How We Classify Brands Like Milk Makeup As Cruelty-Free
We communicate directly with brands regarding their animal testing policy. Brands are only added to our cruelty-free directory once they answer all our questions and they meet our cruelty-free criteria.
- Does your brand test on animals, for either finished products or ingredients?
- Do your suppliers test on animals? How do you ensure this?
- Do any third-parties test on animals on your behalf?
- Do you test on animals where required by law?
- In which countries are your products sold (excluding online sales)?
Learn more about the Cruelty-Free 5 (our cruelty-free criteria) and why we ask brands these specific questions.
Some brands are listed as cruelty-free by organizations such as PETA or the Leaping Bunny program. These brands are not automatically added to our list, and we sometimes find that PETA-approved brands don’t meet our cruelty-free criteria.
As of 2019, Milk Makeup has gained Leaping Bunny certification, which is the golden standard of cruelty-free accreditation! Milk Makeup is now one of the few Leaping Bunny-approved brands that can be found at Sephora, joining Bite Beauty, ILIA, Jouer, and Kosas.
Even though they only became certified this year, Milk Makeup has always been 100% vegan and cruelty-free. Plus, as their brand grows, they’re taking steps to be more sustainable as well:
“Because we love [our office dog] Buddy, and our planet, we promise to always be cruelty-free, paraben-free, and 100% vegan. That means using sustainably sourced ingredients whenever possible and never testing on animals or formulating with animal-derived products or byproducts.
It also means being transparent with our Fam. As we grow, we’re taking steps to be more environmentally-conscious every day, especially as more clean-focused ingredients and technologies are developed.”
Milk Makeup
Milk Makeup can be found at Sephora and some Urban Outfitters locations.
