Is About-Face Cruelty-Free?

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Is About-Face Cruelty-Free?

About-Face is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

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When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About About-Face

“Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life.

We are built on the truth that no one is just one thing — humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.

Make u(p) without rules. Made for the many of you.”

Is About-Face owned by a parent company that tests on animals?

About-Face is not owned by any parent company that tests on animals.

Is About-Face sold where animal testing is required by law?

No, About-Face is not sold where animal testing is required by law.

Is About-Face certified cruelty-free by any organizations?

Yes, About-Face is certified by Peta.

Is About-Face vegan?

About-Face is 100% vegan, which means none of their products contain any animal-derived ingredients.

How do you determine that brands like About-Face are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

About-Face Vegan Product List

About-Face is 100% vegan.

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