Aveeno is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
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“We want you to feel good about how we make AVEENO® products. You can only do that if you have the facts. The fact is, AVEENO® doesn’t conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At AVEENO®, we won’t ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.”
Aveeno is trying to minimize their animal testing by using words like “rare situation” and “seeking alternatives”. Unfortunately, the fact is that they do test on animals “where governments or laws require it”. They also sell their products in stores in mainland China.
In order to sell cosmetics in mainland China, companies like Aveeno need to have their products tested on animals according to Chinese law. Most likely, their products have been tested on animals in China. Hence why Aveeno is not a cruelty-free brand.
There’s also no mention of their suppliers, and all cruelty-free companies must confirm that their suppliers don’t test on animals.
Throughout their policy, Aveeno is trying to mislead customers. They repeat the word “fact”, implying that the fact is they don’t test on animals. Since they make an exception where required by law, and they most likely paid for their products to be tested on animals in China, this is extremely misleading.
On their official site, there’s an “Animal Testing” link at the very bottom of the page. When we click this link, we get the following message:
Aveeno is classified by PETA as a company that tests on animals.
Aveeno is a popular drugstore brand that mainly offers skin care and body care. Their name is derived from Avena, the scientific name for “oat”. Their products originally contained oat-derived ingredients as the main active ingredients, however today they mostly contain synthetics. The brand was founded in 1945 and is currently owned by Johnson & Johnson.
Aveeno is owned by Johnson & Johnson, a company that tests on animals. Not only is Aveeno not cruelty-free but neither is their parent company.
Yes, Aveeno is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.
No, Aveeno is not certified by any organizations.
Aveeno might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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