Updated: Jul 28, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

A
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
C
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clear

Hair Care

Hair Care
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
E
Etude House

Body Care

Nail Polish

Hair Care

Makeup

Skincare

Body Care Nail Polish Hair Care Makeup Skincare
Evereden

Fragrance

Hair Care

Sunscreen

Baby

Body Care

Skincare

Fragrance Hair Care Sunscreen Baby Body Care Skincare
F
Freeman Beauty

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
G
Got2b

Hair Care

Hair Care
H
Hair Food

Hair Care

Hair Care
Head & Shoulders

Hair Care

Hair Care
Henkel

Hair Care

Hair Dye

Household

Hair Care Hair Dye Household
Himalaya

For Men

Baby

Household

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
For Men Baby Household Body Care Hair Care Oral Care Skincare
I
Isdin

Baby

Body Care

Hair Care

Skincare

Sunscreen

Baby Body Care Hair Care Skincare Sunscreen
J
John Frieda

Hair Care

Hair Dye

Hair Care Hair Dye
Joy

Body Care

Skincare

Hair Care

Sunscreen

Cleaning

Body Care Skincare Hair Care Sunscreen Cleaning
Jurlique

Body Care

Hair Care

Candles

Skincare

Body Care Hair Care Candles Skincare
K
Kao

Body Care

Skincare

Hair Care

Household

Body Care Skincare Hair Care Household
Kerastase

Hair Care

Hair Dye

Hair Care Hair Dye
Kiehl’s

Body Care

For Men

Hair Care

Skincare

Body Care For Men Hair Care Skincare
Klorane

Hair Care

Baby

Skincare

Hair Care Baby Skincare
Kose

Body Care

Sunscreen

Hair Care

Makeup

Skincare

Body Care Sunscreen Hair Care Makeup Skincare
L
L’Occitane

Body Care

Fragrance

Hair Care

Skincare

Body Care Fragrance Hair Care Skincare
L’Oréal

Body Care

Fragrance

Hair Care

Hair Dye

Makeup

Skincare

Body Care Fragrance Hair Care Hair Dye Makeup Skincare
Lab Series For Men

Body Care

Sunscreen

For Men

Hair Care

Hair Removal

Skincare

Body Care Sunscreen For Men Hair Care Hair Removal Skincare
M
Matrix

Hair Care

Hair Dye

Hair Care Hair Dye
Missha

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

For Men

Makeup Body Care Skincare Hair Care Sunscreen Nail Polish For Men
Mizani

Hair Care

Hair Care
Muji

Makeup

Body Care

Fragrance

Skincare

Hair Care

Sunscreen

For Men

Household

Candles

Supplements

Makeup Body Care Fragrance Skincare Hair Care Sunscreen For Men Household Candles Supplements
MUJI

Body Care

Hair Care

Household

Makeup

Oral Care

Skincare

Body Care Hair Care Household Makeup Oral Care Skincare
N
Necessaire

Body Care

Hair Care

Sunscreen

Deodorant

Body Care Hair Care Sunscreen Deodorant
Nexxus

Hair Care

Hair Dye

Hair Care Hair Dye
Nioxin

Hair Care

Hair Care
Nivea

Body Care

Sunscreen

Deodorant

For Men

Hair Care

Skincare

Body Care Sunscreen Deodorant For Men Hair Care Skincare
Nuxe

Body Care

Hair Care

For Men

Deodorant

Skincare

Body Care Hair Care For Men Deodorant Skincare
O
Obagi

Skincare

Hair Care

Sunscreen

Skincare Hair Care Sunscreen
OGX

Body Care

Hair Care

Body Care Hair Care
Oriflame

Body Care

Sunscreen

Deodorant

Fragrance

Hair Care

Makeup

Skincare

Body Care Sunscreen Deodorant Fragrance Hair Care Makeup Skincare
P
Palmer’s

Body Care

Hair Care

For Men

Baby

Fake Tan

Skincare

Body Care Hair Care For Men Baby Fake Tan Skincare
Palmolive

Body Care

Cleaning

Hair Care

Body Care Cleaning Hair Care
Pantene

Hair Care

Hair Care
Peter Thomas Roth

Body Care

Sunscreen

Hair Care

Skincare

Body Care Sunscreen Hair Care Skincare
Phyto

Hair Care

Hair Dye

Hair Care Hair Dye
Procter & Gamble

Body Care

Period Products

Deodorant

Baby

Household

Hair Care

Makeup

Oral Care

Skincare

Body Care Period Products Deodorant Baby Household Hair Care Makeup Oral Care Skincare
R
Redken

Hair Care

Hair Dye

Hair Care Hair Dye
Rogaine

For Men

Hair Care

For Men Hair Care
S
Schwartzkopf

Hair Care

Hair Dye

Hair Care Hair Dye
Sebastian

Hair Care

Hair Care
Sebastian Professional

Hair Care

Hair Dye

Hair Care Hair Dye
Sisley Paris

Makeup

Fragrance

Skincare

Hair Care

Makeup Fragrance Skincare Hair Care
Skinfood

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Makeup Body Care Skincare Hair Care Sunscreen
SoftSheen-Carson

Hair Care

For Men

Hair Dye

Hair Removal

Hair Care For Men Hair Dye Hair Removal
Sunsilk

Hair Care

Hair Care
T
Talika

Makeup

Hair Care

Skincare

Makeup Hair Care Skincare
Tigi

Makeup

Hair Care

Hair Dye

Makeup Hair Care Hair Dye
U
Unilever

Body Care

Oral Care

Deodorant

Household

Hair Care

Skincare

Body Care Oral Care Deodorant Household Hair Care Skincare
V
V05

Hair Care

Hair Care
Vichy

Skincare

Hair Care

Sunscreen

Skincare Hair Care Sunscreen
Vidal Sassoon

Hair Care

Hair Dye

Hair Care Hair Dye
W
Wella

Hair Care

Hair Dye

Hair Care Hair Dye
Y
Yves Rocher

Body Care

Fragrance

Hair Care

Makeup

Skincare

Body Care Fragrance Hair Care Makeup Skincare

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • ira says:

    I was searching about brands that test on animals to avoid them. this is helpful, thanks for sharing

  • Reena says:

    Thank you for this. I am writing a school argument about why animal testing is bad and this helped a lot.

  • Sally Jones says:

    Thank you for making this list I had no idea and never using any of these products again!

  • Daniela says:

    Hi!
    I’m a former lawyer working in compliance, based in Europe, and I’m curious to know how cosmetics brands usually answer your question about being sure that their suppliers do not test on animals.

    I know that the EU legislation requires animal testing for any chemical substance that gets produced or imported into the EU over a certain amount. The tests are for environmental and workers’ safety assessments.

    The EU ban on cosmetic testing only applies to safety declaration (for cosmetic use), not chemical regulation compliance.

    This means that any new-ish cosmetic ingredient is still required to get tested, except for well-known substances that require no additional data (i.e., vitamin C).

    I’m curious if brands address this issue because some companies in your cruelty-free list definitely use recently developed cosmetic ingredients, and it sounds strange that these new molecules do not get a safety assessment.

  • Eliza Kelley says:

    This is disgusting how could do many brands do this and popular ones too even cleaning products

  • HARPER OAKES says:

    I thought wet n wild tested on animals

  • Tabitha says:

    Hello,

    Thank you for sharing this. I used to buy their products thinking they were effective and the only option. The more research and shopping I do, the more I realize there are MANY MANY AMAZING brands out there that do not subject innocent and helpless animals to the torture of animal testing, and are just as effective, if not better. It doesn’t take a genius to figure that out. Watching videos of rabbits being restrained while a lab worker drops poison into their eyes is horrifying and enough to make you angry and sick. Spend your money wisely and choose cruelty free!

  • Mercè says:

    Thank you very much for your efforts and kind information. For me it’s not easy to give up sun protects (I don’t like minerals) as brands as Vichy or La Roche Posay…

  • carson says:

    Can you make a printable list of this as well, so when I’m shopping I can have a PDF or a printed version with me, please

  • Kelly Schmidt-Wanzer says:

    I am shocked by the amount of products, I use, that are tested on animals!! I am discussed! I will work hard at products that are animal cruelty free! Thank you for this list!!

  • Nancy Sanders says:

    My heart is broken???????? I own so many of these products. I can’t use them. I WONT USE THEM! I can’t give them away. So….now what? I’m not even comfortable donating these products! Smh ????????‍♀️ do you happen to know if L’Oréal is “in the process “ of going cruelty free, and stop selling in China? Those greedy bastards! Thank you for reading my pathetic rant ????????????

    Sincerely,
    Nancy

  • Denise says:

    Thank you for compiling these lists and helping us all be better consumers.

  • Sarah Miller says:

    Thanks for all the research you do so we don’t have to. I’m so grossed out by all the brands I didn’t realize would be on here. I have some serious research to do myself to find replacements for what I was using before. Keep up the amazing work! ❤️

  • Becky says:

    this website was really helpful and i cant beleive how sad it is that so many brands still test on animals

  • Colette says:

    Thank u!

  • Liz Bullock says:

    Dear Cruelty Free Kitty,
    Hi. My wide eyed Vegan stare just got a little more dazed. So, today I’m ditching my…
    Arm & Hammer detergent
    Downy fabric softener
    Bounce dryer sheets
    and Colgate toothpaste
    So sad. I’m fragrance & chemical sensitive. And broke. But, nothing is worth torturing animals.
    Whatever discomforts my journey takes me on, It’s nothing compared to an animal alone in a sterile cage with no friends or toys or grass to play on…while the evil scientist makes them violently ill. No, I won’t miss my former brands.
    Also, I’ve tried Blueland surface cleaners, but they weren’t effective for me. Also sheets laundry detergent, also didn’t like.
    But, Method surface cleaner & glass cleaner are very effective, great light natural scent, leaping bunny certified, and safe to use around pets and kids. Also, affordable economy size refill, and, much less expensive in certain stores. So, maybe I’ll try their laundry soap.
    It’s really not that difficult. Once we realize that we’ve been tricked into paying for cruelty. Success is always the best revenge!
    Luv ya Kitty Kitty!
    Best always, Liz
    ZERODESTRUCTION

  • Louie Harvey says:

    Hello

    I am an art student who is currently working on an art project around banning animal testing and saving animals. Is there any way I could set up an interview or speak to someone such as a manager or higher up in the company asking a few questions in order to help with my project? This would extremely help to aid my project and would mean a lot!

    Many thanks
    Louie Harvey

  • Pamela Fernandes says:

    Thank you for all your hard work ????

  • Pamela Fernandes says:

    Thank you 1????

  • tiki mushroom says:

    Thank you for sharing this information we really appreciate it! We are big fans, we follow you on tiktok and pinterest!

  • D Coughlin says:

    I am sick at this list.
    I am slowly leaving those on the list.
    Thanks for your help!

  • Pari says:

    Thanks. I keep checking back. This is insanely cruel. I used to only shop luxury make up but they are not getting a dime from me now. Why do they insist on torturing animals! They should torture themselves!! This is so cruel. Why would anyone shop from them when there is literally bloodless beauty out there! Insane. Thanks for spreading awareness.

  • Jan says:

    I hate cruelty to innocent animals, if they want to do testing, then they should do it on themselves.

  • Maria Eugenia says:

    Thank you very much for the information. I don’t see Loreal, isn’t he testing anymore? Thanks a lot

  • Charlotte says:

    I’m so upset there are so many. I’m glad I haven’t bought that many of these as I am Australian I really want this to stop.

  • Andi says:

    Wow This just upsets Me. What a crazy world we have animals should not be treated this way this is this is not OK

  • Daniela says:

    Bath and body works says they are cruelty free though 🙁

  • Aleta Dowell says:

    Why does it say Cruelty Free Kitty?? When it is THE OPPOSITE!!!! ????

    • Teresa says:

      This is showing the products that are NOT cruelty free. They also have a list of products that ARE cruelty free. Please go read from the beginning

  • Deborah Sigmin says:

    I will not be buying any of these products that test on animals. If you can abuse a live animal for your gain to make money on your product then you are a heartless company with no remorse.

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