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100 Amazing Cruelty-Free Beauty Brands Available On Amazon

by Suzana Rose

Mar 24, 2021

Amazon makes it so convenient. You can shop from home and get any product you can dream of delivered to your door super fast. They have every brand under the sun, which also means that many of the beauty products they carry are tested on animals.

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To make it easier, here are 100 makeup, skin, body, hair, and dental care brands to choose from that are cruelty-free! Although Amazon has a "cruelty-free" filter on their site, please remember that it's not entirely accurate. Some brands that show up are tested on animals, and you'll be missing other brands that are cruelty-free.

You can click the brands below to shop. Each link will open in a new tab.



Hair Care

Bath & Body


Dental Care


I hope this list has made it easier for you to find great cruelty-free brands on Amazon. Feel free to list some of your favorites in the comments!

Which Brands Are Cruelty-Free?

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+ Show Comments (35) - Hide Comments (35)
  • Cheryl connor says:

    Can you tell me I’d DUcare make up brushes are vegan and cruelty free as the claim on their website. I have bought a set but on the box it says synthetic an natural hair. The brushes are so soft, they feel like cat hair and with the cruelty I’ve witnessed online that takes place in China, I’m worried I have purchased brushes made from animal hair.
    I am not able to find this brand on any cruelty free product lists. Can you help please.

  • Melissa says:

    Sadly Physicians Formula is no longer cruelty free as they now sell in China (as does their sister brand Wet n Wild).

  • Erin says:

    Oh I didn’t realize I had posted here before. This is the same person who left the last comment about Avalon Organics.

  • E says:

    2019 and sadly Art Naturals is not vegan and possibly not cruelty free as the first item that appeared on my Amazon search was beeswax lip balm πŸ™

  • Erin says:

    Thank you for putting together an Amazon specific list, since I do much of my shopping there. I don’t know if you plan on updating this but sadly Avalon Organics is not 100% vegan anymore. I clicked on the link you provided and they have a lip balm listed that contains beeswax πŸ™

    Product is “Avalon Naturals Refreshing Peppermint Green Tea Organic Lip Balm (Pack of 2)”. Seems to be a new USDA Organic line but it has “Avalon Organics” on the product sticker so same brand. Love the list though and that you marked which companies were (originally) vegan and hope this information helps.

  • Lori Kurtz-Larkin says:

    Thank you for your hard work!!!!

  • Kasey says:

    Thank you so much for this post! I was just wondering if one ever has to worry about makeup on Amazon being counterfeit or something not from an actual brand. Just double checking before I buy anything πŸ™‚

  • Roxie says:

    TECHNIC COSMETICS is cruelty free? And thanks for u work

  • BreAnna S says:

    This is incredibly helpful. I love your site! I started going cruelty-free at the beginning of 2019 and your guides have helped me sooo much! I thought it was be difficult to know what’s really cruelty-free and what isn’t but you are a huge resource for me. I can’t thank you enough.

  • Jacqueline Ruff says:

    Hi I am aware of some brands on amazon that are labled cruelty free. However these do not appear on any lists that you have.
    Makeup revolution
    3ina this one appears quite alot when I typed in cruelty free makeup.

    Anyway it got me thinking is it not the law to advertise a product being cruelty free if is isn’t?.

  • Jane says:

    Keys makes wonderful moisturizers for the face and eye areas as well as sunscreen. They claim they do no animal testing. These products are available on Amazon.

  • Cynthia says:

    Native Deodorant is cruelty free and fantastic!

  • Emma says:

    Klairs. Love their bb cream

  • Tori Davis says:

    Is Bath and Body Works cruelty free? They say on their labels that they don’t test on animals, but I don’t know if they hire others to do so for them. Thanks!

  • Linda says:

    Is Chantecaiile cruelty free as they are doing a lot of work for wildlife?

  • Niki O says:

    How about Body Merry which is listed as cruelty-free and Bali Secrets deodorant listed as both cruelty free and vegan.

  • Mandi says:

    Hi! Have you checked out Nourish Organic? They are cruelty free and self described “mostly vegan” . They’re Leaping Bunny certified and gluten free, too. They are mostly skin care, I’m currently using the argan and avocado oil eye cream. I’m also loving Every Man Jack…I’m a cis gender female, but I love their Citrus deodorant, and they are also gluten free and certified by PETA.

  • Mumaus says:


  • Selina says:

    You can also find a brand called Lumene on amazon and it’s cruelty-free. It’s a drugstore brand from Finland and most of the make up products are amazing!

  • Kiki says:

    I love these lists, they’re super helpful for someone like me who’s trying to switch over to all cruelty-free products! Thanks for sharing πŸ™‚

    Akino | akinokiki.blogspot.ca

  • Conchi Foranimals says:

    Oh forgot to mention SOLA they have a great deodorant, just like Meow Meow Tweet but it does have Baking Soda but as I understand it she’s working on a baking soda free version.

  • Conchi Foranimals says:

    Great post, I’m adding it as an Icon to my iPhone. KUKU are 100% Vegan as far as I know too! Thanks so much for sharing!

  • Alyce King says:

    Thanks for this article <3 mufu.com.au is stocking all cruelty free brands

  • Christina Rose Vinton says:

    PiperWai should be added to your list!

  • Siobhan says:

    I love this post – so useful.

  • Roxanne says:

    Skyn Iceland is also on Amazon (and cheaper than Sephora) πŸ™‚

  • Nicole says:

    Amazing, a very helpful list! Thank you xx
    Nicole | Nikki Bays

  • Jen says:

    Awesome post! I’m going to pin this for future reference, thanks Suzi!!

  • Annie says:

    This is an amazing list!! Thank you for putting so much work into this and sharing it with the world. πŸ™‚

  • Great list! I didn’t realize how many cruelty-free products were on Amazon.

  • Kinsey says:

    Art Natural is another good brand carried on Amazon and available via prime. They have great skin care products that are cruelty free (and all of the ones that I have checked are also vegan).

  • Thanks for the list!

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