Parent Company

In 2016, Too Faced was acquired by Estée Lauder. This means that Too Faced is now owned by a parent company that tests on animals. However, Too Faced has remained cruelty-free as a brand following this acquisition, and is committed to remaining 100% cruelty-free.

The following statement was made by co-founder Jerrod Blandino:

“My values, morals and heart will never change. I have built my life and my company with love, kindness, positivity and compassion for animals and all of God’s creatures. That will NEVER change. This is way bigger than business for me, it’s my life and my heart at the deepest level. It means everything to me. We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day. Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China. I’m truly honored that we continue to be supported and acknowledged by @peta (link in bio). Thank you for your passion and support for animals, I’m grateful you’ve used your voices to ensure animals are protected and treated with kindness and love. I’m right there with you and always will be.”

Is Too Faced owned by a parent company that tests on animals?

Too Faced is owned by Estée Lauder which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Too Faced.

Is Too Faced sold in mainland China?

No, Too Faced is not sold in mainland China.

Is Too Faced certified cruelty-free by any organizations?

Yes, Too Faced is certified by Peta.

Is Too Faced vegan?

Too Faced is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Too Faced are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.