Nexxus is NOT cruelty-free.
This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Nexxus is owned by Unilever, a company that is not cruelty-free.
At a Glance
|Finished products tested on animals||Yes, where required by law|
|Ingredients tested on animals||Yes, under certain circumstances|
|Suppliers test on animals||Yes, under certain circumstances|
|Third party animal testing||Yes, where required by law|
|Sold in mainland China||Yes|
Nexxus's Official Animal Testing Policy
“Unilever is committed to the elimination of animal testing; and is equally committed to consumer health and safety.”
“We do not test our products on animals and are committed to ending animal testing. We use a wide range of non-animal approaches to evaluate the safety of our products for consumers, our workers and the environment. We also develop ‘next generation’ safety assessment approaches that do not rely on new animal data.
Occasionally, across Unilever’s broader portfolio of brands, ingredients that we use still have to be tested by suppliers to comply with legal and regulatory requirements in some markets; and some government authorities test certain products on animals as part of their regulations. “
What This Means
Nexxus is owned by Unilever and inherits their animal testing policy.
Watch out for the “safety as a priority” trick. When a brand emphasizes “consumer health and safety”, like Unilever does above, this generally means that they prioritize safety at any cost — even if this means testing on animals to prove safety.
Unilever states that both their ingredients and their finished products might be tested on animals by their suppliers or third parties, which means Unilever and Nexxus are not cruelty-free companies.
Why We Classify Brands Like Nexxus As “Not Cruelty-Free”
The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.
Because of this, we communicate with brands directly to gather information about their full animal testing policy.
Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:
- Their company engages in animal testing
- Their suppliers engage in animal testing
- They allow third-parties to test on animals on their behalf
- They test on animals where required by law
- They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed
A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.
What’s The Deal With China?
Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.
As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.
As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.