Maybelline is not cruelty-free

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Maybelline is not cruelty-free

Maybelline is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:


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  • Finished products tested on animals

    Yes, where required by law

  • Ingredients tested on animals

    No, with possible exceptions

  • Suppliers test on animals


  • Third party animal testing

    Yes, where required by law

  • Sold where animal testing is required by law


Official Animal Testing Policy:

L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

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The Truth About Maybelline's Animal Testing Policy

Maybelline is owned by L’Oréal, and inherts their animal testing policy. Not all brands owned by a company that tests on animals inherit their policy, but in this case L’Oréal’s policy is displayed in the FAQ (see below).

Maybelline’s animal testing policy claims that (1) they don’t test finished products or ingredients on animals, and (2) no third parties test on animals on their behalf unless required by law.

There’s no clear mention of their suppliers in this short policy, however we know based on L’Oréal’s full animal testing policy that they do make exception for some ingredients tested on animals by their suppliers.

Because they allow third-party animal testing where required by law, Maybelline can not be considered a cruelty-free brand. This means that Maybelline’s finished products were likely tested on animals in mainland China by the Chinese authorities. In order to be sold in mainland China, foreign cosmetics must be tested on animals as part of their pre-market animal testing laws. The brand in question, in this case Maybelline, must agree not to have their finished products tested on animals, but they must also pay for these animal tests.

Since Maybelline is in fact available for sale in mainland China, and clearly states that they do test on animals where required by law, we conclude that Maybelline is not a cruelty-free brand and has likely financed animal testing.

From Their FAQ

On their website, Maybelline lists their animal testing policy in the FAQ. Under the “animal testing policy” tab, they claim that they don’t test their products or ingredients on animals anywhere in the world, unless it’s required by law.

They also link to L’Oreal’s full animal testing policy. We’ve already covered why this policy is so misleading, and you can read the post if you’re interested.

In short, L’Oreal claims to “no longer test on animals”, though this is false for two reasons. The first reason is clearly stated above: they still test on animals where required by law, and their products are distributed throughout mainland China (read more about China’s animal testing policy here).

The second reason is a very fine print in their full animal testing policy, which states that animal testing could still be a resort for new ingredients under certain conditions.

So even though Maybelline only tests on animals under certain conditions, they no less test on animals.

About Maybelline

Maybelline is one of the most popular drugstore makeup brands, and can be found at Target, Walmart, Ulta, CVS, Walgreens, and more. It was founded in 1915 in New York City, and was acquired by French company L’Oréal in 1996.

Is Maybelline owned by a parent company that tests on animals?

Maybelline is owned by L'Oréal, a company that tests on animals. Not only is Maybelline not cruelty-free but neither is their parent company.

Is Maybelline sold where animal testing is required by law?

Yes, Maybelline is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.

Is Maybelline certified cruelty-free by any organizations?

No, Maybelline is not certified by any organizations.

Is Maybelline vegan?

Maybelline might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Maybelline are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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