John Frieda is not cruelty-free

Image credit: brand

John Frieda is not cruelty-free

John Frieda is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:


When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals

    Yes, where required by law

  • Ingredients tested on animals

    No, with possible exceptions

  • Suppliers test on animals


  • Third party animal testing

    Yes, where required by law

  • Sold where animal testing is required by law


Official Animal Testing Policy:

“We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals. We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. Occasionally, laws and regulations require testing of certain materials outside of the cosmetics category on animals.

Since the 1980s, Kao Corporation has been actively working with industry associations and relevant third parties to find robust alternatives to animal testing (many of which have been adopted as international guidelines for non-animal testing).”

Spread the word.

The Truth About John Frieda's Animal Testing Policy

John Frieda claims to be in compliance with the EU animal testing ban. First, it’s true that all EU cosmetics brands must comply to these laws. However, this alone doesn’t mean that the company is truly cruelty-free. Some ingredients may still be tested on animals, and finished products may still be tested on animals outside of the EU.

As they mention in their following sentence, they do test on animals when the law requires it for certain materials. This means that John Frieda is not cruelty-free.

They also sell their products in mainland China, where animal testing is required by law.

Is John Frieda owned by a parent company that tests on animals?

John Frieda is owned by Kao, a company that tests on animals. Not only is John Frieda not cruelty-free but neither is their parent company.

Is John Frieda sold where animal testing is required by law?

Yes, John Frieda is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.

Is John Frieda certified cruelty-free by any organizations?

No, John Frieda is not certified by any organizations.

Is John Frieda vegan?

John Frieda might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like John Frieda are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

Share to spread awareness.

Help spread the word by clicking the buttons below to share with your friends on Facebook, Twitter, Pinterest, or Reddit.