Rare Beauty is in the grey area

Rare Beauty is in the grey area

It's currently unclear whether or not Rare Beauty is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold in mainland china


“Thank you for reaching out! We are very excited with our launch and greatly appreciate your support. We proudly would like to inform you that all our products are cruelty-free meaning we do not test on animals (nor do we ask others to test on our behalf). At this time our products are sold in United states and US territories and Sephora locations.”

Why is Rare Beauty in the grey area?

We can’t confirm if Rare Beauty is cruelty-free since they failed to answer specific questions regarding their policy. When we contacted them, they gave us the policy listed above and refused to provide answers to the Cruelty-Free 5. Even though Rare Beauty is PETA-approved, we always seek information directly from the brand before adding them to our cruelty-free list. This is because some brands listed on PETA as cruelty-free are not cruelty-free according to our criteria.

Currently, they are not sold in mainland China, however they didn’t address anything regarding animal testing where required by law.


Is Rare Beauty owned by Kendo, Sephora, LVMH, or L’Oréal?

No, Rare Beauty is not owned by any other brand. They have confirmed that they’re an independent company. Because of their similarities to brands like Fenty Beauty and their exclusive availability at Sephora, it’s easy to assume that Rare Beauty is owned by Kendo. While it’s still a possibility that they use the same manufacturers, Rare Beauty squashed the Kendo or L’Oréal rumors as they claim not to be owned by any parent company.


Do they mention their animal testing policy on their website?

Yes, however it’s not sufficient to determine whether or not they’re cruelty-free. They do not address whether or not their ingredients are tested on animals, or if they suppliers or any third parties test on animals. When a brand claims that they “don’t ask others to test on animals on their behalf”, it’s a meaningless statement as third parties could still test their products on animals for various reasons. Here is the policy listed on their website:

“Made with love for animals: We are free of animal-derived ingredients or animal byproducts, and never test on animals (nor do we ask others to test on our behalf).”

Is Rare Beauty owned by a parent company that tests on animals?

Rare Beauty is not owned by a parent company that tests on animals.

Is Rare Beauty sold in mainland China?

No, Rare Beauty is not sold in mainland China.

Is Rare Beauty certified cruelty-free by any organizations?

No, Rare Beauty is not certified by any organizations.

Is Rare Beauty vegan?

Rare Beauty might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

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