an overview of this brand's animal testing policy:
|Finished products tested on animals||No|
|Ingredients tested on animals||No, with possible exceptions|
|Suppliers test on animals||Uncertain|
|Third party animal testing||Yes, where required by law|
|Sold in mainland China||Yes|
|Certifications||None (On PETA’s “do test” list)|
|Parent company||L’Oreal (not cruelty-free)|
Maybelline is one of the most popluar drugstore makeup brands, and unfortunately, they’re not cruelty-free. Their animal testing policy clearly states that they do test on animals if it’s required by law. Maybelline is also owned by L’Oreal, and inherits their animal testing policy.
From Their FAQ
On their website, Maybelline lists their animal testing policy in the FAQ. Under the “animal testing policy” tab, they claim that they don’t test their products or ingredients on animals anywhere in the world, unless it’s required by law.
They also link to L’Oreal’s full animal testing policy. We’ve already covered why this policy is so misleading, and you can read the post if you’re interested.
In short, L’Oreal claims to “no longer test on animals”, though this is false for two reasons. The first reason is clearly stated above: they still test on animals where required by law, and their products are distributed throughout mainland China (read more about China’s animal testing policy here).
The second reason is a very fine print in their full animal testing policy, which states that animal testing could still be a resort for new ingredients under certain conditions.
So even though Maybelline only tests on animals under certain conditions, they no less test on animals.