LATEST UPDATE: As of 2017, Smashbox does not sell products in mainland China and does not test on animals where required by law. Smashbox is now cruelty-free.

Smashbox does test on animals where required by law. This means that Smashbox can’t be considered a cruelty-free company.

We’ve been hearing from many of you about questions you may have regarding animal testing, so we just wanted to quickly let you know that nothing has changed at Smashbox. Our founders launched with a commitment to end animal testing, and that commitment remains. We totally hear your concerns and assure you that our principles are the same today as they were when we first launched.

Here’s the animal testing policy from Smashbox’s parent company, Estee Lauder:

We don’t test on animals, nor ask others to test on our behalf, except when required by law.

You can find all the facts about the Estée Lauder Companies’ commitment to help eliminate animal testing here.

China Update

Smashbox have changed their FAQ in regards to animal testing. I have contacted Smashbox and they pulled their products out of the Chinese market.

This change will not affect my personal position about Smashbox’s status, and I do not consider this brand to be cruelty-free. The reasons why a brand would stop selling in China are many. It doesn’t mean that Smashbox took a stance against animal testing, especially considering that over 90% of Estee Lauder brands (Smashbox’s parent company) are still being sold in China. Perhaps the withdrawl was nothing more than a financial decision.

Whatever the reason, a brand should not be rewarded and deemed cruelty-free after having already made the decision to sell in China, knowing full well that this decision also means contributing to animal suffering.

I included a screenshot of their old policy, as well as one of their updated policy below.

July 4th 2014


May 24th 2016


It’s important to mention that although they pulled out of the Chinese market, their policy is still to test on animals when required by law. There was no change in their animal testing policy, but only in their distribution. This means that Smashbox can choose to re-enter the Chinese market at any point without violating their animal testing policy.

PETA Certifiaction


Unfortunately not everyone will share this opinion, and although I do respect everyone’s opinions, I don’t understand how PETA can claim that Smashbox is a cruelty-free company. Smashbox has been selling cosmetics in China for years prior to pulling out. This means that their products have been tested on animals in the recent past.

If your personal definition of cruelty-free cosmetics means no animal testing in China, then I can’t recommend supporting Smashbox.

That being said, keep in mind that Smashbox isn’t a part of the Leaping Bunny’s list, which is a more reliable cruelty-free organization. Click here to learn more about the differences between PETA and the Leaping Bunny.