IT Cosmetics

Suzana Rose

IT Cosmetics is cruelty-free.

This brand has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

IT Cosmetics is owned by L'Oréal, a company that is not cruelty-free.

Brand Website

At a Glance

Finished products tested on animalsNo
Ingredients tested on animalsNo
Suppliers test on animalsNo
Third party animal testingNo
Sold in mainland ChinaNo

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Parent Company

In 2016, IT Cosmetics was acquired by L’Oréal. This means that they’re now owned by a parent company that tests on animals. However, IT Cosmetics as a brand has since remained cruelty-free and has kept the same leadership team in place.

Here’s a statement by Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics:

“At IT Cosmetics our mission is to make the world more beautiful through our products, through our actions and through our belief that every woman is beautiful and deserves to feel her most beautiful. Our makeup and skincare products are not only game-changing in their innovation, they are also life-changing for real women everywhere. Partnering with L’Oréal and utilizing the power of their global infrastructure will help us scale our mission in an even bigger way and we couldn’t be more excited.”

About IT Cosmetics

IT Cosmetics is a mid-range brand that sells and . Their products are available in or ship to . IT Cosmetics is certified by .

IT Cosmetics's Vegan Product List

IT Cosmetics use many animal-derived ingredients in their products, such as snail secretion filtrate (snail slime), silk proteins, and marine-derived collagen (from fish). Their list of vegan products is pending.

How We Classify Brands Like IT Cosmetics As Cruelty-Free

We communicate directly with brands regarding their animal testing policy. Brands are only added to our cruelty-free directory once they answer all our questions and they meet our cruelty-free criteria.

  • Does your brand test on animals, for either finished products or ingredients?
  • Do your suppliers test on animals? How do you ensure this?
  • Do any third-parties test on animals on your behalf?
  • Do you test on animals where required by law?
  • In which countries are your products sold (excluding online sales)?

Learn more about the Cruelty-Free 5 (our cruelty-free criteria) and why we ask brands these specific questions.

Some brands are listed as cruelty-free by organizations such as PETA or the Leaping Bunny program. These brands are not automatically added to our list, and we sometimes find that PETA-approved brands don’t meet our cruelty-free criteria.

View Comments (4)
  • If this company is owned by L’Oréal which isn’t, is it truely cruelty free? And would you still be supporting animal cruelty by purchasing?

  • Hey! I ordered the CC Cream a few weeks a go and just found out it has snail secretions as well as collagen in it. Yikes!!! I don’t think they’re being truthful with their customers… please me know your thoughts. So disappointed in It (and also grossed out tbh!)

    • Unfortunately not all of their products are vegan! I’m working on listing vegan products here to make it easier to choose. Sorry to hear about that. 🙁

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