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The Ultimate Guide to Cruelty-Free Hair Care Brands

by Suzana Rose

Feb 25, 2022

Looking for an extensive list of hair care brands to find out if they're cruelty-free? You've come to the right place. In this list, be mindful of the symbol in front of each brand, as it contains all the brands in our database that are classified as hair care brands. This means they specialize in hair products, whether they're drugstore-priced or high-end brands available at the salon.

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Most of the brands listed here specialize in hair, meaning they have a full line of hair products that goes beyond shampoo and conditioner. Some of them offer a smaller line of hair products, like shampoos and conditioners. If you're looking for shampoo and conditioner only, I have a post featuring my favorite products here.

About Our Vetting Process

At Cruelty-Free Kitty, we contact brands directly to find out their detailed animal testing policy. Once they respond with enough information, we're able to categorize the brands as either being cruelty-free, not cruelty-free, or in the grey area.

A green "CF" symbol means the brand is cruelty-free, and a pink "NCF" symbol means the brand is NOT cruelty-free. If you see a purple "GA" symbol, this stands for "grey area". It means that the company either didn't provide enough information, or we have no reason to believe that their products are completely cruelty-free.


A cruelty-free brand is a brand that confirmed they don't test on animals at any point during product, and neither so their suppliers or any third parties. This applies not only to finished products but also to ingredients. We also ensure that these brands are not available for sale in stories in markets which require animal testing.

Not Cruelty-Free

These brands are not considered cruelty-free according to our standards. This means that their finished products or ingredients are tested on animals, either by the company itself, its suppliers, or a third party. Often, these brands are sold in markets which require animal testing.

Please note that these are just some of the brands that test on animals, and this list isn't exhaustive.

Grey Area

Brands in the grey area either didn't provide enough information regarding their animal testing policy, were unresponsive after several attempts to contact them, or use loopholes to sell in markets that require animal testing. A brand in the grey area does not necessarily test on animals. They could be cruelty-free, however they chose not to disclose any information with us.

How We Choose Brands

We're constantly adding more brands to our database, and the changes are reflected live in the list below.

There are brands for every budget from drugstore to salon in this guide, so you should be able to find cruelty-free alternatives no matter your needs and hair type. We chose the brands based on popularity as well as availability. These are brands that easy to find in stories, and many of them are available globally. We also included a selection of brands that are 100% vegan, and some that pass our sustainability criteria.

Our goal is to make it easy for you to find cruelty-free brands available in your area, and fitting your specific needs.

Looking for product recommendations? At the end of the list, I've also included a TOP TEN with 10 of the absolute best and most popular cruelty-free hair styling products.


Product Type


Price Range

Shipping Locations

All Hair Care Brands A-Z

2. Best Cruelty-Free Hair Products

Cruelty-free brands offer some amazing hair products, so there's no need to look elsewhere. Here are some of the best products for various hair types and needs, from moisturizing masks that soothe damaged hair, to styling products that hold everything into place.

1. Oribe Dry Texturizing Spray ($46)

Although pricey, this is a fantastic award-winning product if you have straight to wavy hair. It gives your hair texture, volume, hold, and tames frizz without being sticky or making your hair stiff at all. It can also double as a dry shampoo to get rid of any oil, and it's colorless and doesn't leave a white residue.

2. Paul Mitchell Smoothing Super Skinny Serum ($20)

This serum is an oldie but a goodie. It adds a gorgeous shine to the hair while also doubling as a heat and weather protectant. There is a reason this has been such a popular product for so many years. While it definitely helps with frizz, it can make the hair look greasy if you use too much, so I recommend using it sparingly.

3. Drybar Detox Dry Shampoo ($23)

Probably the most talked about dry shampoo lately, the Drybar Detox has a super absorbent formula, so a little bit goes a long way. It works for literally all hair types and adds tons of lift at the roots. It does have a powdery texture, so it is best to spray it from further away with darker hair colors to avoid chalky frosted look. This being said, the powdery texture is the same quality that makes this such an effective dry shampoo.

4. Kenra Volume Spray 25 ($18)

This is an amazing hairspray which provides maximum hold without too much buildup or flakiness. It helps to extend the longevity of hairstyles for up to "120 hours" yet somehow remains soft to the touch. Another major plus is that it is humidity and wind-resistant!

5. Ouai Wave Spray ($26)

Beachy waves are all the rage and it seems like they're here to stay. This is an awesome spray for getting that effortlessly chic undone hair without weighing it down. Its formula is less sticky than other wave sprays, so you can avoid that dreaded crunch. It works best when sprayed and scrunched into wet hair before drying.

6. Verb Ghost Oil ($14)

As the name would suggest, the Verb Ghost Oil is a transparent oil, which is great for adding a bit of shine to the hair without making it look too greasy. It's a must-have for frizzy hair!

7. Pacifica Coconut Damage Mask ($16)

Pacifica's new line of hair care products is really good, and actually super affordable. This mask restores and hydrates hair, while also protecting it from damage and pollutants. Another plus is that unlike other oily hair masks, it rinses out easily without buildup. This is also often compared to Aussie's 3 Minute Miracle, making this a great cruelty-free and vegan dupe!

8. SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie ($13.49)

Ideal for thick, curly hair, this "smoothie" conditions hair, restoring moisture, body and shine, while also enhancing curls and minimizing frizz. It is best applied to damp hair but can also work on dry styled hair for added definition.

9. Paul Mitchell Express Style Hot Off The Press ($17.25)

This spray protects locks from heat while also providing flexible hold and frizz-control. It is the perfect spray to use to prep your hair before curling with a flat iron or curling wand. Since it is a lighter hold, I would recommend finishing with a firmer hold hairspray like the Kenra Volume Spray for maximum style control.

Brands With No Response

Back to the cruelty-free list, the following companies were contacted but we haven't heard back from them. There's still a chance of them being cruelty-free, but they might be testing on animals just as well. Brands will be moved from this list to the appropriate list once I hear back from them.

  • Earth’s Nectar
  • Fairy Tales
  • Jonathan
  • Keranique
  • Lavett & Chin
  • Macadamia
  • Madam C.J. Walker Beauty Culture
  • Mermaid Hair
  • Oscar Blandi
  • Philip B
  • Renpure
  • ReTress

More cruelty-free guides!

Thank you for reading the cruelty-free hair guide, and I hope you found some great cruelty-free brands and products. Don't forget to check out our other guides:

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (164) - Hide Comments (164)
  • Shelley R says:

    If a brand is owned by another brand, like Unilever, Clorox, L’Oreal… I believe it’s “false advertising”… and continues to spread misinformation to people who are actually trying to do right.

    Also, companies get bought out ALL the time – ones that have been trusted for YEARS… so make sure it’s the most recent review, especially as companies also can change ingredients or where they sell.

  • Anna says:

    Thanks so much, Suzana, I so appreciate your efforts!

    I was curious about L’anza products. I seem to recall checking on them years ago and learning that they were, but it was so long ago.
    Any info on them?

  • Debra Olech says:

    Cruelty free is the only way. You can’t be in a world that is fighting for all kinds of equality and equity for humans who can work to change their environment while animals sit helpless in cages subject to torture. None of our products should be sold in China until they stop the mandatory animal testing. It is a ruse to torture animals for whatever else they do in labs. Shameful Redken and others… I have transferred all my stuff from Redken to Pureology, and my hairstylist carries Pureology now and Aveda. Yay!

  • Suzana Rose says:

    They are not, unfortunately. I moved them to the grey area.

  • Cayce says:

    Not Your Mother’s has confirmed that they don’t test on animals.

  • Carol says:

    Hi, I’m just trying to get more into cruelty free brands and was wondering if the hair care brand Odele was cruelty free? Thanks, love your page!!

  • Suzanne says:

    Thank you so much ! There is no need for animal testing in this day & age. I’m trying to make all my products cruelty free. This website is my go to for checking out products.

  • Fariza says:

    Could you please see if COLAB is cruelty-free?

  • Sam says:

    Thank u, we need more people to be aware of this

  • Rahma says:

    Concerning garnier. I did a little research and I found that they claim to be cruelty free. Can I know your source please.

    • Michael Pham says:

      Garnier became Leaping Bunny certified cruelty free on March 8 of 2021! They don’t physically sell in mainland China either!!

  • Dee says:

    First of all, thank you for all your hard work on keeping us up to date with cruelty free brands. Good quality, effective CF haircare is what I struggle to find the most, Moroccanoil is the only good one I found but it’s quite expensive. Anyway, I have just noticed that Garnier is still under the tested on animals list, however they recently went CF so this list should be updated. Just thought I’d mention in case you missed it.

  • Elizabeth Salazar says:

    I’m so happy to have found this site.

  • Brittany says:

    Renpure is cruelty free 🙂
    It’s one of the few brands I use that have it posted on the back of all of their shampoo, conditioner, body wash etc.

  • Phoenix says:

    Thank you for your effort and taking the time to write this awesome article… I also agree Animal cruelty and Animal testing has absolutely no place in the 21st century… Also many people buy cruelty free or Vegan products completely unaware that while cruelty free in most countries sadly they are not cruelty free if they are selling to China ( Whenever I see a cruelty free product the 1st thing I Google is do they sell to China) Any company in my opinion that claims to be cruelty free yet still sell to China are not cruelty free as they are not against Animal testing in all countries so are sadly putting profit before the welfare of Animals.

  • Drew says:

    I am confused. On this article Bumble and Bumble is listed as cruelty-free. But if you type in the company in the search bar, it comes up as not cruelty free. Did something change from when this article was posted a month ago, to now?

  • Becca says:

    Hi just wanted if you can help me are natural world hair products cruelty free? Becca

  • Renee Carl says:


  • Susie says:

    Hi – any suggestions for shampoo and conditioners? Currently use Kiehls but just found out they do in some circumstances test on animals! Thanks

  • Susie says:

    Hi – I wondered if there are any recommendations for shampoo and conditioner. I really like Kiehls products and just found out they do, in some circumstances, test on animals! They either do or don’t as far as I’m concerned – no in between. I was so disappointed. Any suggestions for alternatives?

  • Alla dudin says:

    Hey there,

    I was wondering if you knew anything about Marc Anthony hair products being cruelty free ?

    Thanks in advance !

  • Ellie says:

    Aussie is a certified cruelty free brand by PETA and it states that they are cruelty free on their website so your list needs an update 🙂

    • Izzie says:

      Actually, Aussie is owned by Procter & Gamble and while they claim not to test “Aussie” products on animals, Procter & Gamble as a corporation continue to test on animals in some of their other lines.

  • Susan says:

    Hi, I just got your email update and Sexy Hair brand was added to the “Newly added NON-cruelty-free brands”. I’m disappointed to hear this as their website claims they are CF and I like their products. I see here that they are in the gray area of No Response, which conflicts with the email I received. Can you confirm which category they are in?
    Thanks for keeping this website up-to-date, it’s the first one I check as a trusted source! Keep up the great work!

    • Suzana Rose says:

      Hi Susan, thanks for pointing that out! This was an old post and I updated it since we did finally hear back from the brand. Thanks for your kind words 🙂

  • gabby says:

    Do you know any information about R+Co hair products ?
    they claim to be vegan and cruelty free

  • Kimmi WC says:

    Well done! Very informative. Thank you!

  • Belle says:

    So, I need some clarification on the brand Batiste. I have been researching and using cruelty free products for a few years now. While I was trying to find a new dry shampoo I noticed that Batiste now labels their dry shampoos as “not tested on animals”. I know from previous research and recent research that Batiste sells their products in China and is in fact not a cruelty free brand. How can they get away with labeling their dry shampoo as “not tested on animals”?

  • D'Lainie says:

    I’m looking for information on the brand Klorane. Have you found any information on this brand? I haven’t seen anything on their website. Thank you!

  • Jane says:

    I don’t think Carol’s Daughter nor any other brand that has been acquired by a parent company that tests on animal, deserves a seat on the table of cruelty free. If you buy these brands you’re ultimately giving your money to L’Oréal and therefore financially supporting animal testing.

  • Krista says:

    Hei, I can not find any informaation about brand cantu?

  • Diana Woodside says:

    I’m so confused about Redken. They tout on their website that absolutely nothing is tested on animals yet multiple cruelty sites I went on state otherwise. I don’t know what to think.

  • Lexi says:

    Thank you for the research ?
    I found «bleach blonde» on several other cruelty free lists. If it in fact is, maybe add to your list? 🙂

  • Nicci Mansfield Jones says:

    Hi,great info so thank yiu for this! I’ve done the switch too for all makeup, body cream and hair products as well as home products for the environment. I have used body shop products as they’ve always been cruelty free but now they’ve been bought by loreal I’m unsure and don’t want to buy anything until I’m sure. Can anyone offer any advice?
    Cheer Nicci

  • Carol says:

    Is Aquage cruelty free?

  • Kayleigh Smith says:

    Bumble & Bumble is owned by Estée Lauder but they don’t have an asterisk? Why is that?

  • Erin says:

    After i found out clairol was not cruelty free i discontinued use of clairol products and i will never buy from clairol , revlon, loreal ,garnier , wella

  • Nicole says:

    Would you happen to know if Lanza is cruelty free?

  • Morgan Lynch says:

    Is Herbal Essences cruelty free now? I’ve been seeing ads online that says they’ve been certified by PETA. Thanks!

  • Karen says:

    What about Biolage? My stylist reccomened the Hydrating hair mask for my hair in particular and I can’t find anywhere online if it is cruelty free and vegan.

  • Lechelle F. says:

    So wonderful to have discovered this site!

  • Melissa Knight says:

    What’s a drugstore brand shampoo and conditioner that’s available in the U.S.?

  • Caitlyn says:

    Alterna is cruelty free and is not tested on animals it’s on the website.

  • Kels says:

    you should really make a section listing high-end (less affordable) to low-end products (affordable)

  • Eliza says:

    For the pomades, what about Reuzel? I know they are not vegan because they have beeswax in it but on the site it says “no animal testing.” However there isn’t any thing else anywhere else.

  • Tara says:

    Are Live Clean hair products cruelty free?

  • Kaitlyn huska says:

    Is batiste cruelty free? I know the label says vegan and cruelty free but I know you can’t always trust the labels.

  • Michael says:

    How long ago did Bumble and Bumble become cruelty free? It kind of surprised me when I looked it up and now they’re PETA certified.

  • Tania Gonzalez says:

    Thanks for this!

  • B Reynolds says:

    RenPure is a very good company. Read the bottle or check their website about animal testing… to which their response is clear “Never! Our products have never, nor will they ever be, tested on animals. We only test our products on ourselves.”

  • Svetlana Caracas says:

    Paul Mitchell is not 100% vegan… They use on their products Lanolin….

  • Edward Peeters says:

    You should do one for men’s products if possible.

  • Anellize says:

    Olá, vc saberia informar como que as empresas conseguem essa cerificação , onde tem que entrar em contato qual o e-mail ou telefone.

  • Selina says:

    I’m looking for a colour tint range that I can use in salon also a product range

  • Izzy says:

    Do you know if OGX has changed their status? The bottle says “Not tested on Animals”

  • Kyt says:

    I’ve been using Love Beauty and Planet’s shampoo and conditioner, and I am unsure if they are cruelty free. They make claims to be cruelty free, but from reading up on the brand I have heard otherwise. Thank you for your research, your website is my #1 reliable source when it comes to finding cruelty free brands!

  • Mary says:

    Hi, have you contacted or reviewed the brand Hairstory (with New Wash shampoo product) for cruelty free status? Their website says they do not animal test, but I would like to know if they passed the Cruelty-Free Kitty test! Thanks!

  • Meghan says:

    SheaMoisture isn’t cruelty free anymore ?

  • Nicki says:

    Thank you for your time and effort that was put into the making of this extensive list! Thanks to you, I will no longer purchase from companies that test on animals, and will go back to Paul Mitchell products!

  • Charlie Starr says:

    Hi there! I just checked on Living Proof’s website (https://www.livingproof.com/our-science/our-science.html) & it says they are “Free of silicones, parabens, phthalates, and animal testing.” I also messaged them vial their Help bubble and they responded RE: “Animal Testing
    Thank you for your inquiry. Living proof does not test our products or our ingredients on animals, nor do we ask others to do so on our behalf. ”

    Hope that helps.

  • Katherine Chavera says:

    Are any hair accessories companies cruelty free? Like Goodys that makes combs and brushes and accessories.

  • Ellise says:

    Can i ask you why did you put Bumble and Bumble in the no cruelty free brands? I saw that you wrote somewhere that they WERE cruelty free?

  • Deanna says:

    is ISO conditioners and shampoos cruelty free

  • Alicia Kelly says:

    Hi Suzana,
    This article really useful for me. I confused for choosing the Guide to Cruelty guide for hair care what would be the best for everything. But review this article my confusion has cleared. Thanks and keep it up………..

  • Dina Karim says:

    I recently contacted Tigi for their new Tigi Copyright brand. And they specifically said they were not vegan, but they were cruelty free. Ur article says they are not…I will be so upset if they blatantly lied!

  • Erin says:

    Davines is for sure available in China Mainland. I’ve seen it in the retail stores in Shanghai.. you should investigate that.

  • Megan says:

    I was recently given a bottle of “theorie” shampoo and don’t know much about the company. I did a bit of searching but they seem to beat around the bush with testing and sourcing. Do you know anything about them? Thanks 🙂

    I’m definitely using this post for future buying.

  • Jennifer says:

    I just had an email exchange with briogeo and I think Im still not sure. Their site says cruelty free, when i asked about selling in mainland China they responded that “Thanks for reaching out to Briogeo! Yes, all of our products are cruelty – free! We are happy to say we now ship internationally :)”

    When I clarified to ask if they sell to mainland china the response was “Although we do ship to China at this time, we do not currently sell in brick and mortar stores there.”

    Im not sure how to interpret their responses….

    • Paulina says:

      It is a customer service person who is oly typing the few version of the templates he was given?

    • Shayla says:

      If someone in China orders from Briogeo online and has the product shipped directly to them, which sounds like what’s happening, then that product doesn’t have to undergo animal testing nor will it be pulled by Chinese authorities for animal testing. That’s the only workaround that I know of in which a company can sell in China and remain cruelty free.

  • Peter says:

    Have you heard of a brand called R+Co? What is their policy?

  • I have read your page and gotten much information. Its help me and others person. But could you please suggest me, that which brand shampoo are the best for puppy?

  • Diane says:

    Thanks for all your research! I was wondering about Living Proof and Not Your Mother’s. Unfortunately I have both. I’m getting to the point where I won’t buy anything unless it has a leaping bunny on it.

  • Alicia says:

    Love this post, thank you! I just tried a new shampoo by Sens.us Illumyna – nutri discipline and it was great! The company posted it was cruelty-free in an email but not on their website. Maybe it’s one for you to check out?

  • Lauren says:

    There is also Brandless.com and Melaleuca

  • Amney says:

    Hi if am not mistaken Himalaya is cruelty free and vegan, just would like to add in. But I’m not sure if it has harmful chemicals or not.

  • Mary Jo says:

    Bumble and Bumble claim to be cruelty-free. I contacted the company and was told they do NOT test on animals.

  • Jeannie Coates says:

    Hi I am not sure how old this forum is, but I just read that Oribe was bought out by a company, Kao, known for animal testing. I am very sad to report.

  • Ashley says:

    Ouidad and Ouai are not found on leaping bunny’s list as far as I can tell. How do you know they are cruelty-free? Please explain because I love these brands but don’t want to use them unless they are cruelty-free. I thought leaping bunny was the guide you based this information off of.

  • Kathleen Bobbio says:

    Thank you for putting this out there! I’m wondering about Unite hair care. My hairdresser says they are cruelty free, but I can’t find anything on their site?

  • Andrea says:

    Does anyone know if Maui Moisture is cruelty free? They claim they are on their website

  • Nicole Brant says:

    I found the following on Klorane’s website. Why are they listed as testing on animals here? What am I missing? Thank you!


    Klorane does not perform animal testing on any of our products. Since September, 2004, animal testing on cosmetic final products has been forbidden in Europe, whereas animal testing is permitted in the U.S. In addition, it is forbidden to market cosmetic products which were previously tested on animals in Europe. Pierre Fabre, the parent company of Klorane, is dedicated to developing alternative methods to animal testing. Our final product’s tolerance and effectiveness are evaluated in-vitro (laboratories) and in-vivo (on volunteer individuals).

  • Amy says:

    Can anyone provide any clarity on Moroccanoil products? I use your site for most of my cruelty free purchases but there hasn’t been a clear answer on this company lately regarding past blogs. I’m having a hard time finding a decent hairspray…

  • Helen says:

    Hi, I contacted Shea asking if they sold their products in China and they came back to confirm they did with a big smiley face?.

  • Stephanie says:

    Alterna and Living Proof show up on my Cruelty Clutter app as not tested on animals! Although I just read that LP was recently acquired by Unilver who definitely has brands that test on animals (Tresseme, Dove, etc).

  • Mea Culpa says:

    Maui Moisture should be added to the list. Their products are wonderful! They’re inexpensive, available at drugstores, vegan, and cruelty free.

    No, MAUI MOISTURE® products are NOT tested on animals. MAUI MOISTURE® does not initiate animal tests on either finished products or ingredients whether directly or indirectly. All ingredients used are carefully monitored. All suppliers are requested to confirm that their materials have not been tested on animals. Ingredients which do not have this data supplied for them are not used in any products. MAUI MOISTURE® is against the suffering endured by animals when ingredients and products are tested. We support suppliers and organizations that are developing alternative methods of testing without using animals.”

  • Kristin says:

    Do you have any information on Unite Hair products? I apologize if it’s been asked and answered, but I didn’t find it anywhere.

  • So many great brands, I wish they were are cruelty free.

  • Ky W says:

    Hi! Davines does not test on animals per their website http://www.davines.com/en/about-davines/research-charter. Just wanted to help! I love their products!

  • Paige says:

    Big Sexy Hair is also not a cruelty free brand to add to the list. “Sexy Hair (a subsidiary of Henkel) does not commission animal testing unless it is required by a specific applicable law.”

  • Martha says:

    Hi, do you know if a company called Milk Shake hair care is cruelty free? I can’t find anything on their website. Thanks.

  • Krystal says:

    I just contacted Living Proof and they assured me they’re cruelty free and mostly vegan. Yay! I can forward you the email if you’d like:

    Thank you for your inquiry. Living proof does not test our products or our ingredients on animals, nor do we ask others to do so on our behalf.

    Our scientists take great care in developing highly effective products. All of them are vegan with the exception of just a few that use PEG-8 Beeswax (from bees) and/or C10-40 Isoalkylamidopropylethyldimonium Ethosulfate (a lanolin base from lamb’s wool). Those products are our:

    Curl Detangling Rinse
    Restore Mask Treatment
    Perfect hair Day (PhD) 5-in-1 Styling Treatment
    Perfect hair Day (PhD) Night Cap Overnight Perfector
    No Frizz Weightless Styling Spray
    Curl Defining Cream
    Prime Style Extender

    We hope this helps! Please don’t hesitate to let us know if you have any more questions.

    Thank you,

    Tiffany Carroca
    Living Proof

  • Lacey says:

    Do you have any info on EVO? They claim to not test on animals, but provide no other supporting information. http://www.evohair.com/evo/faq

  • Laura says:

    Hi, thank you for the great list it really helps new starters like me. I just wanted to make you aware that Pureology is owned by L’Oreal which do test on animals, so if you were trying to be cruelity free throughout the supply chain it’s handy to know.

  • Teresa Costa says:

    I like Aquage products and they say no animal testing on shampoo but I cannot get clear info on all products. Any body know if all are cruelty free?

  • nadine says:

    Maria Nila is also cruelty free and vegan!:)

  • Tivaunna J Perkins says:

    R+co is really good to.

  • Bella says:

    Thanks so much for taking the the time for this!
    What’s up with OGX on the first list?? Their bottle states ‘not tested on animals.’
    Not sure if I should toss it.

  • Bella says:

    Thank you so much for this list! Has anyone used ArtNaturals Scalp 18 shampoo? I really need a shampoo with coal tar, this one has good reviews and is described as cruelty-free, however I think it’s strange that the bottle doesn’t display a cruelty-free logo. I would like to purchase but I need confirmation first. Can anyone assist?

  • Katlyn Priester says:

    Madam CJ Walker states on the back of her supplies that it is cruelty free.

  • charlotte says:

    Could you add own brands to this list? In UK Superdrug’s own brand shampoo is cruelty free, I’m unsure about boots, and waitrose is too. Do you have any of these where you live?

  • Chris says:

    Bumble and Bumble is NOT carried in China, therefore cannot be in your category 1. Also, if you go on their main page, you will notice the cruelty free logo at the bottom. You are being misinformed.

  • allieballie says:

    Hiii, just want to add (if no one else has) that the Swedish brand Maria Nila is completely vegan and is about as good as Kevin Murphy, I go between those two brands and I love them so so much!
    Also, this blog has helped me so much with finding what’s cruelty free and what not, PETA’s website is a bit too big and messy for me to find anything haha.

  • Jackie says:

    Thank you so much for all the hard work you put into your research and lists. It’s so helpful, looking forward to trying out some new products now !

  • Heather says:

    R+Co could also be on this list, I believe. I personally contacted them, because they are my favorite hair care brand. Here is there response:

    Hi Heather,

    Thank you for your interest in the brand! R+Co has a strong commitment to animal welfare and does not directly or indirectly perform animal testing on any of our products! To the best of our knowledge, none of our raw material suppliers test the ingredients used in our products on animals. We are currently not in any countries that require any animal testing.

    Please let us know if you have any additional questions or concerns!

    Warm regards,


  • Lisa says:

    Hi kitty,
    I have been replying on your source when it comes to any cosmetic products that I would buy, I will make sure is 100% vegan and zero animal testing and the company doesn’t sell in China.
    I just found out Christophe Robin is selling boar bristle brush. That, my friend, is using animal hair. Could you please investigate?

    Lisa khor

  • Louane says:

    Hello !
    Can you please try Diplona ? They say they’re vegan and all but I want to be sure for the animals.
    Also as GHD ?
    Thanks a lot !

  • Lindsey Wandler says:

    My hairdresser told me that when their Bumble to Bumble rep came in they told the staff that their products were NOT tested on animals, they are too expensive for me to buy anyways but I am curious where you found that they are tested. Thank you!

  • Erica says:

    What about Lush?

  • Sophie says:

    A few years back you posted an article barring MoroccanOil from the cruelty-free list because they’d expanded to mainland China. Is this no longer true? I’ve looked at their website and see no mention of their practices. I also have gotten two different answers from this very site. This being the most recent, I’d like to know what has changed, and if MoroccanOil is truly 100% cruelty free? If so, since when? Thanks.

  • Leslie says:

    I’m a little confused. I have some OGX products that clearly state ‘no animal testing’, and ‘made in the USA’ on the bottles. Help me, I want to do the right thing here.

  • Rebecca says:

    This is great! Thank you! Do you know if Alba Botanica is cruelty free?

  • Whitney says:

    I just received a sample of a Madame CJ Walker Beauty Culture product, and it does have a cruelty free bunny logo on the back. Yay!!!

  • Nicole says:

    Kavella hair care is 100% vegan, cruelty-free and even gluten-free! They are sold at my local salon but are also sold on the brand’s website. My hair feels so amazing after switching to their products for damaged hair.

  • Gaby says:

    Hello !
    It is very complicated to find a vegan / cruelty-free shampoo, but in addition is silicones, parabens and sulphates frees … I was looking for a little more and I came across this site https://www.vegan-mania.com/fr/8-shampoing-vegan , are the brands reliable? I do not find them in the list > w <
    Thanks a lot for your site ! ♥

  • Josie says:

    I use a cruelty free brand called Jessicurl. I love shea and carols but the products tend to gunk up in my hair and weigh down my curls since I have very fine hair. Also does anyone know of Klorane or their cruelty free status?

  • Thank you for this list! I use almost exclusively Shea moisture but I’ve been looking for more options. This is awesome!

  • Dianna says:

    Thank you for this post. Love all the news about products that are not tested on animals.

  • Suzanne says:

    Davines says they do not test on animals. They have info in their website

  • Janis says:

    Hello….superior, affordable products I don’t see included on cruelty free list:
    Big Sexy
    Molly Muriel
    I refuse to spend a small fortune on mediocre products.
    I worked in natural care industry for many years. It’s a lifestyle change. Using less more effective products is important. Out with perfection and artificial – in with natural and realness. The key is that if it bubbles and has big smell, it’s full of surfactants and chemicals that are not good for you, the environment, your home or pets.

  • DEE says:

    I might have overlooked…what does the * indicate?

    • Aly Laughlin says:

      The * indicates a cruelty-free brand which is owned by a parent company which is not cruelty-free.

  • Laura Ward says:

    Thank you very much for all your research. Much appreciated.

  • Cassandra Franz says:

    But batiste has a stamp on the back that says vegan – at least mine does!

    • Aly Laughlin says:

      Yes, unfortunately, vegan does not always mean cruelty-free. We haven’t yet received a clear response on their policy. I am hoping they are cruelty-free since I also love their dry shampoos!

  • Jenn says:

    HI! So I have the app that scans the bar code of products that are tested on animals or not ( disclaimer: it shows that things are tested on animals based on their parent company as well- so if it’s owned by a a company that tests on animals, it will state that the product does as well)- and with Verb products, it shows up that it tests on animals… I have over 6 products from them because I thought that they didn’t test on animals but it says they do (whether its them or parent)- I can’t get in touch with them. Yours is stating that they do NOT- are you 100% sure?

  • Johanna says:

    Would Nature’s Gate also be considered cruelty-free?

    p.s. Thanks so much for all the wonderful information! Your website is such a great resource.

  • audrianna says:

    What about R+Co?

    • Taylor says:

      R+co is definitely cruelty-free. They are the same parent company as oribe and IGK and everything under that umbrella is. Hope that helps 🙂

  • Sarah says:

    Awesome post! Also, for those who get their hair coloured at salons, EcoColors is a professional line and Leaping Bunny certified and they answered all of my questions by Email; let me know if you want to see the correspondence!
    Also, I believe Kevin Murphy hair color is also professional and PETA approved, but they have not yet gotten back to me.

  • Jill says:

    OGX is not tested on animals

  • Cmc says:

    Thanks for the hard work! I didn’t know Kenra was CF, really good to know.

    I really wish I had more information about brands that specifically make tools, not just products. Brushes (hair & makeup), clips, hair accessories, and hot hair tools – irons, dryers, curlers, etc., would be great.

    Drybar is the only brand I know “for sure”, but their price point for their curler/irons/dryer is a bit much for my budget.

  • Kari says:

    Alterna’s website (https://alternahaircare.myshopify.com/pages/about-alterna) says that it doesn’t do animal testing.

  • Cristina says:

    I’m crossing off Matrix off my list. Do you know if Davines cruelty-free?

  • Meghan says:

    European is also cruelty free. I live in Montreal/Laval, Quebec and this brand can be found at Walmart.

  • Mora says:

    Holla at Live Clean and Down Under Naturals too for hair care. Live Clean has a whole range of things from skincare to baby care but Down Under is basically hair care.

  • Mara says:

    Awesome post! Thanks, always!

  • Angie says:

    What about Winsome & Wisdom?

  • Debora says:

    I think that Batiste is cruelty-free, I have one of their dry shampoo and it says “Not tested on animals & Vegan”

    • Samantha Fay says:

      Batiste is a UK company & the UK has banned animal testing for a while. The UK has also banned the sale of cosmetics with ingredients that have been tested on animals. They’re websites animal testing policy in there FAQ also states that they don’t test on animals. Just based on research I’ve done since I recently start transitioning to cruelty-free brands for cosmetics & hair products.

      • Isa says:

        I’ve always used Batiste for dry shampoo, but recently read on a spanish blog that they sold their products in China, so… I think they’re not cruelty-free 🙁

  • Alexis says:

    Thank you so much for putting this together. Have you heard of the Function of Beauty brand that does customized shampoos and conditioners? They claim to be cruelty-free but don’t have any certifications. Might be a brand to consider reaching out to as well!

  • Niki O. says:

    How about Maui Moisture? They claim to be both vegan and cruelty free. Sold at many drugstores and Amazon. Unite is also sold on Amazon and the bottle reads cruelty free.

    Thanks for the hard work!

  • Isa says:

    Dessert Essence could also be in this list??

    • Sarah says:

      I thought the same! and Andalou Naturals (though I’m not really a fan of their shampoo).

      • Janis says:

        Haven’t tried their shampoos – love Camamu or Molly Muriel bar shampoos (ain’t going back), but gosh Andalou lotions are really superior! I guess their Vitamin C face serum is pretty impressive. Haven’t tried it as I am hooked on DermaE.

    • Janis says:

      Kiss My Face, Aubrey Organics, Natures Gate, Andalou Naturals – these are all great products I use and can be easily located and affordable!

  • Hannah says:

    I have recently gone cruelty free with my makeup and I am slowly transiting with my skin and hair care. I currently use ‘Alberto Balsam’ shampoo and conditioner (as it’s incredibly affordable and easy to find) , I haven’t been able to find any information on whether they are cruelty free or not. If anyone has any information I would love to know.

    • Amy says:

      Hi, they aren’t as far I know. If you’re UK based superdrug brand is cruelty free, vegan and comparable in price!
      Hope that helps ?

    • Emily says:

      Sorry it’s a bit late but Albert Balsam is not cruelty free! See this email I managed to get from them:

      Hello from Alberto Balsam,
      Thank you for your recent comments to us regarding animal testing.

      We use a wide range of non-animal approaches to assess the safety of our products for consumers. We do not test our products on animals and are committed to ending animal testing. Our leading-edge research has one clear purpose: to continue to develop new non-animal approaches that can guarantee that our products are safe, without any need for animal testing.

      Occasionally, when there are no suitable non-animal approaches available, some of the ingredients we use have to be tested; and some governments test our products on animals as part of their regulatory requirements. We are actively working with these governments, other scientists and NGOs, to put in place alternative methods.

      Over the past 30 years we have invested millions of Euros in research into non-animal approaches for assessing consumer safety. We have a team of internationally recognized scientific leaders in alternatives to animal testing in Unilever, who collaborate with the best research teams across the world on this important topic, so that new non-animal methods that start as ideas in our research laboratories are accepted by regulatory authorities and become standards for the industry.

      For more information about our position and progress in developing non-animal approaches, see our website: http://www.unilever.com/sustainable-living/what-matters-to-you/developing-alternative-approaches-to-animal-testing.html

      Should you require more information, please feel free to contact us by letter or email. Alternatively, you can contact our Consumer Engagement Centre on our free phone number 0800 0280173 from 8am to 6pm, Monday to Friday. One of our advisors will be more than happy to assist you.

      We hope that you carry on enjoying Alberto Balsam and thank you for your continued interest.
      Kind regards,

      Consumer Engagement Centre Adviser

  • Natalia says:

    This is such a useful post. Thank you for doing the research.

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