IT Cosmetics has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
In 2016, IT Cosmetics was acquired by L’Oréal. This means that they’re now owned by a parent company that tests on animals. However, IT Cosmetics as a brand has since remained cruelty-free and has kept the same leadership team in place.
Here’s a statement by Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics:
“At IT Cosmetics our mission is to make the world more beautiful through our products, through our actions and through our belief that every woman is beautiful and deserves to feel her most beautiful. Our makeup and skincare products are not only game-changing in their innovation, they are also life-changing for real women everywhere. Partnering with L’Oréal and utilizing the power of their global infrastructure will help us scale our mission in an even bigger way and we couldn’t be more excited.”
IT Cosmetics is owned by L'Oréal which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding IT Cosmetics.
No, IT Cosmetics is not sold where animal testing is required by law.
Yes, IT Cosmetics is certified by Peta.
IT Cosmetics is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
IT Cosmetics use many animal-derived ingredients in their products, such as snail secretion filtrate (snail slime), silk proteins, and marine-derived collagen (from fish). None of their products are vegan.
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