Etude House

Suzana Rose

Etude House is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Etude House is owned by AmorePacific, a company that is not cruelty-free.

Etude House

At a Glance

Finished products tested on animals Yes, where required by law
Ingredients tested on animals Uncertain
Suppliers test on animals Uncertain
Third party animal testing Yes, where required by law
Sold in mainland China Yes

Etude House's Official Animal Testing Policy

“ETUDE avoids animal-derived ingredients and animal experiments, but please understand that for products distributed to China, all local production and imported cosmetics must undergo animal testing in accordance with Chinese local laws.”

What This Means

Although Etude House as a company do not test their finished products or ingredients on animals, they nevertheless pay others to test their products on animals in China, where it’s required by law. This means that Etude House is not cruelty-free.

Etude House also doesn’t mention whether or not their suppliers test on animals, which is a red flag.

Why We Classify Brands Like Etude House As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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