American Crew is not cruelty-free

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American Crew is not cruelty-free

American Crew is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:


When you shop through the above links, we donate 15% of our proceeds to animal charities!

Official Animal Testing Policy:

American Crew follows the same animal testing policy as its parent company, Revlon. Said policy states:

“We believe that all women should have the opportunity to express themselves through makeup and we sell our products in many markets around the world. Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods. While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world.”

Is American Crew owned by a parent company that tests on animals?

American Crew is owned by Revlon, a company that tests on animals. Not only is American Crew not cruelty-free but neither is their parent company.

Is American Crew certified cruelty-free by any organizations?

No, American Crew is not certified by any organizations.

Is American Crew vegan?

American Crew might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like American Crew are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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