Suzana Rose

OGX is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.


At a Glance

Finished products tested on animals Yes, where required by law
Ingredients tested on animals Uncertain
Suppliers test on animals Uncertain
Third party animal testing Yes, where required by law
Sold in mainland China Yes

OGX's Official Animal Testing Policy

“Vogue International does not itself conduct or request others to perform animal testing in order to substantiate the safety or efficacy of any of our products or raw ingredients. Given that there are countries that require animal testing by law, we do our best to respect governing law and regulations set by that governing body while encouraging alternative methods and helping to bring about change from within. We understand that you may not agree with our decision and we respect your right to choose the best products for you.

What This Means

OGX lost its cruelty-free status in 2015, when they entered the Chinese market. Their updated animal testing policy plainly states that they do test on animals where required by law. They even claim to “respect” the decision of cruelty-free shoppers to “choose the best products” for them. In other words, they’re inviting us to purchase from other brands.

Note: Above is the policy we received from Vogue International, OGX’s previous parent company. Since 2018, OGX is owned by Johnson and Johnson.

Removed From PETA’s List

In 2015, OGX was removed from PETA’s list of cruelty-free brands and added to the list of brands that DO test on animals. The brand can no longer be considered cruelty-free as it’s currently sold in mainland China, where animal testing is mandatory. Vogue International claims not to test on animals unless required by law, and Johnson & Johnson shares a similar policy.


OGX is a drugstore hair care brand. Their hair care is sold in dozens of stores across the United States, as well as in over 42 countries. The company was initially named “Organix”, though they no longer use this name due to a lawsuit. Unlike the name “Organix” suggests, none of their ingredients are organic. Johnson & Johnson acquired OGX in 2018.

Why We Classify Brands Like OGX As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

View Comments (23)
  • I have some of the OXG coconut milk shampoo. It says it’s not tested on animals? Help anyone?

  • I’m confused. Is this statement from their website a lie?

    “OGX® does not initiate animal tests on either finished products or ingredients whether directly or indirectly. All ingredients used are carefully monitored. All suppliers are requested to confirm that their materials have not been tested on animals. Ingredients which do not have this data supplied for them are not used in any products. OGX® is against the suffering endured by animals when ingredients and products are tested. We support suppliers and organizations that are developing alternative methods of testing without using animals.”

  • I’m confused. On Organix (Ogx) bottles it says Does Not Test On Animals….??? Is this a lie, is that legal – I just bought this shampoo & conditioner.

    • This article is from two years ago. Their website states specifically that they don’t so I’m thinking that it’s changed since then

  • …I was beginning to get an odd vibe from them. Jeez! And here I thought I had finally found my signature shampoo… whelp gonna check out that alternative~ THANK YOU!

  • I just bought a set of the Coconut Miracle Oil shampoo and conditioner (conversion from Living Proof) because both bottles say “Not Tested On Animals” on them. Are they allowed to put that information on their packaging if they do, in fact, test on animals?

    • Unfortunately yes! These claims are not regulated. It could mean that only the finished product isn’t test on animals. I contacted Living Proof but I wasn’t able to get a full reliable response. This doesn’t mean they test on animals, but personally I can’t confirm that they’re cruelty-free.

  • This is so disappointing. I had bought quite a few on sale because I was led to believe they were cruelty free. Now I feel horrible and guilty. Ugh. What does everybody else do in this case?

      • HI, I just bought the Organix argan oil hairspray, it says on the bottom of the can that it is not tested on animals, that’s why I bought it. Now just as Lexi said, I feel terrible and guilty too. I never knew how hard it is to find cruelty free products. I have my crueltyfreekitty list but don’t always have it with me. I thought for sure I had seen this name before. I can try to return it.

  • I have just received an e-mail response from Organix about their presence in China. They told me that they are against animal testing and do not promote such testings among their suppliers HOWEVER they do animal testing when required by the country on which they are selling. They still sell in China and they tell me that they are campaigning for the abolition of such testings on the country and teaching them new ways of testing.

    They closed saying that they understand the decision of clients who won’t buy products from them.

    Pretty much they do animal testing on China and they absolutely don’t care if we buy their products or not because the are selling them on a high profile market.

    • Being fair. I got the response from the base in Mexico. The last bit of the mail might be due to the fact that mexicans don’t care much about anything that happens beyond their square foot and the sentence is pretty much what you get when you tell anyone that you are not returning to their store/business/service. Sometimes I’m ashamed to be mexican T_T.

  • I have just checked their website and they no longer list China as a retailer country. Just send them the question on that.

  • I am so upset to hear this, I love the brand and use it primarily becuase I thought is was cruelty free…I just bought some of their shampoo the other day 🙁

  • It’s the companies that are making the decision to sell their products in China, even though animal testing is mandatory in China. They’re also funding the animal testing themselves.

    • Sorry but I’m also a bit confused, I thought the Chinese government abolished the manitory testing law in terms of cosmetics? Also isn’t it illegal to claim your products are cruelty free if they are not?

      • No no! Recently they loosened up the law a little bit by allowing domestic companies not to test their products on animals. Foreign companies still have to abide by the mandatory animal testing law.

        Also, you might be surprised to know that there’s no legal control over the term “cruelty-free”, meaning that literally anything can be labeled as such.

        If you’re interested I wrote a very detailed post recently. 🙂

  • Unfortunately they still retail in China and are still on PETA’s do-test list. If a company retails in mainland China, it means they directly fund animal testing.

  • I’m honestly really heartbroken to hear this! I recently dyed my hair and was using their conditioner and hair treatments to bring life back into my bleached and dyed hair! 🙁

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