Parent Company

In 2016, IT Cosmetics was acquired by L’Oréal. This means that they’re now owned by a parent company that tests on animals. However, IT Cosmetics as a brand has since remained cruelty-free and has kept the same leadership team in place.

Here’s a statement by Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics:

“At IT Cosmetics our mission is to make the world more beautiful through our products, through our actions and through our belief that every woman is beautiful and deserves to feel her most beautiful. Our makeup and skincare products are not only game-changing in their innovation, they are also life-changing for real women everywhere. Partnering with L’Oréal and utilizing the power of their global infrastructure will help us scale our mission in an even bigger way and we couldn’t be more excited.”

Is IT Cosmetics owned by a parent company that tests on animals?

IT Cosmetics is owned by L'Oréal which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding IT Cosmetics.

Is IT Cosmetics sold where animal testing is required by law?

No, IT Cosmetics is not sold where animal testing is required by law.

Is IT Cosmetics certified cruelty-free by any organizations?

Yes, IT Cosmetics is certified by Peta.

Is IT Cosmetics vegan?

IT Cosmetics is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like IT Cosmetics are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.