Em Cosmetics is cruelty-free

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Em Cosmetics is cruelty-free

Em Cosmetics has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Em Cosmetics
“From the moment I drew the first line on my eyes, I understood that makeup was a powerful medium of self-expression.
EM Cosmetics was created to give you the tools you need to express yourself—through colors, lines and other forms of creativity.
Whether you are a new beauty enthusiast, a seasoned creator, or a bona fide pro artist, I hope you find our products to be refined, effortless and useful in your own personal journey of self-expression. Through EM Cosmetics, I encourage you to claim your power, share your art, and above all—rethink beauty.” – Michelle Phan

Is Em Cosmetics owned by a parent company that tests on animals?

Em Cosmetics is not owned by any parent company that tests on animals.

Is Em Cosmetics sold where animal testing is required by law?

No, Em Cosmetics is not sold where animal testing is required by law.

Is Em Cosmetics certified cruelty-free by any organizations?

No, Em Cosmetics is not certified by any organizations.

Is Em Cosmetics vegan?

Em Cosmetics is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Em Cosmetics are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Em Cosmetics Vegan Product List

Most of Em Cosmetics products are vegan, with the following exceptions:

  • True Gloss | Caramel Glaze (contains carmine)
  • True Gloss | Red Jasper (contains carmine)
  • Micro-Fluff Sculpting Brow Cream | All shades (contain beeswax)
  • Divine Skies Eye Shadow Palette | Magic Hour (contains carmine)
  • Divine Skies Eye Shadow Palette | Sunset (contains carmine)
  • Lip Cushion Tinted Lip Luminizer
  • Soft Blur Velvet Lip Liner (contains carmine)
  • Pick Me Up Mascara
  • Lip Cushion Nourishing Balm

The products above are NOT vegan. Their vegan products are also listed on their website. Visit this link to look at the entire selection.

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