Redken is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Redken is owned by L'Oréal, a company that tests on animals.
Do you have proof that redken tests on animals?
“L’Oréal, the parent company of Redken, no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.” -https://www.redkensalon.com/faq
From Redken’s website
“Does Redken test products on animals?
L’Oréal, the parent company of Redken, no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes. For complete information on this subject, please visit here.”
“WHAT ABOUT IN CHINA?
L’Oréal has been committed to working alongside the Chinese authorities and scientists to have alternative testing methods recognized, and enable the cosmetics regulation to evolve towards a total and definite elimination of animal testing. Thus, today the products manufactured and sold in China called “non-functional” such as shampoo, body wash or make-up are already no longer tested on animals. We have opened an Episkin* Centre in Shanghai in 2014 enabling us to produce reconstructed skins. These skins are used for safety tests in vitro that do not involve animals and are made available for the Chinese authorities.
*Episkin is a reconstructed human skin model “