Too Faced is cruelty-free.
This brand has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
Too Faced is owned by Estée Lauder, a company that is not cruelty-free.
At a Glance
| Finished products tested on animals | No |
| Ingredients tested on animals | No |
| Suppliers test on animals | No |
| Third party animal testing | No |
| Sold in mainland China | No |
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Parent Company
In 2016, Too Faced was acquired by Estée Lauder. This means that Too Faced is now owned by a parent company that tests on animals. However, Too Faced has remained cruelty-free as a brand following this acquisition, and is committed to remaining 100% cruelty-free.
The following statement was made by co-founder Jerrod Blandino:
“My values, morals and heart will never change. I have built my life and my company with love, kindness, positivity and compassion for animals and all of God’s creatures. That will NEVER change. This is way bigger than business for me, it’s my life and my heart at the deepest level. It means everything to me. We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day. Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China. I’m truly honored that we continue to be supported and acknowledged by @peta (link in bio). Thank you for your passion and support for animals, I’m grateful you’ve used your voices to ensure animals are protected and treated with kindness and love. I’m right there with you and always will be.”
About Too Faced
Too Faced is a mid-range brand that sells Makeup. Their products are available in or ship to Australia, Canada, International, UK/Europe and USA. Too Faced is certified by PETA.
Too Faced's Vegan Product List
You can shop Too Faced’s vegan products on their website by clicking here. They have an entire section dedicated to vegan-friendly products.
If you’d like to view the full list, you can find it below. In addition to the products below, all makeup brushes by Too Faced are also vegan.
- Better Than Sex and Diamonds Mascara
- Better Than Sex Eyeliner
- Better Than Sex Mascara
- Born This Way Foundation
- Born This Way Pressed Powder Foundation
- Born This Way Setting Powder
- Born This Way Super Coverage
- Bottle of Unicorn Tears Highlighter Drops
- Brow Quickie Eyebrow Gel
- Chocolate Gold Soleil Bronzer
- Chocolate Soleil Matte Bronzer
- Crystal Whips Liquid Eye Shadow
- Damn Girl! Mascara
- Dew You Foundation
- Dew You Fresh Glow Setting Powder
- Dew You Luminous Face Primer
- Dew You Setting Spray
- Fresh Squeezed Highlighter
- Glitter Pop Eyeliner
- Hangover Primer
- It’s Bananas Setting Powder
- Juicy Fruits Comfort Lip Glaze
- Juicy Fruits Comfort Lip Glaze
- Lip Injection Plumping Lip Gloss
- Lip Injection Plumping Lip Gloss
- Lip Insurance Lip Primer
- Lip Insurance Lip Primer
- Love Flush Blush (How Deep is Your Love, Your Love is King)
- Love Light Highlighter
- Melted Chocolate Liquified Lipstick
- Melted Gold Lip Gloss
- Melted Latex
- Melted Lipstick
- Milk Chocolate Soleil Bronzer
- Natural Lust Bronzer
- Natural Nudes Lipstick
- Natural Nudes Lipstick
- Peach Blur Perfecting Finishing Powder
- Peach Lip Scrub
- Peach Lip Scrub
- Peach My Cheeks Blush
- Peach Perfect Foundation
- Peach Perfect Setting Powder
- Peaches & Cream Lip Balm
- Peaches & Cream Lip Balm
- Pineapple Paradise Highlighter and Bronzer
- Primed & Peachy Primer
- Primed & Poreless Pressed Powder
- Primed & Poreless Primer
- Sweet Peach Glow
- Sweet Peach Lip Gloss
- Sweet Peach Lip Gloss
- Sweethearts Blush
- Sweethearts Bronzer
- Sweetie Pie Bronzer
- Triple Scoop Highlighting Palette
How We Classify Brands Like Too Faced As Cruelty-Free
We communicate directly with brands regarding their animal testing policy. Brands are only added to our cruelty-free directory once they answer all our questions and they meet our cruelty-free criteria.
- Does your brand test on animals, for either finished products or ingredients?
- Do your suppliers test on animals? How do you ensure this?
- Do any third-parties test on animals on your behalf?
- Do you test on animals where required by law?
- In which countries are your products sold (excluding online sales)?
Learn more about the Cruelty-Free 5 (our cruelty-free criteria) and why we ask brands these specific questions.
Some brands are listed as cruelty-free by organizations such as PETA or the Leaping Bunny program. These brands are not automatically added to our list, and we sometimes find that PETA-approved brands don’t meet our cruelty-free criteria.
https://www.instagram.com/p/B5_fr2ZJmD-/?igshid=16mxlv5pv0wtf
They are actually selling in Hong Kong…