Wella is not cruelty-free

Wella is not cruelty-free

Wella is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:


Is Wella owned by a parent company that tests on animals?

Wella is owned by Coty, a company that tests on animals. Not only is Wella not cruelty-free but neither is their parent company.

Is Wella certified cruelty-free by any organizations?

No, Wella is not certified by any organizations.

Is Wella vegan?

Wella might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Wella are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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