Covergirl is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.
“Beauties, we have MAJOR news: COVERGIRL does not test on animals! And now we’re Leaping Bunny approved by Cruelty Free International, which means we’re now a Cruelty Free makeup brand across ALL our products, EVERYWHERE we’re sold. The Leaping Bunny approval from Cruelty Free Internationals an internationally-recognized certification for cosmetics, personal care and household product brands which are not tested on animals. COVERGIRL products have not been tested on animals, either by us or our suppliers—it’s the toughest standard in the world. To get certified, we underwent a rigorous independent audit of our global supply chain from start to finish, ensuring that ALL of our products are free from animal testing.”
Although CoverGirl is fully cruelty-free, their parent company, Coty, is not. CoverGirl was previously owned by Procter & Gamble, a brand that tests on animals. In 2015, CoverGirl was acquired by Coty along with 42 other Procter & Gamble brands. At the time, CoverGirl was not a cruelty-free brand. In 2018, CoverGirl became Leaping Bunny certified and is now the largest makeup brand to gain this certification. We reached out to CoverGirl and they assured us that they pulled out of China and their products are no longer sold there. They also confirmed that they don’t test finished products or ingredients on animals, and neither do their suppliers or any third parties, anywhere in the world.
In the beauty industry, it’s common for brands to be owned by a larger company. These are called parent companies, and they’re often global corporations such as L’Oreal, Estee Lauder, or Procter & Gamble.
Most of these parent companies are not cruelty-free, since they test on animals to some degree. They might also own several brands that are not cruelty-free.
However, some of the brands owned by these parent companies are cruelty-free and have strict policies against animal testing.
There are pros and cons to supporting cruelty-free brands owned by parent companies that aren’t.
You can either:
In the cruelty-free community, the majority of conscious consumers purchase from cruelty-free brands even if they’re owned by a parent company that tests on animals. This is our stance at Cruelty-Free Kitty as well. We believe that supporting all cruelty-free brands is the only path towards a cruelty-free and more ethical beauty industry.
It’s also worth noting that subsidiary brands of parent companies are unique corporations by themselves. They act as independent branches and operate independently from the parent company, and can also be sold to other companies including cruelty-free ones.
Another aspect to consider is that many parts of the world only have access to limited brands, so their only cruelty-free options are owned by large corporations. This is a concern we hear about constantly from our international readers. Given this complex landscape, we believe that supporting all cruelty-free brands is ethical as well as practical.
A minority of shoppers choose to boycott brands owned by a parent company that tests on animals.
At Cruelty-Free Kitty, we make it easy for all of our readers to know which brands are owned by a parent company that tests on animals. At the top of each brand page, you’ll see a “parent company” note if that’s the case.
You can also filter our list of cruelty-free brands to only show brands that are not owned by any company that tests on animals.
Finally, for a list of brands owned by a parent company that tests on animals, click here.
No, Covergirl is not sold where animal testing is required by law.
You can trust Cruelty-Free Kitty to be on top of the most recent changes in China’s animal testing laws. As of 2023, the vast majority of beauty brands available in China have had their products tested on animals.
Mainland China still requires these mandatory animal tests for most companies. Is it possible for brands to bypass them? Yes, however it’s currently extremely rare as brands need to “jump through several hoops”.
One way to bypass these animal tests is to only have their products available only online, and not in physical stores. Another way is to manufacture the products in China while making sure to adhere to strict regulations.
In all other cases, beauty brands need to pay for cruel animal tests to be performed using their products. It’s estimated that close to 100,000 rabbits are used in animal testing for cosmetics each year in China alone.
Even though the company itself isn’t executing these animal experiments, they bear full responsibility. Not only does the company sign off on the experiments, but they’re also funding them.
Yes, Covergirl is certified by Leaping Bunny.
While companies can be fully cruelty-free without being certified, it’s still a good indicator of their ethical practices. Leaping Bunny and PETA are the two organizations giving out cruelty-free certification.
Covergirl is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
Brands can be cruelty-free without being vegan, and claim to be vegan without being cruelty-free. This is because “cruelty-free” refers to the animal testing aspect, while “vegan” refers to the ingredients.
A “vegan” product contains no animal-derived ingredients, such as Beeswax (made by bees), Carmine (a red pigment made from crushed beetles), or Collagen (from mammal or fish skin).
A company is “cruelty-free” at company level, meaning they can’t have cruelty-free products unless the whole company is cruelty-free. However, a company can offer vegan products even if not all of their products are vegan. If all of their products are vegan, then we refer to the brand as “100% vegan”.
We have a list of 100% vegan brands, and you can also filter our official list of cruelty-free brands and choose to show vegan brands only.
Looking for vegan products from cruelty-free brands? Visit our Product Database and make sure you use the vegan filter.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
We ask all conscious consumers to be mindful of misleading statements from brands. Companies that test on animals try to minimize their involvement in animal testing, and understandably so—if a brand were to proudly claim to perform cruel tests on animals, their customers would surely reconsider being a loyal fan.
What they do instead is use clever language that shifts the blame away from themselves and makes the public believe that they’re not responsible for the animal testing, or that the animal testing performed on their products is “an exception”.
If a brand is listed as “not cruelty-free” in our database, you can rest assured that their products were tested on animals in recent years.
We monitor every change and constantly post updates. The changes in our database, list of cruelty-free, and brand pages are reflected in real time as soon as we become aware of new information.
Founded in 2014 by Suzana Rose, Cruelty-Free Kitty is the largest and most trusted cruelty-free shopping platform.
We vet every single brand added to our database by contacting them directly and ensuring they adhere to our strict criteria we call "The Cruelty-Free 5".
For a brand to be listed as cruelty-free, it must satisfy the following:
At Cruelty-Free Kitty, we have an unwavering commitment to accuracy. The landscape of cosmetics animal testing is constantly evolving globally. Our team is diligent about staying current on changing laws, brand acquisitions, and policy updates that impact cruelty-free status.
To date, we’ve vetted over 1200+ brands and helped millions of conscious shoppers choose products that aren’t tested on animals. Please feel free to contact us with any questions by using our contact form.
Even though many CoverGirl products contain animal-derived ingredients, CoverGirl recently launched a line of vegan products. Their Clean Fresh line is formulated without formaldehyde, phthalates, parabens, sulfates, or talc. Please note that this “clean beauty” line falls under the greenwashing category, though it truly is 100% vegan and free from any animal-derived ingredients. All products from the Clean Fresh line are vegan, namely:
The following products are also vegan:
Since CoverGirl doesn’t offer a wide selection of vegan products, we’re hoping that they will consider reformulating more of their products without the use of animal-derived ingredients.
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