Parent Company

On November 26, 2012, L’Oréal announced their plan to acquire Urban Decay. They were purchased by L’Oréal later that year. This means that Urban Decay is now owned by a parent company that tests on animals.

Before this acquisition, Urban Decay was owned by another parent company that tests on animals, LVMH.

Ever since their beginnings, Urban Decay has remained cruelty-free, and the brand isn’t sold in mainland China, where animal testing is required by law. Under L’Oréal, Urban Decay currently has no plans on expanding to China and is dedicated to remaining a cruelty-free brand.

Is Urban Decay owned by a parent company that tests on animals?

Urban Decay is owned by L'Oréal which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Urban Decay.

Is Urban Decay sold where animal testing is required by law?

No, Urban Decay is not sold where animal testing is required by law.

Is Urban Decay certified cruelty-free by any organizations?

Yes, Urban Decay is certified by Peta.

Is Urban Decay vegan?

Urban Decay is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Urban Decay are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.