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5 Things You MUST Do To Shop Cruelty-Free

by Suzana Rose

Nov 8, 2019

I've compiled a list of 5 tips for buying cruelty-free cosmetics that everyone should follow. Must-read for any new cruelty-free consumers! If you're already an experienced cruelty-free shopper, do you follow all of them?

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1. See through the bullshit

If you want to find brands that are truly cruelty-free, you're going to have to be critical. Never blindly trust a label and never settle for an incomplete cruelty-free claim. If it sounds fishy, it probably is. There are a ton of false "cruelty-free" claims being thrown around. In other words, there's a lot of bullshit out there, so keep your guard up!

2. Look for the Leaping Bunny

By far the best way to ensure that a brand or product is cruelty-free! The Leaping Bunny has the most strict criteria for companies to adhere to. Read more about it in my Cruelty-Free 101 article Leaping Bunny vs. PETA.

leaping bunny logo

3. Do your homework

Do some online research about the brand or bookmark a trusted list. A simple google search like "Is X cruelty-free?" or "Does X test on animals?" is going to be very helpful. But be wary of conflicting information, which is never a good sign. My own list of popular cruelty-free brands has been thoroughly researched and is updated constantly.

4. E-mail the company

If you can't find any information about the cruelty-free status of a brand, don't hesitate to e-mail them. Look for "contact us" on their website; they'll either provide an e-mail or make you fill out a form. Don't simply ask them if they're cruelty-free; be very specific! Ask them if their products or ingredients are tested on animals, if any third party tests on their behalf, and if they sell their products in China outside of Hong Kong. This is also an opportunity to ask for a list of their vegan products.

5. Be wary of new ingredients

New ingredients don't have a safety proven record and the law requires them to be tested before they can be sold. These tests often involve animals. In fact, one of the biggest reason why animal-testing still exists is because of cosmetics companies trying to come up with "new and improved" miracle ingredients that keep customers interested. Think of brands like L'Oreal, who are notorious for animal-testing: their products are also often full of claims like "Contains the newly-formulated amazing secret ingredient X!!!". If you see any claims on the label about the product using "new" ingredients, research it before you buy it!

From The Cruelty-Free 101 Series:

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

Shop Cruelty-Free
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  • Andy says:

    I totally don’t understand the list. There is Dr. Hauschka on the list, they test on animals for medicine. Kryolan is only on the PETA list not on the Leaping Bunny list so I think they do not get written agreements by the suppliers of their ingredients making sure they haven’t been tested on animals.

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