Too Faced is cruelty-free

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Too Faced is cruelty-free

Too Faced has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

Parent company:

Estée Lauder

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


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Parent Company

In 2016, Too Faced was acquired by Estée Lauder. This means that Too Faced is now owned by a parent company that tests on animals. However, Too Faced has remained cruelty-free as a brand following this acquisition, and is committed to remaining 100% cruelty-free.

The following statement was made by co-founder Jerrod Blandino:

“My values, morals and heart will never change. I have built my life and my company with love, kindness, positivity and compassion for animals and all of God’s creatures. That will NEVER change. This is way bigger than business for me, it’s my life and my heart at the deepest level. It means everything to me. We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day. Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China. I’m truly honored that we continue to be supported and acknowledged by @peta (link in bio). Thank you for your passion and support for animals, I’m grateful you’ve used your voices to ensure animals are protected and treated with kindness and love. I’m right there with you and always will be.”

Is Too Faced owned by a parent company that tests on animals?

Too Faced is owned by Estée Lauder which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Too Faced.

Is Too Faced sold where animal testing is required by law?

No, Too Faced is not sold where animal testing is required by law.

Is Too Faced certified cruelty-free by any organizations?

Yes, Too Faced is certified by Peta.

Is Too Faced vegan?

Too Faced is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Too Faced are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Too Faced Vegan Product List

You can shop Too Faced’s vegan products on their website by clicking here. They have an entire section dedicated to vegan-friendly products.

If you’d like to view the full list, you can find it below. In addition to the products below, all makeup brushes by Too Faced are also vegan.

  • Better Than Sex and Diamonds Mascara
  • Better Than Sex Eyeliner
  • Better Than Sex Mascara
  • Born This Way Foundation
  • Born This Way Pressed Powder Foundation
  • Born This Way Setting Powder
  • Born This Way Super Coverage
  • Bottle of Unicorn Tears Highlighter Drops
  • Brow Quickie Eyebrow Gel
  • Chocolate Gold Soleil Bronzer
  • Chocolate Soleil Matte Bronzer
  • Crystal Whips Liquid Eye Shadow
  • Damn Girl! Mascara
  • Dew You Foundation
  • Dew You Fresh Glow Setting Powder
  • Dew You Luminous Face Primer
  • Dew You Setting Spray
  • Fresh Squeezed Highlighter
  • Glitter Pop Eyeliner
  • Hangover Primer
  • It’s Bananas Setting Powder
  • Juicy Fruits Comfort Lip Glaze
  • Juicy Fruits Comfort Lip Glaze
  • Lip Injection Plumping Lip Gloss
  • Lip Injection Plumping Lip Gloss
  • Lip Insurance Lip Primer
  • Lip Insurance Lip Primer
  • Love Flush Blush (How Deep is Your Love, Your Love is King)
  • Love Light Highlighter
  • Melted Chocolate Liquified Lipstick
  • Melted Gold Lip Gloss
  • Melted Latex
  • Melted Lipstick
  • Milk Chocolate Soleil Bronzer
  • Natural Lust Bronzer
  • Natural Nudes Lipstick
  • Natural Nudes Lipstick
  • Peach Blur Perfecting Finishing Powder
  • Peach Lip Scrub
  • Peach Lip Scrub
  • Peach My Cheeks Blush
  • Peach Perfect Foundation
  • Peach Perfect Setting Powder
  • Peaches & Cream Lip Balm
  • Peaches & Cream Lip Balm
  • Pineapple Paradise Highlighter and Bronzer
  • Primed & Peachy Primer
  • Primed & Poreless Pressed Powder
  • Primed & Poreless Primer
  • Sweet Peach Glow
  • Sweet Peach Lip Gloss
  • Sweet Peach Lip Gloss
  • Sweethearts Blush
  • Sweethearts Bronzer
  • Sweetie Pie Bronzer
  • Triple Scoop Highlighting Palette

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